The Influence of Brand and Prinicple Display for Safe Consumer Use of OTC Drugs - Advancing the Science

IMPROVE Study Phase 2

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Task 1 – Familiarity with OTC Brands

•We are interested in knowing which name brands people are familiar with. I'm going to ask you some questions about products you may have used, heard of, and maybe some you have never heard of. If you don't know the answer, don't worry, we can move on to the next question.

•Please review this list of common brand names for over-the-counter medication products. For each medication, tell me if you have heard of or seen the brand name before?

Task 2 Product Selection

•For this part of the interview, pretend you are at the pharmacy. I will show you several over the counter products and ask you which ones would be appropriate for you to take if you had a specific symptom or set of symptoms. You may choose as many as you think apply. Keep in mind that there may be more than one possible answer. We would like you to do whatever you normally do at the pharmacy when choosing medicines.

Correct	Error - BE	Correct	Correct	Correct	Error	Error

Correct	Error	Correct	Correct	Error	Error - BE	Error	Error

•Which of these products could you give your child if they had a runny nose AND a cough.

Error – BE	Correct	Error	Correct	Correct	Error	Error	Error

•Imagine your friend asks you to go to the store and pick up a product to help her urinary tract infection symptoms. Which of these products could you pick?

Correct	Error	Error	Error	Error	Error	Correct	Error – BE

•Imagine your doctor tells you to take a laxative for constipation. Which of these products could you take?

Correct	Error – BE	Correct	Error	Correct	Error – BE	Correct	Error

•Imagine you have seasonal allergies. Your doctor tells you to take one allergy medicine every day to treat all your symptoms (sneezing, runny nose and itchy eyes). Which of these products could you take to treat all your symptoms?

Correct	Correct	Error – DD	Error – DD	Error – DD	Error – DD	Incorrect	Error – DD

•Imagine you have a cold and take Dayquil. You take it and it seems to work but you still have a headache. Which of the following products could you take to help your headache?

Error - DD	Incorrect	Correct	Error - DD	Correct	Error - DD	Correct	Error - DD

•Imagine you have long standing knee pain and you take Tylenol everyday. You then develop cold and cough symptoms, which of the following could you take to help your cold symptoms?

Correct	Correct	Error - DD	Correct	Error - DD	Correct	Incorrect	Error – DD

•Imagine you have allergies and you take Benadryl everyday. Which of the following products could you take to for cold symptoms?

Correct	Correct	Error - DD	Error-DD	Error - DD	Correct	Correct

•Imagine you have a heartburn and congestion. You take Sudafed PE for congestion but you still have heratburn, which of the following could you take?

Task 3 Product Comparison

•Now I'm going to show you two products at a time and ask you to tell us what is the same or different about them

Task 3 Product Comparison

•Now I'm going to show you two products at a time and ask you to tell us what is the same or different about them

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