5_Generic Application S4 Campaign

Request for Approval under the “Generic Clearance for Improving Customer Experience: OMB Circular A-11, Section 280 Implementation”

(OMB Control Number: 1601-0029)

TITLE OF INFORMATION COLLECTION: Annual Survey - If You See Something, Say Something® (S4) campaign.

PURPOSE OF COLLECTION:

DHS’s Office of Partnership & Engagement, through contractor DCG Communications, proposes conducting a nationally representative quantitative survey of residents of the United States. The quantitative study aims to gain further insights into the general population’s awareness and opinions of the “If You See Something, Say Something®” (S4) campaign.

 

TYPE OF ACTIVITY: (Check one)

[√] Customer Research (Interview, Focus Groups, Surveys)

[ ] Customer Feedback Survey

[ ] Usability Testing of Products or Services

ACTIVITY DETAILS

1. If this is a survey, will the results of this survey be reported to Touchpoints as part of quarterly reporting obligations specified in OMB Circular A-11 Section 280?

[ ] Yes

[ x] No

[ ] Not a survey

2. How will you collect the information? (Check all that apply)

[√] Web-based or other forms of Social Media

[ ] Telephone

[ ] In-person

[ ] Mail

[ ] Other, Explain

3. Who will you collect the information from?

Respondents are United States residents over the age of 18 years old who are panel members of Cenitment’s probability-based panel. To participate, respondents must be a panel member and have access to a device with Internet capabilities. Respondents will be sent an initial invitation message using simple random sampling and will only proceed to the survey after consenting to participate. All other information on the panel's composition and how panel members are recruited and maintained is proprietary information of Centiment.

4. How will you ask a respondent to provide this information?

Panel members will be sent a link to the survey in the online platform in an email invitation asking to participate in the survey. Once the link is clicked, respondents will provide self-reported consent and will complete the survey independently of an interviewer.

5. What will the activity look like?

The online survey platform Qualtrics will be used for administering the survey. Once respondents click on the email link that is sent to them as a Centiment panel member, they will be asked formalized consent, demographic questions and the core survey questions in self-administered web platform. Respondents will only be able to proceed with the survey if they answer each question with the available answer options reflected on the screen.

6. Please provide your question list.

Please find the survey attached.

7. When will the activity happen?

Upon approval of the survey, data collection will take approximately 3-4 weeks. It is tentatively planned that this survey will take place in August or September of 2024.

8. Is an incentive (e.g., money or reimbursement of expenses, token of appreciation) provided to participants?

[ ] Yes [√] No

If Yes, describe:

BURDEN HOURS

Category of Respondent	No. of Respondents	Participation Time	Burden Hours
Individuals	2,000	10 minutes (0.1667 hours)	333.33 hours
Totals	2,000	10 minutes	333.33 hours

CERTIFICATION:

I certify the following to be true:

1. The collections are voluntary;

2. The collections are low-burden for respondents (based on considerations of total burden hours or burden-hours per respondent) and are low-cost for both the respondents and the Federal Government;

3. The collections are non-controversial;

4. Any collection is targeted to the solicitation of opinions from respondents who have experience with the program or may have experience with the program in the near future;

5. Personally identifiable information (PII) is collected only to the extent necessary and is not retained;

6. Information gathered is intended to be used for general service improvement and program management purposes

7. The agency will follow the procedures specified in OMB Circular A-11 Section 280 for the required quarterly reporting to OMB of trust data and experience driver data from surveys.

8. Outside of the quarterly reporting mentioned in the bullet immediately above, if the agency intends to release journey maps, user personas, reports, or other data-related summaries stemming from this collection, the agency must include appropriate caveats around those summaries, noting that conclusions should not be generalized beyond the sample, considering the sample size and response rates. The agency must submit the data summary itself (e.g., the report) and the caveat language mentioned above to OMB before it releases them outside the agency. OMB will engage in a passback process with the agency.

Name and email address of person who developed this survey/focus group/interview:

Name:

Julia Hanson-Takyi - SeeSay Campaign

Tavian MacKinnon - DCG Communications

Email address:

Julia.hanson-takyi@hq.dhs.gov

tavian.mackinnon@dcgcommunications.com

All instruments used to collect information must include:

OMB Control No. 1601-0029

Expiration Date: 12/31/2026

HELP SHEET

(OMB Control Number: XXXX-XXXX)

TITLE OF INFORMATION COLLECTION: Provide the name of the collection that is the subject of the request. (e.g. Comment card for soliciting feedback on xxxx)

PURPOSE: Provide a brief description of the purpose of this collection and how it will be used. If this is part of a larger study or effort, please include this in your explanation.

TYPE OF COLLECTION: Check one box. If you are requesting approval of other instruments under the generic, you must complete a form for each instrument.

CERTIFICATION: Please read the certification carefully. If you incorrectly certify, the collection will be returned as improperly submitted or it will be disapproved.

Personally Identifiable Information: Agencies should only collect PII to the extent necessary, and they should only retain PII for the period of time that is necessary to achieve a specific objective.

BURDEN HOURS:

Category of Respondents: Identify who you expect the respondents to be in terms of the following categories: (1) Individuals or Households;(2) Private Sector; (3) State, local, or tribal governments; or (4) Federal Government. Only one type of respondent can be selected per row.

No. of Respondents: Provide an estimate of the Number of respondents.

Participation Time: Provide an estimate of the amount of time required for a respondent to participate (e.g. fill out a survey or participate in a focus group)

Burden: Provide the Annual burden hours: Multiply the Number of responses and the participation time and divide by 60.

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