Survey (Spreadsheet View)

Model Name			MCX Store Purchaser V2				Red & Strike-Through: Delete
Model ID			4gohAoVkt09VMB8g8xUhMQ4C				Underlined & Italicized: Re-order
Partitioned			No				Pink: Addition
Date							Blue: Reword
QID	AP Question Tag	Skip From	Question Text	Answer Choices	Skip To	AP Answer Tag	Required Y/N	Type	Special Instructions	CQ Label
NEW			What is your overall satisfaction with shopping at this MCX store?	1=Very dissatisfied			N	Radio button, scale, no don't know		Satisfaction - Overall 5pt
				2= Dissatisfied
				3=Neutral
				4= Satisfied
				5= Very satisfied
NEW			How well did shopping at this MCX store meet your expectations?	1=Falls short			N	Radio button, scale, no don't know		Satisfaction - Expectations 5pt
				2 = Below expectations
				3 = Meets expectations
				4 = Above expectations
				5= Exceeds
NEW			How did the shopping experience at this MCX store compare with an ideal shopping experience?	1=Not very close			N	Radio button, scale, no don't know		Satisfaction - Ideal 5pt
				2 = Somewhat close
				3=Neutral
				4=Close
				5= Very close
NEW			How likely are you to recommend MCX to someone else?	1=Very unlikely			N	Radio button, scale, no don't know		Recommend NPS 5pt
				2 = Unlikely
				3 = Neutral
				4 = Likely
				5= Very likely
NEW			Thinking of the shopping environment of the MCX store you recently visited, please indicate your agreement with the following: There was enough space in the store for me to shop comfortably.	1=Stronly Disagree			N	Radio button, scale, no don't know		Store Atmosphere - Space 5pt
				2 = Disagree
				3 = Neutral
				4 = Agree
				5= Strongly Agree
NEW			I was easily able to find the products that I was shopping for.	1=Stronly Disagree			N	Radio button, scale, no don't know		Store Atmosphere - Finding 5pt
				2 = Disagree
				3 = Neutral
				4 = Agree
				5= Strongly Agree
NEW			The layout of the store was convenient for shopping.	1=Stronly Disagree			N	Radio button, scale, no don't know		Store Atmosphere - Layout 5pt
				2 = Disagree
				3 = Neutral
				4 = Agree
				5= Strongly Agree
NEW			Please rate the store associates who assisted you on the following: Availability of store associates when I needed them	1=Poor			N	Radio button, scale, no don't know		Service - Availability 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			Responsiveness to my needs in the store	1=Poor			N	Radio button, scale, no don't know		Service - Responsiveness 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			Ability to answer my questions	1=Poor			N	Radio button, scale, no don't know		Service - Knowledge 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			Please rate the products that you shopped for at this MCX store on the following: Appeal to my taste and preference	1=Poor			N	Radio button, scale, no don't know		Merchandise - Appeal 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			Quality of the products	1=Poor			N	Radio button, scale, no don't know		Merchandise - Quality 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			Variety that I expect	1=Poor			N	Radio button, scale, no don't know		Merchandise - Variety 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			Consider the prices of products that you shopped for at this MCX store. Please rate the following aspects of those prices: The prices of the products, given the quality expected from MCX	1=Poor			N	Radio button, scale, no don't know		Price - Value 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			Competitiveness of the prices	1=Poor			N	Radio button, scale, no don't know		Price - Competitiveness 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			Clarity of price information (including what is shown on tags, displays, sales, promotions, and special offer flyers)	1=Poor			N	Radio button, scale, no don't know		Price - Clarity 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			Consider your checkout experience at this MCX store. Please rate the following: Availability of open registers	1=Poor			N	Radio button, scale, no don't know		Checkout - Availability 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			Speed of checkout	1=Poor			N	Radio button, scale, no don't know		Checkout - Speed 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			Accuracy of the transaction (including pricing, promotions, coupons, loyalty cards, special offers)	1=Poor			N	Radio button, scale, no don't know		Checkout - Accuracy 5pt
				2 = Fair
				3 = Good
				4 = Very Good
				5= Excellent
NEW			How likely are you to make another purchase from an MCX store in the future?	1=Very Unlikely			N	Radio button, scale, no don't know		Purchase In Store
				2 = Unlikely
				3 = Neutral
				4 = Likely
				5 = Very Likely
NEW			How likely are you to shop at the MCX store again the next time you are shopping for similar merchandise?	1=Very Unlikely			N	Radio button, scale, no don't know		Return
				2 = Unlikely
				3 = Neutral
				4 = Likely
				5 = Very Likely
MEN0357948	fs_visit_reason		What was your primary reason for your most recent MCX store visit?	Shopping sales that were advertised			N	Radio button, one-up vertical	Skip Logic Group*	MCX_Primary Reason
