OMB Supporting Statement
FDIC 75th Anniversary Campaign Research
Background
The Federal Deposit Insurance Corporation (FDIC) will celebrate the 75th anniversary of its creation on June 16, 2008. In anticipation of the anniversary, the FDIC will conduct a public education and awareness campaign surrounding deposit insurance.
The target of the campaign is American adults, both those with and without accounts in federally insured banks, of all ages. Because the FDIC is one of the pillars of the modern banking system, it affects all Americans.
The FDIC is very interested in testing messages and materials that will be used in their 75th anniversary campaign to effectively communicate about deposit insurance. For this purpose the FDIC would like to conduct focus groups during campaign development. The messages that will be presented to the focus groups are ones that have been developed based on a message summit held with senior FDIC leaders. The goal is to make sure that messages about the FDIC have the intended effect, that is, to convey the continuity and stability of deposit insurance and that to learn more consumers can go to the FDIC’s Web site or call the FDIC Call Center. The focus group results will inform the FDIC; they will not determine which messages or materials will be used.
Focus Groups
Research Objectives
The primary research objective is to identify opportunities to enhance communications about the FDIC, and explore reactions to potential messages and materials, such as advertisements and Web site components, that would effectively communicate to the public about the FDIC and deposit insurance. Issues to be addressed in the research (focus groups) include:
What consumers know and think about the FDIC and deposit insurance.
Reactions to proposed advertising about the 75th anniversary.
Reactions to messages about the FDIC and deposit insurance.
Reactions to public education and awareness program ideas and their online components.
Methodology
To meet these objectives, Weber Shandwick and KRC Research will conduct 12 focus groups among several audiences. The audiences are selected to represent a cross section of Americans to capture all the campaign’s target population segments. The audiences are:
High net worth adults
Underbanked adults who are not engaged with banking system
“Generation X” adults who are between 30 and 44 years old
Baby Boomers who are 42 to 64 years old
For each group we would recruit 6 participants to ensure a minimum of 4 people take part in each group. Each focus group would last approximately one hour and be conducted in a professional focus group facility. Four focus groups would be conducted in each of the top three cities:
Washington, District of Columbia (or surrounding area)
Chicago, Illinois
Miami, Florida
Estimated Burden Hours
The estimated burden hours for completion of 12 one-hour focus groups is approximately 72 hours.
This estimate is based on the completion of 12 focus groups where each group would have 4 to 6 participants and last about one hour. (72 participants x 1 hour per participant=72 burden hours, 1 hour burden per response.)
Participant screening for the 12 focus groups is expected to take 18 hours. This estimate is based on research facilities confirming 6 participants to ensure that 4 participate in each group, and that 6 contacts will need to be made to secure at least 4 participants in each group. Each contact should average 15 minutes per interview. (6 contacts x 15 minutes x 12 groups)/60=18 hours total burden, 15 minutes per response.
Total Estimated Burden for Participation and Screening Respondents: 90 hours, 1:15 per response.
Appendix I: Focus Group Guide
FDIC FOCUS GROUP GUIDE
I. Introduction 10 minutes
II. Awareness xx minutes
III. Ad Evaluation xx minutes
IV. Ad Comparison xx minutes
V. Message Evaluation xx minutes
VI. Message Comparison xx minutes
VII. Program Components xx minutes
Estimated Time 60 minutes
I’d like to talk today about personal bank accounts.
When you think about your personal bank accounts what comes to mind?
What types of things do you consider when you open a bank account?
What do you look for when you select a bank at which to open an account?
I’d like to spend a little time talking about one particular aspect of the banking system, the FDIC.
Have you heard of the FDIC?
Do you know what it stands for?
The FDIC is the Federal Deposit Insurance Corporation.
What does the FDIC do? Anything else?
What you know about deposit insurance? Anything else?
What is insured by FDIC deposit insurance? Anything else?(Unaided)
For each of these products, do you know whether or not it is insured by the FDIC? (Probe on specific products)
Do you know how much is insured?
Do you know how much of each product is insured?
READ DESCRIPTION OF FDIC
What role do you think the FDIC plays in the financial system in this country?
What questions do you have about the FDIC? Is there anything you want to know?
What role do you think the FDIC plays in the economy?
Next I’d like to get your reactions to some print advertisements you might see in a newspaper or magazine. These print ads are in their initial stages of development. The people who are creating the ads would like to get your feedback before finishing them.
