Campaign Intervention Checklist

Attachment 8: Campaign Intervention Checklist

Intro OMB Control Number: XXXX-XXXX

Expiration Date: XX/XX/XXXX

Ideas for Ways to Increase Campaign Visibility

In an effort to understand the methods of exposure that were utilized for the “Talk. They Hear You.”® campaign, please place a check mark next to the types of methods used.

• EXPOSURE FOR BOTH PARENT/CAREGIVER AND CHILD

  • No cost

___ Public service announcement (television)

___ Public service announcement (radio)

___ School Facebook and Twitter pages (examples of postings provided in the “Talk.

They Hear You.” toolkit)

___ School website

• Cost (advertising quoted between $800 and $5,000)

___ Billboards in city, state

___ Digital billboards in city, state

___ Taxi-top advertising in city, state

___ Wallscapes in city, state

___ Bus advertising in city, state

___ Buttons

• PARENT/CAREGIVER-SPECIFIC

___ Disseminate an email/mailing to parents and caregivers to encourage them to

explore the “Talk. They Hear You.” campaign website:

Parent Resources Page

http://www.samhsa.gov/underage-drinking/parent-resources

___ Download the “Talk. They Hear You.” mobile application (also available on the

campaign website)

___ Create an action plan with child/children (guided by the campaign website)

• CHILD-SPECIFIC

___ Teacher/volunteer passing out a flyer and generating discussion with students

___ Homework assignment to create an action plan (between parent/caregiver and

child/children)

___ PowerPoints that can be presented to students (the campaign website has examples)

___ Posters, table tents, flyers displayed in and around school

If you have any questions or concerns about this study, please contact the “Talk. They Hear You.” campaign team at underage.drinking@samhsa.gov.