Survey Look and Feel

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Overview

Welcome and Thank You Text
Model Questions (na)
Custom Questions

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Sheet 1: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text -
		Welcome Text		Welcome Text - Tablet / Phone
		NO WELCOME TEXT ON THE SURVEY.		NO WELCOME TEXT ON THE SURVEY.
		Thank You Text		Thank You Text - Tablet / Phone
		Thank you for taking our survey - and for helping us serve you better. SCN: USMC-MRA-19048		Thank you for taking our survey - and for helping us serve you better. SCN: USMC-MRA-19048
		Example Desktop		Example Mobile

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Sheet 2: Model Questions (na)

Model Name

MCX Marine Mart V2

Red & Strike-Through: Delete

Model ID

Underlined & Italicized: Re-order

MCX Store Purchaser Survey:

Partitioned

No

Pink: Addition

Date

4/5/2024

Model Version

Blue: Reword

Label

Satisfaction Questions

Label

Future Behaviors

Satisfaction

Recommend (NPS) (1=Very Unlikely, 10=Very Likely)

1

Satisfaction - Overall

What is your overall satisfaction with shopping at this MCX store? (1=Very Dissatisfied, 10=Very Satisfied)

4

Recommend

How likely are you to recommend this MCX store to someone else?

2

Satisfaction - Expectations

How well did shopping at this MCX store meet your expectations? (1=Falls Short, 10=Exceeds)

3

Satisfaction - Ideal

How did the shopping experience at this MCX store compare with an ideal shopping experience? (1=Not Very Close, 10=Very Close)

STORE SURVEY MAPPING:

Store_Class

Main

Store Purchaser

Marine Mart

Marine Mart Purchaser (New)

Package Store

Marine Mart Purchaser (New)

Tactical Store

Marine Mart Purchaser (New)

