Attachment I Member Privacy Policy

ATTACHMENT I 
Privacy Policy for KnowledgePanel® Members 

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This page is intentionally blank. 

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Privacy Policy for KnowledgePanel® Members
How we use your information
KnowledgePanel Members have been invited to take part in a major national research effort.
Members may complete surveys to provide feedback and opinions on a range of political,
lifestyle, advertising and other questions, and may contribute other types of data along with
other Panel Members. Active Panel Members receive certain benefits from Ipsos Public Affairs,
LLC in exchange for participating in surveys.
Ipsos Public Affairs, LLC, commonly known as Ipsos (“Ipsos”, ”we” or “us”), is a Delaware
limited liability company with an office at 360 Park Avenue South, 17th Floor, New York, NY
10010. Ipsos Public Affairs is part of the Ipsos worldwide group of companies. This privacy
policy explains how we use any personal data we collect about you (“Panelist”, ”you” or “your”),
when you join KnowledgePanel (the “Panel”), take part in surveys or use the Panelist websites:
join.knpanel.com and members.knowledgepanel.com.
Topics:
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What Personal Data Do We Collect About You?
Why We Collect Information from You
How Will We Use the Information You Provide?
Children
Use of Cookies and similar code?
Use of Digital Fingerprinting?
How Long Will We Keep the Information You Provide?
How Can You Access Your Information and/or Correct It and/or Request Its Transfer
and/or Erasure?
9. How Do We Ensure Your Personal Data Is Secure?
10. How to Contact Us and Complaints
11. Changes to Our Privacy Policy
12. Useful Links
1. What Personal Data Do We Collect About You?
The categories of personal data we may collect about you through your involvement in the
Panel include:
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Identification Data – e.g. your name, age, date of birth & gender, etc.
Contact Data - e.g. your phone number, email address, postal address, etc.
Data relating to your financial and economic situation – e.g. annual income / wages, tax
situation, etc.
Work Life Data – e.g. your profession and/or professional background, education,
training, awards, etc.
Electronic Connection Data – e.g. details about your computer, IP address, logs (See
Paragraph 5 and 6)
Photos and Videos
Special Categories of Personal Data or Sensitive Personal Data (we will only collect this
with your prior explicit consent) – e.g. your race and ethnicity, political opinions, religious

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or philosophical beliefs, trade union membership, genetic data, biometric data, data
concerning health, data concerning sex life or sexual orientation, etc.
Verbatims

We collect the personal data and other information, you provide by email, phone and in
completing our recruitment questionnaire when joining our Panel. (the “information”)
We also collect information, when you voluntarily complete any of the surveys we invite you to
participate in, or you provide feedback, comments or other information on our Panelists’ website
or support mailbox.
In case the registration process is not successfully completed, your information will not be
retained by us, apart from some limited information to prevent any fraud or miss use.
In some instances, concerning our research, we may ask you to provide certain sensitive
personal data, for example revealing your racial or ethnic origin, political opinions, religious or
philosophical beliefs, trade-union membership or data concerning health or sex life. You do not
have to answer these questions and such questions will always include either a "prefer not to
answer" option or allow you to skip it. Responses to these questions will remain confidential
unless you explicitly and freely consent to your responses to these questions, together with your
personal data, being passed to research clients for further in-depth research analysis.
2. Why We Collect Information from You
The primary purpose, why we collect information from you is the conduct of market research by
us. When you join our Panel, we enter into a contract with you, which is subject to this Privacy
Policy as well as our Terms and Conditions.
In order to fulfil this contract by inviting you to appropriate surveys, we need to collect, process
and leverage the information requested during recruitment or which you may subsequently add
to your profile on the Membership panel site, via profile surveys, or that we collect in
accordance with this Privacy Policy and process it using automated means. This information will
also be required to send you any rewards and to contact you concerning any surveys. This is
also explained in more detail in our Terms and Conditions.
We also collect information from you based upon your consent, in particular where you respond
to any survey invitations we might be sending you or that you may otherwise voluntarily provide.
Your response to such surveys is voluntary. There might also be situations where we are
seeking your further or even explicit consent where this might be appropriate or required.
The overall operation and how the Panel works is described in more detail in our Terms and
Conditions.
3. How Will We Use the Information You Provide?
We will use the information you provide to:
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Fulfil our contract with you;
Keep a record of all Panelists;
Send you invitations to participate in surveys that are relevant to you based on the
information you provided in response to our recruitment questionnaire(s) or as may be
updated by you at a later stage;

