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Anchor It! Campaign Survey

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Supporting Statement for:
CPSC Assessment of the “Anchor It!” Campaign
(CPSC)
February 28, 2019
Joseph Galbo, CPSC Contracting Office Representative
U.S. Consumer Product Safety Commission
4330 East West Highway
Bethesda, MD 20814
Telephone: 301-504-7683
Jgalbo@cpsc.gov
TABLE OF CONTENTS
A. Justification............................................................................................................................... 3
A1. Circumstances Making the Collection of Information Necessary ..................................... 3
A2. Purpose and Use of Information Collections ....................................................................... 4
A3. Use of Improved Information Technology and Burden Reduction................................... 4
A4. Efforts to Identify Duplication and Use of Similar Information ....................................... 5
A5. Impact on Small Businesses or Other Small Entities.......................................................... 5
A6. Consequences of Collecting the Information Less Frequently .......................................... 5
A7. Special Circumstances Relating to the Guidelines of 5 CFR 1320.5 ................................. 5
A8. Comments in Response to the Federal Register Notice and Efforts to Consult Outside
the Agency...................................................................................................................................... 5
A9. Explanation of Any Payment or Gift to Respondents ........................................................ 5
A10. Protection of the Privacy and Confidentiality of Information Provided by
Respondents ................................................................................................................................... 5
A12. Estimates of Annualized Burden Hours and Costs ........................................................... 6
A13. Estimates of Other Total Annual Cost Burden to Respondents or Record Keepers ..... 7
A14. Annualized Cost to the Government .................................................................................. 7
A15. Explanation for Program Changes or Adjustments ......................................................... 7
A16. Plans for Tabulation and Publication and Project Time Schedule ................................. 7
A17. Reason(s) Display of OMB Expiration Date is Inappropriate ......................................... 7
A18. Exceptions to Certification for Paperwork Reduction Act Submissions ........................ 7
B. Collection of Information Employing Statistical Methods ................................................... 8
B1. Respondent Universe and Sampling Methods ..................................................................... 8
B2. Procedures for the Collection of Information.................................................................... 12
CPSC Anchor It! Assessment, Page 1 of 49

B3. Methods to Maximize Response Rates and Deal with Non-Response ............................. 13
B4. Tests of Procedures or Methods to Be Undertaken .......................................................... 14
B5. Individuals Consulted on Statistical Aspects and Individuals Collecting and/or
Analyzing Information ............................................................................................................... 14
Appendix A: Survey Questionnaire ...............................................Error! Bookmark not defined.
Appendix B: Screener ................................................................................................................. 15
Appendix C: Informed Consent Form ...................................................................................... 34
Appendix D: Invitation to Participate Email ........................................................................... 43
Appendix E: Reminder to Participate Email .......................................................................... 45
Attachment F: Survey Analysis Plan Outline .......................................................................... 47

CPSC Anchor It! Assessment, Page 2 of 49

A. Justification
A1. Circumstances Making the Collection of Information Necessary
In October 2018, the U.S. Consumer Product Safety Commission (CPSC), issued a report
titled, “Product Instability or Tip-Over Injuries and Fatalities Associated with Televisions,
Furniture, and Appliances” (2018 Report), which showed that emergency departments across
the United States treated an estimated 27,300 television- or furniture stability-related injuries
annually from 2015 through 2017 (8,200 involving televisions, or both televisions and
furniture, and 19,100 involving only furniture).1 The 2018 Report also reviewed death
incidents from 2000 through 2017, and found 507 fatalities (342 involved televisions, or both
televisions and furniture, and 165 involved only furniture.) After analyzing nearly 300
reports of nonfatal injury incidents involving a TV falling from a chest, bureau, or dresser
and that occurred from 2005 through 2015, the CPSC’s findings highlighted that 90 percent
of the reported incidents involved falling cathode ray tube (CRT) TVs.2 Even more
concerning, the majority of victims involved in a CRT-type TV tip-over incident are children
weighing less than 50 pounds, with the majority weighing less than 40 pounds. In contrast to
the child’s weight, the average CRT-type TV weighs 64 pounds.3 Given this weight
differential, CRT-type TVs have the potential to cause serious injuries to children in a tipover accident.
The 2018 Report also showed that children account for the vast majority of both fatalities
(83%) as well as the majority of estimated nonfatal emergency department-treated injuries
(50%) that are caused by a falling TV or by product instability from 2000 through 2017. Of
child fatalities, 72 percent involved TV tip-over, and 24 percent involved furniture tip-over.
TV and furniture tip-over accidents are preventable. CPSC, the American Academy of
Pediatrics, the non-profit Safe Kids Worldwide, the Consumer Technology Association,
individual medical practices, and children’s hospitals all stress the importance of mounting
TVs and furniture to walls safely and securely.
In 2015, CPSC implemented an information and education campaign called, “Anchor It!”
with a goal of reducing the number of injuries and deaths due to furniture and television tipover. The main goal of this proposed study is to evaluate consumer awareness or recognition
of the “Anchor It!” campaign, consumer comprehension of the risks of and remedies for tipover incidents, and consumer behavior and attitude changes from exposure to the “Anchor
It!” campaign. The proposed study consists of a survey among parent and non-parent
caregivers of children ages 0-5 years. The survey consists of a highly varied national sample.
The proposed survey was developed using findings from stakeholder interviews conducted
1https://www.cpsc.gov/s3fs-

public/Product%20Instability%20or%20Tip%20Over%20Report%20Oct%202018_STAMPED.pdf?J6AwbQ.ZwNQKkWQknO
KUDi4ur0i.6D73
2
https://www.cpsc.gov/s3fs-public/NonFatalTVInjuriesreportOctober2016March17_0.pdf
3 National Center for Electronics Recycling (NCER). (2014). Analysis of CRT Televisions and Monitor Recycling in U.S.
Households.
http://www.electronicsrecycling.org/public/UserDocuments/Recycling%20Analysis%20CRT%20TVs%20and%20Mon%202014
.pdf

CPSC Anchor It! Assessment, Page 3 of 49

among CPSC staff and an environmental scan of existing “Anchor It!” campaign materials.
The survey data will enable CPSC to understand individuals’ existing knowledge of
anchoring furniture and televisions and inform recommendations on how to modify the
“Anchor It!” campaign to better target and educate parents and non-parent caregivers.
A2. Purpose and Use of Information Collections
The results from CPSC’s investigation will help inform recommendations for improving the
effectiveness of the “Anchor It” education campaign.
The main study objectives are:
1. To assess consumer awareness, recognition, and behavior change because of the
Anchor It! campaign.
2. To assess knowledge, attitudes, and awareness around TV/furniture tip-over and
anchoring—including comprehension of hazards, risks, and remedies.
The proposed survey will collect data from a sample of parent and non-parent caregivers of
children ages 0–5 years. The survey will assess current behaviors regarding anchoring
furniture and/or TVs in homes, their attitudes and beliefs towards anchoring, their knowledge
of CPSC and the “Anchor It!” campaign, and their intentions to anchor in the future.
As referenced in the survey analysis plan outline in Appendix F, the survey will establish
reference data on campaign awareness and anchoring furniture by assessing consumer
anchoring behaviors and awareness of the campaign.
CPSC staff and Fors Marsh Group, LLC (FMG) drafted the survey. The National Opinion
Research Center (NORC) will program and administer the final survey over the Internet.
After data collection, FMG will summarize the results and provide a final report along with
the dataset to CPSC staff.
By understanding parent and non-parent caregivers’ knowledge and behaviors about
anchoring furniture and/or TVs in their homes, CPSC staff can estimate consumers’ overall
anchoring knowledge and behaviors. With this information, CPSC will be able to improve its
outreach efforts to increase consumer awareness and knowledge of the “Anchor It” education
campaign. CPSC staff can also use findings that arise from this study to design future
studies.
A3. Use of Improved Information Technology and Burden Reduction
Participants will be part of the NORC AmeriSpeak panel. NORC will contact participants
electronically via email. NORC will administer the survey using a secure online platform,
and only authorized personnel can access the survey results.