ADS WILL BE SHOWN ONE AT A TIME IN RANDOM ORDER.
What is the main point of this ad? What does it communicate to you?
What does the ad tell you about the FDIC?
What does it tell you that is new or that you hadn’t heard before?
What stands out most to you in this ad? Why?
Are there any specific words, phrases, information, or images that gave you a particularly positive feeling? What?
Was there anything in the ad you didn’t like or gave you negative feelings? What?
Can you list some adjectives to describe how this ad makes you feel about the FDIC?
Is there anything that’s unclear or confusing about this ad? What?
Is there anything you would do after reading this ad?
Would you want to learn more about the FDIC after reading this ad?
What would you want to know about the FDIC?
How would you go about learning more?
How could this ad be improved?
REPEAT FOR EACH AD.
Which ad did you like the most? Why? [HANDCOUNT] (PROBE FOR REASONS)
Which ad did you like the least? Why? [HANDCOUNT] (PROBE FOR REASONS)
What words, phrases, or images stood out to you the most? Why?
Which ad would pique your interest the most? Why?
Now that we’ve looked at the print ads, I’d like to get your reaction to some statements about FDIC.
Please read them on your own first and then we will discuss them as a group. Please underline any words or phrases that you like and cross out anything you don’t like.
PARTICIPANTS WILL BE GIVEN HANDOUTS WITH EACH MESSAGE.
MESSAGES WILL BE DISCUSSED IN RANDOM ORDER.
Give me some adjectives to describe this statement. (PROBE FOR POSITIVE AND NEGATIVE WORDS)
What do you like, if anything, about this statement?
What do you not like, if anything, about this statement?
Is this information relevant to you?
What do you think about the FDIC after reading this statement?
Is this statement interesting?
Is the statement believable? Why or why not?
Is there anything in this statement that surprised you? What?
Was there any information you felt needed to be included, but wasn’t?
REPEAT FOR ALL MESSAGES
Thinking back to the all the statements you’ve seen today, is there one that stands out as particularly positive or interesting?
Is there anything that stood out as particularly weak?
I’d like to switch gears a little and talk about finances in general. When you think about your own finances, what questions come to mind?
Is there anything you’ve sought advice on recently or would like more information about in reference to finances?
The FDIC is considering developing a few new programs for consumers to address financial literacy that will include various tools and materials about money and financial matters that would be available on the Internet. I’m going to read you a description of one: READ GENERAL DESCRIPTION OF PROGRAM. THIS WILL BE A DIFFERENT ONE FOR EACH GROUP BECAUSE IT WILL BE THE PROGRAM TARGETED AT THE SPECIFIC AUDIENCE.
What kind of information would you expect this program to provide?
What would be the most valuable type of information this program could provide?
Do you think you would seek out this kind of information?
Does this program seem like something that would be useful to you personally or others you know?
What aspects specifically would be the most useful?
How does the fact that the FDIC is providing this information make you feel about the program?
Does having this program change the way you think about the FDIC at all?
If you were using this program what would be most helpful to you?
That is all of the questions I have. Does anyone have any additional thoughts or comments that you would like to share?
Thank you very much for your time and input. Goodbye.
Appendix II: Focus Group Screener for High Net Worth Adults
FDIC
FOCUS GROUP
High Net Worth Individuals
Name: _________________________________________________________
Address: _________________________________________________________
City, State, Zip: _________________________________________________________
Phone: _________________________________________________________
Recruiter: _________________________________________________________
DATE TBD: Washington, DC (Between 6PM-10PM)
DATE TBD: Chicago, IL (Between 6PM-10PM)
DATE TBD: Miami, FL (Between 6PM-10PM)
Hello. My name is __________ and I’m calling from KRC Research on behalf of the Federal Deposit Insurance Corporation (FDIC), an independent government agency. We are an independent research firm working with the FDIC. This is NOT a sales call. We are conducting a research discussion group in your area with consumers like yourself.
This is strictly a research study – your name and responses are confidential. We are not trying to sell you anything and are interested in your opinion. This research discussion group will be held on (DATE) at (EXACT TIME) and last approximately one hour. The discussion will include about 4 or 5 other participants. As a token of our appreciation for your time, you will receive $xxx for participating in the discussion group. May I ask you a few questions to see if you qualify for this study? (IF NO, THANK THEM AND TERMINATE THE CALL.) IF ASKED WHY: This study requires us to speak to a specific set of individuals. These questions will help us determine if you match the qualifications for the study.
