FTC Request for Rural Fraud Rsch - Survey

Request for Approval under the “Generic Clearance for the Collection of
Routine Customer Feedback” (OMB Control Number: 3084-0159)
TITLE OF INFORMATION COLLECTION: Rural Fraud Research: Survey of
Consumers
PURPOSE: The survey will inform the design of a consumer education program to reach rural
consumers with messages about fraud. The Division of Consumer and Business Education seeks
to explore the knowledge, attitudes, and behaviors of consumers in rural areas as it relates to
consumer fraud issues relevant to the FTC’s consumer protection mission. This research will
help us to create content relevant to rural consumers and to design content delivery
mechanisms in a way most useful to those who deliver educational programs in rural areas.
Without this research, we are less confident that the delivery mechanisms, particularly, would
serve this audience well; with the research, we are confident that the education program will
benefit the target audience.
DESCRIPTION OF RESPONDENTS: Adults (21 or older), both male and female, who live in
“rural” districts (they would both agree to that description and live in districts that qualify as
“rural” according to typical standards).
TYPE OF COLLECTION: (Check one)
[ ] Customer Comment Card/Complaint Form
[ ] Usability Testing (e.g., Website or Software
[ ] Focus Group

[ ] Customer Satisfaction Survey
[ ] Small Discussion Group
[X] Other: Message Testing Survey

CERTIFICATION:
I certify the following to be true:
1. The collection is voluntary.
2. The collection is low-burden for respondents and low-cost for the Federal Government.
3. The collection is non-controversial and does not raise issues of concern to other federal
agencies.
4. The results are not intended to be disseminated to the public.
5. Information gathered will not be used for the purpose of substantially informing influential
policy decisions.
6. The collection is targeted to the solicitation of opinions from respondents who have
experience with the program or may have experience with the program in the future.
Name: Andrew Johnson
To assist review, please provide answers to the following question:
Personally Identifiable Information:
1. Is personally identifiable information (PII) collected? [ ] Yes [X] No
2. If Yes, is the information that will be collected included in records that are subject to the
Privacy Act of 1974? [ ] Yes [ ] No

3. If Applicable, has a System or Records Notice been published? [ ] Yes [] No [X] N/A
Gifts or Payments:
Is an incentive (e.g., money or reimbursement of expenses, token of appreciation) provided to
participants? [ ] Yes [X] No
No incentive will be offered for survey participants.
BURDEN HOURS
Category of Respondent

No. of
Participation
Respondents Time
800
22 minutes

Individuals or households (online survey)

Burden
293 hrs

FEDERAL COST: The estimated annual cost to the Federal government is $0.00.
If you are conducting a focus group, survey, or plan to employ statistical methods, please
provide answers to the following questions:
The selection of your targeted respondents
1. Do you have a customer list or something similar that defines the universe of potential
respondents and do you have a sampling plan for selecting from this universe?
[X] Yes
[ ] No
If the answer is yes, please provide a description of both below (or attach the sampling plan)? If
the answer is no, please provide a description of how you plan to identify your potential group of
respondents and how you will select them?
The researchers will recruit participants using databases of professionals (both proprietary and
other databases). Respondents will be selected from a nationally distributed online panel
according to the attached screener.
Administration of the Instrument
1. How will you collect the information? (Check all that apply)
[X] Web-based or other forms of Social Media
[ ] Telephone
[ ] In-person
[ ] Mail
[ ] Other, Explain
Will interviewers or facilitators be used? [ ] Yes [X] No

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