The goal of this project is to
evaluate a media literacy substance use prevention intervention,
Media Detective Family, for parents and their school-aged children
using a randomized controlled trial and establish MDF as an
evidence-based intervention. MDF reduces barriers to prevention
efforts in rural areas by delivering the intervention on an
interactive website or a mobile or wireless devise. MDF focuses on
improving children's alcohol and tobacco use knowledge and
intentions, and adults' and children's media literacy knowledge and
skills. A total of approximately 200 parent-child pairs will be
recruited from 6 rural counties in North Carolina and Texas, with
100 pairs randomly assigned to each condition
(intervention/control). Information will be collected on knowledge,
norms, skills, behavior, behavioral intentions, and demographic
characteristics of participating children and adults. Data
collection using audio computer-assisted self interviewing will
occur at three time points: at pretest, after using MDF or a
control computer program for one month, and at 3-month follow-up.
Benefits will include improvements in critical thinking skills and
parent-child communication about substances and the media, and an
increase in rural families receiving evidence-based prevention
programming.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.