Form Approved
OMB No. 0920-0910
Exp. Date 9/30/2026
National Tobacco Education Campaign
Online Questionnaire Recruitment Screener for
Rough
Cut Testing of Television Advertisements
(English Version of Cycle 2 Spanish Ads, revised August 1, 2024)
Public reporting burden of this collection of information is estimated to average 2 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. An agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a currently valid OMB control number. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden to CDC/ATSDR Information Collection Review Office, 1600 Clifton Road NE, MS D-74, Atlanta, Georgia 30333; ATTN: PRA (0920-0910).
{Internal reference, do not display: PREAMBLE1}
On behalf of the Centers for Disease Control and Prevention (CDC), we're conducting a study about different health and smoking related advertising that you might see in the media, such as on TV or on the internet. Your opinions are very important to us! The purpose of this survey is to gather your opinions on advertisements encouraging people who smoke to quit; it is not to see products. We will not report your answers individually. We will report results from this survey for the group as a whole. Thank you for taking the time to help us! It will take about 2 minutes to determine your eligibility and about 10 minutes to complete the survey.
Your participation in this survey is voluntary. You may stop participating at any time.
_ _ _ age in years
{Open-end}
999 Prefer not to answer {GENERAL SCREEN OUT MESSAGE}
{Terminate if <18 years old or >54 go to GENERAL SCREEN OUT MESSAGE}
{Terminate if automatically determined that respondent is not in the United States}
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
District of Columbia
Guam
Other please specify
{Terminate if 53 Other Please Specify go to GENERAL SCREEN OUT MESSAGE}
Less than high school
Completed high school
03 Completed General Education Diploma (GED)
04 Job-specific training program(s) after high school
Some college, but no degree
Associate Degree
College (such as B.A., B.S.)
Some graduate school, but no degree
Graduate degree (such as MBA, MS, M.D., Ph.D.)
Less than $15,000
$15,000 to $19,999
$20,000 to $24,999
$25,000 to $29,999
$30,000 to $34,999
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 or more
Prefer not to answer
01 Working – as a paid employee
02 Working – self-employed
03 Not working – on temporary layoff from a job
04 Not working – looking for work
05 Not working – retired
06 Not working – disabled
07 Not working – other
08 Prefer not to answer {GENERAL SCREEN OUT MESSAGE}
What is your race and/or ethnicity?
Select all that apply.
American Indian or Alaska Native
For example, Navajo Nation, Blackfeet Tribe of the Blackfeet Indian Reservation of Montana, Native Village of Barrow Inupiat Traditional Government, Nome Eskimo Community, Aztec, Maya, etc.
Asian
For example, Chinese, Asian Indian, Filipino, Vietnamese, Korean, Japanese, etc.
Black or African American
For example, African American, Jamaican, Haitian, Nigerian, Ethiopian, Somali, etc.
Hispanic or Latino
For example, Mexican, Puerto Rican, Salvadoran, Cuban, Dominican, Guatemalan, etc.
Middle Eastern or North African
For example, Lebanese, Iranian, Egyptian, Syrian, Iraqi, Israeli, etc.
Native Hawaiian or Pacific Islander
For example, Native Hawaiian, Samoan, Chamorro, Tongan, Fijian, Marshallese, etc.
White
For example, English, German, Irish, Italian, Polish, Scottish, etc.
08 Prefer not to answer {GENERAL SCREEN OUT MESSAGE}
{Internal reference, do not display: PREAMBLE1}
The next questions are about cigarettes, which are any form of tobacco wrapped in paper that does not contain tobacco. Cigarettes typically come in packages of 20, and some brand examples include Marlboro, Newport, Camel, Lucky Strike, and Pall Mall.
Please note that use of e-cigarettes should not be considered in your responses to the next three questions.
{Base = All respondents}
Yes
No {GENERAL SCREEN OUT MESSAGE}
Don’t know/Not sure {GENERAL SCREEN OUT MESSAGE}
Prefer not
to answer {GENERAL
SCREEN OUT MESSAGE}
{Base = TS1 = 01}
I smoke every day
I smoke on some days
I do not smoke at all {GENERAL SCREEN OUT MESSAGE}
{Base = TS2 = 01, 02}
Enter number: _______
If 0, {GENERAL SCREEN OUT MESSAGE}
777 Don’t know/Not sure {GENERAL SCREEN OUT MESSAGE}
999 Prefer not to answer {GENERAL SCREEN OUT MESSAGE}
{Programmer instruction: Eligibility criteria for the sample are provided in Table 1. Randomize eligible participants to the 3 ads (outlined in Table 2) so that each participant views only 1 ad.
Table 1 Criteria for Spanish-Speaking Randomized Sample
Segment |
Definition |
Criteria |
Minimum Quota |
Spanish-Speaking Hispanic or Latino adults between ages 18-54 who smoke cigarettes |
People between ages 18-54 who selected Hispanic or Latino and smoke cigarettes every day or some days |
TS1 = 01 AND TS2 = 01 or 02 AND TS3 > 0 AND DAGE2 = 18-54 AND DEMO3 = 04 |
Table 2. TIPS® Campaign Cycle 2 Rough-Cut Testing of Spanish Ads: Planned Distribution of Spanish-Speaking Participants
Thank you for your participation in this study. Unfortunately, your responses indicate that you do not fit the specific criteria needed for this study, or that we have already reached our required quota of responses from participants similar to you. We appreciate your enthusiasm for our study and hope you will join us on future surveys!
Thank you for your participation in this study. Your responses indicate that you fit the specific criteria needed for this particular study. Click “next” to go to the next question.
File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
File Title | Online Questionnaire Recruitment Screener for Rough Cut Testing of Television Advertisements 2020 |
Author | Carol Haney |
File Modified | 0000-00-00 |
File Created | 2024-09-25 |