				Shopping for a gift
				Shopping for a holiday or special event
				Picking up needed supplies
				Getting something to eat
				Just browsing		browse_product_selection			Randomize
				Other, please specify	F	other_please_specify			Anchor Answer Choice
MEN0357949	us_marine_corps_mcx_mcx_store_purchaser_primary_reason_other	F	Please specify your other primary reason for your most recent MCX store visit. Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	MCX_Primary Reason Other
MEN0357952	fs_products_sought		What type of product, if any, did you purchase during your store visit? (Select all that apply)	Automotive			N	Checkbox, one-up vertical	Skip Logic Group*	MCX_Products Purchased
				Clothing for Children, Infants, Toddlers, Boys and Girls
				Clothing for Men and Young Men
				Clothing for Women and Juniors
				Cosmetics and Fragrances
				Electronics
				Firearms
				Food and Drinks
				Health and Hygiene
				Home Goods (kitchen, small appliances, sheets and towels)
				Jewelry and Accessories
				Pets
				Shoes for Men, Women, and Children
				Sporting Goods
				Sports Nutrition
				Tactical Equipment
				Uniforms or Uniform Items
				Beer, alcohol, spirits
				Cleaning & organizing
				Luggage
				Toys
				Lawn & Garden
				Office Supplies
				Marine Logo
				Gift Cards
				Cigarettes, nicotine products
				Sunglasses
				None of these					Mutually Exclusive
MEN0357954			Approximately, how frequently do you shop at the MCX?	Daily			N	Radio button, one-up vertical		MCX_Shop Frequency
				More than once a week
				Weekly
				1-3 times per month
				Every 2-6 months
				Once per year
				Less than once per year
MEN0357955			Do you know about the following MCX Programs? (Select all that apply)	Baby & Me			N	Checkbox, one-up vertical		MCX_Program Awareness
				Super Star Student
				Military Exclusive Pricing
				Exchange Select
				Military Star
				1775
				Xtreme Value
				Price Match Guarantee
				None					Mutually Exclusive
CUE0314248	us_marine_corps_mcx_purchase_all		Were you able to purchase everything you intended to during your store visit?	Yes			N	Radio button, one-up vertical	Skip Logic Group*	Purchase All
				No	A
CUE0314249	us_marine_corps_mcx_purchase_all_no	A	What was the main reason you did not purchase everything you intended to?	Still considering purchase			N	Radio button, one-up vertical	Skip Logic Group*	Purchase All_No
				Product was out of stock
				Did not have enough time
				The size I needed was not offered in the store
				Product price was too high
				Product did not look the same as what was expected
				I did not see the product I wanted in the store	C
				Other, please specify	B				Anchor Answer Choice
CUE0314251	us_marine_corps_mcx_purchase_all_no_other	B	Please specify the other reason you didn't purchase all intended items. Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	Purchase All No Other
CUE0314252	us_marine_corps_mcx_purchase_all_no_specify_product	C	Please specify the product you were looking for. Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	Purchase All No Specify Product
SZA0405058			Please rate the cleanliness of the store.	1=Poor	A		N	Radio button, scale, no don't know	Skip Logic Group*	Cleanliness 5pt
				2=fair	A
				3=Good
				4=Very Good
				5=Excellent
SZA0405059		A	What specifically troubled you about the cleanliness of the store? Do not include Personally Identifiable Information.				N	Text area, no char limit	Skip Logic Group*	OE_Cleanliness 5pt
RAJ0534689			Please rank how competitive MCX pricing is when compared to other comparable retailers.	1=Not very competitive			N	Radio button, scale, no don't know		Competitive Pricing Rank 5pt
				2=Somewhat Competitive
				3=Neutral
				4=Competitive
				5= Very competitive
PAT0611092			What is your military affiliation?	Active Duty	A		N	Radio button, one-up vertical	Skip Logic Group*	Military Affiliation
				Reservist	A
				Veteran	A
				Retired	A
				Military Spouse	A
				Military Dependent
				Other Family Member	A
				DoD Civilian
				Contractor
				Other
				Not military-affiliated
MEN0355681		A	With which branch of Service are you or the military family member in your household now or last associated?	Marine Corps			N	Radio button, one-up vertical	Skip Logic Group*	Demos: Branch of Service
				Army
				Air Force
				Navy
				Coast Guard
MEN0355761			Are you: Mark all that apply.	Male			N	Checkbox, one-up vertical		Demos: Gender
				Female
				Transgender, non-binary, or another gender identity
				Prefer not to respond
ZAK8546Q040	fs_improve		What else would you like to share with us to help improve your in-store shopping experience with MCX? Do not include Personally Identifiable Information.				N	Text area, no char limit		OE_Improve
MIL0306923	us_marine_corps_mcx_contact		Would you like to be contacted by MCX management regarding an outstanding issue?	Yes	B		N	Drop down, select one		Contact?
				No
MIL0306959	us_marine_corps_mcx_oe_issue_description	B	Please provide a brief description of your issue or concern. Do not include Personally Identifiable Information.				N	Text area, no char limit		OE_Issue Description