Fraud Against Older Consumers: Conversations with Decision-Makers and Caregivers

FTC Communication Support Vendor - Applied Research & Consulting
Senior Fraud Education Focus Groups
Screener
March 2013
Recruit 12 respondents (to seat 8-10) per group
Length of screening: Approximately 5 minutes
Group Participants
Senior decision-makers (including activities directors, program directors,
facilities supervisors, staff managers, etc.) who select and approve adoption of
educational, entertainment and social activities for their organizations.
Individual caregivers (instructors, nurses, social workers, aides, etc.) who work
closely with seniors and who have direct experience with senior-directed
education programs.
Recruit a mix of decision-makers and caregivers.
Hello, my name is _________________, I work with [name of facility] and we’re
conducting a research study. I would like to reassure you at the outset that I am not
trying to sell you anything -- we are conducting a research project and would greatly
appreciate your input. I also want to assure you that all of your responses will be kept
entirely confidential and that we greatly appreciate your time.
Thank you, I appreciate your taking this time to speak with me.
Respondent Name_________________________________________________
Gender ________________

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1. To Begin--do you, or does any member of your household or immediate family
currently work in or study, (or EVER worked in or studied) any of the following:
( ) Marketing or Market Research
( ) Advertising or Public Relations
( ) The media, in any format, including print, broadcast, satellite cable TV, radio
and or the Internet
( ) Journalism / Reporting
( ) The entertainment industry, in any medium, including TV, film, theatre,
radio, print and/or the Internet
( ) A consultant to any of the above

[TERMINATE IF YES TO ANY OF THE ABOVE]
2. When was the last time, if ever, that you participated in a market research group
discussion, focus group, or individual interview?
( ) Within the past 6 months

[TERMINATE]

3. Which of the following best describes your place of employment?
( ) A living facility for seniors (e.g. assisted living facility, nursing home, etc.)
( ) A community center that has programs for seniors (e.g. public library, YMCA,
etc.)
( ) Other
[TERMINATE]
( ) Don’t know
[TERMINATE]
4. Are you involved in the selection and approval of education, entertainment and
social activities for seniors you work with?
( ) Yes
[Recruit for GROUP 1]
( ) No
[TERMINATE]
( ) Don’t know
[TERMINATE]
5. What is your exact Title? ______________________________

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