IF TERMINATE DURING SCREENING PROCESS READ: I’m sorry, we already have enough participants in that category. Thank you very much for your time.
INTERVIEWER INSTRUCTION: IF RESPONDENT EXPRESSES CONCERN AT ANY POINT DURING THE INTERVIEW, REASSURE THEM THAT YOU DO NOT WORK FOR THE GOVERNMENT. YOU ARE WORKING FOR AN INDEPENDENT RESEARCH COMPANY. THEIR ANSWERS AND PARTICIPATION WILL BE COMPLETELY CONFIDENTIAL AND THEIR INDIVIDUAL RESPONSES WILL NOT BE SHARED WITH ANYONE.
IF RESPONDENT WANTS A PHONE NUMBER TO CALL TO VERIFY THIS IS A LEGITIMATE PROJECT: xxxx, FDIC, AT 202-xxx-xxxx.
1 RECORD GENDER:
|
Male |
|
RECRUIT A MIX |
|
Female |
|
2 Do
you or does anyone in your immediate family work for any of the
following?
(READ LIST.)
|
|
YES |
NO |
|
In advertising or public relations? |
|
|
|
In marketing or opinion research? |
|
|
|
In journalism or for the news media? |
|
|
|
For the federal government? |
|
|
|
In the financial industry? |
|
|
|
TERMINATE IF YES TO ANY OF ABOVE. |
||
3 Which of the following best describes your involvement in the decision on how you or you immediate family’s household banking decisions are made? (READ RESPONSES.)
|
I am the primary decision maker |
|
RECRUIT |
|
I make the decision equally with someone else |
|
RECRUIT |
|
I am not the primary decision maker |
|
TERMINATE |
|
Don’t know/refused (VOL) |
|
TERMINATE |
4 What is your age? [DO NOT READ LIST.]
|
Under 35 |
|
TERMINATE |
|
35-39 |
|
RECRUIT A MIX |
|
40-44 |
|
|
|
45-49 |
|
|
|
50-54 |
|
|
|
55-59 |
|
|
|
60-64 |
|
|
|
65 or over |
|
5 Do you currently have a checking or savings account at a bank or credit union?
|
Bank only |
|
RECRUIT |
|
Both |
|
RECRUIT |
|
Credit Union only |
|
TERMINATE |
|
Neither |
|
Recruit for Underbanked group |
|
Don’t know/refused (VOL) |
|
TERMINATE |
6 Do you have Cash, or assets easily converted into cash, such as bank deposits, money market fund shares, or US Treasury bills totaling more than $50,000? (INTERVIEWER NOTE: THIS SHOULD NOT INCLUDE PROPERTY)
|
Yes |
|
RECRUIT |
|
No |
|
TERMINATE |
|
Don’t know/refused (VOL) |
|
TERMINATE |
7 Are at least half of those assets held in either checking accounts, savings accounts or Certificates of Deposit, also known as C.D.s?
|
Yes |
|
RECRUIT |
|
No |
|
TERMINATE |
|
Don’t know/refused (VOL) |
|
TERMINATE |
To make sure we are talking to a variety of people:
8 Could you please tell me your main ethnic background or race?
|
White, Caucasian |
|
RECRUIT A MIX |
|
Black, African-American |
|
|
|
Hispanic, Latino/a |
|
|
|
Asian |
|
|
|
Other |
|
9 What is the last grade of school you have completed? (DO NOT READ LIST. RECORD.)
|
Less than high school |
|
TERMINATE |
|
Completed high school |
|
RECRUIT A MIX but no more than 3 with only high school or GED. |
|
Completed GED |
|
|
|
Some college or trade school |
|
|
|
Completed college |
|
|
|
Post graduate or professional school |
|
10 When was the last time, if ever, that you participated in a focus group study? (READ LIST.)
|
Within the past 6 months |
|
TERMINATE |
|
More than 6 months ago |
|
CONTINUE |
|
Never |
|
11 Sometimes participants are also asked to view or read materials and write out their answers on a questionnaire. Is there any reason why you could not participate?
|
Yes |
|
TERMINATE |
|
No |
|
CONTINUE |
NOTE: Terminate if respondent offers any reason such as sight or hearing problem, a written or verbal language problem, or a concern with not being able to communicate effectively.
INVITATION:
We would like to invite you to participate in a marketing research discussion group. The group will take 1 hour of your time and you will receive a cash gift of $xxx. The discussion group will be held on ____________________ at _______ p.m. It will be held at ___________________________________________________________.
