Media Tracking Questionnaires 1st, 2nd and; 3rd

Evaluation of the Food and Drug Administration's General Market Youth Tobacco Prevention Campaign

Attachment 4_E2b. Media Tracking Instrument ExPECTT

Media Tracking Questionnaires 1st, 2nd and; 3rd

OMB: 0910-0753

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Attachment 4_E2b: Youth Media Tracking Instrument


Form Approved

OMB No. 0910-0753

Exp. Date xx/xx/xxxx



Evaluation of the Public Education Campaign on Teen Tobacco-Media Tracking (ExPECTT-MT)


Subjects for Questionnaire:

Section A: Media Use and Awareness

Section B: Tobacco Use Behavior, Attitudes & Beliefs

Section C: Demographic Items


Section A: Media Use and Awareness

First, we’d like to ask you about your use of TV and other media.

A1/A2. Thinking only about yesterday, about how much time did you spend



None

At least one minute, but less than 1 hour

1 hour or more, but less than 2 hours

2 hours or more, but less than 3 hours


More than 3 hours


Prefer not to answer

A2_2. Watching or uploading videos to YouTube?

1

2

3

4

5

9

A1_1. Watching TV shows on a TV, a computer or laptop, tablet, or smartphone?

1

2

3

4

5

9






















A2_3. Using social networking sites like Twitter, Instagram or Tumblr?

1

2

3

4

5

9

A2_4. Looking at any other type of website for anything besides schoolwork?

1

2

3

4

5

9

A2_5. Video chatting (on Snapchat, FaceTime, Googletalk, iChat, etc.)

1

2

3

4

5

9

A2_6. Text messaging?

1

2

3

4

5

9

A3. We want to ask you about some slogans or themes that might or might not have appeared in the media around here.

A3_2

[RANDOMIZE PRESENTATION OF A3_2b through A3_2f]


A3_2b. In the past 3 months, that is since [FILL DATE], have you seen or heard the following slogan or theme?

Digital Youth Against Tobacco (DYAT)

1___ Yes

2___ No

3___ Not Sure

9__ Prefer not to Answer




A3_2c. In the past 3 months, that is since [FILL DATE], have you seen or heard the following slogan or theme?

The Real Cost

1___ Yes

2___ No

3___ Not Sure

9__ Prefer not to Answer



A3_2e. In the past 3 months, that is since [FILL DATE], have you seen or heard the following slogan or theme?

Tips from Former Smokers (Tips)

1___ Yes

2___ No

3___ Not Sure

9__ Prefer not to Answer





A3_2f. In the past 3 months, that is since [FILL DATE], have you seen or heard the following slogan or theme?

truth

1___ Yes

2___ No

3___ Not Sure

9__ Prefer not to Answer



A3_2g. In the past 3 months, that is since [FILL DATE], have you seen or heard the following slogan or theme?

Fresh Empire

1___ Yes

2___ No

3___ Not Sure

9__ Prefer not to Answer





A4.  The next set of questions ask whether or not you’ve seen any of the following advertisements.


[RANDOMIZE ORDER OF A4_1 and A4_2]

A4_1. In the past 3 months, have you seen a Tips from Former Smokers (Tips) advertisement? Examples of some Tips from Former Smokers ads are shown below.

1___ Yes

2___ No

3__ Not sure

9__ Prefer not to Answer



         [INSERT Tips from Former Smokers PHOTO COLLAGE]



A4_2In the past 3 months, have you seen a truth campaign advertisement? Examples of some truth campaign ads are shown below.

        

1___ Yes

2___ No

3__ Not sure

9__ Prefer not to Answer





         [INSERT truth PHOTO COLLAGE]





[If A4_1 ≠NO, ASK A5_1. IF A4_2 ≠NO, ASK A5_2. IF BOTH A4_1 and A4_2 =NO ASK A6. IF BOTH A4_1 and A4_2 ≠NOTHEN RANDOMIZE ORDER OF A5_1 and A5_2]




A5_1.  Where have you seen or heard a Tips from Former Smokers (Tips) ad? Examples of some Tips from Former Smokers ads are shown below.

