| Model Name | Dept of State Desktop V3 | |||||||
| Model ID | Roo95pIIkQolEspUZZcUMg4C | Underlined & Italicized: Re-order | ||||||
| Partitioned | 2MQ | Pink: Addition | ||||||
| Date | 6/10/2021 | Blue: Reword | ||||||
| Model Version | 17.3.Y | |||||||
| Label | Satisfaction Questions | Label | Element Questions | Label | Future Behaviors | |||
| Satisfaction | Site Performance (1=Poor, 10=Excellent, Don't Know) | Brand Confidence (1=Not At All Confident, 10=Very Confident) | ||||||
| 1 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
5 | Site Performance - Speed | Please rate the speed that pages and content loaded for you. | 17 | Confidence in Info | Please rate your level of confidence in the information provided on State.gov. |
| 2 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
6 | Site Performance - Completeness | Please rate the consistency of complete loading of pages and content. | Return (1=Very Unlikely, 10=Very Likely) |
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| 3 | Satisfaction - Ideal | How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close) |
7 | Site Performance -Responsiveness | Please rate the responsiveness of the pages to your actions. | 18 | Return | How likely are you to return to State.gov in the future? |
| Choose one NPS/LTR Question | Recommend (NPS) (1=Very Unlikely, 10=Very Likely) |
Look and Feel (1=Poor, 10=Excellent, Don't Know) | Primary Resource (1=Very Unlikely, 10=Very Likely) |
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| 4 | Recommend | How likely are you to recommend State.gov to someone else? | 8 | Look and Feel - Appeal | Please rate the visual appeal of the pages that you visited. | 19 | Primary Resource | How likely are you to use State.gov as your primary resource for information about the Department of State? |
| 9 | Look and Feel - Spacing | Please rate the spacing between items on the pages that you visited. | ||||||
| 10 | Look and Feel - Readability | Please rate the legibility of the pages that you visited. | ||||||
| Navigation (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 11 | Navigation - Ease | Please rate the ease of finding what you were looking for. | ||||||
|
12 | Navigation - Layout | Please rate the page layout on displaying content and links where you could find them. | |||||
| 13 | Navigation - Links | Please rate the links on taking you where you needed to go. | ||||||
| Site Information (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 14 | Site Information - Relevance | Please rate the relevance to your interests of the information that you found. | ||||||
| 15 | Site Information - Thoroughness | Please rate the thoroughness of the information that you found. | ||||||
| 16 | Site Information - Readability | Please rate the readability of the information that you found. | ||||||
| Model Instance Name: | |||||||||
| Dept of State Desktop V3 | underlined & italicized: RE-ORDER | ||||||||
| pink: ADDITION | |||||||||
| Date: | 6/10/2021 | blue + -->: REWORDING | |||||||
| MID: | Roo95pIIkQolEspUZZcUMg4C | ||||||||
| Dept of State Desktop V3 CUSTOM QUESTION LIST | |||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Special Instructions | CQ Label | |
| SBD9287Q001 | How frequently do you visit this site? | First time | Radio button, one-up vertical | Y | Visit Frequency | ||||
| Daily | |||||||||
| About once a week | |||||||||
| About once a month | |||||||||
| Every 6 months or less | |||||||||
| SBD9287Q002 | What is your primary purpose for visiting this site? | Looking for a job | Radio button, one-up vertical | y | OPS Group | Primary Purpose | |||
| Visa or passport information | |||||||||
| Human rights information | |||||||||
| Foreign policy information | |||||||||
| Country information | |||||||||
| Latest news/press releases | |||||||||
| Business information | |||||||||
| Research for school or personal use | |||||||||
| Travel information or alerts | |||||||||
| Learn about the State Department | |||||||||
| Contact Secretary of State | |||||||||
| Document Authentication / Apostille | |||||||||
| Embassy information | |||||||||
| Grant/funding information | |||||||||
| Other, please specify: | A | ||||||||
| SBD9287Q003 | A | Other primary purpose: | Text field, <100 char | N | OPS Group | Other Primary Purpose | |||
| SBD9287Q004 | What best describes your role in relation to your visit to state.gov today? | Government Employee | B | Radio button, one-up vertical | y | Skip Logic Group* | Role | ||
| Non-governmental Organization | |||||||||
| Press/Journalist | |||||||||
| Researcher | |||||||||
| Student | |||||||||
| Teacher/Educator | |||||||||
| Job Seeker | |||||||||
| General Public | |||||||||
| Other, please specify: | A | ||||||||
| SBD9287Q005 | B | For what type of government agency do you work? | Federal Government - Not Department of State | Radio button, one-up vertical | Y | Skip Logic Group* | Role - Govt | ||
| Federal Government - Department of State | |||||||||