CPSC Anchor It! Assessment, Page 4 of 49

A4. Efforts to Identify Duplication and Use of Similar Information
To our knowledge, there has never been a comprehensive study conducted to gather data on
knowledge and awareness regarding the specific hazards of interest (namely, not anchoring
furniture) in this collection.
A5. Impact on Small Businesses or Other Small Entities
Respondents in this project will be members of the general public and not business entities.
CPSC does not anticipate any impact on small businesses or other small entities.
A6. Consequences of Collecting the Information Less Frequently
Individuals who meet the project inclusion criteria will be asked to participate in a one-time,
20-minute survey. Careful consideration has been given to the project design to balance
effectively the information collection objectives with participant burden.
A7. Special Circumstances Relating to the Guidelines of 5 CFR § 1320.5
No special circumstances exist that require collection to be conducted in a manner
inconsistent with 5 CFR § 1320.5.
A8. Comments in Response to the Federal Register Notice and Efforts to Consult Outside
the Agency
Any public comments received will be addressed prior to final OMB submission.
A9. Explanation of Any Payment or Gift to Respondents
Participants will receive points through NORC’s AmeriSpeak rewards program after they
complete the survey. For this study, NORC will award 2000 points for participation, which
equates to about $2. Respondents who participate in NORC surveys can accrue points and
eventually cash them in for gift cards.
A10. Protection of the Privacy and Confidentiality of Information Provided by
Respondents

CPSC Anchor It! Assessment, Page 5 of 49

Participation in this survey is voluntary. Participants will provide informed consent
(Appendix C) before beginning the survey. Participants will be informed that their identities
will be kept private to the extent allowable by law. No personally identifiable information
(PII) will be used in the final report and resulting data delivered to the CPSC. The
Contractors will destroy PII at the end of the study.
Demographic information collected will be aggregated in all reports. No response will be
attributed to a specific individual in the final report. Access to the NORC panel database and
the NORC online survey platform will be limited to authorized users who sign a
confidentiality agreement. Access restrictions are defined for each individual based on
his/her role. Access to data requires the entry of a valid account username and password.
No PII transfers are anticipated. After data collection is complete, personal identifiers will
not remain linked to the data and will not be provided to the CPSC. The contractor will
remove all PII from the dataset and assign each survey respondent with a unique ID number
before the dataset is delivered to CPSC staff. Analyses will be conducted on data sets that
include only respondent ID numbers; the datasets will not contain any personal identifiers.
All data will be securely stored on password-protected computers, accessible only to project
staff.
A.11 Justification for Sensitive Questions
The survey does not include any questions considered especially sensitive in nature, although
we will collect respondent's ethnicity, ages of their children, and annual household income to
determine the potential for non-response bias.
A12. Estimates of Annualized Burden Hours and Costs
Table A-1 estimates the time burden and costs to respondents. Before finalizing, we assessed
usability with a sample of no more than 9 respondents, as described in Section B.4. The
online survey for the proposed study will take approximately 20 minutes (0.333 hours) to
complete.
Table A-1. Estimate of respondent burden for Anchor It! Evaluation Survey
Project Activity

Anchor It! Evaluation
Survey

Number of
Respondents

Frequency
of Response

(A)
600

(B)
1

Time
Burden of
Response
(hours)
(C)
0.333

Total
Hours

Respondent
Cost

(D=AxC)
200

(Dx$36.22)
$7,244

Monetized hourly cost is defined by the average total hourly cost to employers for employee
compensation for employees across all occupations as of June 2018, reported by the Bureau
of Labor Statistics. Total cost burden is 200 hours x $36.22, or $7,244.
CPSC Anchor It! Assessment, Page 6 of 49

A draft of the survey follows the supporting statement (Appendix A).
There are no other costs to respondents and no respondent recordkeeping requirements
associated with the survey.
A13. Estimates of Other Total Annual Cost Burden to Respondents or Record Keepers
There are no costs to respondents except those presented in Section A.12. There are no
operating, maintenance, or capital costs associated with the collection.
A14. Annualized Cost to the Government
CPSC issued the contract to design and conduct the survey to Fors Marsh Group under
contract number CPSC-D-16-0002 for $210,112.42.
A15. Explanation for Program Changes or Adjustments
This is a new information collection.
A16. Plans for Tabulation and Publication and Project Time Schedule
After conclusion of the survey, FMG will prepare a draft technical report summarizing and
providing conclusions on the main findings of the study data. In addition, FMG will provide
details on the sampling and methodology, as well as prepare and analyze formatted data
(including frequency distributions, cross-tabulations, graphs, tables, and appropriate
statistical tests). CPSC staff will review these documents and provide feedback, after which
FMG will provide a final version for all documents to CPSC staff.
A17. Reason(s) Display of OMB Expiration Date is Inappropriate
The display of the OMB expiration date is appropriate.

A18. Exceptions to Certification for Paperwork Reduction Act Submissions
CPSC is not requesting an exception to the certification requirements.

CPSC Anchor It! Assessment, Page 7 of 49

B. Collection of Information Employing Statistical Methods
B1. Respondent Universe and Sampling Methods
The respondent sample will be comprised of English-speaking, adult parent or non-parent
caregivers from U.S. households with children between the ages of 0–5 years. According to
recent data from the U.S. Census Bureau, there are an estimated 115,852,000 occupied housing
units in the United States, of which 16,238,000 have at least one child ages 0–5 years.4 Thus, the
potential respondent universe is 16,238,000 households. Babysitters, daycare providers, and
other institutional care providers will not be included or eligible to participate in this study.
Sampling Methods
Overview
Because this survey is targeting a small subset of the population, all available households in the
NORC AmeriSpeak panel (consisting of 31,000 households across the US) will be screened for
their eligibility in order to ensure adequate response rates. The use of previously collected
information (demographic information from the NORC AmeriSpeak panel) to identify potential
respondents for the current survey effort will lead to higher contact rates and higher screening
eligibility rates. Additionally, this survey will only be offered online and in English, thus, any
panelist whose mode preference is phone (15% of the panel) and whose language preference is
Spanish (2% of the panel) will be removed from consideration. This narrowing of the sample
will increase the cost-efficiency of data collection and reduce survey burdens on the public. As
this study is not designed to generate nationally representative data, weighting for
generalizability will not be conducted. For both parent and non-parent caregivers, comparison
analyses will be conducted based on panel information. Demographic and/or geographic
information from the panel will be used to compare that from the external benchmarks (e.g.,
American Community Survey [ACS]), to see how large the risk of potential survey bias arises
from the nonresponse and/or coverage error. Comparison analyses are used to identify
characteristic differences among respondents and benchmarks, rather than using survey estimates
to generalize results to the population.
NORC AmeriSpeak
AmeriSpeak® is a probability-based panel designed to be representative of the US household
population and is funded and operated by NORC at the University of Chicago. Randomly
selected US households are sampled with a known, non-zero probability of selection from the
NORC National Frame and address-based sample, and then can be contacted by US mail,
telephone interviewers, overnight express mailers, and field interviewers (face to face). For the
purposes of this study, AmeriSpeak will contact participants electronically via email.
AmeriSpeak panelists participate in NORC studies or studies conducted by NORC on behalf of
NORC’s clients.

