3_1652-0058 GC_REAL_ID_Advertising_Tracking_Survey_Intr_(SPD-15)

Generic Clearance for the Collection of Qualitative Feedback on Agency Service Delivery

3_1652-0058 GC_REAL_ID_Advertising_Tracking_Survey_Intr_(SPD-15)

OMB: 1652-0058

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OMB 1652-0058

Exp. 08/31/2028

REAL ID Awareness – FY24 Wave 1

SCREENING


INTRO: First, we are going to ask you a few questions to ensure we’re talking to a diverse group of people. Please read all questions and statements carefully.


Gender

S1 Please tell us your gender.




Male

1


Female

2


Another Identity (e.g. non-binary or gender non-conforming)

3


Prefer not to answer

4



Age

S2 What is your age?




<18

1


18-24

2


25-34

3

35-44

4

45-54

5

55-64

6

65+

7


STATE

S3 Please select the state of your residence from the drop down list.

[List of 50 states/DC]

1



Race and Ethnicity

S4 What is your race and/or ethnicity? (Select all that apply).

American Indian or Alaska Native

1


Asian

2

Black or African American

3

Hispanic or Latino

4

Middle Eastern or North African

5

Native Hawaiian or Pacific Islander

6

White

7

Multiracial and/or Multiethnic

8


Identification

S5 Have you been issued a currently valid state driver’s license or identification card?

Yes

1


No

2



Future Air Travel

S6 How soon are you planning to travel by air (domestic or international)?

Within the next 3 months

1


4 months – 6 months

2

7 months – 12 months

3

13 months – under 18 months

4

18 months – 2 years

5

No future plans to travel by air

6


Travel Purpose

S6A What is the expected purpose of your next air travel? (Select one)

Personal

1


Business

2

Both personal and business

3





AWARENESS AND REAL ID COMPLIANCE


INTRO: You’ve qualified to take our survey! Please read each question carefully before answering. TSA is conducting this survey to develop passenger understanding of REAL ID. Remember, all your responses are confidential and non-attributable.


REAL ID Awareness

Q1 Before today, had you heard about the REAL ID requirement?

Yes

1

No

2

Not sure

3


REAL ID Deadline Awareness

Q2 Are you aware that beginning May 7, 2025, the Transportation Security Administration (TSA) will only accept REAL ID-compliant state-issued driver’s licenses and identification cards, or an alternative acceptable form of identification, for purposes of flying domestically?

Yes

1

No

2


INTRO: The REAL ID Act and DHS regulation establish minimum security standards for state-issued driver’s licenses and identification cards. It prohibits federal agencies, like TSA, from accepting licenses and identification cards that do not meet these standards for official purposes, such as boarding federally-regulated commercial aircraft.


REAL ID Compliance

Q3 Is your current driver’s license/identification card REAL ID-compliant? Depending on your state’s issuing agency, a REAL ID- compliant driver’s license or identification card is marked by a gold star, black star, or star cutout (surrounded by a gold circle, black circle or bear). An Enhanced Driver’s License (EDL) is also REAL ID-compliant.

Yes

1

No

2

Not sure

3


REAL ID Received

Q3A When were you first issued your REAL ID-compliant driver’s license/identification card?

Last month

1

2 – 3 months ago

2

4 – 6 months ago

3

7 – 11 months ago

4

12 – 18 months ago

5

More than 18 months ago

6


Reasons for Getting REAL ID

Q3B Why did you decide to obtain a REAL ID-compliant driver’s license/identification card?

Needed it for travel

1

Driver’s license/identification card was expiring

2

Read/heard about the REAL ID requirement

3

Moved to a different state

4

Needed access to federal/military facilities

5

Wanted to obtain it at the same time as obtaining a digital ID (i.e., state-issued mobile driver’s license (mDL) or mobile identification (mID))

6

Other (specify)

7
















Other Forms of Identification

Q4 What other forms of identification have you been issued for domestic air travel? (Select all that apply.)

U.S. passport

1

U.S. passport card

2

Foreign government-issued passport

3

U.S. Department of Defense ID (Military ID)

4

DHS trusted traveler cards (e.g., Global Entry, NEXUS, SENTRI, FAST)

5

Permanent resident card

6

Border crossing card

7

State-issued Enhanced Driver’s License

8

Federally recognized, Tribal Nation/Indian Tribe-issued photo ID

9

HSPD-12 Personal Identification Verification (PIV) card

10

Canadian provincial driver’s license or Indian and Northern Affairs Canada card

11

U.S. Citizenship and Immigration Services Employment Authorization Card (I-766)

12

U.S. Merchant Mariner Credential

13

Veteran Health Identification Card (VHIC)

14

None of the above

15







































REAL ID ADVERTISING RECOGNITION


INTRO: Now we’d like to ask you about advertising you may or may not have seen.


