In-Depth Interviews, Cognitive Interviews

FDA DOCUMENTATION FOR THE GENERIC CLEARANCE

OF COLLECTIONS FOR

Quick Turnaround Testing of Communication Effectiveness

OMB Control No. 0910-NEW

The Food and Drug Administration (FDA) sometimes needs to communicate with U.S. consumers and other stakeholders about issues of immediate and important public health significance such as foodborne illness outbreaks, food recalls, or other situations requiring expedited FDA food, dietary supplement, cosmetics, or animal food or feed communications. To better protect the public health, the agency needs quick turn-around information collected from consumers and other stakeholders to help ensure its messaging has reached the target audience, has been understood and, if needed, to update its communications during these events. This quick-turnaround generic collection gathers quantitative and qualitative information (i.e., surveys, focus groups, and in-depth interviews) to test communications or educational messages when there is an urgent public health need, assists FDA to communicate effectively about topics of public health and safety, and conveys sometimes complex concepts.

TITLE OF INFORMATION COLLECTION: [insert]

1. Statement of need:

[insert]

2. Intended use of information:

[insert]

3. Description of respondents:

[insert]

4. Date(s) to be conducted:

[insert]

5. How the information is being collected:

[insert]

6. Amount and justification for any proposed incentive:

[insert]

7. Are there any deviations to the described methods, procedures, and uses of data contained in the Quick Turnaround Testing of Communication Effectiveness Supporting Statement Parts A and B?

[insert]

YES ______

NO ______

7a. If YES, please describe:

[insert]

8. Burden Chart and Description:

[insert]

Survey Type	Number of Respondents	No. of Responses per Respondent	Total Annual Responses	Average Burden per Response in hours or minutes	Total Hours
In-depth Interviews, Cognitive Interviews Screener
In-depth Interviews, Cognitive Interviews
In-depth Interviews Screener
In-depth Interviews
Survey Cognitive Interviews Screener
Survey Cognitive Interviews
Pre-test survey screener
Pre-test survey
Self-administered surveys - Study Screener
Self-Administered Surveys
Focus Group/Small Group, Cognitive Groups Screener
Focus Group/Small Group, Cognitive Groups
Focus Group/Small Group Participant Screening
Focus Group/Small Group Discussion
Total

9. Attach Questions

Please see attached files.

REQUESTED APPROVAL DATE:

[insert]

NAME OF PROGRAM CONTACT:

[insert]

FDA CENTER: Center for Food Safety and Applied Nutrition (CFSAN)

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