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pdfHHS COVID-19 PUBLIC EDUCATION CAMPAIGN
IRB APPROVED
04/22/2021
A campaign to increase vaccine acceptance while reinforcing basic prevention measures
Foundational Focus Group – Nonvaccinated
Black or African American Screener
NOTES TO RECRUITERS
Recruit 8 to “seat” 4-6 participants
3 focus groups among Black/African American, non-Hispanic adults only
Groups segmented by age:
o 2 groups aged 18-34
o 1 group aged 35+
Each group must include a range/mix of:
o Education levels
o Geographic locations (mix of cities/states)
o Ideologies
Each group must include a roughly even mix of gender
All participants must not have received any doses of a COVID-19 vaccine or be scheduled to
receive a dose in the next two weeks
SCREENER
Hello, my name is
from [INSERT FACILITY NAME], a market research firm. We are recruiting for
an upcoming study to get your thoughts and opinions about COVID-19 and how it is affecting life in the
country today. This is not a sales call of any kind. I am only calling to see if you or an eligible member of
your household has an interest in participating in a 90-minute focus group that will be conducted virtually
for which you would receive a $75 incentive. I have a few questions I need to ask to see if you are qualified
for this study. You don’t have to answer any question that you don’t want to answer.
1. Are you interested in seeing if you or anyone in your household qualifies to participate in this focus
group? [ACCEPT ONLY 1 PER HOUSEHOLD]
Yes
[ ]
> CONTINUE
No
[ ]
> TERMINATE
2. In the past five years, have you or a member of your immediate family worked in any of the following
fields, companies, or organizations?
Market or public opinion research
[ ]
> TERMINATE
An advertising, public relations, or marketing agency
[ ]
> TERMINATE
News, radio, TV, print, media
[ ]
> TERMINATE
As a health care provider or medical professional (e.g.,
physician, nurse)
[ ]
> CONTINUE
At a health care company
[ ]
> CONTINUE
Construction, repair and maintenance
[ ]
> CONTINUE
For internal communications only
IRB APPROVED
04/22/2021
Finance
[ ]
> CONTINUE
None of these
[ ]
> CONTINUE
3. In order to participate, you need to have a desktop or laptop computer or a smartphone with an internet
connection. You will also need to consent to be recorded during the interview. Will you be able to meet
both of these requirements?
Yes
[ ]
> CONTINUE
No
[ ]
> TERMINATE
4. Would you be willing and able to participate in this study via a webcam or smartphone camera?
Yes
[ ]
> CONTINUE
No
[ ]
> TERMINATE
5. Have you received one or more doses of an authorized COVID-19 vaccine?
Yes
[ ]
> TERMINATE
No
[ ]
> CONTINUE
6. Do you have an appointment scheduled to get an authorized COVID-19 vaccine in the next two weeks?
Yes
[ ]
> TERMINATE
No
[ ]
> CONTINUE
7. FDA-authorized vaccines to prevent COVID-19 are now available at no cost. What is the likelihood you
will get vaccinated? [RECRUIT A MIX]
Very unlikely
[ ]
> TERMINATE
Somewhat unlikely
[ ]
> CONTINUE
Neither likely nor unlikely
[ ]
> CONTINUE
Somewhat likely
[ ]
> CONTINUE
Very likely
[ ]
> CONTINUE
8. FDA-authorized vaccines to prevent COVID-19 are now available at no cost. How soon will you get
vaccinated?
I will get a vaccine as soon as I can
[ ]
> TERMINATE
I will wait to get a vaccine for one or more reasons
[ ]
> CONTINUE
I will never get a COVID-19 vaccine
[ ]
> TERMINATE
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IRB APPROVED
04/22/2021
9. Are you of Hispanic, Latino, or Spanish origin?
Yes
[ ]
> TERMINATE
No
[ ]
> CONTINUE
White
[ ]
Black or African American
[ ]
American Indian or Alaska Native
[ ]
Asian (e.g., Asian Indian, Chinese, Filipino, Japanese,
Korean, Vietnamese)
[ ]
Native Hawaiian or other Pacific Islander (e.g., Native
Hawaiian Samoan, Chamorro, Tongan, Fijian,
Marshallese)
[ ]
10. What is your race? Please select all that apply.
MUST BE
SELECTED TO
CONTINUE
Note to recruitment: Respondents will qualify so long as Black or African American is selected in
Q10. This can be a stand-alone response or in conjunction with another race/ethnicity.
11. What is your gender?
Male
[ ]
> CONTINUE
Female
[ ]
> CONTINUE
Prefer to self-describe (specify)
[ ]
> CONTINUE
12. What is your age? _______________ [RECORD VERBATIM, SORT INTO GROUPS, TERMINATE
<18]
Note to recruitment: Recruit a mix of ages within age groups (segmented by 18-34 and 35+).
13. What city and state do you live in? CITY: ________________
Note to recruitment: Recruit a mix of locations.
STATE:_____________________
14. What is the highest level of school you have completed? [RECRUIT A MIX]
Some high school or less (no diploma)
[ ]
> CONTINUE
High school diploma or equivalent (GED)
[ ]
> CONTINUE
Some college, no degree
[ ]
> CONTINUE
Associate degree
[ ]
> CONTINUE
Bachelor’s degree
[ ]
> CONTINUE
Master’s degree
[ ]
> CONTINUE
Professional or doctorate degree
[ ]
> CONTINUE
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IRB APPROVED
04/22/2021
15. Which of the following best describes you? Please select all that apply. [RECRUIT A MIX]
Employed full-time
[ ]
> CONTINUE
Employed part-time
[ ]
> CONTINUE
Self-employed
[ ]
> CONTINUE
Not employed, but looking for work
[ ]
> CONTINUE
Not employed, and not looking for work
[ ]
> CONTINUE
Stay-at-home parent
[ ]
> CONTINUE
Student
[ ]
> CONTINUE
Retired
[ ]
> CONTINUE
16. When it comes to overall public policy from the federal government, do you consider yourself liberal,
conservative, or somewhere in between? [RECRUIT A MIX]
Very liberal
[ ]
> CONTINUE
Somewhat liberal
[ ]
> CONTINUE
Neutral
[ ]
> CONTINUE
Somewhat conservative
[ ]
> CONTINUE
Very conservative
[ ]
> CONTINUE
Prefer not to answer
[ ]
> CONTINUE
17. Last year—that is, in 2020—what was your total household income from all sources, before taxes?
[RECRUIT A MIX, ENSURE ROBUST REPRESENTATION OF <$50K]
Less than $15,000
[ ]
> CONTINUE
$15,000 to $24,999
[ ]
> CONTINUE
$25,000 to $34,999
[ ]
> CONTINUE
$35,000 to $49,999
[ ]
> CONTINUE
$50,000 to $74,999
[ ]
> CONTINUE
$75,000 to $99,999
[ ]
> CONTINUE
$100,000 to $149,999
[ ]
> CONTINUE
$150,000 to $199,999
[ ]
> CONTINUE
$200,000 and over
[ ]
> CONTINUE
Don’t know/Refused
[ ]
> CONTINUE
4
IRB APPROVED
04/22/2021
Thank you for taking the time to answer these questions. We will be in touch with additional information on
the study. The virtual focus group will last no longer than 90 minutes. Thank you again for your time and
we will send additional information soon.
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File Type | application/pdf |
Author | Microsoft Office User |
File Modified | 2021-04-01 |
File Created | 2020-11-20 |