Ready PSA Campaign Creative Testing Research

ICR 201810-1660-001

OMB: 1660-0139

Federal Form Document

Forms and Documents
Document
Name
Status
Form
Modified
Form
Modified
Supplementary Document
2018-10-17
Supplementary Document
2018-10-17
Supplementary Document
2018-10-17
Supplementary Document
2015-10-02
Supplementary Document
2015-05-01
Supporting Statement A
2018-10-31
Supplementary Document
2015-04-21
Supplementary Document
2015-04-20
Supplementary Document
2015-04-20
IC Document Collections
IC ID
Document
Title
Status
216214 Modified
216213 Modified
ICR Details
1660-0139 201810-1660-001
Active 201504-1660-003
DHS/FEMA
Ready PSA Campaign Creative Testing Research
Revision of a currently approved collection   No
Regular
Approved with change 11/12/2019
Retrieve Notice of Action (NOA) 10/31/2018
  Inventory as of this Action Requested Previously Approved
11/30/2022 36 Months From Approved 11/30/2019
90 0 90
58 0 58
0 0 0

FEMA proposes conducting qualitative research in the form of focus groups in order to test creative concepts developed for FEMA's national Ready public service advertising campaign, which aims to educate and empower Americans to prepare for and respond to emergencies. The research will help determine the clarity, relevance, and motivating appeal of the concepts prior to final production of the advertising.

EO: EO 13571 Name/Subject of EO: Streamlining Service Delivery and Improving Customer Service
   EO: EO 12862 Name/Subject of EO: Setting Customer Service Standards
  
None

Not associated with rulemaking

  83 FR 11222 03/14/2018
83 FR 51976 10/15/2018
Yes

2
IC Title Form No. Form Name
Recruitment Screener (survey script) FEMA Form 008-0-21 Recruitment Screener
Focus Group Discussion Guide FEMA Form 008-0-22 Focus Group Discussion Guide

  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 90 90 0 0 0 0
Annual Time Burden (Hours) 58 58 0 0 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
No
No

$52,834
No
    No
    No
No
No
No
Uncollected
Millicent Brown 202 646-2814 millicent.brown@fema.dhs.gov

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
10/31/2018


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