Form 251 2019 251 Oceanservice.noaa.gov Desktop Informational 201

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Overview

Welcome and Thank You Text
Model Questions
Custom Questions

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Sheet 1: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text		Thank You Text
		Thank you for visiting NOAA's National Ocean Service. You've been randomly chosen to complete a short survey to help us improve this website. If you have a few minutes, we'd like to ask you a few questions about your online experience to help us improve.		Thank you for taking our survey — and for helping us serve you better.
		Example		Example

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Sheet 2: Model Questions

Model Name		Oceanservice.noaa.gov Desktop Informational					Red & Strike-Through: Delete
Model ID		UoNgBcJgdIQUR18AVkEVZA4C					Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ					Pink: Addition
Date		12/18/2018					Blue: Reword
Model Version		17.3.Y
	Label	Satisfaction Questions		Label	Element Questions		Label	Future Behaviors
		Satisfaction			Site Performance (1=Poor, 10=Excellent, Don't Know)			Return (1=Very Unlikely, 10=Very Likely)
1	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	4	Site Performance - Speed	Please rate the speed that pages and content loaded for you.	16	Return	How likely are you to return to oceanservice.noaa.gov in the future?
2	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)	5	Site Performance - Completeness	Please rate the consistency of complete loading of pages and content.			Recommend (1=Very Unlikely, 10=Very Likely)
3	Satisfaction - Ideal	How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close)	6	Site Performance -Responsiveness	Please rate the responsiveness of the pages to your actions.	17	Recommend	How likely are you to recommend oceanservice.noaa.gov to someone else?
					Look and Feel (1=Poor, 10=Excellent, Don't Know)			Primary Resource (1=Very Unlikely, 10=Very Likely)
			7	Look and Feel - Appeal	Please rate the visual appeal of the pages that you visited.	18	Primary Resource	How likely are you to use oceanservice.noaa.gov as your primary resource for obtaining information about oceans?
			8	Look and Feel - Spacing	Please rate the spacing between items on the pages that you visited.
			9	Look and Feel - Readability	Please rate the legibility of the pages that you visited.
					Navigation (1=Poor, 10=Excellent, Don't Know)
			10	Navigation - Ease	Please rate the ease of finding what you were looking for.
			11	Navigation - Layout	Please rate the page layout on displaying content and links where you could find them.
			12	Navigation - Links	Please rate the links on taking you where you needed to go.
					Site Information (1=Poor, 10=Excellent, Don't Know)
			13	Site Information - Relevance	Please rate the relevance to your interests of the information that you found.
			14	Site Information - Thoroughness	Please rate the thoroughness of the information that you found.
			15	Site Information - Readability	Please rate the readability of the information that you found.

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Sheet 3: Custom Questions

Model Name

Oceanservice.noaa.gov Desktop Informational

Red & Strike-Through: Delete

Model ID

UoNgBcJgdIQUR18AVkEVZA4C

Underlined & Italicized: Re-order

Partitioned

Yes - 2MQ

Pink: Addition

Date

12/18/2018

Blue: Reword

QID

Skip From

Question Text

Answer Choices

Skip To

Required Y/N

Type

Special Instructions

CQ Label

JHR8334Q001

How frequently do you visit this site?

This is my first visit

N

Radio button, one-up vertical

Visit Frequency

Every few months or less

Monthly

Weekly

Several times a week

Daily/more than once a day

JHR8334Q002

What is your primary reason for visiting this site today?

Learn more about link found on social media/followed link on social media to read news story

N

Drop down, select one

Skip Logic Group*

Primary Reason

Find educational resources

View ocean facts

View images

Access data by topic (ecosystems, hazards, navigation, etc.)

Learn about Ocean Service

Contact Ocean Service

Podcast

Research

Find or get to other NOAA resources

B

Other, please specify:

A

JHR8334Q003

B

Which NOAA resources were you hoping to get to?

N

Text area, no char limit

Skip Logic Group*

OE_NOAA Resources

JHR8334Q004

A

Please specify your primary reason for visiting the site today:

N

Text area, no char limit

Skip Logic Group*

OE_Primary Reason

JHR8334Q005

What do you plan to do next?

Visit another site to find what I need

C

N

Radio button, one-up vertical

Skip Logic Group*

Do Next

Come back to the site later

Contact Ocean Service

Research another NOAA organization

Nothing

Other, please specify:

D

JHR8334Q006

C

What other site are you planning to visit to find what you need?

N

Text field, <100 char

Skip Logic Group*

OE_Other Site

JHR8334Q007

D

What specifically do you plan to do next?

N

Text area, no char limit

Skip Logic Group*

OE_Do Next

JHR8334Q008

Which term best describes your role as it relates to your visit today?

Industry employee

N

Drop down, select one

Skip Logic Group*

Role

Academia

Student

Federal agency employee

NOAA or Ocean Service employee

General public

Educator (K - 12)

Media

Other, please specify:

A

JHR8334Q009

A

What other term best describes your role?

N

Text field, <100 char

Skip Logic Group*

OE_Role

JHR8334Q010

What brought you to this site today?

