Att 2a_Online Questionnaire Recruitment Screener for Rough Cut Testing of Television Advertisements (English version)

Att 2a Online Questionnaire Recruitment Screener_Rough Cut Testing_English_20240801.docx

[NCCDPHP] Message Testing for Tobacco Communication Activities

Att 2a_Online Questionnaire Recruitment Screener for Rough Cut Testing of Television Advertisements (English version)

OMB: 0920-0910

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Form Approved

OMB No. 0920-0910

Exp. Date 9/30/2026









National Tobacco Education Campaign


Online Questionnaire Recruitment Screener for

Rough Cut Testing of Television Advertisements

(English Version of Cycle 2 Spanish Ads, revised August 1, 2024)























Public reporting burden of this collection of information is estimated to average 2 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. An agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a currently valid OMB control number. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden to CDC/ATSDR Information Collection Review Office, 1600 Clifton Road NE, MS D-74, Atlanta, Georgia 30333; ATTN: PRA (0920-0910).

{Internal reference, do not display: PREAMBLE1}


On behalf of the Centers for Disease Control and Prevention (CDC), we're conducting a study about different health and smoking related advertising that you might see in the media, such as on TV or on the internet. Your opinions are very important to us! The purpose of this survey is to gather your opinions on advertisements encouraging people who smoke to quit; it is not to see products. We will not report your answers individually. We will report results from this survey for the group as a whole. Thank you for taking the time to help us! It will take about 2 minutes to determine your eligibility and about 10 minutes to complete the survey.

Your participation in this survey is voluntary. You may stop participating at any time.


{Internal reference, do not display: Demographic Information}

DAGE2. What is your current age, in years?

_ _ _ age in years

{Open-end}


999 Prefer not to answer {GENERAL SCREEN OUT MESSAGE}


{Terminate if <18 years old or >54 go to GENERAL SCREEN OUT MESSAGE}


{Terminate if automatically determined that respondent is not in the United States}


DEMO2: What state do you live in?

  1. Alabama

  2. Alaska

  3. Arizona

  4. Arkansas

  5. California

  6. Colorado

  7. Connecticut

  8. Delaware

  9. Florida

  10. Georgia

  11. Hawaii

  12. Idaho

  13. Illinois

  14. Indiana

  15. Iowa

  16. Kansas

  17. Kentucky

  18. Louisiana

  19. Maine

  20. Maryland

  21. Massachusetts

  22. Michigan

  23. Minnesota

  24. Mississippi

  25. Missouri

  26. Montana

  27. Nebraska

  28. Nevada

  29. New Hampshire

  30. New Jersey

  31. New Mexico

  32. New York

  33. North Carolina

  34. North Dakota

  35. Ohio

  36. Oklahoma

  37. Oregon

  38. Pennsylvania

  39. Rhode Island

  40. South Carolina

  41. South Dakota

  42. Tennessee

  43. Texas

  44. Utah

  45. Vermont

  46. Virginia

  47. Washington

  48. West Virginia

  49. Wisconsin

  50. Wyoming

  51. District of Columbia

  52. Guam

  53. Other please specify


{Terminate if 53 Other Please Specify go to GENERAL SCREEN OUT MESSAGE}


SES1. What is the highest level of education you have completed or the highest degree you have received? If you received your education in another country, please indicate the equivalent level below.

  1. Less than high school

  2. Completed high school

03 Completed General Education Diploma (GED)

04 Job-specific training program(s) after high school

  1. Some college, but no degree

  2. Associate Degree

  3. College (such as B.A., B.S.)

  4. Some graduate school, but no degree

  5. Graduate degree (such as MBA, MS, M.D., Ph.D.)

  6. Prefer not to answer

SES2. Which of the following income categories best describes your total 2023 household income before taxes?

  1. Less than $15,000

  2. $15,000 to $19,999

  3. $20,000 to $24,999

  4. $25,000 to $29,999

  5. $30,000 to $34,999

  6. $35,000 to $49,999

  7. $50,000 to $74,999

  8. $75,000 to $99,999

  9. $100,000 or more

  10. Prefer not to answer


SES3. Which statement best describes your current employment status?

01 Working – as a paid employee

02 Working – self-employed

03 Not working – on temporary layoff from a job

04 Not working – looking for work

05 Not working – retired

06 Not working – disabled

07 Not working – other

08 Prefer not to answer {GENERAL SCREEN OUT MESSAGE}


DEMO3. Race/Ethnicity

What is your race and/or ethnicity?