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Send you a SMS message to your mobile phone;
Contact you via phone to remind you of open survey opportunities or occasionally invite
you to participate in surveys;
Append existing personal data about you to your responses to any surveys you
participate in, such as geographical location, ethnicity, occupation categories etc. for
survey analysis of the responses and producing anonymous, statistical research results;
Enter you into any prize draws that you are eligible to take part in or, where invited to do
so, have asked to be entered;
With your explicit consent, which might be sought in a specific survey and limited
thereto, to pass your individual survey responses together with your personal data to the
client who commissioned the survey. The client will use this information only for research
purposes as explained in the relevant survey;
Where you have explicitly consented separately and prior to your information being
provided to the client for this, the client may also use this information to contact you to
invite your participation in further research they conduct;
With your explicit prior consent, Ipsos may forward your personal data and individual
survey answers to another market research institute which is Ipsos’ business partner, for
the following purpose: sending you survey invitation by e-mail, SMS or by phone with
links leading to surveys or using your personal data for prize/gift delivery or prize draws
(if the case) related to participation to these market research institutes’ surveys.
Nevertheless, such third party will be required to observe the condition that the data can
be used only for statistical, research and/or prize/gift delivery/prize draw organization
purposes and bound not to forward or further disclose data such as name, postal
address or other personal data that could serve to identify you;
To create anonymous, statistical profiles of the Panel membership based on the
information provided by Panelists;
With your consent, to pass your information to other Ipsos Group companies so that they
may invite you to participate in research studies they are carrying out and that may be
relevant to you;
Send you by email newsletters, announcements and other communications as set out in
the Terms and Conditions;
Where you agree to take part in a product test to arrange for such product to be sent to
you;
Based on the information you provided, we might wish to invite other members of your
household to participate in a survey. In case such household member is a child, please
also see below at paragraph 4.

As part of our online research and internet usage research studies, we may also:
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Send you invitations by text message or phone to take part in research. You can opt-in
to this research activity by changing your “Privacy Settings” on the member portal.

We may also send your information to our sub-contractors or affiliated companies who carry out
some work on our behalf, control and responsibility, for data hosting or as described in
paragraph 6. Some of these sub-contractors may be based outside of North America; however,
they are required to abide by the same data privacy legal requirements and security
arrangements as ourselves and will be subject to appropriate safeguards, a description of which
can be obtained by contacting us as set forth in paragraph 10.
We will take all reasonable steps to ensure that any personal data we process are accurate,
adequate, relevant and not excessive, given the purpose for which they were obtained. We will

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not process personal data obtained for one purpose for any unconnected purpose unless you
have consented to this.
We will NEVER use your information for any purpose other than research or as described in this
policy. Other than in relation to this Panel (like participating in further surveys), we will NOT try
to sell you anything, nor use your information for marketing purposes. Nor will we ever pass
your information to third parties for marketing or advertising purposes.
For more information about our Panel, Panel membership or information related to your
membership of our panels, please contact our Panel Support Team as provided in paragraph
10.
4. Children
Based on the information you provided, we might wish to invite any children under eighteen (18)
years of age you indicated are in your household to participate in a survey. In those cases, we
will always require prior consent from a parent or legal guardian, before inviting such child to
take part in the research unless it is already a member of the panel. We would also like to enroll
all adults and teenagers in your home – anyone age 13 or older. Before we enroll a teenager in
the Panel we will ask the permission of a parent or legal guardian.
5. Use of Cookies and similar code?
By joining our Panel and taking part in our online research, you agree to our use of cookies and
similar technologies (“Cookies”) and the collection of information from your PC/Laptop or other
computing device you may use while taking part in our online research activities as outlined
below.
Our Panel website and online surveys collect information using 'cookies' and functionally similar
technologies. Cookies are small files stored on your computer. Specifically, in respect of
cookies, further details of what cookies are can be found by visiting www.aboutcookies.org.
Essential Cookies
The essential cookies used in connection with this Panel are as follows:
Site/Domain/Host

Cookie Name

Purpose of cookie

_gid

These cookies are used to collect
information about how visitors use our
registration page. The information is
used to compile reports. The cookies
collect information in an anonymous
form, including the number of visitors to
the site, where visitors have come to the
site from, average time spent etc.
This cookie is used to gather website
statistics, and track conversion rates. It
stores the preferences and information of
users each time they visit web pages
containing a Google.com service.