[RANDOMIZE ORDER OF CHECKBOX LIST]


1___ On TV

2___ On the radio

3___ In newspapers or magazines

4___ On the Internet

5___ Billboards or other outdoor ads

6__ Not sure

9__ Prefer not to Answer







[INSERT Tips from Former Smokers PHOTO COLLAGE]




A5_2.  Where have you seen or heard a truth campaign ad? Examples of some truth campaign ads are shown below.

[RANDOMIZE ORDER OF CHECKBOX LIST]


1___ On TV

2___ On the radio

3___ In newspapers or magazines

4___ On the Internet

5___ Billboards or other outdoor ads

6__ Not sure

9__ Prefer not to Answer




[INSERT truth campaign PHOTO COLLAGE]



[If A4_1 ≠NO, ASK A6_1. IF A4_2 ≠NO, ASK A6_2. IF BOTH A4_1, A4_2 and A4_3 =NO ASK A6. IF BOTH A4_1 and A4_2 ≠NOTHEN RANDOMIZE ORDER OF A6_1 and A6_2]


A6_1. The Tips Campaign is on social networking sites. Have you ever seen Tips ads on the following sites?


1 2

Yes No


A6_1a. Facebook?

A6_1b. Twitter?

3__ Not sure

9__ Prefer not to Answer




A6_2. The truth Campaign is on social networking sites. Have you ever seen truth ads on the following sites?


1 2

Yes No


A6_2a. Facebook?

A6_2b. Twitter?

3__ Not sure

9__ Prefer not to Answer



A7_x. Now we would like to show you some advertisements that have been shown in the U.S. Once you have viewed the video below, please click on the forward arrow below to continue with the survey.

[NOTE, we will ask about all 9 video ads ]


[DISPLAY EMBEDDED AD FOR AD_x]



A8_x. Apart from this survey, have you seen or heard this ad in the past three months?


1 Yes

2 No

9 Prefer not to answer


[IF A8x=1 or 9, ASK A8a_x; OTHERWISE SHOW NEXT AD]



A8a_x. How frequently have you seen or heard this ad in the past three months??


1 Rarely

2 Sometimes

3 Often

4 Very Often

9 Prefer not to answer



ASK A8_x UNTIL ALL 9 ADS HAVE BEEN SEEN/HEARD.


IF A8=1 or 9 FOR ANY AD, ASK A9a.


A9a. Where have you seen or heard these ads? Check all that apply. [Channels]

[RANDOMIZE ORDER OF CHECKBOX LIST]


1___ On TV

2___ On the Internet

3___ On the radio

4___ In newspapers or magazines

5___ Billboards or posters

6__ Not sure

9__ Prefer not to Answer




A9bx. Where have you seen these ads? Check all that apply. [Locations]

[RANDOMIZE ORDER OF CHECKBOX LIST]


1___ At the movie theatre

2___ At school

3___ At the mall, in an arcade or store

4___ On buses, trains or other public transportation

5___ Outdoors

6___ Not sure

7____None of these places

9___ Prefer not to Answer




A9cx. Where on the Internet have you seen these ads? Check all that apply.

[RANDOMIZE ORDER OF CHECKBOX LIST]


1___ Internet or banner ad

2___ Facebook

3___ Twitter

4___ YouTube

5___ Hulu

6___ Other social networking sites

7___ I have not seen this ad on the Internet

9___ Prefer not to Answer




ASK A10_x for a random set of 2 of the 5 currently airing Real Cost TV ads (Found It, Science Class, Fingers, Skinny Jeans, Contract). DO NOT INCLUDE 7,000, teeth, skin or BARBER


A10_x. How would you describe this advertisement?


A10_1.

Bad

-3

-2

-1

0

+1

+2

+3

Good

A10_2.

Unenjoyable

-3

-2

-1

0

+1

+2

+3

Enjoyable




A11_x. Please tell us if you strongly agree, agree, neither agree nor disagree, disagree, or strongly disagree with the following statements.



