Rural Screener Script

FTC Communication Support Vendor - Applied Research & Consulting
Rural Fraud Focus Groups
Screener
March 2017
(Total time allotted for screener: 5 minutes)
Recruit 12 respondents (to seat 8-10) per screening session
($75 incentive per respondent)
Screening Locations:
 Iowa – TBD (two sessions)
 West Virginia – TBD (two session)
Session Participants:


Adults (21+), self-described “rural” residents

Recruit a mix of male and female participants for the focus groups
All recruited respondents should be relatively articulate and comfortable speaking in focus
group situations with strangers
Hello, my name is _________________, I work with [name of facility] and we’re conducting a
research study. I would like to reassure you at the outset that I am not trying to sell you
anything -- we are conducting a research project and would greatly appreciate your input. I also
want to assure you that all of your responses will be kept entirely confidential and that we
greatly appreciate your time.
Thank you, I appreciate your taking this time to speak with me.
Respondent Name_________________________________________________
Gender ________________
1. To Begin--do you, or does any member of your household or immediate family currently
work in or study, (or EVER worked in or studied) any of the following:
( ) Marketing or Market Research
( ) Advertising or Public Relations
( ) The media, in any format, including print, broadcast, satellite cable TV, radio and or
the Internet
( ) Journalism / Reporting
( ) The entertainment industry, in any medium, including TV, film, theatre, radio, print
and/or the Internet

( ) A consultant to any of the above
[TERMINATE IF YES TO ANY OF THE ABOVE]
2. When was the last time, if ever, that you participated in a market research group
discussion, focus group, or individual interview?
( ) Within the past 6 months [TERMINATE]
3. Which of the following terms best describes where you live?
( ) A rural environment
( ) A suburban environment [TERMINATE]
( ) An urban environment
[TERMINATE]