Will you be available on _________________ from _______ to _______ p.m.?
|
Yes |
ٱ |
CONTINUE |
|
No |
ٱ |
TERMINATE |
IF YES: CONFIRM DATE AND TIME, PROVIDE DIRECTIONS, REMIND ATTENDEE TO BRING EYEGLASSES OR HEARING AIDS IF NECESSARY. IF NO, THANK AND TERMINATE.
Appendix III: Focus Group Screener for Under banked adults
FDIC
FOCUS GROUP
UNDERBANKED
Name: _________________________________________________________
Address: _________________________________________________________
City, State, Zip: _________________________________________________________
Phone: _________________________________________________________
Recruiter: _________________________________________________________
DATE TBD: Washington, DC (Between 6PM-10PM)
DATE TBD: Chicago, IL (Between 6PM-10PM)
DATE TBD: Miami, FL (Between 6PM-10PM)
Hello. My name is __________ and I’m calling from KRC Research on behalf of the Federal Deposit Insurance Corporation (FDIC), an independent government agency. We are an independent research firm working with the FDIC. This is NOT a sales call. We are conducting a research discussion group in your area with consumers like yourself.
This is strictly a research study – your name and responses are confidential. We are not trying to sell you anything and are interested in your opinion. This research discussion group will be held on (DATE) at (EXACT TIME) and last approximately one hour. The discussion will include about 4 or 5 other participants. As a token of our appreciation for your time, you will receive $xxx for participating in the discussion group. May I ask you a few questions to see if you qualify for this study? (IF NO, THANK THEM AND TERMINATE THE CALL.) IF ASKED WHY: This study requires us to speak to a specific set of individuals. These questions will help us determine if you match the qualifications for the study.
IF TERMINATE DURING SCREENING PROCESS READ: I’m sorry, we already have enough participants in that category. Thank you very much for your time.
INTERVIEWER INSTRUCTION: IF RESPONDENT EXPRESSES CONCERN AT ANY POINT DURING THE INTERVIEW, REASSURE THEM THAT YOU DO NOT WORK FOR THE GOVERNMENT. YOU ARE WORKING FOR AN INDEPENDENT RESEARCH COMPANY. THEIR ANSWERS AND PARTICIPATION WILL BE COMPLETELY CONFIDENTIAL AND THEIR INDIVIDUAL RESPONSES WILL NOT BE SHARED WITH ANYONE.
IF RESPONDENT WANTS A PHONE NUMBER TO CALL TO VERIFY THIS IS A LEGITIMATE PROJECT: xxxx, FDIC, AT 202-xxx-xxxx.
1. RECORD GENDER:
|
Male |
|
RECRUIT A MIX |
|
Female |
|
2. Do you or does anyone in
your immediate family work for any of the following?
(READ
LIST.)
|
|
YES |
NO |
|
In advertising or public relations? |
|
|
|
In marketing or opinion research? |
|
|
|
In journalism or for the news media? |
|
|
|
For the federal government? |
|
|
|
In the financial industry? |
|
|
|
TERMINATE IF YES TO ANY OF ABOVE. |
||
3. Which of the following best describes your involvement in the decision on how you or you immediate family’s household banking decisions are made? (READ RESPONSES.)
|
I am the primary decision maker |
|
RECRUIT |
|
I make the decision equally with someone else |
|
RECRUIT |
|
I am not the primary decision maker |
|
TERMINATE |
|
Don’t know/refused (VOL) |
|
TERMINATE |
4. Do you currently have any of the following types of financial accounts or services? (CHECK ALL THAT APPLY)?
NONE (DO NOT READ) |
|
RECRUIT |
Checking account |
|
CONTINUE |
Regular savings account |
|
|
Investments such as stocks, bonds, or mutual funds |
|
TERMINATE |
CD or Savings Certificate |
|
|
Individual Retirement Account or IRA |
|
|
Money Market Account |
|
|
Credit card |
|
5. (IF CHECKING OR SAVINGS) Is your checking or savings account at a bank or at a credit union?
|
Bank only |
|
ASK Q6 |
|
Both |
|
ASK Q6 |
|
Credit Union only |
|
TERMINATE |
|
Don’t know/refused (VOL) |
|
TERMINATE |
6. Now please tell me if you have done any of the following in the past year? (CHECK YES ANSWERS.)
Used a check cashing service. |
|
|
Used a money order to pay bills. |
|
|
Took a loan from a payday lender. |
|
|
Used a pre-paid debit card. |
|
|
Used an ATM card, check card, or debit card you get with a bank account |
|
ASK Q6B |
6B. In the past 30 days, how many times have you used an ATM card, debit card, check card, or debit card you get with a bank account?