1
Strongly Disagree

2
Disagree

3
Neither Agree or Disagree (Neutral)

4
Agree

5
Strongly Agree

9
Prefer Not to Answer

A11_1

This ad is worth

Remembering

1

2

3

4

5

9

A11_2

This ad grabbed my attention

1

2

3

4

5

9

A11_3

This ad is powerful

1

2

3

4

5

9

A11_4

This ad is informative

1

2

3

4

5

9

A11_5

This ad is meaningful to me

1

2

3

4

5

9

A11_6

This ad is convincing

1

2

3

4

5

9

A11_7

This ad is terrible

1

2

3

4

5

9

A11_8

This ad is silly

1

2

3

4

5

9

A11_9

I trust the information in this ad

1

2

3

4

5

9

A11_10

This ad told me things I never knew before about tobacco

1

2

3

4

5

9

A11_12

The person/people in this ad are like me

1

2

3

4

5

9

A11_13

This ad gave me good reasons not to use tobacco

1

2

3

4

5

9

A11_14

This ad is annoying

1

2

3

4

5

9

A11_15

This ad was difficult to watch

1

2

3

4

5

9

A11_16

I can identify with what the ad says


1

2

3

4

5

9

A11_17

This ad is different from other anti-tobacco ads I’ve seen or heard

1

2

3

4

5

9

A11_18

This ad is intense

1

2

3

4

5

9



A12a_x. On a scale of 1 to 5, how would you rate the claims or arguments in this ad:


1. Not believable

2

3

4

5. Believable

9__ Prefer not to Answer




A12b_x. On a scale of 1 to 5, indicate whether the ad made smoking look like something you would or wouldn’t want to do.


1. The ad makes me want to smoke

2

3

4

5. The ad makes me want to NOT smoke

9__ Prefer not to Answer





A13_x. On scale of 1 to 5, where 1 means “not at all” and 5 means “very”, please indicate how much this ad made you feel…

1 2 3 4 5

[RANDOMIZE ORDER] Not at all Very


A13a_x. Sad

A13b_x. Afraid

A13c_x. Irritated

A13d_x. Angry

A13e_x. Ashamed

A13f_x. Discouraged

A13g_x. Hopeful

A13h_x. Motivated

A13i_x. Understood

A13j_x. Amused

A13k_x. Worried

A13l_x. Disgusted or grossed out

A13m_x. Happy

A13n_x. Uneasy

A130_x. Surprised



REPEAT A10 through A13 for 2 Real Cost TV ads.





Randomize respondents to be asked A14 through A19 for 2 of the 5 currently airing Real Cost TV ads (Found It, Science Class, Fingers, Skinny Jeans, Contract) for which they report prior exposure (A8=1 or 9).


A14. After seeing this ad, did you look for more information online?


1 Yes

2 No

9 Prefer not to answer



A15. After seeing this ad, did you visit [insert campaign name] website or Facebook page?


1 Yes

2 No

9 Prefer not to answer



A16. After seeing this ad, did you share [insert campaign name] YouTube channel with a friend?


1 Yes

2 No

9 Prefer not to answer



A17. After seeing this ad, did you mention it on social media?


1 Yes

2 No

9 Prefer not to answer


A18. Did you talk to anyone about this ad?


1 Yes

2 No

9 Prefer not to answer


[IF A18=1, ASK A19]



A19. When you talked about the ads, did you talk about any of the following topics?

1 2 3

Yes No Prefer not to respond


[RANDOMIZE]


A15_1. This ad was good

A15_2. This ad was NOT good

A15_3. I should not smoke

A15_4. The person I was talking to or someone else I know should not smoke

A15_5. Other, specify________________________


A23. What is the main message of this ad? [check all that apply]

[RANDOMIZE ORDER OF CHECKBOX LIST]


1___ Smoking can damage your teeth

2___ Smoking can cause wrinkles

3___ Cigarettes are addictive

4___ Cigarettes can control your life

5___ The ingredients in cigarettes are harmful

6___ Every cigarette costs you something

10___Adults want to control me

13___You don’t need a good reason not to smoke

14.___Nicotine can reprogram your brain until it’s hard to think about anything except your next cigarette.