2013 American Housing Survey.
CPSC Anchor It! Assessment, Page 8 of 49

The sample for a specific study is selected from the AmeriSpeak Panel using sampling strata
based on age, race/ethnicity, education, and gender (48 strata in total). The size of the selected
sample per sampling stratum is determined by the population distribution for each stratum. In
addition, sample selection takes into account expected differential survey completion rates by
demographic groups so that the set of panel members with a completed interview for a study is a
representative sample of the target population. If a panel household has more than one active
adult panel member, only one adult in the household is eligible for selection (random withinhousehold sampling). Panelists selected for an AmeriSpeak study earlier in the business week are
not eligible for sample selection until the following business week.
In 2017, the AmeriSpeak Panel expanded to 27,000 households and further expanded to 31,000
households in 2018. The AmeriSpeak Panel includes sample support for surveys of various
segments through AmeriSpeak Latino, AmeriSpeak Teen, and AmeriSpeak Young Adult (which
includes an oversample of African Americans, Hispanics, and Asians age 18-34). AmeriSpeak
also supports large-sample size surveys and surveys of low-incidence populations through
AmeriSpeak Calibration, which combines probability-based AmeriSpeak and non-probability
online samples using calibrating statistical weights derived from AmeriSpeak.
In order to provide a highly varied national sample, AmeriSpeak leverages the NORC National
Frame, which provides sample coverage for over 97 percent of the U.S. households, the 2010
National Frame used a two-stage probability sample design to select a representative sample of
households in the United States. The first stage—the sampling unit—is a National Frame Area
(NFA), which is either an entire metropolitan area (made up of one or more counties) or a county
(some counties were combined so that each NFA contains a population of at least 10,000). The
largest NFAs with a population of at least 1,543,728 (0.5 percent of the 2010 Census U.S.
population) were selected with certainty; these areas have a high-population density, and are
dominated by tracts with street-style addresses. These areas contain 56 percent of the population
within 8 percent of the geographic area of the United States. The remaining areas were stratified
into areas where street-style addresses predominate, and the remaining areas, which are less
likely to have street -style addresses. The latter stratum (“rural” areas) comprises 81 percent of
the geographic area, but only 14 percent of the population. (Table B-1)

Table B-1: Demographic and economic characteristics of panel members for each of the three
geographic strata in the US

CPSC Anchor It! Assessment, Page 9 of 49

Demographic
Variables

Strata Areas
Largest NFAs
Other “urban” areas where
comprising 56% of the
street addresses
Rural areas with only 14%
population
predominate
of the population
Unweighted
Unweighted
Unweighted
# Panelists Distribution # Panelists
Distribution # Panelists Distribution

Race/Ethnicity
White (nonhispanic)
Black (nonhispanic)
Hispanic
Other (nonhispanic)
Age
18-24
25-29
30-39
40-49
50-59
60-64
65+
Education
less than HS
HS
Some college/
associate degree
College or
above
Gender
Male
Female
Income
Less than
$30,000
$30,000 to
$74,999
$75,000 to
$124,999
$125,000 Plus

7427

42.24

5764

64.46

1997

70.09

3184
5470

18.11
31.11

1406
1102

15.72
12.32

373
231

13.09
8.11

1502

8.54

670

7.49

248

8.7

1441
1597
3552
3043
3161
1465
3324

8.2
9.08
20.2
17.31
17.98
8.33
18.9

681
886
1829
1403
1605
812
1726

7.62
9.91
20.45
15.69
17.95
9.08
19.3

207
223
516
480
519
292
612

7.27
7.83
18.11
16.85
18.22
10.25
21.48

2083
3615

11.85
20.56

836
1973

9.35
22.06

305
727

10.71
25.52

5983

34.03

3350

37.46

1107

38.86

5902

33.57

2783

31.12

710

24.92

7009
10574

39.86
60.14

3486
5456

38.98
61.02

1087
1762

38.15
61.85

5670

32.25

3129

34.99

1077

37.8

6250

35.55

3385

37.86

1099

38.57

3517
2146

20
12.2

1658
770

18.54
8.61

485
188

17.02
6.6

Study-Specific Sampling Procedures

CPSC Anchor It! Assessment, Page 10 of 49

The target sample for the CPSC survey will be obtained from the pool of respondents in the
NORC AmeriSpeak Panel. Two sample frames –AmeriSpeak households with children aged 0-5
years old and other AmeriSpeak households—comprise the entire panel of online, Englishspeaking respondents. There are currently 3,266 households in the AmeriSpeak Panel that have
children aged 0-5 years old and 20,683 other households (either without children altogether or
with children who are all older than 5 years old). These numbers will fluctuate slightly between
now and the field dates, due to panel recruitment and attrition. In order to obtain the anticipated
sample size (400 parents of children aged 0-5 years old, and 200 non-parent caregivers), we will
screen the entire panel, invite those who are eligible to complete the survey, and set a quota to
ensure appropriate sample completion. The anticipated overall AAPOR weighted response rate 3
(the standard respondent rate measure for online panels) will likely fall between 10 and 12%
based, taking into account the panel recruitment rate, panel retention rate, and the
screener/cooperation rate of panelists invited to take this survey.

1. Parents of children aged 0–5 years old. Profile data will be used that indicates the
presence and age of children in the home. It is anticipated that there will be
approximately 85%-90% eligibility among the households for this category.
Eligibility will be confirmed in a screener that precedes the main survey.
2. Non-parent caregivers of children aged 0 to 5. These may be grandparents, other
family members, friends, or neighbors as long as the child/children spend a minimum
of one day per week in their home. There is no profile data on non-parental
caregiving status, but this will be screened for among any adult panelists not included
in #1 above. It is anticipated that there will be ~3% eligibility among households
without a 0–5 year old child in the home on a full time basis.
As mentioned, we will recruit 400 parents and 200 non-parent caregivers. Relatives include
mothers, fathers, siblings, grandparents; other relatives are individuals such as aunts, uncles, and
cousins. Non-parent caregivers include neighbors, friends, and other nonrelatives providing
unpaid care in either the child’s or the provider’s home. Participants will be selected so as to
meet these requirements to the greatest extent possible.
Study-specific base sampling weights will be derived using a combination of the final panel
weight and the probability of selection associated with the sampled panel member. Since not all
sampled panel members complete the survey for the study, an adjustment is needed to account
for and adjust for survey non-respondents. This adjustment decreases potential nonresponse bias
associated with sampled panel members who did not complete the survey for the study. Thus, the
nonresponse adjusted weights for the study are adjusted via a raking ratio method to population
totals associated with the following socio-demographic characteristics: age, sex, education,
race/ethnicity, and Census Division. Because the target population of child caregivers is
demographically different from the general adult population, NORC will weight to the
demographic distribution of parents of children aged 0 to 5 provided by the Census Current
Population Study (CPS). NORC’s weighting route uses population benchmarks for age, gender,
Census Region (Table B-2) and education level.

CPSC Anchor It! Assessment, Page 11 of 49

Table B-2: Census Divisions, Benchmarks, and AmeriSpeak Panel Benchmark Comparisons

DIVISION
1 – New England
2 – Mid Atlantic

Census
Benchmarks
4.71%
13.04%

AmeriSpeak
Panel
4.32%
10.98%

3 – East North Central

14.37%

15.98%

5 – South Atlantic

6.42%
20.10%

7.82%
20.02%

6 – East South Central

5.86%

5.18%

11.74%
7.31%
16.45%
100.00%

10.86%
8.03%
16.79%
100.00%

4 – West North Central

7 – West South Central
8 – Mountain
9 - Pacific
Total

Survey Analysis
Analyses will be conducted on the survey data collected. An outline of the survey data analysis
plan is included for reference in Appendix F.

B2. Procedures for the Collection of Information
Statistical Methodology for Stratification and Sample Selection
The statistical methodology for sample selection is described above in section B.1. There would
not be any additional subsampling of households, nor stratification of AmeriSpeak respondents,
but rather, we would re-contact all AmeriSpeak respondents who qualify for sampling for this
study (i.e., households with children, and potential new families, as described above, and who
responded during the specified time period). Subsequently, within-household sample selection
would be applied to randomly select the survey participant (i.e., parents or non-parent caregivers
of children aged 0 to 5). If a panel household has more than one active adult panel member, only
one adult in the household is eligible for selection (random within-household sampling).

