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| Welcome and Thank You Text | ||||||
| Welcome Text | Thank You Text | |||||
| Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible. |
Thank you for taking our survey - and for helping us serve you better. We appreciate your input! |
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| Model Name | FBI V4 |
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| Model ID | AwpJ1d14UNcoAIhIRYU5Jg4C | Underlined & Italicized: Re-order | ||||||
| Partitioned | Yes/2MQ | Pink: Addition | ||||||
| Date | 1/30/2017 | Blue: Reword | ||||||
| Label | Element Questions | Label | Satisfaction Questions | Label | Future Behaviors | |||
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Brand Confidence (1=Not At All Confident, 10=Very Confident) | ||||||
| 1 | Look and Feel - Appeal | Please rate the visual appeal of this site. | 16 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
19 | Brand Confidence | Please rate your level of confidence in the FBI. |
| 2 | Look and Feel - Balance | Please rate the balance of graphics and text on this site. | 17 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
Likelihood to Contact (1=Very Unlikely, 10=Very Likely) | ||
| 3 | Look and Feel - Readability | Please rate the readability of the pages on this site. | 18 | Satisfaction - Ideal | How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close) |
20 | Likelihood to Contact | How likely are you to call or email the FBI regarding the information you were looking for online today? |
| Site Performance (1=Poor, 10=Excellent, Don't Know) | Return (1=Very Unlikely, 10=Very Likely) |
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| 4 | Site Performance - Loading | Please rate how quickly pages load on this site. | 21 | Return | How likely are you to return to FBI.gov in the future? | |||
| 5 | Site Performance - Consistency | Please rate the consistency of speed from page to page on this site. | ||||||
| 6 | Site Performance - Completeness | Please rate how completely the page content loads on this site. | ||||||
| Navigation (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 7 | Navigation - Organized | Please rate how well this site is organized. | ||||||
| 8 | Navigation - Options | Please rate the options available for navigating this site. | ||||||
| 9 | Navigation - Layout | Please rate how well the site layout helps you find what you need. | ||||||
| Information Browsing (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 10 | Information Browsing - Sort | Please rate the ability to sort information by criteria that are important to you on this site. | ||||||
| 11 | Information Browsing - Narrow | Please rate the ability to narrow choices to find the information you are looking for on this site. | ||||||
| 12 | Information Browsing - Features | Please rate how well the features on the site help you find the information you need. | ||||||
| Site Information (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 13 | Site Information - Thoroughness | Please rate the thoroughness of information provided on this site. | ||||||
| 14 | Site Information - Understandable | Please rate how understandable this site’s information is. | ||||||
| 15 | Site Information - Answers | Please rate how well the site’s information provides answers to your questions. | ||||||
| Model Name | FBI V4 |
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| Model ID | AwpJ1d14UNcoAIhIRYU5Jg4C | Underlined & Italicized: Re-order | |||||||
| Partitioned | Yes/2MQ | Pink: Addition | |||||||
| Date | 1/30/2017 | Blue: Reword | |||||||
| QID | QUESTION META TAG | Skip From | Question Text | Answer Choices | Skip To | Required Y/N |
Type | Special Instructions | CQ Label |
| HAJ7175Q001 | How confident are you that your future interactions with the FBI will meet your needs? | 1=Not At All Confident | Y | Radio button, scale, has don't know | Confidence in FBI | ||||
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| Very Confident=10 | |||||||||
| Don't Know | |||||||||
| HAJ7175Q002 | What is your overall impression of the FBI? | 1=Not At All Favorable | Y | Radio button, scale, has don't know | Impression of FBI | ||||
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| Very Favorable=10 | |||||||||
| Don't Know | |||||||||
| HAJ7175Q003 | How frequently do you visit the FBI.gov site? | This is my first visit | Y | Radio button, one-up vertical | Visit Frequency | ||||
| Every few months or less often | |||||||||
| Monthly | |||||||||
| Weekly | |||||||||
| Several times a week | |||||||||
| Daily/more than once a day | |||||||||
| HAJ7175Q004 | Which of the following best describes your role in visiting the site today? | News Media (journalist, reporter, etc.) | Y | Radio button, one-up vertical | Role | ||||
| Law Enforcement Official | |||||||||
| Business Community | |||||||||
| Government Employee | |||||||||
| General Public/Citizen | |||||||||
| Student | |||||||||
| Crime Victim | |||||||||