Two times or fewer |
|
RECRUIT |
Three times or more |
|
TERMINATE |
The following questions are to make sure we are talking to a variety of people.
7. What is your age? [DO NOT READ LIST.]
|
Under 18 |
|
TERMINATE |
|
18-29 |
|
RECRUIT A MIX |
|
30-34 |
|
|
|
35-39 |
|
|
|
40-44 |
|
|
|
45-49 |
|
|
|
50-65 |
|
|
|
65 or over |
|
8. Which of the following best describes your employment status?
Work full-time |
|
|
Work part-time |
|
|
Self-employed |
|
|
Homemaker |
|
|
Not currently employed |
|
|
Full time student |
|
Recruit no more than 2 per group |
Retired |
|
|
9. Now please stop me when I reach the category that includes your total household income in 2007.
Less than $20,000 |
|
|
$20,000 to $30,000 |
|
|
$30,000 to $40,000 |
|
|
Over $40,000 |
|
TERMINATE |
10. Could you please tell me your main ethnic background or race?
|
White, Caucasian |
|
RECRUIT A MIX but need at least 2 who are Hispanic, but it can be more. |
|
Black, African-American |
|
|
|
Hispanic, Latino/a |
|
|
|
Asian |
|
|
|
Other |
|
11. What is the last grade of school you have completed? (DO NOT READ LIST. RECORD.)
|
Less than high school |
|
TERMINATE |
|
Completed high school |
|
RECRUIT A MIX (AS POSSIBLE) |
|
Completed GED |
|
|
|
Some college or trade school |
|
|
|
Completed college |
|
|
|
Post graduate or professional school |
|
12 When was the last time, if ever, that you participated in a focus group study? (READ LIST.)
|
Within the past 6 months |
|
TERMINATE |
|
More than 6 months ago |
|
CONTINUE |
|
Never |
|
13 Sometimes participants are also asked to view or read materials and write out their answers on a questionnaire. Is there any reason why you could not participate?
|
Yes |
|
TERMINATE |
|
No |
|
CONTINUE |
NOTE: Terminate if respondent offers any reason such as sight or hearing problem, a written or verbal language problem, or a concern with not being able to communicate effectively.
INVITATION:
We would like to invite you to participate in a marketing research discussion group. The group will take 1 hour of your time and you will receive a cash gift of $xxx. The discussion group will be held on ____________________ at _______ p.m. It will be held at ___________________________________________________________.
Will you be available on _________________ from _______ to _______ p.m.?
|
Yes |
ٱ |
CONTINUE |
|
No |
ٱ |
TERMINATE |
IF YES: CONFIRM DATE AND TIME, PROVIDE DIRECTIONS, REMIND ATTENDEE TO BRING EYEGLASSES OR HEARING AIDS IF NECESSARY. IF NO, THANK AND TERMINATE.
Appendix IV: Focus Group Screener for “Generation X” adults
FDIC
FOCUS GROUP
GENERATION Xers
Name: _________________________________________________________
Address: _________________________________________________________
City, State, Zip: _________________________________________________________
Phone: _________________________________________________________
Recruiter: _________________________________________________________
DATE TBD: Washington, DC (Between 6PM-10PM)
DATE TBD: Chicago, IL (Between 6PM-10PM)
DATE TBD: Miami, FL (Between 6PM-10PM)
Hello. My name is __________ and I’m calling from KRC Research on behalf of the Federal Deposit Insurance Corporation (FDIC), an independent government agency. We are an independent research firm working with the FDIC. This is NOT a sales call. We are conducting a research discussion group in your area with consumers like yourself.
This is strictly a research study – your name and responses are confidential. We are not trying to sell you anything and are interested in your opinion. This research discussion group will be held on (DATE) at (EXACT TIME) and last approximately one hour. The discussion will include about 4 or 5 other participants. As a token of our appreciation for your time, you will receive $xxx for participating in the discussion group. May I ask you a few questions to see if you qualify for this study? (IF NO, THANK THEM AND TERMINATE THE CALL.) IF ASKED WHY: This study requires us to speak to a specific set of individuals. These questions will help us determine if you match the qualifications for the study.
