Survey

Appendix E
Experimental Study on Consumer Responses to Labeling Statements on Food Packages
Examples of Nutrition Facts Label

Please note that the check marks would be included only in the experimental conditions that
include the front-of-package nutrition rating system proposed by the Institute of Medicine. In all
other experimental conditions, these Nutrition Facts labels would appear without the check
marks.

Shredded Wheat

√
√
5g

√

20%

Snack Bar

30

170

5%

3g
1g

√

5%

12%

Chips

√
√
10%
16%