Aided REAL ID Ad Awareness

Q5 Have you seen or heard any advertising about the REAL ID requirement?

Yes

1

No

2

Not sure

3


Source of Ad Awareness

Q6 Where did you see or hear the advertising for the REAL ID requirement? (Select all that apply.)

Identification card or driver’s license renewal notice from DMV

1

Government website (e.g., dhs.gov, tsa.gov, State DMV)

2

Talking to friends, family, or colleagues

3

In the news (e.g., TV, radio, read in magazine or newspaper or read online)

4

Email

5

Social networking websites (i.e., Facebook or X (formerly known as Twitter))

6

On TV

7

Online ads (i.e., website ads, commercials on Hulu, YouTube, etc.)

8

Radio/Digital audio (i.e., broadcast radio, streaming radio, podcasts)

9

Outdoor advertising (i.e., billboard, transit, in-airport signage)

10

Messaging by airline company (e.g., on airline website’s booking page, screen on seat)

11

Other (specify)

12


ADVERTISING STIMULUS

MEDIUM

AD NAME


TBD


Video Recognition

AD1 Do you remember seeing this ad before on TV or online?

Yes

1

No

2

Don’t know

3


Online/Digital Recognition

AD2 Do you remember seeing these ads before online?

Yes

1

No

2

Don’t know

3


Radio Recognition

AD3 Do you remember hearing this ad before on the radio?

Yes

1

No

2

Don’t know

3


Print Recognition

AD4 Do you remember seeing this ad before in magazines, newspapers, or other publications?

Yes

1

No

2

Don’t know

3


OOH Recognition

AD5 Do you remember seeing any of these ads before on outdoor signage, including billboards, buses, or in malls/airports?

Yes

1

No

2

Don’t know

3


REAL ID INTENT


INTRO: Now we’d like to understand your interest in updating your current driver’s license/identification card to be REAL ID-compliant.


Intent to Update

Q7 How likely are you to get a REAL ID-compliant identification card?

Very likely

1

Somewhat likely

2

Neither likely nor unlikely

3

Somewhat unlikely

4

Very unlikely

5


Intention Period

Q8 When do you plan to get a REAL ID-compliant identification card?

Within the next month

1

2 months – 3 months

2

4 months – 6 months

3

7 months – 12 months

4

13 months – under 18 months

5

18 months or more

6


Barriers to Updating

Q9 Which of the following are reasons why you’re not likely to get a REAL ID-compliant identification card? (Select all that apply.)

I don’t have the necessary documentation

1

I don’t plan on flying in the next couple years

2

I have other forms of accepted identification for air travel

3

I plan on getting other forms of accepted identification for air travel

4

It’s too difficult to get an appointment

5

I’m concerned that requirements will change and I will need to go through the process again

6

I’m concerned about my security/privacy of my personal information with the DMV

7

I don’t have evidence of name change documentation

8

Other (specify)

9



DEMOGRAPHICS


INTRO: These following final questions are for classification purposes only.


Prior Air Travel

D1 When was the last time you traveled by air domestically?

Within the past 3 months

1

4 months – 6 months ago

2

7 months – 12 months ago

3

13 months – under 18 months ago

4

18 months ago – 2 years ago

5

More than 2 years ago

6

I have never flown before

7


# of Flights Taken in Past Year

D3 In the past year, how many domestic roundtrip flights have you taken?




1

2


2

3


3

4


4

5


5

6


6

7


7

8


8

9


9

10


10 or more

11




PAPERWORK REDUCTION ACT BURDEN STATEMENT:

PAPERWORK REDUCTION ACT STATEMENT: TSA is collecting this information to develop the traveling public’s understanding of REAL ID. The public burden for collecting this information is estimated to be approximately 6 minutes. This is a voluntary collection of information. Send comments regarding this burden estimate or collection to: TSA-11, Attention: PRA 1652-0058, REAL ID Awareness & Advertising Tracking Survey, 6595 Springfield Center Drive, Springfield, VA 20598. An agency may not conduct or sponsor, and persons are not required to respond to a collection of information, unless it displays a valid OMB control number. The OMB control number assigned to this collection is 1652-0058, which expires

08/31/2028.

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