CPSC Anchor It! Assessment, Page 12 of 49

B3. Methods to Maximize Response Rates and Deal with Non-Response
Several techniques are developed in order to increase the response rate, including:
•

The study’s sponsorship by CPSC will be emphasized in the introduction of the screener
to attract potential participants.
• The purpose of the survey will be explained clearly and the expected length of the
interview will be stated as accurately as possible.
• The survey instrument underwent cognitive testing, to ensure the survey was clearly
understood and easy for participants to complete.
• The survey interface will provide easy navigation from page to page and furnishing the
capability for participants to pause and leave the system and then re-enter at the departure
point without losing any previously inserted information.
• A live support hotline will be operational that panelists can call during our business
hours. It is available: Monday - Friday 8:00 a.m. to 11:00 p.m., Saturday 8:00 a.m. to
7:00 p.m., and Sunday 12:00 p.m. to 11:00 p.m for the duration of the survey’s fielding
period.
We will conduct two types of nonresponse bias analyses during the course of computing survey
weights.
Nonresponse Bias Analysis
First, we will conduct an auxiliary variable analysis as part of computing nonresponse weighting
adjustments. This analysis will focus on study-specific nonresponse (i.e., nonresponse to the
CPSC study among selected panel members), which allows for the use of demographic,
economic, and geographic characteristics from the panel as predictors for subsequent
nonresponse. Logistic regression methods will be used to estimate sample members’ probability
of response to the CPSC study, among selected panel members, using variables obtained during
the panel creation. A statistically significant model would suggest that the unit-missing data may
lead to nonresponse bias in unadjusted estimates for survey variables that are correlated with any
statistically significant predictors. Therefore, this would help motivate the previously described
nonresponse weighting adjustment (or variant thereof).
Second, in the course of computing calibration weighting adjustments (i.e., raking ratio method)
described above, we will conduct benchmarking analyses to assess differences between sample
based estimates and external benchmarks. However, note that weight calibration ensures
conformity between the weighted sample and external benchmarks with respect to the weighting
adjustment categories. Therefore, these benchmarking analyses will primarily be applicable
during the course of designing the calibration weighting dimensions, rather than in assessing bias
of the calibrated estimators. For example, a benchmarking analysis that exhibits meaningful
differences between weighted estimates and benchmarks (e.g., for a variable not used in
CPSC Anchor It! Assessment, Page 13 of 49

adjustment or larger set of categories than were used in adjustment) may suggest possible
benefits to modifying the adjustment categories (subject to bias variance tradeoffs that may result
from increased weight variation). These analyses may also inform decisions related to weight
trimming (e.g., whether to re-calibrate the trimmed weights).
B4. Tests of Procedures or Methods to be Undertaken
The data collection method will be an online survey. The survey questionnaire (Appendix A)
focuses on participant’s knowledge, attitudes, beliefs, and experiences related to anchoring
furniture/TVs in their homes and their awareness of the Anchor It! campaign. The survey was
tested through cognitive interviews during which the moderator observed the participant
complete the survey and described their feedback on survey items and responses.
B5. Individuals Consulted on Statistical Aspects and Individuals Collecting and/or
Analyzing Information
The proposed protocol and survey were developed and reviewed extensively by CPSC staff, and
Fors Marsh Group (FMG) staff identified below. CPSC and FMG staff will participate in the
analysis of the information and the creation of technical reports.
Joseph Galbo
CPSC Contracting Office Representative
U.S. Consumer Product Safety Commission
4330 East West Highway
Bethesda, MD 20814
Phone: 301-504-7683
Email: jgalbo@cpsc.gov

Panne Burke
Senior Researcher, Communication Research, Strategy & Outreach
Fors Marsh Group
1010 N. Glebe Road, Suite 510
Arlington, VA 22201
Email: pburke@forsmarshgroup.com

CPSC Anchor It! Assessment, Page 14 of 49

Survey
CPSC Anchor It! Campaign
Annotated Questionnaire
Question Type: Single Punch
Question 1
Variable Name: Q1
Variable Label: Q1: Type of Home Owned
Question Text: Do you currently own…?
Value
1
2
3
4
-99

Value Label
A single-family home
A townhouse or duplex
An apartment or condo
None of the above
Refused

// If Q1= 4, -99 GO TO Q2//
//If Q1 =1, 2, or 3, GO TO Q3//
Question Type: Single Punch
Question 2
Variable Name: Q2
Variable Label: Q2: Type of Rented Home
Question Text: Do you currently rent…?
Value
1
2
3
4
5
-99
-100

Value Label
A single-family home
A townhouse or duplex
An apartment or condo
A room in a home
None of the above
Refused
Valid Skip

Question Type: Single Punch
Question 3
Variable Name: Q3
Variable Label: Q3: Climb on Furniture
Question Text: Does the child (or do the children) in your home ever climb and/or pull on your
furniture (for example: dressers, bookshelves)?

CPSC Anchor It! Assessment, Page 15 of 49

Value
1
0
-99

Value Label
Yes
No
Refused

Question Type: Single Punch
Question 4
Variable Name: Q4
Variable Label: Q4: Ad/News/PSA General
Question Text: Have you ever seen an ad/news story/PSA about anchoring furniture and/or
TVs? (“Anchoring” means securing the furniture and/or TVs to a wall)
Value
1
0
-99

Value Label
Yes
No
Refused

//IF Q4 = 1, GO TO Q4A//
//IF Q4=0, -99, GO TO Q5//
Question Type: Open End
Question 4A
Variable Name: Q4A
Variable Label: Q4A: Open-end follow up
Question Text: What ad/news story/PSA did you see about anchoring furniture? Please be as
specific as possible.

Value
-99
-100

Value Label
Refused
Valid Skip

Question Type: Single Punch
Question 5
Variable Name: Q5
Variable Label: Q5: Ever Anchored TVs
Question Text: Have you ever anchored TVs in your home?

CPSC Anchor It! Assessment, Page 16 of 49

Value
1
0
-99

Value Label
Yes
No
Refused

Question Type: Single Punch
Question 6
Variable Name: Q6
Variable Label: Q6: Ever Anchored Furniture
Question Text: Have you ever anchored furniture (for example: dressers, bookshelves) in your
home?
Value
1
0
-99

Value Label
Yes
No
Refused

// IF Q5 =1 and Q6=1, 0, or -99 GO TO Q7//
//IF Q6=1 and Q5=1, 0, or -99 GO TO Q8//
//IF Q5=0 or -99 and Q6=0 or -99 GO TO Q11//
Question Type: Open End
Question 7
Variable Name: Q7
Variable Label: Q7: How many TVs anchored
Question Text: How many TVs have you anchored?

Value
-99
-100

Value Label
Refused
Valid Skip

Question Type: Open End
Question 8
Variable Name: Q8
Variable Label: Q8: How many pieces of furniture anchored
Question Text: How many pieces of furniture (for example: dressers, bookshelves) have you
anchored?

CPSC Anchor It! Assessment, Page 17 of 49

Value
-99
-100

Value Label
Refused
Valid Skip

Question Type: Multi-Punch
Question 9
//Randomize response options//
Variable Name: Q9
Variable Label: Q9: Main reasons to anchor
Question Text: What are the main reasons you decided to anchor your furniture (for example:
dressers, bookshelves) and/or TVs? (Select all that apply)
Value
1
2
3
4
5
6
7
8
9
10
11
12
-99
-100

Value Label
I saw an ad/news story/public service announcement (PSA) about it
I want to protect my children
My children climb and/or pull on furniture
Peace of mind
Easy to do
Most of my friends/family members have done it
I know someone who has experienced furniture/TV tip-over
I have previously experienced furniture/TV tip-over
My child’s pediatrician told me about the dangers of tip-over
My furniture came with an anchoring kit and instructions
My spouse/partner/significant other suggested we anchor our furniture/TVs.
Other (specify) [Open end]
Refused
Valid Skip

IF Q9=only 1 response selected, GO TO Q13//

//PIPE IN RESPONSES FROM Q9//
Question Type: Single Punch
Question 10
//Randomize response options//
Variable Name: Q10
Variable Label: Q10: Most important reason to anchor
Question Text: Of all the reasons previously stated, what is the most important reason for why
you decided to anchor your furniture (for example: dressers, bookshelves) and/or TVs?
CPSC Anchor It! Assessment, Page 18 of 49

