Form 0920-1175 Outreach & Communication Plan Template with Instructions

[NCEH] Environmental Public Health Tracking Network (Tracking Network)

Att5d_ComPlanTmplt&Guide 2020 final

Outreach & Communication Plan Template with Instructions

OMB: 0920-1175

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Communication Plan Template 2019

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Form Approved

OMB No. 0920-1175

Exp. Date 04/30/2020

 




Tracking Program Grantee Communication Plan Template Instructions


Step 1a.

Start with the short-term outcomes for the entire Tracking Program. This is the same for every grantee. It is pulled directly from the FOA/NOFO.


EXAMPLE


Short-term (1-2 years) Outcomes – Tracking Program

Public health decision makers and end-users are aware of and have access to comprehensive and integrated environmental public health data, and are able to view trends and measure impact




Step 1b.

Your program may have identified some additional short-term outcomes or goals (for the first 1-2 years) that are specific to your state/city. They should support the Tracking Program’s overall short-term outcome (listed above).

EXAMPLE


Short-term Outcomes/Goals – Grantee

  1. Increased availability, accessibility, and usability of environmental health data

  2. Increased awareness of grantee tracking data, information, and resources among target audiences

  3. Enhanced tracking workforce in the state

  4. Increased usage of state tracking data to measure impacts related to specific programmatic or policy needs.




Step 2.

Create communication objectives that will help your tracking program accomplish your grantee program-specific short-term outcomes. Your objectives should be specific, measurable, achievable, realistic, and time-bound (SMART), as outlined in the FOA/NOFO.


EXAMPLE


Grantee Communication Objectives


  1. Increased availability, accessibility, and usability of environmental health data


  • Communication objective 1.1: By the end of year 2, ensure that all content on the Grantee Name tracking network is available in formats that are understandable and accessible by all users.


  • Communication objective 1.2: Provide quarterly updates to key audiences when new or updated content and data are available on the Grantee Name tracking network.


  1. Increased awareness of grantee tracking data, information, and resources among target audiences


  • Communication objective 2.1: By the end of year 1, increase awareness of data, information, and resources among target audiences



Step 3.

Determine which activities you will conduct to meet your communication objectives. For each activity you will need to identify the target audience, the communication strategy/activity (as described in the FOA/NOFO on p.6-7) addressed, the timeline, evaluation measures, and your targets for the end of year 1.


EXAMPLE


Outcome 1: Increased availability, accessibility, and usability of environmental health data


Communication objective 1: By the end of year 2, ensure that all content on the grantee tracking network is available in formats that are understandable and accessible by all users.

Activity

Target Audience(s)

Strategy/

Activity

Timeline

Evaluation Measures

Target

Conduct baseline usability testing of current tracking network


Health department staff; university staff & students; interested public

C1.F.

July 2018

Usability testing completed

n/a

Review Web content and materials for readability and revise as needed


Tracking network users

C1.F.

July 2018

All content and materials reviewed and revised as needed

n/a

Communication objective 2: Provide quarterly updates to key audiences when new or updated content and data are available on the grantee tracking network.

Activity

Target Audience(s)

Strategy/

Activity

Timeline

Evaluation Measures

Target

Distribute e-newsletter through the list-serv quarterly (Oct, Jan, Apr, Jul)


List-serv members

C1.C.

July 2018

E-newsletters distributed

8

Open rate

35%

Click-through rate

10%

Bounce back rate

<5%

Post announcements via social media channels

Social media users

C1.D.

July 2018

Number of posts

4




Outcome 2: Increase awareness of grantee tracking data, information, and resources among target audiences

Communication objective 1: By the end of year 1, increase awareness of data, information, and resources among target audiences.





Activity

Target Audience(s)

Strategy/

Activity

Timeline

Evaluation Measures

Target

Develop and distribute a survey to assess current level of awareness and usage of grantee tracking network.

State health department staff; local health department staff

C1.F.

January 2018

Number of surveys distributed


60

February 2018

Number of surveys returned

45 (75% response rate)

Exhibit at professional meetings/conferences (At least 3 per year)

  • State Public Health Assoc. (Oct.)

  • State Nurses Assoc. (Jan.)

  • State Env. Health Assoc. (Apr.)

  • City Planners Regional Meeting (May) – with 2 grantee neighbors

Public health professionals; nurses; environmental health professionals; city/community planners

C1. E., G., H.

July 2018

Number of conferences

10

Number of contacts/interactions

250

Number of email addresses added to list-serv

100

Number of visits to tracking network website after the event

10% increase

Increase in social media followers after the event

10%

Number of materials distributed

1,500

Present at meetings/ conferences specifically promoting tracking network data and products

Public health & environmental health pros; nurses; public health students and faculty

C1.E., G.

July 2018

Number of presentations

6

Disseminate messages through agency and partner social media channels (at least 3 times per month)

Social media users

C1.D

July 2018

Number of posts

72

Reach

tbd

Engagement

tbd

Showcase new consumer-friendly data tool to state residents at large events (at least 3)

  • College game day event (Oct.)

  • State Fair (Feb.)

  • Art Fest (Apr.)

State residents

C1.E.

C2.C.

March 2018

Number of exhibits

3

Number of contacts/interactions

1,000

Number of promotional items distributed

3,000

Number of visits to data tool webpage following events

50% increase

Tracking Awareness Week 2018

All audiences

C1.B.

July 2018





Step 4.

Submit your completed template to your CDC communications liaison (and CC your project officer). The risk communication plan should be submitted as an appendix to the program communication plan.




__(Grantee Name)____ Communication Plan



Short-term (1-2 years) Outcomes – Tracking Program

Public health decision makers and end-users are aware of and have access to comprehensive and integrated environmental public health data, and are able to view trends and measure impact



Short-term Outcomes – __(Grantee Name)__


(Grantee Name)__ Communication Objectives

1.1

1.2

2.1

2.2.


__________________________________________________________________________________________________


Short-term Outcome:

Objective:

Activity

Target Audience(s)

Strategy/

Activity

Timeline

Evaluation Measures

Target





















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CDC estimates the average public reporting burden for this collection of information as 20 hours per response, including the time for reviewing instructions, searching existing data/information sources, gathering and maintaining the data/information needed, and completing and reviewing the collection of information. An agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a currently valid OMB control number. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden to CDC/ATSDR Information Collection Review Office, 1600 Clifton Road NE, MS D-74, Atlanta, Georgia 30333; ATTN: PRA (0920-0853).





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AuthorWilson, Holly R. (CDC/ONDIEH/NCEH)
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