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Sheet 3: Custom Questions

Model Name		MCX Marine Mart V2				Red & Strike-Through: Delete
Model ID		0				Underlined & Italicized: Re-order
Partitioned		No	Legacy Survey Style			Pink: Addition
Date		3/8/2022				Blue: Reword
QID	Skip From	Question Text	Answer Choices	Skip To	AP Answer Tag	Required Y/N	Type	Special Instructions	CQ Label
NEW		What is your overall satisfaction with shopping at this MCX store?	1=Very dissatisfied			Y	Radio button, scale, no don't know		Satisfaction - Overall 5pt
			2
			3
			4
			5= Very satisfied
NEW		How well did shopping at this MCX store meet your expectations?	1=Falls short			Y	Radio button, scale, no don't know		Satisfaction - Expectations 5pt
			2
			3
			4
			5= Exceeds
NEW		How did the shopping experience at this MCX store compare with an ideal shopping experience?	1=Not very close			Y	Radio button, scale, no don't know		Satisfaction - Ideal 5pt
			2
			3
			4
			5= Very close
NEW		How likely are you to recommend this MCX store to someone else?	1=Very unlikely			Y	Radio button, scale, no don't know		Recommend NPS 5pt
			2
			3
			4
			5= Very likely
SBD9429Q001		Did you receive fast and friendly service at the time of checkout?	Yes			Y	Radio button, one-up vertical		Service Friendly
			No
RAJ0574067		Did your purchase include ready-to-eat / food-bar items? (Mark all that apply)	Yes, hot items	A		Y	Checkbox, one-up vertical	Skip Logic Group*	Ready to Eat YN
			Yes, cold items	A
			No	B				Mutually Exclusive
SBD9429Q003	A	Were the ready-to-eat / food-bar items readily available?	Yes			N	Radio button, one-up vertical	Skip Logic Group*	Ready to Eat Available
			No	E
PAT0633510	E	Why weren't your ready to eat/food bar items available? Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	O.E.:_Ready to Eat Available
SBD9429Q004	A	Were the ready-to-eat / food-bar items at the appropriate temperature?	Yes			N	Radio button, one-up vertical	Skip Logic Group*	Ready to Eat Hot
			No	C
RAJ0574068	C	What wasn't as expected with the temperature of your food? Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	O.E.: Ready to Eat Hot
SBD9429Q005	A	Were the ready-to-eat / food-bar items fresh?	Yes			N	Radio button, one-up vertical	Skip Logic Group*	Ready to Eat Fresh
			No	D
RAJ0574069	D	What wasn't as expected with the freshness of your food? Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	O.E.: Ready to Eat Fresh
RAJ0574070	B	Why didn't you purchase any ready-to-eat / food bar items? Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	O.E.: Ready to Eat - Why not purchase
SBD9429Q007		Were you able to find the item(s) you were shopping for?	Yes			Y	Radio button, one-up vertical	Skip Logic Group*	Items Found
			No	A
			Partially	A
SBD9429Q008	A	Why were you unable to find the item(s) you were shopping for?	The item(s) were out of stock	B		Y	Checkbox, one-up vertical	Skip Logic Group*	Items Found_Why Not
			MCX did not carry the item I was looking for	C
			The item(s) were not available in the variety I was looking for (e.g. brand, flavor, color)	D
			Other	E
RAJ0574087	B	What particular item(s) where out-of-stock? (Please be as specific as possible.) Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	O.E: Out-of-Stock item
RAJ0574088	C	What item(s) was MCX not carrying that you were interested in? (Please be as specific as possible.) Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	O.E: Item not carried
RAJ0574089	D	What variety (e.g. brand, flavor, or color) of the item(s) you were looking for was not available? (Please be a specific as possible) Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	O.E: Variety not carried
RAJ0574090	E	Why you were unable to find the item(s) you were shopping for? Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	O.E: Other reason not carried
RAJ0574091		What types of items did you buy on your visit to the MCX Store? (Mark all that apply)	Hot prepared food (Tornados, hot dogs, etc.)			Y	Checkbox, one-up vertical	Skip Logic Group*	Product Shopping For
			Cold prepared food (e.g. sandwiches, salads, etc.)
			Beer, alcohol, spirits
			Bottled or canned beverages (e.g. soda, energy drinks, tea, etc.)
			Cigarettes, nicotine products
			Cleaning & organizing
			Fountain beverages (e.g. soda, coffee, hot-chocolate, etc.)
			Gas
			Health & Hygiene
			Pre-packaged Snacks (e.g. chips, pretzels, candy, etc.)
SBD9429Q010		How frequently do you shop at MCX Marine Mart?	Every day			Y	Radio button, one-up vertical		Visit Frequency
			5 - 6 times a week
			2 - 4 times a week
			Once a week
			Less than once a week
PAT0633511		Did you find MCX pricing competitive with other convenience stores?	1=Not very competitive			Y	Radio button, one-up vertical		Competitive Pricing_NEW 5pt
			2
			3
			4
			5= Very competitive
PAT0611889		What is your military affiliation?	Active Duty	A		N	Radio button, one-up vertical	Skip Logic Group*	Military Affiliation
			Reservist	A
			Veteran	A
			Retired	A
			Military Spouse	A
			Military Dependent	A
			Other Family Member	A
			DoD Civilian
			Contractor
			Other
			Not military-affiliated
PAT0611890	A	With which branch of Service are you or the military family member in your household now or last associated?	Marine Corps			N	Radio button, one-up vertical	Skip Logic Group*	Demos: Branch of Service
			Army
			Air Force
			Navy
			Coast Guard
PAT0633512		Are you: (Mark all thar apply.)	Male			N	Checkbox, one-up vertical		Demos: Gender
			Female
			Transgender, non-binary, or another gender identity
			Prefer not to answer
SBD9429Q012		Do you have any other comments you would like to make regarding your Marine Mart visit today? Do not include Personally Identifiable Information.				N	Text area, no char limit		Comments
PAT0534675		Would you like to be contacted by MCX Management regarding an outstanding issue? Opting out does not impact your sweepstakes entry.	Yes			Y	Radio button, one-up vertical		Contact by Mgt
			No