IF TERMINATE DURING SCREENING PROCESS READ: I’m sorry, we already have enough participants in that category. Thank you very much for your time.
INTERVIEWER INSTRUCTION: IF RESPONDENT EXPRESSES CONCERN AT ANY POINT DURING THE INTERVIEW, REASSURE THEM THAT YOU DO NOT WORK FOR THE GOVERNMENT. YOU ARE WORKING FOR AN INDEPENDENT RESEARCH COMPANY. THEIR ANSWERS AND PARTICIPATION WILL BE COMPLETELY CONFIDENTIAL AND THEIR INDIVIDUAL RESPONSES WILL NOT BE SHARED WITH ANYONE.
IF RESPONDENT WANTS A PHONE NUMBER TO CALL TO VERIFY THIS IS A LEGITIMATE PROJECT: xxxx, FDIC, AT 202-xxx-xxxx.
1. RECORD GENDER:
|
Male |
|
RECRUIT A MIX |
|
Female |
|
2. Do you or does anyone in
your immediate family work for any of the following?
(READ
LIST.)
|
|
YES |
NO |
|
In advertising or public relations? |
|
|
|
In marketing or opinion research? |
|
|
|
In journalism or for the news media? |
|
|
|
For the federal government? |
|
|
|
In the financial industry? |
|
|
|
TERMINATE IF YES TO ANY OF ABOVE. |
||
3. Which of the following best describes your involvement in the decision on how you or you immediate family’s household banking decisions are made? (READ RESPONSES.)
|
I am the primary decision maker |
|
RECRUIT |
|
I make the decision equally with someone else |
|
RECRUIT |
|
I am not the primary decision maker |
|
TERMINATE |
|
Don’t know/refused (VOL) |
|
TERMINATE |
4. What is your age? [ DO NOT READ LIST.]
|
Under 18 |
|
TERMINATE |
|
18-29 |
|
TERMINATE |
|
30-34 |
|
RECRUIT A MIX |
|
35-39 |
|
|
|
40-44 |
|
|
|
45-49 |
|
TERMINATE |
|
50-65 |
|
TERMINATE |
|
65 or over |
|
TERMINATE |
5. Do you currently have a checking or savings account at a bank or credit union?
|
Bank only |
|
RECRUIT |
|
Both |
|
RECRUIT |
|
Credit Union only |
|
TERMINATE |
|
Neither |
|
Recruit for Underbanked group |
|
Don’t know/refused (VOL) |
|
TERMINATE |
6. Which of the following best describes your employment status?
|
Employed and working full time |
|
RECRUIT MIX but no more than 3 part-time workers |
|
Employed and working part-time |
|
|
|
Self employed |
|
|
|
Unemployed and not looking for work |
|
TERMINATE |
|
Unemployed and looking for work |
|
|
|
Retired |
|
|
|
A student |
|
7. Which of the following categories best represents your relationship status? [READ LIST]
|
Single, divorced, widowed or separated |
|
Ask Q8 |
|
Married or living with a partner |
|
Ask Q9 |
8. Which of the following categories best represents your personal total income in 2007 before taxes? [READ LIST]
|
Less than 25 thousand dollars a year |
|
TERMINATE |
|
Between 25 thousand and 30 thousand dollars a year |
|
RECRUIT MIX |
|
Between 30 thousand and 40 thousand dollars a year |
|
|
|
More than 40 thousand dollars a year |
|
TERMINATE |
9. Which of the following categories best represents your household’s total income in 2007 before taxes? [READ LIST]
|
Less than 40 thousand dollars a year |
|
TERMINATE |
|
Between 40 thousand and 50 thousand dollars a year |
|
RECRUIT MIX |
|
Between 50 thousand and 60 thousand dollars a year |
|
|
|
Between 60 thousand and 70 thousand dollars a year |
|
|
|
More than 70 thousand dollars a year |
|
TERMINATE |
To make sure we are talking to a variety of people:
10. Could you please tell me your main ethnic background or race?
|
White, Caucasian |
|
RECRUIT A MIX but need at least 2 who are Hispanic, but it can be more. |
|
Black, African-American |
|
|
|
Hispanic, Latino/a |
|
|
|
Asian |
|
|
|
Other |
|
11. What is the last grade of school you have completed? (DO NOT READ LIST. RECORD.)
|
Less than high school |
|
TERMINATE |
|
Completed high school |
|
RECRUIT A MIX but no more than 3 with only high school or GED. |
|
Completed GED |
|
|
|
Some college or trade school |
|
|
|
Completed college |
|
|
|
Post graduate or professional school |
|
12. When was the last time, if ever, that you participated in a focus group study? (READ LIST.)
|
Within the past 6 months |
|
TERMINATE |
|
More than 6 months ago |
|
CONTINUE |
|
Never |
|
13. Sometimes participants are also asked to view or read materials and write out their answers on a questionnaire. Is there any reason why you could not participate?
