Supporting Statement for New Car Assessment Program (NCAP) Communications Research Quantitative ICR Package

The purpose of this research is to obtain critical information that will allow NHTSA and NCAP to fulfill a congressional mandate to improve highway traffic safety. Specifically, the data from this collection will be used to enhance consumer comprehension of safety rating information, enhance the usefulness of safety rating information found on the Monroney label (“window sticker”), and guide the development of communications related to safety ratings and vehicle safety technologies. While initially focused solely on Monroney label (“window sticker”) communications, our qualitative research efforts and research for other NHTSA programs have shown that the consumer purchase process today largely lives online. In fact, according to IHS Automotive 2016 Car Buyer Journey Study, 88% of new-vehicle buyers use the Internet to research their new vehicle purchase. As a result, the findings from this quantitative research will be used by the Office of Communications and Consumer Information (OCCI) in coordination with the NCAP program office to inform safety rating communications as well as content decisions for relevant web-based communications. As NCAP is responsible for providing consumers with important safety information that will assist them in their vehicle purchase decisions, this research will be used to gather data to substantiate the priorities new-vehicle buyers place on safety ratings and the effectiveness of safety communications approaches. The data collected will also provide meaningful insights into the consumers’ vehicle purchase process. The data collected is voluntary. The total burden hours collected for this research is 990 hours. .

The latest form for Supporting Statement for New Car Assessment Program (NCAP) Communications Research Quantitative ICR Package expires 2022-09-30 and can be found here.

Appendix J - Cognitive Screener and Testing Guide

Federal Enterprise Architecture: Transportation - Ground Transportation

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