Appx_F_ Screen_Shots_Instrument_6-14-22

Analyzing Consumers’ Value of ‘‘Product of USA’’ Labeling Claims

Appx_F_ Screen_Shots_Instrument_6-14-22

OMB: 0583-0186

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Appendix F


Screen Shots of Programmed English Instrument (Discrete Choice Experiment #2: Ground Beef, Current Definition vs.
Three Alternative Definitions)

OMB Control Number: 0583-0186
Expiration date: 06/30/2025




Note: The question numbers are not displayed when the respondents take the survey.





If 4 or 5 – Terminate:


If 1, 2, or 3 – Continue:











If “No, did not purchase” for both Pork and Beef – Terminate:


If “Yes, purchased” for one or both of Pork and Beef – Continue:

Respondents are randomly assigned to 1 of 4 conditions. The condition with plan text for Product of USA is shown.













If Product A:


If Product B:





If Neither:


Then all continue:

















Note: The feature selected as most important (in this case, “Grass-fed cattle)” does not appear in the next question.


Note: The features selected as first and second most important do not appear in the next question.



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