_ga

Google.com

_gat

1P_JAR

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Site/Domain/Host

Cookie Name

Purpose of cookie

NID

These cookies are placed when the
reCAPTCHA is verified. Also, these
cookies contain a unique ID Google.com
uses to remember your preferences and
other information, such as your preferred
language (e.g. English), how many
search results you wish to have shown
per page (e.g. 10 or 20), and whether or
not you wish to have Google.com’s
SafeSearch filter turned on.
Non-persistent cookie containing custom
CAPTCHA value for handling low
bandwith visitors.
Non-persistent cookie containing
member language.

ANID

DV

CaptchaValue
Knowledgepanel.com
lang

ipsossay.com

Survey ID
Hash of the sessionID
and query parameters
that maps to a
sessionID
QST
reloadSession

These cookies are generally meant to
help keep track of survey sessions so
that they aren’t repeated, or to maintain
or resume a session.

A hash of the url that
may be appended with ‘singleReload’
It is possible for you to delete 'cookies' or to prevent their use by adjusting the browser settings
on your computer. However, if you do prevent our online surveys and Panelists’ website from
using cookies, our surveys and Panelists’ website may not work properly and you may not be
able to participate in this Panel.

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Convenience Cookies
These cookies provide information regarding site usage and site preferences, providing you with
a better user experience. You will be prompted to accept the usage of these cookies from your
browser when entering the site. These cookies are not essential for survey participation.
Site/Domain/Host

ipsossay.com

Cookie Name

Purpose of cookie

SDcultureCookie
PanelCookie
Spss
list
IsGenericFlowApplicable
SDTimeZoneOffset
ALLOWWITHDRAWN

These server-side cookies are used to
help control display settings such as
language and template as well as
checking sample segment, time zone and
member status to determine the
appropriate redirect path for the survey
session.

These files are used as sparingly as possible and only for quality control, validation and, more
importantly, to prevent us sending you reminders for any on-line survey you have already
completed. It is possible for you to delete 'cookies' or to prevent their use by adjusting the
browser settings on your computer.
In addition to our use of cookies, our online surveys automatically capture information about
your IP Address, operating system, screen display settings, browser type, use of Flash and
Java and to detect whether your computer has a webcam. We use this information to:
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ensure that the survey is delivered in a form suited to the software your computer is
using.
assist in providing support to you, should you have difficulty accessing or completing a
survey.
anonymized information is also used for research purposes, for example to determine
the percentage of our Panelists in a specific country who use a certain type of browser.

With your prior agreement, we may also install advanced cookies or similar code that can
identify tags attached to certain web-sites or on-line advertisements relating to our clients and/or
their products. Alternatively, again with your prior agreement, we may scan for and read cookies
or code installed by other websites that you may have visited. The information obtained in this
way will be used to help us send you surveys that are relevant to you (for example, you may be
asked your opinion on ads that you have seen), or for other research into internet usage.
The KnowledgePanel website is not designed to respond to “do not track” signals received from
browsers.
6. Use of Digital Fingerprinting?
We also use digital fingerprint technology, also known as "Machine Identification", to gather
certain information about your computer, hardware and software, for example, your IP address,
the display settings of your monitor, the type of browser used, the type of operating system, etc.
This information is sent to one of our trusted providers who converts it into a unique serial