Value
1
2
3
4
5
6
7
8
9
10
11
12
-99
-100

Question Type: Multi-Punch
Question 11
//Randomize response options//
Variable Name: Q11
Variable Label: Q11: Main reasons not to anchor
Question Text: What are the main reasons you have not anchored your furniture (for example:
dressers, bookshelves) and/or TVs? (Select all that apply.)
Value
1
2
3
4
5
6
7
8
9
10
11
12
13
14
-99
100

Value Label
I didn’t know about it
I don’t know how to
It is a waste of money
It is a waste of time
It is too expensive
I don’t think I need to
I intend to, but I just haven’t gotten around to it
I can watch the children instead
It will damage my walls
My landlord will not allow it
I don’t know where to get anchors/tools needed
I don’t know what anchors my furniture/TVs need
I don’t trust myself to install the anchors properly
Other (specify) [Open end]
Refused
Valid Skip
CPSC Anchor It! Assessment, Page 19 of 49

//IF Q11= only 1 response selected, GO TO Q13
IF Q11=multiple responses, GO TO Q12//

//PIPE IN RESPONSES FROM Q11//
Question Type: Single Punch
Question 12
Variable Name: Q12
Variable Label: Q12: Most important reason not to anchor
Question Text: Of all the reasons previously stated, what is the most important reason for why
you haven’t anchored your furniture (for example: dressers, bookshelves) and/or TVs?
Value
1
2
3
4
5
6
7
8
9
10
11
12
13
14
-99
100

Question Type: Single Punch
Question 13
Variable Name: Q13
Variable Label: Q13: Unanchored furniture can tip over
Question Text: Please rate the extent to which you agree or disagree with the following
statement:
Furniture (for example: dressers, bookshelves) and/or TVs that are not anchored to a wall can tip
over.

Value
1

Value Label
Strongly disagree
CPSC Anchor It! Assessment, Page 20 of 49

2
3
4
5
-99

Disagree
Neither disagree nor agree
Agree
Strongly agree
Refused

Question Type: Single Punch
Question 14
Variable Name: Q14
Variable Label: Q14: Tip-over can lead to injury or death
Question Text: Please rate the extent to which you agree or disagree with the following
statement:
Furniture (for example: dressers, bookshelves) and/or TVs that are not anchored (or secured) to a
wall can lead to injury or death.
Value
1
2
3
4
5
-99

Value Label
Strongly disagree
Disagree
Neither disagree nor agree
Agree
Strongly agree
Refused

Question Type: Single Punch
Question 15
Variable Name: Q15
Variable Label: Q15: Watching children prevents tip-over
Question Text: Please rate the extent to which you agree or disagree with the following
statement:
Furniture (for example: dressers, bookshelves) and/or TVs do not need to be anchored (secured)
to a wall if I watch the child (or children) in my home.
Value
1
2
3
4
5
-99

Value Label
Strongly disagree
Disagree
Neither disagree nor agree
Agree
Strongly agree
Refused
CPSC Anchor It! Assessment, Page 21 of 49

Question Type: Single Punch
Question 16
Variable Name: Q16
Variable Label: Q16: Tip-over only happens when children are climbing
Question Text: Please rate the extent to which you agree or disagree with the following
statement:
The only way furniture and/or TVs can tip over is when children are climbing on it.
Value
1
2
3
4
5
-99

Value Label
Strongly disagree
Disagree
Neither disagree nor agree
Agree
Strongly agree
Refused

Question 17: Single-Select Grid
Variable Name: Q17
Variable Label: Q17: Perceived likelihood of tip-over
Question Text: My furniture and/or TVs could tip over within ____:

Variable
Name
Q17A
Q17B
Q17C
Q17D
Q17E
Q17F

Value
1
2
3

Text

Variable Label

The next week

Q17A How Likely Experience Tip Over:
Next Week
The next month
Q17B How Likely Experience Tip Over:
Next Month
The next six months
Q17C How Likely Experience Tip Over:
Next Six Months
The next year
Q17D How Likely Experience Tip Over:
Next Year
The next three years
Q17E How Likely Experience Tip Over:
Next Three Years
My furniture and/or TVs could Q17F How likely Experience Tip Over:
not tip over.
Won’t experience
Value Label
Very unlikely
Unlikely
Neither unlikely nor likely
CPSC Anchor It! Assessment, Page 22 of 49

4
5
-99

Likely
Very likely
Refused

Question Type: Single Punch
Question 18
Variable Name: Q18
Variable Label: Q18: Researched how to anchor furniture
Question Text: Have you ever looked up or researched how to anchor furniture (for example:
dressers, bookshelves) and/or TVs to a wall?
Value
1
0
-99

Value Label
Yes
No
Refused

//If Q18= 0, -99, GO TO Q21
If Q18=1, GO TO Q19//

Question Type: Single Punch
Question 19
//Randomize response options//
Variable Name: Q19
Variable Label: Q19: Reasons for researching
Question Text: What caused you to look for information about how to anchor furniture (for
example: dressers, bookshelves) and/or TVs to a wall?
Value
1
2
3
4
5
6
-99
-100

Value Label
I saw an ad/news story/PSA about it
A friend or family member told me about it
I learned about it when I purchased furniture
I saw a social media post about it
I saw another post (blog post, press release) about it
Other (specify) [Open End]
Refused
Valid Skip

Question Type: Multi-Punch
Question 20
//Randomize response options//
Variable Name: Q20
Variable Label: Q20: Where searched for information
Question Text: Where did you go to look up or find this information? (Select all that apply.)
CPSC Anchor It! Assessment, Page 23 of 49

Value
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
17
-99
-100

Value Label
Furniture shopping websites
Home improvement store/furniture store
Consumer Product Safety Commission’s website
(CPSC.gov)
Anchor It! Campaign website (AnchorIt.gov)
Facebook
Twitter
Internet
YouTube
Parenting Blogs
Wikipedia
Other social media sites
Child safety websites
News/media outlets
Friend/Family member
Saferproducts.gov
Furniture instruction manuals
Billboard
Shopping Center Kiosk
Other (specify) [Open End]
Refused
Valid Skip

// If Q20 = 3 GO TO Q22//

Question Type: Single Punch
Question 21
Variable Name: Q21
Variable Label: Q21: Awareness of CPSC
Question Text: Before taking this survey, had you ever heard of the U.S. Consumer Product
Safety Commission (CPSC)?
Value
1
0
-99
-100

Value Label
Yes
No
Refused
Valid Skip

If Q21 = 1, GO TO Q22
If Q21 = 0, -99, -100, GO TO Q23
CPSC Anchor It! Assessment, Page 24 of 49

Question Type: Open End
Question 22
Variable Name: Q22
Variable Label: Q22: Open end follow up
Question Text: What do you know about CPSC?

Value
-99
-100

Value Label
Refused
Valid Skip

Question Type: Single Punch
Question 23
Variable Name: Q23
Variable Label: Q23: Awareness of SaferProducts.gov
Question Text: Before taking this survey, had you ever heard of SaferProducts.gov?
Value
1
0
-99

Value Label
Yes
No
Refused

If Q23 = 1, GO TO Q24
If Q23 = 0, -99, -100, GO TO 25
Question Type: Single Punch
Question 24
Variable Name: 24
Variable Label: Q24: Use of SaferProducts.gov
Question Text: Have you used SaferProducts.gov to report an incident with any product?
Value
1
0
-99

Value Label
Yes
No
Refused

CPSC Anchor It! Assessment, Page 25 of 49

Question Type: Single Punch
Question 25
Variable Name: Q25
Variable Label: Q25: Awareness of Anchor It!
Question Text: Before taking this survey, had you ever heard of a campaign called Anchor It!
by CPSC?
Value
1
0
-99

Value Label
Yes
No
Refused

// If Q25= 1, GO TO Q26//
//If Q25=0 or -99, SKIP TO Q31//

Question Type: Single Punch
Question 26
Variable Name: Q26
Variable Label: Q26: Recall of Anchor It! Advertisement/PSA
Question Text: In the past six months, do you recall seeing an advertisement/public service
announcement (PSA) from CPSC’s Anchor It! campaign?
Value
1
0
-99
-100

Value Label
Yes
No
Refused
Valid Skip

//Only show Q27 if Q26=1 //
Question Type: Open End
Question 27
Variable Name: Q27
Variable Label: Q27: Open end follow up
Question Text: Describe the ad/PSA you recall seeing about Anchor It! Please be as specific as
possible when describing what happened in the ad/PSA or what the information entailed.