15.___Cigarettes may leave you with stained teeth, gum disease and more.

16.___Smoking as a teen can permanently stunt your lungs.

99___ I am not sure



[REPEAT A14_x through A19. FOR 2 ADS.]


Section B: Tobacco Use Behavior, Attitudes & Beliefs

Cigarette Use

B1. Have you ever tried cigarette smoking, even one or two puffs?

1 Yes

2 No

9 Prefer not to answer

[IF B1=1 or 9, GO TO B2. IF B1=2, GO TO B7]



B2. About how many cigarettes have you smoked in your entire life? Your best guess is fine.

1 0 cigarettes

2 1 or more puffs but never a whole cigarette

3 1 cigarette

4 2 to 5 cigarettes

5 6 to 15 cigarettes (about 1/2 a pack total)

6 16 to 25 cigarettes (about 1 pack total)

7 26 to 99 cigarettes (more than 1 pack, but less than 5 packs)

8 100 or more cigarettes (5 or more packs)

9 Prefer not to answer



B3. During the past 30 days, on how many days did you smoke cigarettes?

1 0 days

2 1 or 2 days

3 3 to 5 days

4 6 to 9 days

5 10 to 19 days

6 20 to 29 days

7 All 30 days

9 Prefer not to answer

[IF B3=1, GO TO B7, otherwise GO TO B4]



B4 During the past 30 days, were the cigarettes that you usually smoked menthol?

1 Yes

2 No

9 Prefer not to answer



B5. Do you consider yourself a smoker?

1 Yes

2 No

9 Prefer not to answer





B6. I plan to stop smoking cigarettes for good within the next… (PLEASE CHOOSE THE FIRST ANSWER THAT FITS)

1 7 days

2 30 days

3 6 months

4 1 year

5 I do not plan to stop smoking cigarettes within the next year

9 Prefer not to answer


Other Tobacco Use

B7. Have you ever used smokeless tobacco, such as chewing tobacco, snuff, snus (rhymes with goose) or dip, such as Copenhagen, Skoal, Grizzly, Kodiak, and Red Seal even just a small amount?

1 Yes

2 No

9 Prefer not to answer



[IF B7=1 or 9, GO TO B8; IF B7=2 GO TO B10]

B8. During the past 30 days, on how many days did you use chewing tobacco, snuff or dip?

1 0 days

2 1 or 2 days

3 3 to 5 days

4 6 to 9 days

5 10 to 19 days

6 20 to 29 days or

7 All 30 days

9 Prefer not to answer



[IF B8=2-9 GO TO B9; OTHERWISE GO TO B10]

B9. I plan to stop using smokeless tobacco such as chewing tobacco, snuff, or dip for good within the next… (PLEASE CHOOSE THE FIRST ANSWER THAT FITS)

1 7 days

2 30 days

3 6 months

4 1 year

5 I do not plan to stop using smokeless tobacco within the next year

9 Prefer not to answer



[IF B1=2 or 9 ASK B10_1 through B10_3. IF B7=2 or 9 ASK B10_4 through B10_6. OTHERWISE GO TO B11]

B10. Thinking about the future…



1
Definitely Yes

2
Probably Yes

3
Probably Not

4
Definitely Not

9
Prefer Not to Answer

B10_1

Do you think that you will try a cigarette soon?

1

2

3

4

9

B10_2

Do you think you will smoke a cigarette at any time in the next year?

1

2

3

4

9

B10_3

If one of your best friends were to offer you a cigarette, would you smoke it?

1

2

3

4

9

B10_4

Do you think that you will try smokeless tobacco such as chewing tobacco, snuff or dip soon?

1

2

3

4

9

B10_5

Do you think you will use smokeless tobacco such as chewing tobacco, snuff or dip at any time in the next year?