|
Yes |
|
TERMINATE |
|
No |
|
CONTINUE |
NOTE: Terminate if respondent offers any reason such as sight or hearing problem, a written or verbal language problem, or a concern with not being able to communicate effectively.
INVITATION:
We would like to invite you to participate in a marketing research discussion group. The group will take 1 hour of your time and you will receive a cash gift of $xxx. The discussion group will be held on ____________________ at _______ p.m. It will be held at ___________________________________________________________.
Will you be available on _________________ from _______ to _______ p.m.?
|
Yes |
ٱ |
CONTINUE |
|
No |
ٱ |
TERMINATE |
IF YES: CONFIRM DATE AND TIME, PROVIDE DIRECTIONS, REMIND ATTENDEE TO BRING EYEGLASSES OR HEARING AIDS IF NECESSARY. IF NO, THANK AND TERMINATE.
Appendix V: Focus Group Screener for Baby Boomers
FDIC
FOCUS GROUP
Baby Boomers
Name: _________________________________________________________
Address: _________________________________________________________
City, State, Zip: _________________________________________________________
Phone: _________________________________________________________
Recruiter: _________________________________________________________
DATE TBD: Washington, DC (Between 6PM-10PM)
DATE TBD: Chicago, IL (Between 6PM-10PM)
DATE TBD: Miami, FL (Between 6PM-10PM)
Hello. My name is __________ and I’m calling from KRC Research on behalf of the Federal Deposit Insurance Corporation (FDIC), an independent government agency. We are an independent research firm working with the FDIC. This is NOT a sales call. We are conducting a research discussion group in your area with consumers like yourself.
This is strictly a research study – your name and responses are confidential. We are not trying to sell you anything and are interested in your opinion. This research discussion group will be held on (DATE) at (EXACT TIME) and last approximately one hour. The discussion will include about 4 or 5 other participants. As a token of our appreciation for your time, you will receive $xxx for participating in the discussion group. May I ask you a few questions to see if you qualify for this study? (IF NO, THANK THEM AND TERMINATE THE CALL.) IF ASKED WHY: This study requires us to speak to a specific set of individuals. These questions will help us determine if you match the qualifications for the study.
IF TERMINATE DURING SCREENING PROCESS READ: I’m sorry, we already have enough participants in that category. Thank you very much for your time.
INTERVIEWER INSTRUCTION: IF RESPONDENT EXPRESSES CONCERN AT ANY POINT DURING THE INTERVIEW, REASSURE THEM THAT YOU DO NOT WORK FOR THE GOVERNMENT. YOU ARE WORKING FOR AN INDEPENDENT RESEARCH COMPANY. THEIR ANSWERS AND PARTICIPATION WILL BE COMPLETELY CONFIDENTIAL AND THEIR INDIVIDUAL RESPONSES WILL NOT BE SHARED WITH ANYONE.
IF RESPONDENT WANTS A PHONE NUMBER TO CALL TO VERIFY THIS IS A LEGITIMATE PROJECT: xxxx, FDIC, AT 202-xxx-xxxx.
1. RECORD GENDER:
|
Male |
|
RECRUIT A MIX |
|
Female |
|
2. Do you or does anyone in
your immediate family work for any of the following?
(READ
LIST.)
|
|
YES |
NO |
|
In advertising or public relations? |
|
|
|
In marketing or opinion research? |
|
|
|
In journalism or for the news media? |
|
|
|
For the federal government? |
|
|
|
In the financial industry? |
|
|
|
TERMINATE IF YES TO ANY OF ABOVE. |
||
3. Which of the following best describes your involvement in the decision on how you or you immediate family’s household banking decisions are made? (READ RESPONSES.)