CPSC Anchor It! Assessment, Page 26 of 49

Value
-99
-100

Value Label
Refused
Valid Skip

//Only show Q28 if Q26=1//
Question Type: Multi Punch
Question 28
//Randomize response options//
Variable Name: Q28
Variable Label: Q28: Where saw ad/PSA
Question Text: Where do you recall seeing or hearing the ad/PSA about Anchor It!? (Select all
that apply.)
Value
1
2
3
4
5
6
7
8
9
-99
-100

Value Label
Television
Radio
Internet
Social media
YouTube
Other (specify)
Billboard
Shopping center
kiosk
Conference/event
Refused
Valid Skip

//Only show Q29 if Q26=1//

Question Type: Open-Ended
Question 29
Variable Name: Q29
Variable Label: Q29: Open-end follow up
Question Text: After seeing or hearing these ads/PSAs, what do you think is the main goal of
the Anchor It! campaign?

CPSC Anchor It! Assessment, Page 27 of 49

Value
-99
-100

Value Label
Refused
Valid Skip

//Only show Q30 if Q26=1//
Question Type: Single-Select Grid
Question 30
//Randomize response options//
Variable Name: Q30
Variable Label: Q30: Statements about ads/PSAs
Question Text: Thinking about the ads/PSAs you saw or heard about Anchor It! please indicate
whether you agree or disagree with each of the following statements:
Variable
Name
Q30A
Q30B
Q30C
Q30D
Q30E

Value
1
2
3
4
5
-99
-100

Text

Variable Label

The ads/PSAs made anchoring furniture seem like a
smart option for a person like me.
The ads/PSAs grabbed my attention.

Q30A Smart Option

The ads/PSAs told me something new or different
about anchoring furniture.
The ads/PSAs made me want to find out more about
anchoring furniture.
The ads/PSAs made me decide to anchor my furniture.

Q30B
Grabbed Attention
Q30C Told Something
Different
Q30D Want to Find
Out More
Q30E
Decide
to
Anchor

Value Label
Strongly disagree
Disagree
Neither disagree nor agree
Agree
Strongly agree
Refused
Valid Skip

Question Type: Single-Select Grid
Question 31
//Randomize response options//
Variable Name: Q31
CPSC Anchor It! Assessment, Page 28 of 49

Variable Label: Q31: Beliefs about anchoring
Question Text: I believe that anchoring my furniture (for example: dressers, bookshelves)
and/or TVs…
Variable
Name
Q31A

Text

Variable Label
Q31A Will Protect My Children

Q31B

Will protect the children in my
house.
Will prevent accidents.

Q31C

Will provide me peace of mind.

Q31C Give Peace of Mind

Q31D

Is easy to do.

Q31D Easy to do

Q31E

Is easy to purchase.

Q31E Easy to Purchase

Q31F

Is a waste of time.

Q31F Is A Waste of Time

Q31G

Is too expensive.

Q31G Is Too Expensive

Q31H

Is unnecessary because I watch the
children in my house.
Is unnecessary because I don’t have
heavy furniture or large TVs.
Will damage my walls.

Q31H Is Unnecessary Because I Watch
The Children
Q31I Is Unnecessary Because I Don’t
Have Heavy Furniture of Large TVs
Q31J Will Damage My Walls

Q31I
Q31J

Value
1
2
3
4
5
-99

Q31B Will Prevent Accidents

Value Label
Strongly disagree
Disagree
Neither disagree nor agree
Agree
Strongly agree
Refused

Question Type: Single Punch
Question 32
Variable Name: Q32
Variable Label: Q32: Importance of anchoring
Question Text: How important is it to you that you anchor your furniture/TVs?
Value
1
2
3

Value Label
Very unimportant
Somewhat unimportant
Neither unimportant nor important
CPSC Anchor It! Assessment, Page 29 of 49

4
5
-99

Somewhat important
Very important
Refused

Question Type: Single-Select Grid
Question 33
//Randomize response options//
Variable Name: Q33
Variable Label: Q33: Confidence in anchoring furniture/TVs
Question Text: Please indicate how confident you are that you could complete each action
below (or, that someone you know could assist you in completing each action below):
Variable
Name
Q33A
Q33B
Q33C

Value
1
2
3
4
5
-99

Text

Variable Label

Go out and buy the correct anchor and
tools to secure my furniture/TVs.
Effectively install the anchor and secure
the furniture/TV to the wall.
Repair the wall once I remove the
anchor.

Q33A Go Out and Buy The Correct
Anchor For My Furniture/TVs
Q33B Effectively Install the Anchor
Q33C Repair The Wall Once I remove
The Anchor

Value Label
Definitely no
Probably no
Neutral
Probably yes
Definitely yes
Refused

Question Type: Single-Select Grid
Question 34
//Randomize response options//
Variable Name: Q34
Variable Label: Q34: Likelihood of anchoring furniture
Question Text: In the next few months, how likely is it that you will…?
Variable
Name
Q34A
Q34B
Q34C

Text

Variable Label

Go out and buy anchors for your
furniture/TVs
Install the anchors to my
furniture/TVs
Consider talking to a friend or family
member about anchoring

Q34A Go Out and Buy Anchors For Your
Furniture/TVs
Q34B Install The Anchors to
Furniture/TVs
Q34C Consider Talking To A Friend Or
Family Member About Anchoring
CPSC Anchor It! Assessment, Page 30 of 49

Q34D
Q34E
Q34F

Value
1
2
3
4
5
6
-99

furniture/TVs

Furniture/TVs

Visit CPSC’s Anchor It! website or
social media pages to learn more
Research the types of anchors for
your furniture/TVs
Look up more information about
anchoring furniture/TVs

Q34D Visit CPSC’s Anchor It! Website
Or Social Media Pages To Learn More
Q34E Research The Types Of Anchors
For Your Furniture/TVs
Q34F Look up more information

Value Label
Definitely no
Probably no
Neutral
Probably yes
Definitely yes
N/A – The furniture/TVs in my house are already
anchored
Refused

Question Type: Single-Select Grid
Question 35
Variable Name: Q35
Variable Label: Q35: Experience with tip-over
Question Text: Have you or someone you know ever experienced furniture and/or TV tip-over?
Value
1
2
0
-99
-100

Value Label
Yes, myself
Yes, someone I know
No
Refused
Valid Skip

If Q35=1 or 2,GO TO Q36
Question Type: Single-Select Grid
Question 36
Variable Name: Q36
Variable Label: Q36: Report tip-over
Question Text: Did you report the tip-over to the company you bought the furniture and/or TV
from or CPSC?

CPSC Anchor It! Assessment, Page 31 of 49

Value
0
1
2
3
4
-99
-100

Value Label
No, I did not report it to anyone
Yes, both to the company I bought the
product from and to CPSC
Yes, to the company I bought the
product from
Yes, to CPSC
Other (specify): [Open End]
Refused
Valid Skip

Thank you for taking the time to complete the survey. Your feedback is appreciated.

CPSC Anchor It! Assessment, Page 32 of 49

Appendix B: Screener
Consumer Product Safety Commission (CPSC) Anchor It! Campaign
Screener

Programming Notes:
1. For all survey questions, show soft prompt when participant does not respond: “Please
respond to the question.”
2. Show only one question or introduction/termination language per page.