1

2

3

4

9

B10_6

If one of your best friends were to offer you smokeless tobacco such as chewing tobacco, snuff or dip, would you use it?

1

2

3

4

9





B11. Smoking cigarettes is…

B11_1

Bad

-3

-2

-1

0

+1

+2

+3

Good

B11_2

Unenjoyable

-3

-2

-1

0

+1

+2

+3

Enjoyable

B11_3

Harmful

Not Harmful



B12. Using smokeless tobacco, such as dip, chewing tobacco, snuff, or snus is…

B12_1

Bad

-3

-2

-1

0

+1

+2

+3

Good

B12_2

Unenjoyable

-3

-2

-1

0

+1

+2

+3

Enjoyable

B12_3

Harmful

Not Harmful



B13. Smoking cigars, cigarillos, or little cigars is… (pick one)

[RANDOMIZE B13_1-B13_3]

B13_1.

Bad

Good

B13_2.

Unenjoyable

Enjoyable

B13_3.

Harmful

Not Harmful



B14. Using e-cigarettes is… (pick one)

[RANDOMIZE B14_1-B14_3]

B14_1.

Bad

Good

B14_2.

Unenjoyable

Enjoyable

B14_3.

Harmful

Not Harmful



B13. How much do you agree or disagree with the following statements? If I smoke I will…



1
Strongly Disagree

2
Disagree

3
Neither Agree or Disagree (Neutral)

4
Agree

5
Strongly Agree

9
Prefer Not to Answer

B13_1.

Damage my body

1

2

3

4

5

9

B13_2.

Be controlled by smoking

1

2

3

4

5

9

B13_3.

Be unattractive

1

2

3

4

5

9

B13_4.

Inhale poisons

1

2

3

4

5

9

B13_5.

Develop cancer of the lip, mouth, tongue or throat

1

2

3

4

5

9

B13_6.

Develop sexual and/or fertility problems

1

2

3

4

5

9

B13_7.

Lose my taste buds

1

2

3

4

5

9

B13_8.

Be unable to stop when I want to

1

2

3

4

5

9

B13_9.

Get wrinkles

1

2

3

4

5

9

B13_10.

Develop skin problems

1

2

3

4

5

9

B13_11.

Have problems with my teeth

1

2

3

4

5

9

B13_12.

Lose my teeth

1

2

3

4

5

9

B13_13.

Have trouble breathing

1

2

3

4

5

9

B13_14

Shorten my life

1

2

3

4

5

9

B13_15.

Develop a smoking-related disease

1

2

3

4

5

9

B13_16.

Have bad breath

1

2

3

4

5

9

B13_17

Get sick more often

1

2

3

4

5

9

B13_18.

Decrease my sports performance

1

2

3

4

5

9

B13_19.

Waste money on cigarettes

1

2

3

4

5

9

B13_20.

Become addicted

1

2

3

4

5

9

B13_21.

Harm others with second-hand smoke

1

2

3

4

5

9

B13_22.

Be a bad influence on others

1

2

3

4

5

9

B13_22.

Miss out on things

1

2

3

4

5

9

B13_23

Stunt the growth of my lungs

1

2

3

4

5

9

B13_24

Have yellow, stained teeth

1

2

3

4

5

9

B13_25

Develop gum disease

1

2

3

4

5

9


B15. How much do you agree or disagree with the following statements about smoking cigarettes?



1
Strongly Disagree

2
Disagree

3
Neither Agree or Disagree (Neutral)

4
Agree

5
Strongly Agree

9
Prefer Not to Answer

B15_1.

Smoking can cause immediate damage to my body.

1

2

3

4

5

9

B15_2.

It is safe for me to smoke for only a year or two, as long as I quit after that.

1

2

3

4

5

9

B15_3.

If I started to smoke occasionally I would not become addicted.

1

2

3

4

5

9

B15_4.

Smoking cigarettes helps people relieve stress.

1

2

3

4

5

9

B15_5.

Cigarette ingredients are disgusting.

1

2

3

4

5

9

B15_6.

Cigarette ingredients are dangerous.