| State, Regional, or Local Government | |||||||||
| Other | |||||||||
| SBD9287Q006 | A | Please specify your role in relation to your visit today. | Text area, no char limit | N | Skip Logic Group* | Other Role | |||
| SBD9287Q007 | Did you look for or read information related to COVID-19/coronavirus while on the site today? | Yes | A | Radio button, one-up vertical | Y | Skip Logic Group* | COVID19 | ||
| No | |||||||||
| SBD9287Q008 | A | Were you able to find the COVID-19/coronavirus-related information you were looking for? | Yes | Radio button, one-up vertical | Y | Skip Logic Group* | COVID19 FIND | ||
| Partially | B | ||||||||
| No | B | ||||||||
| SBD9287Q009 | B | Please tell us what specific COVID-19/coronavirus-related information you were unable to find. | Text area, no char limit | N | Skip Logic Group* | COVID19 UNABLE OE | |||
| SBD9287Q010 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | Skip Logic Group | Find | |||
| No | J | ||||||||
| Partially | J | ||||||||
| Still looking | J | ||||||||
| SBD9287Q011 | J | What information were you unable to find? | Text area, no char limit | N | Skip Logic Group | OE_Did Not Find | |||
| SBD9287Q012 | What source brought you to the site today? | Internet search engine (Google, Bing, etc.) | Radio button, one-up vertical | Y | Skip Logic Group | Source | |||
| Link from social media (Facebook, Twitter, etc.) | Randomize | ||||||||
| Email from U.S. Department of State | |||||||||
| Link from a website other than a U.S. Government website | |||||||||
| Link from a U.S. Government website | |||||||||
| Link from a news story | |||||||||
| Referred by a friend or colleague | |||||||||
| Already familiar with the site | |||||||||
| Other, please specify: | X | Anchor Answer Choice | |||||||
| SBD9287Q013 | X | Please share with us what other source brought you to the site today: | Text area, no char limit | N | Skip Logic Group | OE_Source | |||
| SBD9287Q014 | Did you use the site's search tool today? | Yes | B | Radio button, one-up vertical | Y | Skip logic group | Search Used | ||
| No | |||||||||
| SBD9287Q015 | B | Please describe your search experience. (Please select all that apply.) | Results were not relevant/not what I wanted | Checkbox, one-up vertical | Y | Skip Logic Group | Search Experience | ||
| Too many results/I needed to refine my search | |||||||||
| Not enough results | |||||||||
| Returned NO results | |||||||||
| Received error message(s) | |||||||||
| I was not sure what words to use in my search. | |||||||||
| Other | D | ||||||||
| Search results were helpful | mutually exclusive | ||||||||
| SBD9287Q016 | D | What other search experience did you have? Please be specific. | Text area, no char limit | N | Skip Logic Group | Other - Search Experience | |||
| SBD9287Q017 | Please describe your navigation experience. (Please select all that apply.) | Could not navigate back to previous information | Checkbox, one-up vertical | Y | Skip Logic Group | Navigation Experience | |||
| I felt lost, did not know where I was | |||||||||
| I had difficulty finding related information | |||||||||
| Too many links or navigational choices | |||||||||
| I had technical difficulties (e.g. broken links, error messages, etc.) | B | ||||||||
| Links did not take me where I expected | |||||||||
| Could not get started or did not know where to begin | |||||||||
| The navigation did not support what I was trying to accomplish | |||||||||
| Navigated to general area but could not find the specific content needed | |||||||||
| Other | A | ||||||||
| No difficulties encountered | mutually exclusive | ||||||||
| SBD9287Q018 | B | What type of technical difficulty did you experience? (Select all that apply.) | Broken link | D | Checkbox, one-up vertical | Y | Skip Logic Group | Navigation - Technical Difficulty | |
| Error message | |||||||||
| Other | C | ||||||||
| SBD9287Q019 | D | Please describe the broken link (what page, what was the link for, etc.). | Text area, no char limit | N | Skip Logic Group | OE_Broken Link | |||
| SBD9287Q020 | C | Please describe the other type of technical difficulty. | Text area, no char limit | N | Skip Logic Group | OE_Type Technical Difficulty | |||
| SBD9287Q021 | A | What other navigation experience did you have? | Text area, no char limit | N | Skip Logic Group | OE_Navigation Experience | |||
| SBD9287Q022 | How could we improve this site? | Text area, no char limit | N | Improve site | |||||
| Attribute | Value |
| Channel | Web |
| Touchpoint Name | Informational |
| Hierarchy | No |
| Model Type | CSAT+FB Web |
| Journey Phase | Awareness |
| Touchpoint Type | Standard |
| Partner Involved | No |
| Replay | No |
| Version Number of Model Template | 18.1.J |
| Survey Type | PredCSAT_NPS |
| Look and Feel | Multi-page |
| Theme Color | #009fea |
| File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
| File Modified | 0000-00-00 |
| File Created | 0000-00-00 |