GSA Formative Brand Research-Businesses Not on GSA Schedule Survey

Survey for Businesses Not On the GSA Schedule
We need to hear from you! The U.S. General Services Administration (GSA) has
selected you to participate in a brief survey to gain your perspective and opinions on
the agency and its brand. As a business that may be considering becoming a GSA
Schedule holder, your input is critical to helping us make sure that GSA, and its
brand, remains relevant to stakeholders like you.

This survey will only take about five minutes to complete. We would greatly
appreciate your honest feedback. Your responses are anonymous and will only be
used for this research.

Thanks for your time!

OMB No: 3090-0297
Expires 06/30/2025
Paperwork Reduction Act Statement. This information collection meets the requirements of 44 U.S.C. § 3507, as amended
by section 2 of the Paperwork Reduction Act of 1995. You do not need to answer these questions unless we display a valid
Office of Management and Budget (OMB) control number. The OMB control number for this collection is 3090-0297. We
estimate that it will take 5 minute/s to read the instructions, gather the facts, and answer the questions. Send only
comments relating to our time estimate, including suggestions for reducing this burden, or any other aspects of this
collection of information to: General Services Administration, Regulatory Secretariat Division (MVCB), ATTN: Lois
Mandell/IC 3090-0297, 1800 F Street, NW, Washington, DC 20405.

* 1. Is your business on the GSA Schedule? Response required.
Yes
No
Not sure

Survey for Businesses Not On the GSA Schedule
* 2. How knowledgeable are you about GSA and the services it provides? Response required.

Not knowledgeable at all
Slightly knowledgeable
Moderately knowledgeable
Very knowledgeable
Extremely knowledgeable

3. When you think of GSA, what comes to mind?

* 4. What is the likelihood that you will become a GSA Schedule holder? Response required.

Very unlikely
Somewhat unlikely
Neither likely nor unlikely
Somewhat likely
Very likely

Survey for Businesses Not On the GSA Schedule
5. Why did you answer that it is unlikely that you will become a GSA Schedule holder?

Survey for Businesses Not On the GSA Schedule
* 6. Rate your strength of agreement with the following statement: I believe that being
affiliated with GSA as a GSA Schedule holder could have a positive impact on my
business. Response required.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree

Survey for Businesses Not On the GSA Schedule

* 7. What is your opinion of the GSA Star Mark logo, pictured above? Response required.
Very negative
Somewhat negative
Neither positive nor negative (neutral)
Somewhat positive
Very positive

8. What does the GSA Star Mark logo mean or symbolize to you?

* 9. Please rate your strength of agreement with this statement: If I become a GSA
Schedule holder, I believe that the privilege of using the GSA Star Mark logo in
materials to promote my business could have a positive impact on my business.
Response required.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
I do not plan to become a GSA Schedule holder

Survey for Businesses Not On the GSA Schedule

* 10. What is your opinion of the GSA Advantage! logo, pictured above? Reponse required.
Very negative
Somewhat negative
Neither positive nor negative
Somewhat positive
Very positive

11. What does the GSA Advantage! logo mean or symbolize to you?

Survey for Businesses Not On the GSA Schedule

* 12. What is your opinion of the 18F logo, pictured above? Response required.
Very negative
Somewhat negative
Neither positive nor negative
Somewhat positive
Very positive

13. What does the 18F logo mean or symbolize to you?