Attachment 31_Consumer Awareness Telephone Survey

Consumer Awareness Telephone Survey
1. On a scale of 1-5, with 5 being very important, how important is it for Americans to conserve
water resources?
2. Please indicate which of the following activities you routinely conduct:
• Turn off the tap while brushing your teeth
• Take short showers
• Run the dishwasher and clothes washer only when full
• Monitor fixtures for leaks and repair right away
• Reuse bathing water in garden
• Collect rainwater
• None of the above
3. Have you ever seen or heard of the WaterSense label?
4. (If yes on #3) What does the WaterSense label mean to you?
5. (If yes on #3) What types of products, goods, or services do you think of when you think of the
WaterSense label?
6. (If yes on #3) Where did you see or hear something about WaterSense label?
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Newspaper or magazine advertisement
Newspaper or magazine article
TV commercial
TV news feature story
Radio commercial
Billboard
Utility mailing or bill inserts
Direct mail or circular advertisement
Labels on appliances or equipment
Displays in stores
Internet
Salesperson
Contractor
Realtor
Homebuilder
Friend, neighbor, relative, or co-worker
Other (please specify)
Don’t know

7. (If yes on #3) What did you see or hear about WaterSense label? Please be specific.
8. (If yes on #3) As far as you know, who decides if a product deserves the WaterSense label?
Select one answer only.
• Product manufacturers
• Retailers/stores
• US Government
• Independent certification bodies (e.g., Underwriters Laboratories)
• Water utilities
• Other: __________________
• Don’t know

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9. (If yes on #3) Now we’re going to ask you about several groups of products. As you review the
list, please select each of the products, product literature, or packaging on which you have seen
the WaterSense label.
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Residential toilets
Commercial toilets
Urinals
Bathroom sink faucets
Showerheads
Kitchen sink faucets
Lawn irrigation equipment (e.g., controllers)
Dishwashers
Washing machines (clothes washers)
Humidifiers
New homes
None of these

10. Have you or someone else in your household been shopping in a store in the last 12 months for
any of the products listed below? (Yes, No, Don’t Know)
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Toilets
Bathroom sink faucet
Showerhead
Kitchen sink faucet
Lawn irrigation equipment (e.g., controllers)
Dishwasher
Washing machine (clothes washer)
Humidifier
New home
None of these

11. Please consider each of the groups of products again. Which of these products have you
purchased in the last 12 months? Please identify all that apply.
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Toilets
Bathroom sink faucet
Showerhead
Kitchen sink faucet
Lawn irrigation equipment (e.g., controllers)
Dishwasher
Washing machine (clothes washer)
Humidifier
New home
None of these

12. For any of the products you purchased, did you see the WaterSense label (on the product itself, on
the packaging, or on the instructions)? (Yes, No, Don’t Know)
13. In general, how satisfied are you with each of the following products you purchased? (Discuss
each product purchased whether or not labeled in random order)

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Response scale: Very Dissatisfied
Somewhat Dissatisfied
Neither Satisfied nor Dissatisfied
Somewhat Satisfied
Very Satisfied
Don’t Know

14. For each WaterSense labeled product(s) you purchased, how much did the WaterSense label
influence your purchase decision?
• Very much
• Somewhat
• Slightly
• Not at all likely
• Don’t know.
15. Did you receive rebates or reduced-rate financing for any WaterSense labeled product(s) you
purchased?
16. If rebates or reduced-rate financing had not been available, how likely is it that you would have
purchased the WaterSense labeled product?
• Very much
• Somewhat
• Slightly
• Not at all likely
• Don’t know.
17. How likely are you to recommend WaterSense labeled products to a friend? (0=Extremely
Unlikely10=Extremely Likely)
18. Please select the source(s) of information you are most likely to use to obtain information about
plumbing products. (All that apply)
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Consumer Reports and other product-oriented magazines
Other magazines
Newspapers
Radio
Television
Water utility
Advice from retailers or salespersons
Advice from contractors
Advice from a friend, neighbor, relative, or co-worker
Internet
Other ______
Don’t know

19. (If Internet checked): Please select the type of Internet source(s) you are most likely to rely on to
obtain information about this product type. (All that apply).
• Local utility websites
• State or Federal government websites

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Product manufacturer websites
Retailer websites
Consumer organization websites (e.g., Consumer Reports)
Other _________________________________
Don’t Know

20. Please select the source(s) of information you are most likely to use to obtain information about
irrigation products. (All that apply)
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Consumer Reports and other product-oriented magazines
Other magazines
Newspapers
Radio
Television
Water utility
Advice from retailers or salespersons
Advice from contractors
Advice from a friend, neighbor, relative, or co-worker
Internet
Other ______
Don’t know

21. (If Internet checked): Please select the type of Internet source(s) you are most likely to rely on to
obtain information about this product type. (All that apply).
• Local utility websites
• State or Federal government websites
• Product manufacturer websites
• Retailer websites
• Consumer organization websites (e.g., Consumer Reports)
• Other _________________________________
• Don’t Know
20. Consider each of the following statements and indicate how strongly you agree or disagree with the
statement. Scale (Strongly Agree, Somewhat Agree, Neither Agree or Disagree, Somewhat Disagree,
Strongly Disagree)
A.
B.
C.
D.
E.
F.
G.
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I.
J.

WaterSense labeled products provide me with more benefits than products without the
WaterSense label.
WaterSense labeled products offer better value than products without the label.
If I cannot find the kind of product I am looking for with a WaterSene label, I will shop
elsewhere rather than buy a product that does not qualify for the label.
Buying WaterSense labeled products makes me feel like I'm helping to protect the
environment for future generations
Buying WaterSense labeled products makes me feel like I'm contributing to society
Buying WaterSense labeled products makes me feel like I'm spending extra money for
nothing.
I consider myself loyal to WaterSense labeled products.
It seems like most products have the WaterSene label these days.
If I see the WaterSense label, I know I'm getting a more energy-efficient product.
When I buy a product with the WaterSense label, I can always be sure it's high quality.

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