1

2

3

4

5

9

B15_7.

Smoking is a way to show others I’m not afraid to take risks

1

2

3

4

5

9

B15_8.

Smoking cigarettes can help keep my weight down

1

2

3

4

5

9

B15_9.

Menthol cigarettes are safer than non-menthol cigarettes

1

2

3

4

5

9

B15_10.

The lungs of teenage smokers may not grow to normal size.

1

2

3

4

5

9

B15_11.

Smoking just a few cigarettes can make me crave more.

1

2

3

4

5

9

B15_12.

If I smoke, nicotine will rewire my brain.

1

2

3

4

5

9

B15_13

Smoking as a teen can permanently stunt my lungs.

1

2

3

4

5

9

B15_14

Smoking cigarettes will make me have serious breathing problems

1

2

3

4

5

9

B15_15

If I smoke, the consequences will find me.

1

2

3

4

5

9

B15_16

Nicotine can reprogram my brain

1

2

3

4

5

9

B15_17

If I smoke, it will be hard to think about anything but my next cigarette

1

2

3

4

5

9

B15_18

The nicotine in cigarettes may hack your brain

1

2

3

4

5

9



B21. How many of your four closest friends




0
None

1
One

2
Two

3
Three

4
Four

9
Prefer Not to Answer

B21_1.

Smoke cigarettes?

0

1

2

3

4

9



Section C: Demographic Items

[IF C2=2-9, GO TO C4, OTHERWISE GO TO C5]

C7. Other than you, has anyone who lives with you used any of the following during the past 30 days…? (You can CHOOSE ONE ANSWER or MORE THAN ONE ANSWER)

1 cigarettes

2 smokeless tobacco, such as chewing tobacco, snuff, snus (rhymes with goose) or dip, such as Copenhagen, Skoal, Grizzly, Kodiak, and Red Seal

3 cigars, cigarillos, or little cigars such as Swisher Sweets, Black & Mild, White Owl, Cheyenne, Dutch Masters, Garcia Y Vega or Middleton’s

4 tobacco out of a water pipe (also called “hookah”)

5 electronic cigarettes, such as blu, NJOY, Mistic, 21st Century Smoke

6 any other form of tobacco

7 No, no one who lives with me has used any form of tobacco during the past 30 days

9 Prefer not to answer



C8. Do you have any brother(s) and/or sister(s) who have smoked cigarettes during the past 30 days?

1 Yes

2 No

3 I don’t know

4 I don’t have any brothers or sisters

9 Prefer not to answer


Please tell us if you strongly agree, agree, disagree, or strongly disagree with the following statements.

C9. I would like to explore strange places. Would you say you…

1 Strongly Disagree

2 Disagree

3 Neither agree nor disagree (neutral)

4 Agree

5 Strongly Agree

9 Prefer not to answer



C10. I like to do frightening things. Would you say you…

1 Strongly Disagree

2 Disagree

3 Neither agree nor disagree (neutral)

4 Agree

5 Strongly Agree

9 Prefer not to answer

C11. I like new and exciting experiences, even if I have to break the rules. Would you say you…

1 Strongly Disagree

2 Disagree

3 Neither agree nor disagree (neutral)

4 Agree

5 Strongly Agree

9 Prefer not to answer



C12. I prefer friends who are exciting and unpredictable. Would you say you…

1 Strongly Disagree

2 Disagree

3 Neither agree nor disagree (neutral)

4 Agree

5 Strongly Agree

9 Prefer not to answer



C13. Thinking about your mental health, which includes stress, depression, and problems with emotions, for how many days during the past 30 days was your mental health not good?

_____ Number of days

2 None

3 Don’t know

9 Prefer not to answer

C14. What is your zip code?

3 Don’t know

9 Prefer not to answer

C15. What county do you live in?

[DROP DOWN MENU BASED ON ZIP]

3 Don’t know

9 Prefer not to answer

Thank you for taking time to complete this survey.


OMB No: 0910-0753 Expiration Date: xx/xx/xxxx

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