1 Blue Star Museums Survey 2023-24 FINAL

Annual Survey

Blue Star Museums Participant Email to Invite to Respond
Dear Colleagues,
Thank you for participating in the Blue Star Museums program. We truly appreciate the
museum experiences you have made possible this summer for active duty military personnel
and their families. To help us improve the program, please complete a short survey by [DATE].
Please click here to begin the survey.
Thank you for making the [YEAR] summer fantastic!
Wendy Clark
Director Museums, Visual Arts & Indemnity
National Endowment for the Arts
400 7th Street SW | Washington DC 20506
clarkw@arts.gov | 202-682-5555 (p) | 202-682-5721 (fax)

Annual Survey

Blue Star Museums Participant Email to Invite to Respond – Reminder
Email
Dear Colleagues,
Thank you for participating in the Blue Star Museums program. We truly appreciate the
museum experiences you have made possible this summer for active duty military personnel
and their families. This is a friendly reminder to complete a short survey by [DATE]. Please
disregard this reminder if you have already completed the survey.
To begin the survey, please click here.
Thanks for your participation!
Wendy Clark
Director Museums, Visual Arts & Indemnity
National Endowment for the Arts
400 7th Street SW | Washington DC 20506
clarkw@arts.gov | 202-682-5555 (p) | 202-682-5721 (fax)

Annual Survey

Blue Star Museums Participant Annual Survey
Thank you for participating in the Blue Star Museums (BSM) program in [YEAR]. The National
Endowment for the Arts (NEA) invites you to complete this survey to help the NEA improve the
program, our customer service for participating museums, and understand the impact of this
program on institutions/museums, active duty military personnel and their families, and the
NEA. Please complete this form and submit by [DATE].
Your participation is voluntary. You will not receive any compensation for responding to the
survey. You may decline to answer any questions you wish. Under the Paperwork Reduction Act
of 1995, no persons are required to respond to a collection of information unless such collection
displays a valid Office of Management and Budget (OMB) control number. The OMB control
number for this survey is OMB No. 3135-0130 (expires XX/XX/XXX).
The time required to provide responses to the survey questions is estimated to be approximately
5 minutes. Please contact Alexzandra Fogle, Program Analyst, NEA (foglea@arts.gov) if you
have any questions regarding the estimated time burden or any other aspect of this data
collection.

Q1.

Institution: _________
Institution Name: _________
Street Address: _________
City: _________
State: _________
Zip: _________

Q2.

What is the estimated number of active duty military personnel (including National
Guard and Reserve) and their families that took part in the Blue Star Museums Program
this year? _________
Q2a. If your museum was a repeat participant in the program, was this an increase from
last year?
Yes/No

Q3.

Did you have any special activities for the active-duty military families other than free
admission this year? Yes/No
IF YES:
Q3a. Please describe any special activities for active-duty military families other than
free admission:

Annual Survey
Q4a. Please rate the degree to which the Blue Star Museums PR Toolkit, including the
marketing materials (downloadable logo, ads, and postcard), was helpful in your outreach
to media this year.
1) Not at all helpful
2) Somewhat helpful
3) Very helpful
Q4b. Please rate the degree to which the Blue Star Museums PR Toolkit, including the
marketing materials (downloadable logo, ads, and postcard), was helpful in your outreach
to your military community this year.
1) Not at all helpful
2) Somewhat helpful
3) Very helpful
Q5.

Did you find the e-newsletter with promotional tips helpful this year?

Yes/No

Q6.

Are there any promotional tips or materials that we should change or add to the PR
Toolkit to help you promote Blue Star Museums more effectively in the future?
Yes/No
Q6a. If yes, please describe:

Q7.

Did you use any of the following social media platforms to promote your participation in
Blue Star Museums this year (select all that apply)?
__Twitter
__Instagram
__Facebook
__Other, please explain

Q7a. Were there any barriers that kept you from using social media to promote your
participation in Blue Star Museums this year?
Yes/No
Please explain
Q8.

Does your institution have year-round opportunities for active-duty military personnel
and their families?
Yes/No

Q8a. If you answered yes, is your institution interested in being listed on the Blue Star
Museums “off-season” map on the NEA website? The map will link to your website for
more information and details.
Yes/No
Q9.

Can you share any quotes or testimonials from active-duty service members who have
benefitted from a visit to your museum this year? Do not include names or other
personally identifiable information in your response. ___________

Annual Survey
Q10. Did the Blue Star Museums program help your museum develop a better relationship
with the local military community this year? Yes/No
Comments ___________________________________________________
Q11

Does your institution offer free or discounted admission for veterans (i.e. former or
retired military personnel) this year?
Yes-free
Yes-discounted
No

Q12. Would you be interested in sponsoring a special military family event with our partner
organization, Blue Star Families, in the coming season?
Yes/No
Q13. Please tell us why your museum chose to participate in the program this year. (select all
that apply)
1. To show appreciation for those who are serving in the military and their
families.
2. To connect with new audiences.
3. To increase media coverage of our museum.
4. Other, please explain: ________________
Q14. Are you planning to participate again next year? Yes/No
Q14a. If no, why not? ________________
Q15. Is there anything else you would like to let us know?