Social media

N

Radio button, one-up vertical

Skip Logic Group*

Acquisition

Email

Brochure/publication/newsletter

Public event/conference

Another website

C

Colleague

Other, please specify:

A

JHR8334Q011

A

What other source brought you to this site today?

N

Text field, <100 char

Skip Logic Group*

OE_Acquisition

JHR8334Q012

C

What other website brought you to this site today?

N

Text field, <100 char

Skip Logic Group*

OE_Origin Other Site

JHR8334Q013

How did you primarily navigate around the site today?

Search feature

B, C

N

Radio button, one-up vertical

Skip Logic Group*

How Navigate

Top navigation bar

Links in the center of the page

Links at the bottom of the page

Site map

Other, please specify:

A

JHR8334Q014

A

How else did you navigate around the site today?

N

Text area, no char limit

Skip Logic Group*

OE_How Navigate

JHR8334Q015

B

Did you use the navigation tools (e.g., navigation bar, quick links) before using the search feature?

Yes, I navigated first

N

Radio button, one-up vertical

Skip Logic Group*

Use Nav Tool

No, I went straight to the search feature

Don’t recall

JHR8334Q016

C

Please tell us about your experience with the site's search feature today. (Please select all that apply.)

Search results were helpful

N

Checkbox, one-up vertical

Mutually Exclusive

Search Experience

Results were not relevant/not what I wanted

Skip Logic Group*

Too many results/I needed to refine my search

Not enough results

D

Returned NO results

D

Received error message(s)

Search speed was too slow

I experienced a different search issue (please explain):

E

JHR8334Q017

E

Other search issue:

N

Text area, no char limit

Skip Logic Group*

OE_Search Issue

JHR8334Q018

D

What specific search terms did you use to try to find the information you were looking for?

N

Text field, <100 char

Skip Logic Group*

OE_Search Terms

JHR8334Q019

How would you describe your navigation experience on this site today? (Please select all that apply.)

I had no difficulty navigating on this site

N

Checkbox, one-up vertical

Mutually Exclusive

Nav Experience

Links often did not take me where I expected

B

Skip Logic Group*

Had difficulty finding relevant information

Links/labels are difficult to understand

C

Too many links/navigational options to choose from

Had technical difficulties (error messages, broken links, etc.)

Could not navigate back to previous information

Other, please specify:

A

JHR8334Q020

A

Please tell us what other navigational experiences you had today:

N

Text area, no char limit

Skip Logic Group*

OE_Nav Experience

JHR8334Q021

B

Please describe any specific navigation links or paths that did not take you where they should have:

N

Text area, no char limit

Skip Logic Group*

OE_Links Unexpected

JHR8334Q022

C

What specific links/labels were difficult to understand?

N

Text field, <100 char

Skip Logic Group*

OE_Links Understand

JHR8334Q023

While on the site today, did you attempt to download or view any PDF files/images?

Yes

A

N

Radio button, one-up vertical

Skip Logic Group*

PDF

No

JHR8334Q024

Were you able to successfully view these files/images?

Yes

N

Radio button, one-up vertical

Skip Logic Group*

PDF_View Successful

No

B

JHR8334Q025

B

Please tell us why you were not able to successfully view the images/videos?

N

Text area, no char limit

Skip Logic Group*

OE_PDF View Successful

JHR8334Q026

How useful was the information you found on this site?

Very useful

N

Radio button, one-up vertical

Useful

Moderately useful

Slightly useful

Not at all useful

Don’t know

JHR8334Q027

Is there any additional information you would like to have available on this site?

N

Text area, no char limit

OE_Information

What topical areas would you like to see NOAA's National Ocean Service focus on when producing new content for the website? (Select your top three choices.)

Life Science

Y

Checkbox, one-up vertical

Allow no more than 3 choices

Topical areas

Physical Science

Oceanography/Marine Science

Earth Science

Technology

Liberal Arts related topics (literature, history, art, etc.)

What type of new content would you like NOAA's National Ocean Service to produce more of for the website? (Select your top three choices.)

Infographics

Y

Checkbox, one-up vertical

Allow no more than 3 choices

New content

Animations

Podcasts

Short videos

Recorded and live webinar experiences with scientists.

Ocean facts

News items

JHR8334Q028

Was any information on this site unclear to you?

Yes

A

N

Radio button, one-up vertical

Skip Logic Group*

Info Clarity

No

Don't recall

JHR8334Q029

A

What information was unclear to you?

N

Text area, no char limit

Skip Logic Group*

OE_Info Clarity

JHR8334Q030

Which of the following age category contains your age?

Less than 25 years

N

Drop down, select one

Age

25-34 years

35-44 years

45-54 years

55-64 years

65 and older

Prefer not to answer

JHR8334Q032

Please specify your geographic location:

North America

N

Drop down, select one

Region

Africa

Asia, Australia, and Pacific Islands

Europe

South America, Central America, and the Caribbean

Other

Prefer not to answer

JHR8334Q033

What is one improvement you would recommend for the site?

N

Text area, no char limit

OE_Improvement