Attachment A5 Fresh Empire survey

Quantitative Study of Tobacco Facts Designed to Inform Youth Tobacco Prevention Messaging

RIHSC No. 18-049CTP

OMB No. 0910-0810

Exp. Date: 10/31/2021

Attachment A5: Fresh Empire Survey Instrument

Intro Text

Thank you for agreeing to participate in this study. We would like to learn more about youth like you and your thoughts about [cigarettes/e-cigarettes or vapes/cigars/hookah]. There are no right or wrong answers, we only want to know what you think. If you do not wish to answer any question, you can skip it and move on. Also, you might notice some questions throughout the survey to make sure people who are taking the survey are reading the questions carefully.

A. Risk Perceptions and Attitudinal Beliefs

We are going to ask you some general questions about using cigarettes and [e-cigarettes or vapes/cigars/hookah].

[Programming note: Show to all participants]

		1 Strongly agree	2 Agree	3 Neither agree nor disagree	4 Disagree	5 Strongly disagree	6 Don’t know	9 Prefer not to answer
A1_a1	Become addicted	1	2	3	4	5	6	9
A1_a2	Develop a tobacco-related disease	1	2	3	4	5	6	9
A1_a3	Inhale dangerous chemicals	1	2	3	4	5	6	9
A1_a4	Shorten my life	1	2	3	4	5	6	9
A1_a5	Be less attractive to others	1	2	3	4	5	6	9

A1_a. If I smoke cigarettes I will…

[Programming note: Show only to participants assigned to see facts about e-cigarettes]

A1_b. If I use e-cigarettes or vapes I will…

		1 Strongly agree	2 Agree	3 Neither agree nor disagree	4 Disagree	5 Strongly disagree	6 Don’t know	9 Prefer not to answer
A1_b1	Inhale dangerous chemicals	1	2	3	4	5	6	9
A1_b2	Become addicted	1	2	3	4	5	6	9
A1_b3	Develop a tobacco-related disease	1	2	3	4	5	6	9
A1_b4	Cause less harm to my body compared to smoking regular cigarettes	1	2	3	4	5	6	9

[Programming note: Show only to participants assigned to see facts about hookah]

A1_c. If I use hookah I will…

		1 Strongly agree	2 Agree	3 Neither agree nor disagree	4 Disagree	5 Strongly disagree	6 Don’t know	9 Prefer not to answer
A1_c1	Inhale dangerous chemicals	1	2	3	4	5	6	9
A1_c2	Become addicted	1	2	3	4	5	6	9
A1_c3	Develop a tobacco-related disease	1	2	3	4	5	6	9
A1_c4	Cause less harm to my body compared to smoking cigarettes	1	2	3	4	5	6	9

[Programming note: Show only to participants assigned to see facts about cigars]

A1_d. If I use cigars I will…

		1 Strongly agree	2 Agree	3 Neither agree nor disagree	4 Disagree	5 Strongly disagree	6 Don’t know	9 Prefer not to answer
A1_d1	Inhale dangerous chemicals	1	2	3	4	5	6	9
A1_d2	Become addicted	1	2	3	4	5	6	9
A1_d3	Develop a tobacco-related disease	1	2	3	4	5	6	9
A1_d4	Cause less harm to my body compared to smoking cigarettes	1	2	3	4	5	6	9

Social Norms

Now, we would like to ask you some questions about your peers.

B2. People often hang out in different groups at school. For example, a lot of schools have a group of “jocks.” Some students gave the following list of groups. Please indicate how much you identify with each group by dragging the bar across the screen. Dragging the bar to 100 means you identify with (or, in other words, fit in or hang out with) this group very much and dragging the bar to 0 means you do not identify with this group at all.

[RANDOMIZE Programming note: Please have slider from 0–100 for each group]

		0——————100	9 Prefer not to answer
B2_a	Hipsters	0——————100	9
B2_b	Skaters	0——————100	9
B2_c	Jocks	0——————100	9
B2_d	Athletes	0——————100	9
B2_e	Rockers	0——————100	9
B2_f	Goth	0——————100	9
B2_g	Emo	0——————100	9
B2_h	Gangster	0——————100	9
B2_i	Partyers	0——————100	9
B2_j	Hip-hop	0——————100	9
B2_k	Country	0——————100	9
B2_l	Popular	0——————100	9
B2_m	Mainstream	0——————100	9
B2_n	Alternative	0——————100	9

B3. Out of every 10 students in your grade at school, how many do you think [smoke cigarettes/cigars/vape/use hookah]?