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number (the digital "fingerprint") and determines if it matches previous fingerprints. The data
collected in this process and the digital fingerprint created are not tied to any of your personal
data, is used only for quality control and fraud prevention purposes, to help prevent Panelists
from completing the same survey more than once, and for no other purpose.
7. How Long Will We Keep the Information You Provide?
We will keep the information you provided for as long as you remain a Panelist. you can leave
the Panel at any time you wish. Participation is entirely voluntary, and you are free to withdraw
your consent at any time.
When you leave the Panel, or are removed, or the Panel is closed, we will delete your personal
data within thirty-one (31) days or as set out in this paragraph. If you redeemed your points for a
reward, we will retain your information associated specifically to reward fulfilment for a period of
(2) two-years. If you won a prize from any of our contests, we will retain your information
associated to the contest and prize fulfilment for a period of (3) three-years. If you were
removed, we will retain only that information required to prevent you from re-joining. If you have
requested not to be contacted, we will retain only that information required to honor your
request.
Apart from your profile information, Ipsos will also gather the answers you give in any survey.
The answers provided by you will be pseudonymized by Ipsos for security reasons and will only
be shared with our clients in an anonymized form, unless you have given you explicit consent to
you being identified. We will also remove the link between your profile information and the
answers you provided within twelve (12) months of the end of the research project, to ensure
that these answers cannot be traced back to you.
8. How Can You Access Your Personal Data and/or Correct It and/or Request Its Transfer
and/or Erasure?
You have the right to request a copy of all the personal data we hold about you. You also have
the right to request the correction of any personal data we hold about you. Furthermore, you
have the right for all the personal data you have provided to us, to be transferred to another
party. In various circumstances, you also have the right to request from us the deletion or
erasure of the personal data we hold about you, subject to the limitation set out above under
paragraph 7.
In all of these cases, please contact our Data Protection Department, via Email sent to:
privacy@knowledgepanel.com with “Ipsos KnowledgePanel” as the subject line,
Or by letter sent to:
Ref: Ipsos KnowledgePanel
Data Protection Department,
Ipsos Public Affairs, LLC
One Upper Pond Rd.
Morris Corporate Center 2, Bldg. D
Parsippany, NJ 07054
Please quote your Panel membership number (if known) or your email address used for
KnowledgePanel in your email or letter.

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9. How Do We Ensure Your Personal Data Is Secure?
We take our responsibilities to keep your personal data secure very seriously. As such we take
every reasonable precaution to ensure your information is protected from loss, theft or misuse.
These precautions include appropriate physical security of our offices, controlled access to
computer systems, and use of secure, encrypted internet connections when collecting personal
data.
As part of our commitment to the security of your information, Ipsos has regular internal and
external audits of its information security, and is certified to be compliant with the requirements
of the International Standards for Information Security ISO 27001, Market, Opinion and Social
Research ISO 20252, and Quality Management ISO 9001.
10. How to Contact Us and Complaints
For more information about our panels, Panel membership or information related to your
membership on one of our panels, please contact our Panel Support Team. They can be
contacted by:
Email sent to: info@knowledgepanel.com with “Ipsos KnowledgePanel” as subject line
Or by letter sent to:
Ref: Ipsos KnowledgePanel
Panel Support Team
Ipsos Public Affairs, LLC
One Upper Pond Rd.
Morris Corporate Center 2, Bldg. D
Parsippany, NJ 07054
If you have any questions or require further information on our privacy policy, our compliance
with data protection laws or information we hold about you, please contact our Data Protection
Department. They can be contacted:
By email sent to: privacy@knowledgepanel.com with “Ipsos KnowledgePanel” as subject line.
Or write to us at:
Ref: Ipsos KnowledgePanel
Data Protection Officer,
Ipsos Public Affairs, LLC
One Upper Pond Rd.
Morris Corporate Center 2, Bldg. D
Parsippany, NJ 07054
Please quote your Panel membership number (if known) or your email address used for
KnowledgePanel in your email or letter.
If you have any complaints, we will appreciate if you give us an opportunity to resolve any issue
first, by contacting us as set out above.

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11. Changes to Our Privacy Policy
We keep our privacy policy under regular review and we will place any updates on this
webpage. We will also inform you of any changes via email or when you log-on after any
change. Our privacy policy was last updated on XX/XX/2019.
12. Useful Links
World organization for market research - ESOMAR: www.esomar.org
Insights Association: www.insightsassociation.org
Ipsos: www.Ipsos.com

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