Ready PSA Campaign Creative Testing Research

ICR 201504-1660-003

OMB: 1660-0139

Federal Form Document

IC Document Collections
ICR Details
1660-0139 201504-1660-003
Historical Active
DHS/FEMA
Ready PSA Campaign Creative Testing Research
New collection (Request for a new OMB Control Number)   No
Regular
Approved with change 10/06/2015
Retrieve Notice of Action (NOA) 06/16/2015
The agency added a justification for the stipend provided to respondents.
  Inventory as of this Action Requested Previously Approved
10/31/2018 36 Months From Approved
90 0 0
58 0 0
0 0 0

FEMA proposes conducting qualitative research in the form of focus groups in order to test creative concepts developed for FEMA's national Ready public service advertising campaign, which aims to educate and empower Americans to prepare for and respond to emergencies. The research will help determine the clarity, relevance, and motivating appeal of the concepts prior to final production of the advertising.

EO: EO 13571 Name/Subject of EO: Streamlining Service Delivery and Improving Customer Service
   EO: EO 12862 Name/Subject of EO: Setting Customer Service Standards
  
None

Not associated with rulemaking

  80 FR 6524 02/05/2015
80 FR 22545 04/22/2015
No

2
IC Title Form No. Form Name
Recruitment Screener (survey script) FEMA Form 008-0-21 Recruitment Screener
Focus Group Discussion Guide FEMA Form 008-0-22 Focus Group Discussion Guide

  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 90 0 0 90 0 0
Annual Time Burden (Hours) 58 0 0 58 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
Yes
Miscellaneous Actions
No
For the Ready PSA Campaign, the previously approved burden hours were 0 as this is a new collection and the current estimated annual hour burden is 58 hours. Therefore, the burden hours are positive program changes.

$53,383
No
No
No
No
No
Uncollected
Sherina Greene 202 646-4343 sherina.greene@associates.dhs.gov

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
06/16/2015


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