__________ [MIN 0 MAX 10]

₉₉ Prefer not to answer

B4. How many of your four closest friends…

		0	1	2	3	4	Prefer not to answer
B4_a	Smoke cigarettes?	0	1	2	3	4	9
B4_b	Use e-cigarettes, vapes, vape pens, or hookah pens, such as JUUL, ENJOY, Fin, Blu, e-Go, or Vuse?	0	1	2	3	4	9
B4_c	Use cigars, cigarillos, or little cigars, such as Black and Milds, Swisher Sweets, Dutch Masters, White Owl, or Phillies Blunts?	0	1	2	3	4	9
B4_d	Smoke tobacco in a hookah or waterpipe?	0	1	2	3	4	9

[Programming note: Text for participants assigned to see facts about cigarettes]

Next, you are going to see 15 facts about cigarettes. Some of these facts may be used in advertisements to keep young people from smoking cigarettes..

[Programming note: Text for participants assigned to see facts about cigars]

Now, you are going to see 15 facts about cigars, cigarillos, and little cigars, such as Black and Milds, Swisher Sweets, Dutch Masters, White Owl, or Phillies Blunts. From now on, we'll be referring to these products as cigars. Some of the facts you see may be used in advertisements to keep young people from using cigars.

[Programming note: Text for participants assigned to see facts about e-cigarettes/vapes]

Now, you are going to see 15 facts about e-cigarettes or vapes, like JUUL, blu, and NJOY. Sometimes these products are also called vape pens, hookah pens, personal vaporizers and mods, e-cigars, e-pipes, or e-hookahs. From now on, we'll be referring to these products as e-cigarettes or vapes. Some of the facts you see may be used in advertisements to keep young people from using vapes.

[Programming note: Text for participants assigned to see facts about hookah]

Next, you are going to see 15 facts about tobacco that is smoked in a hookah or waterpipe. From now on, we'll be referring to these products as hookah. Some of the facts you see may be used in advertisements to keep young people from using hookah.

We will show you one fact at a time. After each fact is shown, we’d like to know what you think about each of them. Please answer with just yourself in mind, not what you think other teens would say.

[Repeat C1–C5d for each fact]

[Participants will be randomly assigned to see facts about cigarettes/e-cigarettes or vapes/cigars/hookah]

Fact [X] out of 15:

C1. This fact about [cigarettes/e-cigarettes or vapes/cigars/hookah] is:

[RANDOMIZE ORDER]

		Strongly agree	Agree	Neither agree nor disagree	Disagree	Strongly disagree	Prefer not to answer
C1_a	Telling me something new	1	2	3	4	5	6
C1_b	Attention grabbing	1	2	3	4	5	6
C1_c	Worth remembering	1	2	3	4	5	6
C1_d	Interesting	1	2	3	4	5	6
C1_e	Important	1	2	3	4	5	6
C1_f	Informative	1	2	3	4	5	6
C1_g	Convincing	1	2	3	4	5	6
C1_h	Believable	1	2	3	4	5	6
C1_i	Clear	1	2	3	4	5	6
C1_j	Relevant to me	1	2	3	4	5	6

C2. How much do you trust this fact about [cigarettes/ e-cigarettes or vapes/cigars/hookah]?

₁ Very much

₂ Quite a bit

₃ Somewhat

₄ A little

₅ Not at all

₉ Prefer not to answer

C3. How likely are you to share this fact about [cigarettes/ e-cigarettes or vapes/cigars/hookah] with somebody you know?

₁ Very likely

₂ Quite likely

₃ Somewhat likely

₄ A little likely

₅ Not at all likely

₉ Prefer not to answer

C4. How confident are you that you understood this fact about [cigarettes/ e-cigarettes or vapes/cigars/hookah]?

₁ Very confident

₂ Quite confident

₃ Somewhat confident

₄ A little confident

₅ Not at all confident

₉ Prefer not to answer

The fact you just saw suggests that something could happen if a person uses [cigarettes/ e-cigarettes or vapes/cigars/hookah]. Think about this potential outcome.

C5_a. How good or bad would you say this outcome is?

₁ Very good

₂ Somewhat good

₃ Neutral

₄ Somewhat bad

₅ Very bad

₉ Prefer not to answer

C5_b. How desirable or undesirable would you say this outcome is?

₁ Very desirable

₂ Somewhat desirable

₃ Neutral

₄ Somewhat undesirable

₅ Very undesirable

₉ Prefer not to answer

C5_c. How likely or unlikely is it that this will happen if a person uses [cigarettes/e-cigarettes or vapes/cigars/hookah]?

₁ Very likely

₂ Somewhat likely

₃ Neutral

₄ Somewhat unlikely

₅ Very unlikely

₉ Prefer not to answer

C5_d. How possible or impossible is it that this will happen if a person uses [cigarettes/e-cigarettes or vapes/cigars/hookah]?