Select all that apply.


  1. American Indian or Alaska Native

For example, Navajo Nation, Blackfeet Tribe of the Blackfeet Indian Reservation of Montana, Native Village of Barrow Inupiat Traditional Government, Nome Eskimo Community, Aztec, Maya, etc.

  1. Asian

For example, Chinese, Asian Indian, Filipino, Vietnamese, Korean, Japanese, etc.

  1. Black or African American

For example, African American, Jamaican, Haitian, Nigerian, Ethiopian, Somali, etc.

  1. Hispanic or Latino

For example, Mexican, Puerto Rican, Salvadoran, Cuban, Dominican, Guatemalan, etc.

  1. Middle Eastern or North African

For example, Lebanese, Iranian, Egyptian, Syrian, Iraqi, Israeli, etc.

  1. Native Hawaiian or Pacific Islander

For example, Native Hawaiian, Samoan, Chamorro, Tongan, Fijian, Marshallese, etc.

  1. White

For example, English, German, Irish, Italian, Polish, Scottish, etc.

08 Prefer not to answer {GENERAL SCREEN OUT MESSAGE}


{Internal reference, do not display: Smoking Behavior}


{Internal reference, do not display: PREAMBLE1}


The next questions are about cigarettes, which are any form of tobacco wrapped in paper that does not contain tobacco. Cigarettes typically come in packages of 20, and some brand examples include Marlboro, Newport, Camel, Lucky Strike, and Pall Mall.


Please note that use of e-cigarettes should not be considered in your responses to the next three questions.


{Base = All respondents}

TS1. Have you smoked at least 100 cigarettes in your entire life?

  1. Yes

  2. No {GENERAL SCREEN OUT MESSAGE}

  3. Don’t know/Not sure {GENERAL SCREEN OUT MESSAGE}

  4. Prefer not to answer {GENERAL SCREEN OUT MESSAGE}

{Base = TS1 = 01}

TS2. Do you now smoke cigarettes every day, some days, or not at all?

  1. I smoke every day

  1. I smoke on some days

  2. I do not smoke at all {GENERAL SCREEN OUT MESSAGE}


{Base = TS2 = 01, 02}

TS3. On how many of the past 30 days did you smoke cigarettes?

Enter number: _______

If 0, {GENERAL SCREEN OUT MESSAGE}

777 Don’t know/Not sure {GENERAL SCREEN OUT MESSAGE}

999 Prefer not to answer {GENERAL SCREEN OUT MESSAGE}




{Programmer instruction: Eligibility criteria for the sample are provided in Table 1. Randomize eligible participants to the 3 ads (outlined in Table 2) so that each participant views only 1 ad.


Table 1 Criteria for Spanish-Speaking Randomized Sample

Segment

Definition

Criteria

Minimum Quota

Spanish-Speaking Hispanic or Latino adults between ages 18-54 who smoke cigarettes

People between ages 18-54 who selected Hispanic or Latino and smoke cigarettes every day or some days

TS1 = 01 AND

TS2 = 01 or 02 AND

TS3 > 0

AND DAGE2 = 18-54 AND DEMO3 = 04

1,200 (randomized across 3 ads)



Table 2. TIPS® Campaign Cycle 2 Rough-Cut Testing of Spanish Ads: Planned Distribution of Spanish-Speaking Participants

Ad

Spanish-Speaking Hispanic or Latino Adults Who Smoke

Ad 10 Felicita R. Déjelo Tip (Spanish) :15

400

Ad 11 Felicita and Brett Tip (Dual Language) :30

400

Ad 12 Rose Memorial Tip (Spanish) :30

400

Total

1,200



{Internal reference, do not display: GENERAL SCREEN OUT MESSAGE}

Thank you for your participation in this study. Unfortunately, your responses indicate that you do not fit the specific criteria needed for this study, or that we have already reached our required quota of responses from participants similar to you. We appreciate your enthusiasm for our study and hope you will join us on future surveys!


{Internal reference, do not display: GENERAL ELIGIBILITY MESSAGE}

Thank you for your participation in this study. Your responses indicate that you fit the specific criteria needed for this particular study. Click “next” to go to the next question.

12


File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
File TitleOnline Questionnaire Recruitment Screener for Rough Cut Testing of Television Advertisements 2020
AuthorCarol Haney
File Modified0000-00-00
File Created2024-09-25

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