| HAJ7175Q005 | What information were you primarily looking for on the FBI site today? | Wanted fugitives or missing persons | Y | Radio button, one-up vertical | Skip Logic Group | Looking For | |||
| Criminal history summary checks (Background checks) | |||||||||
| Career or job opportunities | |||||||||
| Contact information | |||||||||
| Report a crime/fraud | D | ||||||||
| Crime/Fraud prevention | |||||||||
| Crime statistics | |||||||||
| FBI news | |||||||||
| General information on the FBI | |||||||||
| Information on investigative programs | |||||||||
| Sex offender registry | |||||||||
| Terrorism information | |||||||||
| Other, please specify: | B | ||||||||
| Nothing specific, just browsing | |||||||||
| HAJ7175Q006 | B | What other information were you looking for? | N | Text field, <100 char | Skip Logic Group | OE_Looking For | |||
| HAJ7175Q007 | D | Did you submit a tip electronically on the website? | Yes | Y | Radio button, one-up vertical | Skip Logic Group | Submit Tip | ||
| No | E | ||||||||
| HAJ7175Q008 | E | Why did you not submit a tip electronically? | N | Text area, no char limit | Skip Logic Group | OE_Why No Tip | |||
| HAJ7175Q009 | Did you find what you were looking for on the FBI site today? | Yes | Y | Radio button, one-up vertical | Skip Logic Group | Ability to Find | |||
| No | A | ||||||||
| HAJ7175Q010 | A | Please describe what you were unable to find on the FBI site today. | Y | Text area, no char limit | Skip Logic Group | OE_Unable to Find | |||
| HAJ7175Q011 | How did you look for information on/navigate the site today? (Please select all that apply.) | Search feature | Y | Checkbox, one-up vertical | Skip Logic Group | Nav Method | |||
| Top navigation bar | |||||||||
| News and Features in the center of the page | |||||||||
| Site map | |||||||||
| I arrived at my content directly from an external link | B | ||||||||
| Other, please specify: | A | ||||||||
| HAJ7175Q012 | A | Please specify the other way you looked for information. | N | Text area, no char limit | Skip Logic Group | Other Nav Method | |||
| HAJ7175Q013 | B | Please specify which external site brought you to your content on FBI.gov. | N | Text area, no char limit | Skip Logic Group | Ext Site Link | |||
| HAJ7175Q014 | Which of the following sources primarily drove you to visit the site today? | News story | Y | Radio button, one-up vertical | Randomize | Acquisition Source | |||
| FBI Social Media (Facebook, Twitter, etc.) | Skip Logic Group | ||||||||
| Ad on another website or social media | |||||||||
| Email from the FBI | |||||||||
| Research for school/academic project | |||||||||
| Interest in FBI in general | |||||||||
| Interest in Most Wanted Information | |||||||||
| Other, please specify: | A | Anchor Answer Choice | |||||||
| HAJ7175Q015 | A | What influenced you to visit FBI.gov today? | N | Text area, no char limit | Skip Logic Group | OE_Influenced Visit | |||
| HAJ7175Q016 | In general, which of the following social media sites do you use? (Please select all that apply.) | Y | Checkbox, one-up vertical | Social Network | |||||
| Google+ | |||||||||
| Flickr | |||||||||
| YouTube | |||||||||
| RSS Feed | |||||||||
| Soundcloud | |||||||||
| Tumblr | |||||||||
| Periscope | |||||||||
| Snapchat | |||||||||
| Other | |||||||||
| I don't use social networking sites | Mutually Exclusive | ||||||||
| HAJ7175Q017 | Which of the following social networking resources do you use to stay connected with the FBI? (Please select all that apply.) | FBI Facebook page | Y | Checkbox, one-up vertical | FBI Social | ||||
| FBI Flickr page | |||||||||
| FBI Twitter feed | |||||||||
| FBI YouTube Channel | |||||||||
| Other | |||||||||
| I don't use social networking sites | Mutually Exclusive | ||||||||
| I do not currently connect with the FBI via social networking sites | Mutually Exclusive | ||||||||
| HAJ7175Q018 | What can we do to improve www.fbi.gov? | N | Text area, no char limit | One Improvement | |||||
| HAJ7175Q019 | What is your age? | 17 and under | Y | Drop down, select one | Age | ||||
| 18-24 | |||||||||
| 25-34 | |||||||||
| 35-44 | |||||||||
| 45-54 | |||||||||
| 55-64 | |||||||||
| 65 and over | |||||||||
| I prefer not to respond | |||||||||
| Model Name | FBI V4 |
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| Model ID | AwpJ1d14UNcoAIhIRYU5Jg4C | Underlined & Italicized: Re-order | |||||||
| Partitioned | Yes/2MQ | Pink: Addition | |||||||
| Date | 1/30/2017 | Blue: Reword | |||||||
| QID | QUESTION META TAG | Skip From | Question Text | Answer Choices | Skip To | Required Y/N |
Type | Special Instructions | CQ Label |
| HAJ7175Q001 | How confident are you that your future interactions with the FBI will meet your needs? | 1=Not At All Confident | Y | Radio button, scale, has don't know | Confidence in FBI | ||||
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| Very Confident=10 | |||||||||
| Don't Know | |||||||||
| HAJ7175Q002 | What is your overall impression of the FBI? | 1=Not At All Favorable | Y | Radio button, scale, has don't know | Impression of FBI | ||||
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| Very Favorable=10 | |||||||||
