230 2019 230 DeCA Core Store Purchaser_06.13.19

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Overview

Welcome and Thank You Text
Model Questions
Custom Questions

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Sheet 1: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text		Welcome Text - Tablet / Phone
		This survey is voluntary and is being conducted under the authority OMB Control. No. 1090-0008
		Thank You Text		Thank You Text - Tablet / Phone
		Example Desktop		Example Mobile

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Sheet 2: Model Questions

Model Name		DeCA Core Store Purchaser					Red & Strike-Through: Delete
Model ID		9B4I9Uw09NwJMgBx5ZgJlg4C					Underlined & Italicized: Re-order
Partitioned		No					Pink: Addition
Date							Blue: Reword
Model Version		17.2.G
	Label	Satisfaction Questions		Label	Element Questions		Label	Future Behaviors
		Satisfaction			Store Atmosphere (1=Strongly Disagree, 10=Strongly Agree, Don't Know)			Purchase In Store (1=Very Unlikely, 10=Very Likely)
1	Satisfaction - Overall	What is your overall satisfaction with shopping at this commissary? (1=Very Dissatisfied, 10=Very Satisfied)	5	Store Atmosphere - Space	Thinking of the shopping environment of the commissary you recently visited, please indicate your agreement with the following: There was enough space in the commissary for me to shop comfortably.	20	Purchase In Store	How likely are you to make another purchase from a commissary in the next 30 days?
2	Satisfaction - Expectations	How well did shopping at this commissary meet your expectations? (1=Falls Short, 10=Exceeds)	6	Store Atmosphere - Finding	I was easily able to find the products that I was shopping for.			Purchase Next Time (1=Very Unlikely, 10=Very Likely)
3	Satisfaction - Ideal	How did the shopping experience at this commissary compare with an ideal shopping experience? (1=Not Very Close, 10=Very Close)	7	Store Atmosphere - Layout	The layout of the commissary was convenient for shopping.	21	Purchase Next Time	How likely are you to purchase from the commissary the next time you purchase similar merchandise?
					Service (1=Poor, 10=Excellent, Don't Know/Does Not Apply)			Recommend (NPS) (1=Very Unlikely, 10=Very Likely)
			8	Service - Availability	Please rate the associates who assisted you on the following: Availability of associates when I needed them	22	Recommend	How likely are you to recommend shopping at a commissary to someone else?
			9	Service - Responsiveness	Responsiveness to my needs in the commissary
			10	Service - Knowledge	Ability to answer my questions
					Merchandise (1=Poor, 10=Excellent, Don't Know)
			11	Merchandise - Appeal	Please rate the products that you shopped for at this commissary on the following: Appeal to my taste and preference
			12	Merchandise - Quality	Quality of the products
			13	Merchandise - Variety	Variety that I expect
					Price (1=Poor, 10=Excellent, Don't Know)
			14	Price - Value	Consider the prices of products that you shopped for at this commissary. Please rate the following aspects of those prices: The prices of the products, given the quality expected from the commissary
			15	Price - Competitiveness	Competitiveness of the prices
			16	Price - Clarity	Clarity of price information (including what is shown on displays, sales, promotions, and online flyers)
					Checkout (1=Poor, 10=Excellent, Don't Know)
			17	Checkout - Availability	Consider your checkout experience at this commissary. Please rate the following: Availability of open registers
			18	Checkout - Speed	Speed of checkout
			19	Checkout - Accuracy	Accuracy of the transaction (including pricing, promotions, coupons, rewards card, special offers)

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Sheet 3: Custom Questions

DeCA Core Store Purchaser

Red & Strike-Through: Delete

9B4I9Uw09NwJMgBx5ZgJlg4C

Underlined & Italicized: Re-order

No

Pink: Addition

Blue: Reword

Skip From

Question Text

Answer Choices

Skip To

Required Y/N

Type

Special Instructions

CQ Label

Notes

Which of the following prompted your most recent visit to the commissary?

Billboard

Y

Radio button, one-up vertical

Acquisition Source

Deal of the Week Promotions

"YES" Items (Your Everyday Savings)

Marketing Outreach Events (Cooking Demos, Celebrity Chef, Military Appreciation Event)

Sales flyer

Randomize

Promotion with the Exchange (Military Star Card Giveaway, Bounce Back Coupon)

Health and Wellness

Radio Advertisement

I shop at the commissary regularly

Anchor Answer Choice

Other

Anchor Answer Choice

Did you come to the installation to shop at the commissary, or were you on the installation for another reason?

I made a special trip to the installation to shop at the commissary

Y

Radio button, one-up vertical

Skip Logic Group*

Why Vist

I was already on the installation for another reason

A

A

Why were you on the installation when you decided to shop at the commissary?

I work on the installation

Y

Radio button, one-up vertical

Skip Logic Group*

Why On Installation

I live on the installation

I had appointments on the installation

I was on the installation for a special event

Other

What type(s) of product(s) did you purchase during this visit? (Please select all that apply.)

Bread

Y

Checkbox, one-up vertical

Products Purchased

Cereal

Coffee

Dairy/Frozen

Drinks

Fresh Meat

Household

International Foods

Pet Food

Prepared Foods

Produce

Snacks/Candy

Other

A

Did your purchase include any commissary store brand products? (e.g. Freedom's Choice, Full Circle, Home Base, Top Care, Tippy Toes, etc.)