₁ Very possible

₂ Somewhat possible

₃ Neutral

₄ Somewhat impossible

₅ Very impossible

₉ Prefer not to answer

[Programming note: Show question C6 only after Fact 1]

C6. How do you currently feel about youth your age using [cigarettes/ e-cigarettes or vapes/cigars/hookah]?

₁ Very positive

₂ Somewhat positive

₃ Neutral

₄ Somewhat negative

₅ Very negative

₉ Prefer not to answer

[Programming note: Ask attention check question (Check1) after Fact 5]

Check1. Sometimes we ask a somewhat different question to make sure people who take the survey are reading the questions carefully. To let us know that you are, please select “Friday” from the response options below.

1. Monday

2. Tuesday

3. Wednesday

4. Thursday

5. Friday

6. Saturday

7. Sunday

99. Prefer not to answer

D. Tobacco Intentions

Thinking about the future…

Programming note: Show only to participants assigned to see facts about cigarettes]

		Yes, definitely	Yes, probably	No, probably not	No, definitely not	Prefer not to answer
D1_a	Do you think you will smoke a cigarette in the next year?	1	2	4	5	9
D1_b	If one of your best friends were to offer you a cigarette, would you smoke it?	1	2	4	5	9

Programming note: Show only to participants assigned to see facts about e-cigarettes/vapes]

		Yes, definitely	Yes, probably	No, probably not	No, definitely not	Prefer not to answer
D2_a	Do you think you will use an e-cigarette or vape the next year?	1	2	4	5	9
D2_b	If one of your best friends were to offer you an e-cigarette or vape, would you use it?	1	2	4	5	9

[Programming note: Show only to participants assigned to see facts about hookah]

		Yes, definitely	Yes, probably	No, probably not	No, definitely not	Prefer not to answer
D3_a	Do you think you will smoke tobacco in a hookah in the next year?	1	2	4	5	9
D3_b	If one of your best friends were to offer you to smoke tobacco in a hookah, would you smoke it?	1	2	4	5	9

[Programming note: Show only to participants assigned to see facts about cigars]

		Yes, definitely	Yes, probably	No, probably not	No, definitely not	Prefer not to answer
D4_a	Do you think you will smoke a cigar in the next year?	1	2	4	5	9
D4_b	If one of your best friends were to offer you a cigar, would you smoke it?	1	2	4	5	9

E. Sensation Seeking and Self-Reported Skills

Now, we would like to ask you some questions about your behaviors and preferences.

E1. How much do you agree or disagree with the following statements?

		1 Strongly agree	2 Agree	3 Neither agree nor disagree	4 Disagree	5 Strongly disagree	9 Prefer not to answer
E1_a	You like to explore strange places.	1	2	3	4	5	9
E1_b	You like to do frightening things.	1	2	3	4	5	9
E1_c	You like new and exciting experiences, even if you have to break the rules.	1	2	3	4	5	9
E1_d	You prefer friends who are exciting and/or unpredictable.	1	2	3	4	5	9

The next question asks about a specific skill.

E2. How much do you agree or disagree with the following statement? I am good at math.

₁ Strongly agree

₂ Agree

₃ Neither agree nor disagree

₄ Disagree

₅ Strongly disagree

₉ Prefer not to answer

Check2. Sometimes we ask a somewhat different question to make sure people who take the survey are reading the questions carefully. To let us know that you are, please select “Basketball” from the response options below.

1. Soccer

2. Baseball

3. Swimming

4. Softball

5. Basketball

99. Prefer not to answer

F. Demographics and Environment

Now, we would like to ask you some questions about yourself.

F1. Are you male or female?

₁ Female

₂ Male

₉ Prefer not to answer

F2. Are you Hispanic, Latino/Latina, or of Spanish origin?

₁ Yes

₂ No

₉ Prefer not to answer

F3. What race or races do you consider yourself to be? Select all that apply.

₁ American Indian or Alaska Native

₂ Asian

₃ Black or African American

₄ Native Hawaiian or Other Pacific Islander

₅ White

₅ Other

₉ Prefer not to answer

F4. How old are you?

₁ 13

₂ 14

₃ 15

₄ 16

₅ 17

₆ Other

F5. What is the 5-digit zip code where you currently live?

_ _ _ _ _

F6. As things stand now, how far in school do you think you will go?   

₁ I don’t plan to go to school anymore

₂ 9th grade

₃ 10th grade

₄ 11th grade

₅ 12th grade or GED

₆ Some college or technical school but no degree

₇ Technical school degree

₈ College degree

₉ Graduate school, medical school, or law school

₉₉ Prefer not to answer

Your feedback has been very helpful. Thank you for your participation!