[Intro Language]
You are being asked to take part in a research study for the Consumer Product Safety
Commission (CPSC). We would like to ask you questions to determine your eligibility to
participate in a survey that evaluates knowledge and understanding of furniture set up and
maintenance. This eligibility survey should take a few minutes to complete. Throughout the
survey, please do not use your browser’s back button to view previous questions. This may
invalidate your responses and end your survey.

[TERMINATION LANGUAGE]
Thank you for completing this survey. Unfortunately, based on the responses you provided, you
do not meet the criteria we are looking for in this study. We appreciate your time answering
these questions.

CPSC Anchor It! Assessment, Page 33 of 49

Screening Questions
//Screener and demographic questions// *estimated 2-3 mins
//For any screener Q=-99, TERMINATE//
Question Type: Single Punch
S1. Are you the parent of a child (or children) 5 years of age or younger?

Value Label
1

Yes

-99

Refused

//If S1 = 1, GO TO S4
If S1=0 or -99, GO TO S2//

Question Type: Single Punch
S2: Is a child/are children under the age of 5 under your supervision at any time during the week
or weekend for a minimum of one day per week?

Value Label
1

Yes

-99

Refused

-100

Valid Skip

//If S2=1, GO TO S3
If S2=0 OR =-99, TERMINATE//

CPSC Anchor It! Assessment, Page 34 of 49

Question Type: Multi Punch
S3. What is your relationship to the child (or children)? (Select all that apply.)

Value Label
1

Family member (aunt, uncle, grandparent,
etc.)

Nanny/Au pair/Babysitter/Daycare provider

Family friend

Other non-relative caretaker

-99

Refused

-100

Valid Skip

//IF S3 = 2 or = -99, TERMINATE//

Question Type: Multi-punch (single-digit numbers)
S4. What are the ages of the child or children who are 5 or younger? (Select all that apply.)

Value Label
1

Under 1 year

1 to under 2 years

2 to under 3 years

3 to under 4 years

4 to 5 years

-99

Refused

-100

Valid Skip

Question Type: Single punch
CPSC Anchor It! Assessment, Page 35 of 49

S5. Does your child/do any of your children aged 5 or younger ever stay with and/or visit with
another caretaker at least one day per week? This might include a nanny, babysitter,
grandparents, other relative caretakers, other non-relative caretakers, and/or an organized care
facility.

Value Label
1

Yes

No, my child never stays or visits with
another caretaker at least one day per week

-99

Refused

-100

Valid Skip

//If S5=1, GO TO S6
If S5=0 or -99, GO TO S7//

Question Type: Multi-punch
S6. Who takes care of your child (or children) when they are not in your immediate care? (Select
all that apply.)

Variable Variable Text
Name

Variable Label

S6_1

Spouse/Partner

S6_1 Takes: Spouse/Partner

S6_2

Child’s other parent (living separately)

S6_2 Takes: Parent_Other

S6_3

Family member (aunt, uncle,
grandparent, etc.)

S6_3 Takes: Other family

S6_4

Nanny/Au pair/Babysitter/Other nonrelative caretaker

S6_4 Takes: Caretaker

S6_5

An organized care facility (daycare,
Montessori, etc.)

S6_5 Takes: Organized care facility

S6_6

Other ________

S6_6 Takes: Other

S6_-99

Refused

S6_-99 Takes: Refused
CPSC Anchor It! Assessment, Page 36 of 49

S6_-100

Valid Skip

S6_-100 Takes: Valid skip

Question Type: Open-End Numerical (2 digit number; -99=refused)
S7. What is your age?

Years

//If S7=<18 OR >99, TERMINATE//
//SKIP S8 IF ANSWERS S7//

Question Type: Single Punch
S8. What is your age?

Value Label
1

18–24 years old

25–34 years old

35–44 years old

45–54 years old

55–64 years old

65–74 years old

75 years or older

-99

Refused

-100

Valid Skip

Question Type: Single Punch
S9. What is your sex?

CPSC Anchor It! Assessment, Page 37 of 49

Value Label
1

Male

Female

-99

Refused

Question Type: Single Punch
S10. Is Spanish spoken in your household?
Value Label
1

Yes, as a primary language

Yes, as a secondary or tertiary language

No, Spanish is not spoken in my household

-99

Refused

Question Type: Single Punch
S11. Are you of Hispanic, Latino, or Spanish origin?
Value

Label

No, not of Hispanic, Latino, or Spanish
origin

Yes, Mexican, Mexican American, Chicano

Yes, Puerto Rican

Yes, Cuban

Yes, Other Hispanic, Latino, or Spanish
origin

Prefer not to respond

-99

Refused

Question Type: Multi-punch
S12: What is your race? (Mark one or more races to indicate what you consider yourself to be.)

CPSC Anchor It! Assessment, Page 38 of 49

Value

Label

American Indian or Alaska Native

Asian

Black or African American

Native Hawaiian or other Pacific
Islander

White

Prefer not to respond

Refused

Question Type: Open-Ended numerical (U.S. zip code; (IF "DON'T KNOW" ENTER "-99")
S13. What is your current ZIP code?

//If S13= -99, GO TO S14//
//SKIP S14 IF ANSWERED S13//

Question Type: Drop Down Menu
S14: What state do you live in?

Value

Label

Alabama

Alaska

Arizona

4–50

…including DC

CPSC Anchor It! Assessment, Page 39 of 49

Wyoming

-99

Refused

//Add in state list

Question Type: Single Punch
S15. What is your marital status?

Value Label
1

Single, never married

Single, living with a partner

Married

Separated

Widowed

Divorced

-99

Refused

CPSC Anchor It! Assessment, Page 40 of 49

Appendix C: Informed Consent Form
PRIVACY ACT STATEMENT
In accordance with the Privacy Act of 1974 (Public Law 93-579), this notice informs you of the
purpose of the survey and how the findings will be used. Please read it carefully.
AUTHORITY: 10 U.S.C. 503, 2358
PRINCIPAL PURPOSE: Information collected in this survey will be used to learn about
behaviors related to household maintenance and furniture set up. This information will be used to
assist the Consumer Product Safety Commission (CPSC) in creating educational materials for the
public.
ROUTINE USES: None.
DISCLOSURE: Providing information on this survey is voluntary. There is no penalty if you
choose not to respond. However, your maximum participation is encouraged so that the data
collected will be complete and representative. Your survey instrument will be treated as
confidential. Personally identifiable information (PII) will be used only by persons engaged in,
and for the purposes of, the survey. Only group statistics will be reported.
Value
1
2
98

Value Label
I wish to continue
I do not wish to continue
Refused

If 2 or 98, respondent was an INELIGIBLE respondent.
If 1, proceed to next page.

We are inviting you to take part in a research study. This will involve completing a web-based
survey. It should take you about 20 minutes to complete.
There are neither risks nor benefits to you taking part in this survey. Any money you receive is a
small token to thank you for taking part, if you choose to do so.
Your participation is voluntary. This means that you are free to choose not to take part, or to skip
certain questions. There is no penalty if you choose not to respond. However, your complete
participation will help with future campaign efforts. It is important that as many people respond
to this survey as possible so that the information we get is complete.
CPSC Anchor It! Assessment, Page 41 of 49

Your personal information will be kept separate from your survey responses. Government
personnel will not have access to your name, address, or email address; they will only have
access to your responses. Government personnel will not be able to trace your responses back to
you. Answers will be reported only for the whole group. If you have any questions about this
survey at any time, please contact the survey administrator by emailing pi@forsmarshgroup.com.
Thank you for considering participation in this survey.

CPSC Anchor It! Assessment, Page 42 of 49

Appendix D: Invitation to Participate Email

A new AmeriSpeak survey is waiting for you. View it in your browser.

Share your opinion. Represent your community.

SID: 308
Begin your survey and,
Earn up to 6,000 AmeriPoints

Hello Jennifer,
We have a new AmeriSpeak survey for you!
Please complete it at your earliest convenience.