Yes

A

Y

Radio button, one-up vertical

Skip Logic Group*

Commisary Brands Y/N

No

A

Why did you decide to purchase commissary store brand products? (Please select all that apply.)

Prices lower than national brands

Y

Checkbox, one-up vertical

Skip Logic Group*

Commissary Brands Why

National brand item was not available

Product quality is equal to national brands

Other

Were you able to purchase everything you intended to during your commissary visit?

Yes

Y

Radio button, one-up vertical

Skip Logic Group*

Purchase All

No

A, E, G

A

What was the main reason you did not purchase everything you intended to?

Item is carried, but not in stock

Y

Radio button, one-up vertical

Skip Logic Group*

Purchase All_No

Item is not carried

Price too high

Expired product on the shelf

Quality of meat

Quality of produce

Selection of meat

Randomize

Selection of produce

Other

Anchor Answer Choice

E

What type(s) of product(s) were you unable to purchase during your visit? (Please select all that apply.)

Produce

Y

Checkbox, one-up vertical

Skip Logic Group*

Products Not Purchased

Bread

Cereal

Coffee

Dairy/Frozen

Drinks

Fresh Meat

Household

International Foods

Pet Food

Prepared Foods

Snacks/Candy

Other

G

Since you did not purchase everything you intended to during your commissary visit, what do you plan to do next?

Return to this commissary at another time

Y

Radio button, one-up vertical

Skip Logic Group*

Purchase All No Do Next

Shop at another store

Visit another store's website

Purchase a substitute for the item I was unable to purchase

Other

I

Where did you interact with the commissary associates during your visit? (Please select all that apply)

Entering the store

Y

Checkbox, one-up vertical

Staff interaction

Shopping in the aisles

Deli/Bakery

Produce

Meat

I only interacted with the associate during checkout

Mutually Exclusive

How frequently do you shop at the commissary?

This was my first visit to the commissary

Y

Drop down, select one

Visit Frequency

Once every 6 months or less often

Once every few months

Monthly

Weekly

Daily or more often

Where else have you shopped for the type of products sold at the commissary in the past month? (Please select all that apply.)

Traditional Grocery stores (e.g. Kroger, Publix, Food Lion, etc.)

D, B

Y

Checkbox, one-up vertical

Skip Logic Group*

Other stores shopped

Warehouse club stores (e.g. Costco, Sam's Club, etc.)

D, B

Randomize

Premier Grocery (Wegmans, Whole Foods)

D, B

Value Grocery (Aldi, Lidl, etc.)

D, B

Supercenter store (Walmart, Target, Meijer, etc.)

D, B

Fresh (Fresh Market, Trader Joe's)

D, B

Online only retailer (e.g. Amazon)

D, B

Other

D, B

Anchor Answer Choice

I have only shopped at the commissary in the last month

Mutually Exclusive

D

How did you make your non-commissary purchase(s)? (Please select all that apply.)

I purchased at a physical store

Y

Checkbox, one-up vertical

Skip Logic Group*

How Purchased Outside Commissary

I ordered online and picked up in the store

Randomize

I ordered online and shipped the items to my home

Other

Anchor Answer Choice

B

Why didn't you shop for these items at the commissary? (Please select all that apply.)

The commissary operating days are not convenient

Y

Checkbox, one-up vertical

Skip Logic Group*

Why shop other stores

The commissary location is not convenient

The commissary hours are not convenient

Randomize

The commissary doesn't carry the specific item(s) I wanted

The commissary was out of stock of the item(s) I wanted

I wanted to have the item(s) delivered

The quality of items at the commissary is poor

Other

Anchor Answer Choice

How much do you typically spend per month at a commissary?

$0-$50

Y

Drop down, select one

$ Range Spent

$51-$100

$101-$150

$151-$200

$201-$250

$251-$300

$301-$350

$351-$400

$401-$450

$451-$500

$501-$600

$601 or more

Prefer not to respond

I did not make a purchase

Please select your sponsor's status.

Active duty

Y

Drop down, select one

Sponsor Status

Retired military

Guard/reserve (G/R active)

G/R Inactive

Veteran

Civilian

Other

Prefer not to respond

Which category includes the age of the primary shopper?

Under 20

N

Drop down, select one

Demos: Age

20 - 24

25 - 29

30 - 34

35 - 39

40 - 44

45 - 49

50 - 54

55 - 59

60 - 64

65+

Prefer not to respond

What is the gender of the primary shopper?

Male

N

Radio button, one-up vertical

Demos: Gender

Female

Prefer not to respond

What is your marital status?

Single, never married

N

Drop down, select one

Demos: Marital Status

Married or domestic partnership

Widowed

Divorced

Separated

Prefer not to respond

How many people including yourself currently live in your household?

1

Y

Drop down, select one

Household Number

2

3

4

5

6

7

8 or more

Prefer not to respond

What are the age groups of any children that live in your household? (Please select all that apply.)

No children in household

N

Checkbox, one-up vertical

Mutually Exclusive

Demos: Children

Expecting a baby

0 to 2 years old

3 to 5 years old

6 to 7 years old

8 to 12 years old

13 to 15 years old

16 to 17 years old

Adult child(ren) 18 or older living at home

Prefer not to respond

Mutually Exclusive