|
I am the primary decision maker |
|
RECRUIT |
|
I make the decision equally with someone else |
|
RECRUIT |
|
I am not the primary decision maker |
|
TERMINATE |
|
Don’t know/refused (VOL) |
|
TERMINATE |
4. What is your age? [DO NOT READ LIST.]
|
Under 42 |
|
TERMINATE |
|
42-45 |
|
RECRUIT A MIX |
|
45-49 |
|
|
|
50-54 |
|
|
|
55-64 |
|
|
|
65 or over |
|
TERMINATE |
5. Do you currently have a checking or savings account at a bank or credit union?
|
Bank only |
|
RECRUIT |
|
Both |
|
RECRUIT |
|
Credit Union only |
|
TERMINATE |
|
Neither |
|
Recruit for Underbanked group |
|
Don’t know/refused (VOL) |
|
TERMINATE |
6. Which of the following best describes your employment status?
|
Employed and working full time |
|
RECRUIT MIX but no more than 3 part-time workers |
|
Employed and working part-time |
|
|
|
Self employed |
|
|
|
Retired |
|
|
|
Unemployed and not looking for work |
|
TERMINATE |
|
Unemployed and looking for work |
|
|
|
A student |
|
7. Which of the following categories best represents your relationship status? [READ LIST]
|
Single, divorced, widowed or separated |
|
Ask Q8+Q10 |
|
Married or living with a partner |
|
Ask Q9+Q11 |
8. Which of the following categories best represents your personal total income in 2007 before taxes? [READ LIST]
|
Less than 40 thousand dollars a year |
|
TERMINATE |
|
Between 40 thousand and 60 thousand dollars a year |
|
TERMINATE |
|
Between 60 thousand and 75 thousand dollars a year |
|
RECRUIT MIX |
|
Between 75-100 thousand and thousand dollars a year |
|
|
|
More than 100 thousand dollars a year |
|
TERMINATE |
9. Which of the following categories best represents your household’s total income in 2007 before taxes? [READ LIST]
|
Less than 50 thousand dollars a year |
|
TERMINATE |
|
Between 50 thousand and 100 thousand dollars a year |
|
TERMINATE |
|
Between 100 thousand and 150 thousand dollars a year |
|
RECRUIT MIX |
|
Between 150 thousand and 200 thousand dollars a year |
|
|
|
More than 200 thousand dollars a year |
|
TERMINATE |
10. Are your parents living?
|
No |
|
TERMINATE |
|
Yes- at least 1 living parent |
|
RECRUIT |
11. Do you or your spouse (or partner) have living parents?
|
No |
|
TERMINATE |
|
Yes- at least 1 living parent |
|
RECRUIT |
To make sure we are talking to a variety of people:
12. Could you please tell me your main ethnic background or race?
|
White, Caucasian |
|
RECRUIT A MIX |
|
Black, African-American |
|
|
|
Hispanic, Latino/a |
|
|
|
Asian |
|
|
|
Other |
|
13. What is the last grade of school you have completed? (DO NOT READ LIST. RECORD.)
|
Less than high school |
|
TERMINATE |
|
Completed high school |
|
RECRUIT A MIX but no more than 3 with only high school or GED. |
|
Completed GED |
|
|
|
Some college or trade school |
|
|
|
Completed college |
|
|
|
Post graduate or professional school |
|
14 When was the last time, if ever, that you participated in a focus group study? (READ LIST.)
|
Within the past 6 months |
|
TERMINATE |
|
More than 6 months ago |
|
CONTINUE |
|
Never |
|
15 Sometimes participants are also asked to view or read materials and write out their answers on a questionnaire. Is there any reason why you could not participate?
|
Yes |
|
TERMINATE |
|
No |
|
CONTINUE |
NOTE: Terminate if respondent offers any reason such as sight or hearing problem, a written or verbal language problem, or a concern with not being able to communicate effectively.
INVITATION:
We would like to invite you to participate in a marketing research discussion group. The group will take 1 hour of your time and you will receive a cash gift of $xxx. The discussion group will be held on ____________________ at _______ p.m. It will be held at ___________________________________________________________.
Will you be available on _________________ from _______ to _______ p.m.?
|
Yes |
ٱ |
CONTINUE |
|
No |
ٱ |
TERMINATE |
IF YES: CONFIRM DATE AND TIME, PROVIDE DIRECTIONS, REMIND ATTENDEE TO BRING EYEGLASSES OR HEARING AIDS IF NECESSARY. IF NO, THANK AND TERMINATE.
| File Type | application/msword |
| File Title | OMB Supporting Statement |
| Author | Baker |
| Last Modified By | Federal Deposit Insurance Corporation |
| File Modified | 2008-04-25 |
| File Created | 2008-04-25 |