CPSC Anchor It! Assessment, Page 43 of 49

Begin your survey
Thank you for your time today. We look forward to hearing from you - and hearing your
opinions!
Sincerely,
The AmeriSpeak Support Team

AmeriSpeak Support
Having trouble with the link? You can copy and paste this into your browser:
https://survey.amerispeak.org/SE/?st=EQ8H3aH2TdIh9zO11uoYz2onySw3twtXMntg7puNXxm3jDmH45rb0Q2JMtSJX
a6Y2cWmMskCLd8%3d. Alternatively, you can also go to my.AmeriSpeak.org, log in using your member credentials
and click on the "Start Survey" button in your dashboard page.
Need more help or have questions? Email the AmeriSpeak Support Team at support@AmeriSpeak.org or call toll-free
(888) 326-9424

CPSC Anchor It! Assessment, Page 44 of 49

Appendix E: Reminder to Participate Email
A new AmeriSpeak survey is waiting for you. View it in your browser.

Share your opinion. Represent your community.

SID: 308
Begin your survey and,
Earn up to 6,000 AmeriPoints

Hello Jennifer,
Tomorrow is the LAST DAY when you can complete the survey we emailed you about.
Your voice will represent people just like you all across the nation, so we are hoping you will click on this link
now:

CPSC Anchor It! Assessment, Page 45 of 49

Begin your survey
Thank you for your time today. We look forward to hearing from you - and hearing your opinions!
Sincerely,
The AmeriSpeak Support Team

AmeriSpeak Support
Having trouble with the link? You can copy and paste this into your browser:
https://survey.amerispeak.org/SE/?st=EQ8H3aH2TdIh9zO11uoYz2%2bUsidyHSLX6xF2upsGG46WHZDzmBII5Qwl68WRj5Ga%2fczEztB1g
k0%3d. Alternatively, you can also go to my.AmeriSpeak.org, log in using your member credentials and click on the "Start Survey" button in
your dashboard page.
Need more help or have questions? Email the AmeriSpeak Support Team at support@AmeriSpeak.org or call toll-free (888) 326-9424

CPSC Anchor It! Assessment, Page 46 of 49

Attachment F: Survey Analysis Outline
The survey design is largely based on constructs from the health belief model,5 which is used in
communication research to guide health-related behavior change. Understanding how individuals
perceive the severity of certain risks, as well as their susceptibility to them, lends insight into
their willingness to adopt a behavior or adhere to a health message. Other factors, such as
individuals’ confidence in their ability to do the behavior (or adhere to a message), or their
perceptions of benefits and barriers (i.e., if the benefits outweigh the barriers), are also part of
this model. As such, the health belief model was a relevant framework to understand these
constructs among consumers.
The purpose of conducting this survey is to contribute findings that support the overall objectives
of the research study (1) To asses consumer awareness, recognition, and behavior change as a
result of the Anchor It! campaign; and 2) To asses knowledge, attitudes, and awareness around
TV/furniture tip-over and anchoring, including comprehension of hazards, risks, and remedies.
Specifically, the survey seeks to understand the following constructs among parents and nonparent caregivers with children ages 0–5 years old:
• Knowledge of anchoring furniture and TVs;
• Knowledge of furniture and TV tip-over;
• Knowledge of the risks associated with not anchoring furniture;
• Beliefs associated with anchoring furniture;
• Behaviors associated with anchoring furniture; and
• Awareness of CPSC and CPSC’s Anchor It! campaign and related outreach activities.
These findings will significantly contribute to the recommendations in the final report for this
study.
The following table (Table 1) outlines the items in the survey and the topic areas under which the
items align. The first column details the questions that the survey items (third column) seek to
address. These questions relate to the overall objectives of the research study. In the second
column are the comparisons that may be run during analysis to answer these questions.
Comparisons will include comparing percentages and proportions primarily by conducting t-tests
to understand the relationships among variables. Significant differences will be reported at the
95% confidence level.

Table 1. Survey Items and Potential Comparisons
5

Social learning theory and the health belief model. Rosenstock IM, Strecher VJ, Becker MH Health Educ Q. 1988 Summer;
15(2):175–183.

CPSC Anchor It! Assessment, Page 47 of 49

Research Question(s)
Risk Severity
How do perceptions of risk severity
relate to knowledge of the harms
associated with furniture and/or TV
tip-over?
How do perceptions of risk severity
relate to behaviors typically associated
with anchoring furniture?
Risk Susceptibility
How do perceptions of risk
susceptibility relate to knowledge of
the harms associated with furniture
and/or TV tip-over?
How do perceptions of risk
susceptibility relate to behaviors
associated with anchoring furniture?
Awareness
What proportions of parent and nonparent caregivers have anchored their
furniture and/or TVs?
Where do they go to find this
information?

Brand and Campaign Awareness
How does CPSC brand/campaign
awareness relate to knowledge of the
harms associated with furniture and/or
TV tip-over?
How does CPSC brand/campaign
awareness relate to behaviors
associated with anchoring furniture?

Beliefs about Benefits and Barriers
How do beliefs about the benefits of
and barriers to anchoring furniture
relate to behaviors associated with
anchoring furniture?

Description

Survey Items

Compute descriptive and
correlational statistics on
items that pertain to the
research question:
• Comparisons by
risk susceptibility
items
• Comparisons by
awareness items

Q12: Unanchored furniture can tip over
Q13: Tip-over can lead to injury or death

Compute descriptive and
correlational statistics on
items that pertain to the
research question:
• Comparisons by
risk severity items
• Comparisons by
awareness items

Q14: Watching children prevents tip-over
Q15: Tip-over only happens when children
are climbing
Q16: Perceived likelihood of tip-over
Q34: Experience with tip-over

Compute descriptive
statistics on items that
pertain to the research
question:
• Awareness items
will establish
reference data by
providing
frequencies

Q3: Ever anchored TVs
Q4: Ever anchored furniture
Q5: How many TVs anchored
Q6: How many pieces of furniture
anchored
Q17: Researched how to anchor furniture
Q18: Reasons for researching
Q19: Where searched for information

Compute descriptive and
correlational statistics on
items that pertain to the
research question:
• Comparisons by
risk severity items
• Comparisons by
risk susceptibility
items
• Q29E will establish
reference data on
campaign
awareness and
anchoring furniture
by providing
frequencies

Q20: Awareness of CPSC
Q21: Open-ended follow-up
Q22: Awareness of SaferProducts.gov
Q23: Use of SaferProducts
Q24: Awareness of Anchor It!
Q25: Recall of Anchor It!
Advertisement/PSA
Q26: Open-ended follow-up
Q27: Where saw ad/PSA
Q28: Open-ended follow-up
Q29: Statements about ads/PSAs
• Q29A:Smart option
• Q29B: Grabbed attention
• Q29C: Told something different
• Q29D: Want to find out more
• Q29E: Decide to anchor

Compute descriptive
statistics on items that
pertain to the research
question:
• Comparisons by
awareness items

Q7: Main reasons to anchor
Q8: Open-ended follow-up
Q9: Most important reason to anchor
Q10: Main reasons not to anchor
Q11: Most important reason not to anchor
Q30: Beliefs about anchoring

CPSC Anchor It! Assessment, Page 48 of 49

Q31: Importance of anchoring
Efficacy
How does self-efficacy in one’s ability
to anchor furniture relate to behaviors
associated with anchoring furniture?

Intentions
How do knowledge and awareness of
the harms associated with tip-over
relate to intentions to anchor furniture
and/or TVs in the future?

Compute descriptive
statistics on items that
pertain to the research
question:
• Comparisons by
awareness items

Q32: Confidence in anchoring
furniture/TVs
Q35: Report tip-over

Compute descriptive
statistics on items that
pertain to the research
question:
• Comparisons by
risk severity items
• Comparisons by
risk susceptibility
items

Q33: Likelihood of anchoring furniture

CPSC Anchor It! Assessment, Page 49 of 49

File Type	application/pdf
File Title	PRAAnchorITSurveySupportingStatement
Author	Shalini Navale
File Modified	2019-07-11
File Created	2019-07-11