Final - Participant Recruitment

Participant Recruitment
Equitable Engagement at HUD

Participant Recruitment
Content in this document is intended for HUD’s outreach partners to help HUD recruit customer
research participants to participate in one-hour engagement sessions.
How HUD Outreach Partners can use this document:
1. Email template to potential participants: Use the email language included in this
message as a template you can send to potential participants (you can send this directly
to individuals or via appropriate listservs)
2. Social Media post template: If you feel comfortable doing so, use the social media post
language and graphics included this message to post on your organization’s Facebook
Instagram, and/or twitter pages.

--1. Email template to potential participant(s):
Hello,
Subject: Share your experience with HUD
You have been recommended by [Insert Name of Organization], as someone who might
be willing to share your unique experiences with U.S. Department of Housing and Urban
Development (HUD). What you share will be used to help HUD work to create fair
pathways to homeownership.
If you identify as Black or Hispanic, and you are interested in participating in a
one-hour conversation with HUD, please ANSWER A FEW QUESTIONS [Link to
screener] to find out if you qualify for this study.
* If you qualify for this study, a person from HUD will call or email you within 1-5 days.
Thank you,
[Insert Signature]

Participant Recruitment
Equitable Engagement at HUD

--2. Social Media Post to be posted to HUD’s partnering organization
social media pages

____________________________________________________________
Share your experience with HUD and help us to create fair pathways
for homeownership.
The U.S. Department of Housing and Urban Development (HUD) is looking to speak with members
of our community as part of an effort to close the homeownership gap.
If you are interested in participating in a one-hour conversation with HUD, ANSWER A FEW
QUESTIONS [Link to screener] to find out if you qualify for this study.