| Don't Know | |||||||||
| HAJ7175Q003 | How frequently do you visit the FBI.gov site? | This is my first visit | Y | Radio button, one-up vertical | Visit Frequency | ||||
| Every few months or less often | |||||||||
| Monthly | |||||||||
| Weekly | |||||||||
| Several times a week | |||||||||
| Daily/more than once a day | |||||||||
| HAJ7175Q004 | Which of the following best describes your role in visiting the site today? | News Media (journalist, reporter, etc.) | Y | Radio button, one-up vertical | Role | ||||
| Law Enforcement Official | |||||||||
| Business Community | |||||||||
| Government Employee | |||||||||
| General Public/Citizen | |||||||||
| Student | |||||||||
| Crime Victim | |||||||||
| HAJ7175Q005 | What information were you primarily looking for on the FBI site today? | Wanted fugitives or missing persons | Y | Radio button, one-up vertical | Skip Logic Group | Looking For | |||
| Criminal history summary checks (Background checks) | |||||||||
| Career or job opportunities | |||||||||
| Contact information | |||||||||
| Report a crime/fraud | D | ||||||||
| Crime/Fraud prevention | |||||||||
| Crime statistics | |||||||||
| FBI news | |||||||||
| General information on the FBI | |||||||||
| Information on investigative programs | |||||||||
| Sex offender registry | |||||||||
| Terrorism information | |||||||||
| Other, please specify: | B | ||||||||
| Nothing specific, just browsing | |||||||||
| HAJ7175Q006 | B | What other information were you looking for? | N | Text field, <100 char | Skip Logic Group | OE_Looking For | |||
| HAJ7175Q007 | D | Did you submit a tip electronically on the website? | Yes | Y | Radio button, one-up vertical | Skip Logic Group | Submit Tip | ||
| No | E | ||||||||
| HAJ7175Q008 | E | Why did you not submit a tip electronically? | N | Text area, no char limit | Skip Logic Group | OE_Why No Tip | |||
| HAJ7175Q009 | Did you find what you were looking for on the FBI site today? | Yes | Y | Radio button, one-up vertical | Skip Logic Group | Ability to Find | |||
| No | A | ||||||||
| HAJ7175Q010 | A | Please describe what you were unable to find on the FBI site today. | Y | Text area, no char limit | Skip Logic Group | OE_Unable to Find | |||
| HAJ7175Q011 | How did you look for information on/navigate the site today? (Please select all that apply.) | Search feature | Y | Checkbox, one-up vertical | Skip Logic Group | Nav Method | |||
| Top navigation bar | |||||||||
| News and Features in the center of the page | |||||||||
| Site map | |||||||||
| I arrived at my content directly from an external link | B | ||||||||
| Other, please specify: | A | ||||||||
| HAJ7175Q012 | A | Please specify the other way you looked for information. | N | Text area, no char limit | Skip Logic Group | Other Nav Method | |||
| HAJ7175Q013 | B | Please specify which external site brought you to your content on FBI.gov. | N | Text area, no char limit | Skip Logic Group | Ext Site Link | |||
| HAJ7175Q014 | Which of the following sources primarily drove you to visit the site today? | News story | Y | Radio button, one-up vertical | Randomize | Acquisition Source | |||
| FBI Social Media (Facebook, Twitter, etc.) | Skip Logic Group | ||||||||
| Ad on another website or social media | |||||||||
| Email from the FBI | |||||||||
| Research for school/academic project | |||||||||
| Interest in FBI in general | |||||||||
| Interest in Most Wanted Information | |||||||||
| Other, please specify: | A | Anchor Answer Choice | |||||||
| HAJ7175Q015 | A | What influenced you to visit FBI.gov today? | N | Text area, no char limit | Skip Logic Group | OE_Influenced Visit | |||
| HAJ7175Q016 | In general, which of the following social media sites do you use? (Please select all that apply.) | Y | Checkbox, one-up vertical | Social Network | |||||
| Google+ | |||||||||
| Flickr | |||||||||
| YouTube | |||||||||
| RSS Feed | |||||||||
| Soundcloud | |||||||||
| Tumblr | |||||||||
| Periscope | |||||||||
| Snapchat | |||||||||
| Other | |||||||||
| I don't use social networking sites | Mutually Exclusive | ||||||||
| HAJ7175Q017 | Which of the following social networking resources do you use to stay connected with the FBI? (Please select all that apply.) | FBI Facebook page | Y | Checkbox, one-up vertical | FBI Social | ||||
| FBI Flickr page | |||||||||
| FBI Twitter feed | |||||||||
| FBI YouTube Channel | |||||||||
| Other | |||||||||
| I don't use social networking sites | Mutually Exclusive | ||||||||
| I do not currently connect with the FBI via social networking sites | Mutually Exclusive | ||||||||
| HAJ7175Q018 | What can we do to improve www.fbi.gov? | N | Text area, no char limit | One Improvement | |||||
| HAJ7175Q019 | What is your age? | 17 and under | Y | Drop down, select one | Age | ||||
| 18-24 | |||||||||
| 25-34 | |||||||||
| 35-44 | |||||||||
| 45-54 | |||||||||
| 55-64 | |||||||||
| 65 and over | |||||||||
| I prefer not to respond | |||||||||
| File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
| File Modified | 0000-00-00 |
| File Created | 0000-00-00 |