FDA DTC Website Customer Utilization and Satisfaction Survey

FDA DTC Website Customer Utilization and Satisfaction Survey

Briefly, what task were you trying to find or accomplish on the Web site? (Please do not include personally identifiable information here.)

Were you successful?

Yes
Partially
Still looking
No

Completing my task was:

Easy
Average
Difficult
Impossible

I used the following to accomplish my task (check all that apply)

”Ask Yourself”
”Basics of Drug Ads”
”Q & A”
”Sample Ads”
”Background”

”Glossary”
Other

How often do you visit this Web site?

This is my first visit
Daily
Weekly
Monthly

Top of Form

How did you come here today?

Search Engine (Google, Yahoo, etc)
FDA.Gov
Link from another web site
Friend or Colleague
Newspaper or magazine
Television or radio
Bookmark
Other

How likely are you to recommend this site to someone else?

Very likely
Likely
Unlikely

How satisfied were you with your overall experience on this Web site? Please rank with one being unsatisfied and 10 being fully satisfied.

1   2   3   4   5   6   7   8   9   10
(Unsatisfied)                                                                (Satisfied)

What one thing on this Web site would you most like to change or fix? (Please do not include personally identifiable information here.)

Which best describes you?

General Public
Health Professional
Employed by a Drug or Biologics Company

Consumer Advocate

Employed by a Marketing Firm
Drug Law Attorney
State/Tribal/Local Government
U.S. HHS
Other Federal Government
Teacher
Student
Journalist
Other

I am:

Female
Male

My level of schooling is:

Still in grade, middle or high school
Did not graduate high school
High school graduate
Some college or vocational school
College graduate
Some postgraduate schooling
Graduate or professional degree.

My age is:

Less than 18 years old
18-24 years old
25-34 years old
35-49 years old
50-64 years old
65 years old or older

My first language is:

English
Spanish
Chinese
Other

I am Hispanic or Latino:

Yes
No
Not Sure

My race is:

White, not Hispanic or Latino Origin
Black or African American
American Indain or Alaska Native
Asian
Native Hawaiian or Pacific Islander
65 years old or older

Other
Refused