3090-0297_Instrument_Req-61_GSA Formative Brand Research Survey-Business Holders on GSA Schedule

Survey for GSA Schedule Holders
We need to hear from you! The U.S. General Services Administration (GSA) has
selected you to participate in a brief survey to gain your perspective and opinions on
the agency and its brand. As a GSA Schedule holder, your input is critical to helping
us make sure that GSA and its brand remain relevant to stakeholders like you.
This survey will only take about five minutes to complete. We would greatly
appreciate your honest feedback. Your responses are anonymous and will only be
used for this research.

Thanks for your time!

OMB No: 3090-0297
Expires 06/30/2025
Paperwork Reduction Act Statement. This information collection meets the requirements of 44 U.S.C. § 3507, as amended
by section 2 of the Paperwork Reduction Act of 1995. You do not need to answer these questions unless we display a valid
Office of Management and Budget (OMB) control number. The OMB control number for this collection is 3090-0297. We
estimate that it will take 5 minute/s to read the instructions, gather the facts, and answer the questions. Send only
comments relating to our time estimate, including suggestions for reducing this burden, or any other aspects of this
collection of information to: General Services Administration, Regulatory Secretariat Division (MVCB), ATTN: Lois
Mandell/IC 3090-0297, 1800 F Street, NW, Washington, DC 20405.

* 1. Is your business on the GSA Schedule? Response required.
Yes
No

Survey for GSA Schedule Holders
* 2. How long have you been on the GSA Schedule? Response required.
Less than 6 months
6-12 months
1-3 years
3-5 years
More than 5 years
Not sure

Survey for GSA Schedule Holders
* 3. How knowledgeable were you about GSA and the services it provides before you became
a GSA Schedule holder? Response required.
Not knowledgeable at all
Slightly knowledgeable
Moderately knowledgeable
Very knowledgeable
Extremely knowledgeable

* 4. After becoming a GSA Schedule holder, would you say your overall knowledge of GSA, its
mission, and the scope of services it offers: Response required.
Increased
Stayed about the same

* 5. What impact has being on the GSA Schedule had on your business? Response required.

Very negative
Somewhat negative
Neither positive nor negative (neutral)
Somewhat positive
Very positive

* 6. How would your rate your overall opinion of GSA? Response required.
Very negative
Somewhat negative
Neither positive nor negative (neutral)
Somewhat positive
Very positive

Survey for GSA Schedule Holders
7. If you said your overall opinion of GSA is "not so favorable" or "not at all favorable," why do
you feel this way?

Survey for GSA Schedule Holders

* 8. What is your opinion of the GSA Star Mark logo, pictured above? Response required.
Very negative
Somewhat negative
Neither positive nor negative (neutral)
Somewhat positive
Very positive

9. What does the GSA Star Mark logo mean or symbolize to you?

* 10. Please rate your strength of agreement with these statements: Response required.

Strongly
disagree
Using the GSA Star
Mark logo in
materials to promote
my business as a
GSA Schedule holder
lends my business
credibility.
Using the GSA Star
Mark logo in
materials to promote
my business as a
GSA Schedule holder
has an overall
positive impact on
my business.

Somewhat
disagree

Neither agree
nor disagree
(neutral)

Somewhat
agree

Strongly
agree

Not
applicable/no
basis to judge

Survey for GSA Schedule Holders

* 11. What is your opinion of the GSA Advantage! logo, pictured above? Response required.

Very negative
Somewhat negative
Neither positive nor negative (neutral)
Somewhat positive
Very positive

12. What does the GSA Advantage! logo mean or symbolize to you?

Survey for GSA Schedule Holders

* 13. What is your opinion of the 18F logo, pictured above? Response required.
Very negative
Somewhat negative
Neither positive nor negative (neutral)
Somewhat positive
Very positive

14. What does the 18F logo mean or symbolize to you?