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pdfApproximate Costs
Range of Costs for
Recruiting and Incentives
Recruiting
Type of Participant
Incentive
Low CPI
High CPI
Low
High
Teenage consumer of average-incidence
product
$75
$150
$40
$75
Adult consumer of commonly used
product
$65
$140
$45
$150
Adult consumer of relatively low-incidence
product (10% or less incidence)
$100
$175
$100
$150
Industrial middle manager, averageincidence product
$90
$160
$75
$250
Professional (e.g., physician, architect,
lawyer)
$110
$200
$200
$500
High level corporate executive
$110
$250
$150
$600
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2.4
| File Type | application/pdf |
| File Title | Microsoft PowerPoint - Standard Qual Costs.pptx |
| Author | zuckera |
| File Modified | 2016-11-17 |
| File Created | 2016-11-15 |