1 C Scorecard - 2020 Hospital Campaign Scorecard Change Memo

Plan Activities, Register Donors,
and Let Life Bloom
2021 HOSPITAL CAMPAIGN SCORECARD
Plan your hospital’s campaign activities to promote donor registration and then track activities and
new donor registrations here. Points earned for each activity and for each new donor registration
recorded will determine your level of recognition in the WPFL Hospital Campaign. Return completed
scorecard to your donation organization partner (OPO, DLA, eye or tissue bank).

Hospital

City/State/Zip

Hospital Contact Name

Email

Reporting Donation Organization
Donation Organization
Contact Name

POINTS TOTAL
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Email

0

DONOR REGISTRATIONS TOTAL

0

Hospital

SECTION 1: Hospital Campaign Donor Registration
Earn points for setting your donor registration goal, for reaching your goal, and for each new donor registration.
First, consult with your donation organization partner—organ procurement organization (OPO), Donate Life America
(DLA) affiliate, eye or tissue bank—to set a realistic goal for the number of new donor registrations you want to
achieve during the campaign.

Points Per
Activity

List Donor
Registration Goal
Number

TOTAL Donor
Registrations
Recorded

Total
Points

a) Set your goal for number of new donor registrations. (Earn 50 pts for one-time goal setting.)

SET GOAL

50

0

b) Reach your goal. (Earn 100 pts for reaching or exceeding your goal for total number of new donor
registrations recorded.)

MET GOAL

100

0

c) Earn one point for each new donor registration recorded. (Example: 328 new donor registrations recorded = 328
to be put in “TOTAL Donor Registrations Recorded” column at right. The number entered in that column—328—
will automatically go into “Total Points” column.)

1 pt per
each new
donor reg.

0

SECTION 2: Hospital Communications and Events. Virtual events are allowed during the pandemic.
Points Per
Activity
50
50

Number
Activity
Completed
Hold donor registry enrollment events.
Hold a Hospital Campaign kick-off event or consider featuring a donor family and/or transplant recipient.

Total
Points

0

0

50

Implement Give 5 – Save Lives donor registration tactic. See materials and tips here.

0

50

Participate in a challenge competition among area hospitals.

0

50

Place a campaign web banner and link to the state registry on internal email signatures and web sites for the duration of the campaign.

0

40

Enlist hospital auxiliary/volunteers in donation registry/awareness events.

0

40

Hold a donor memorial service, candle-lighting ceremony, Tree of Life, or other donation celebration.

0

25

Hold a donation flag-raising ceremony.

0

25

Send email from hospital CEO/other leaders to all staff, announcing the campaign, encouraging participation and registration,
providing campaign updates, and including link to state donor registry.

0

25

Hold a program with living donors, transplant recipients, donor family members, and/or transplant professionals to talk about the
campaign and the importance of donation registration.

0

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Hospital

25

Include donation education, registry links/opportunities, and information about the campaign and ways to get involved in new
employee orientations.

0

20

Present at departmental/physician meetings on plans and registration goal of the campaign. Suggest ways that staff can get
involved. Consider inviting a representative from your area donation organization to speak.

0

20

Utilize hospital’s internal media to run campaign PSAs, post e-versions of campaign materials, and/or feature short videos on donation
and transplantation. Access videos on organdonor.gov or on HRSAtube.

0

20

Add campaign goal marker/barometer to your website and/or post in public area.

0

15

Display campaign posters and table tents with donation information and registry links in hospital’s high-traffic public and employee
areas, including on bulletin boards, in elevators, cafeteria, lobby, and restrooms.

0

15

Publish donation and transplantation articles, with registry link details, in internal hospital newsletters

0

15

Participate in National Blue and Green Day.

0

15

Enter a description of one or more of your own activities not listed above.

0

SECTION 3: Community Engagement and Events. Virtual events are allowed during the pandemic.
Points Per
Activity

Number
Completed

 Activity

Total
Points

75

Provide donation information and registration opportunities at community health fairs/screening events. Partner with your local
Health Department, mobile screening units, blood centers, and other community health organizations.

0

75

Partner with your municipality, area colleges/universities, chamber of commerce, local businesses, and fraternal organizations (e.g.,
veterans, Rotary Club, Kiwanis) to engage new partners in the campaign and help host awareness and donor registry enrollment events.

0

75

Partner with local police, firefighters, EMS, and other first responders to engage new partners in the campaign and help host awareness
and donor registry enrollment events.

0

50

Hold donor registry enrollment events.

0

50

Organize a challenge competition among local medical schools or universities/colleges.

0

50

Host a donation education program or segment with your local television station.

0

50

Participate as a hospital team in a community walk/run promoting organ donation awareness.

0

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Hospital

40

Post donation-related info/story and link to state registry on billboards.

0

35

Place an ad/PSA about organ, eye, and tissue donation, with link to state registry, in the local media (news, radio, TV).

0

25

Send letter/email from hospital CEO to other hospitals, health organizations, physician practices, or community groups, encouraging them
to join the campaign, with links to resources and state registry.

0

25

Use social media sites (Facebook, Twitter, LinkedIn, Instagram) to highlight community donation events, provide link to state registry,
and encourage registration.

0

25

Create a pro-donation theme and use in community parade, event, and/or health fair.

0

25

Submit a letter to the editor of area publication, urging donation registration and providing state registry link.

0

25

Add state registry link to your website.

0

25

Publish donation/transplant articles, with registry link details, in hospital community newsletter or other local print/online
publication or forum.

0

15

Place donation-related posters with state registry details in local businesses.

0

15

Enter a description of one or more of your own activities not listed above.

0

POINTS TOTAL

0

Total New Registrations

0

Return your completed form to your donation organization. If you have questions, contact your donation organization or email wpfl@akoyaonline.com.
Public Burden Statement: An agency may not conduct or sponsor, and a person is not required to respond to, a collection of information unless it displays a currently valid OMB control number. The OMB control number
for this project is 0915-0373. Public reporting burden for this collection of information is estimated to average .25 hours per response, including the time for reviewing instructions, searching existing data sources, and
completing and reviewing the collection of information. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to HRSA Reports
Clearance Officer, 5600 Fishers Lane, Room 14N136B, Rockville, Maryland, 20857.
OMB #0915-0373 EXP: 12/31/2022