HMTS Template for the BAACS

Health Message Testing System Expedited Review Form
1. Title of Study: (Please append screener and questionnaire)

Be Antibiotics Aware (BAA) Educational Awareness Messages/Materials Assessment

2. Study Population: (Discuss study population and explain how they will be selected/recruited.)

Adults 18 years and older who do not prescribe antibiotics as part of their roles. Respondents will be
recruited using an online panel.

Respondent characteristics:
Number of subject: 1054

Number of males:

~50% of sample

Age range: 18 years and older

Number of females: ~50% of sample

Racial/ethnic composition: Mix of racial and ethnic backgrounds
Special group status: (e.g., risk group, health care providers)
Type of group(s): Adults aged 18 years and older who do not prescribe antibiotics as
part of their professional roles.
Geographic location(s): The United States (specifically randomly selected states in the
US census regions 1, 2, 3 and 4).
3. Incentives: (State what incentive will be offered and justify proposed incentives to be used in study.)

Respondents to the Be Antibiotics Aware Consumer Survey (BAACS) will be individuals who are
registered with an online survey panel provider. Respondents will be offered survey choice "points" equal
to $10. Points are commonly provided to survey panel respondents and can be redeemed for prizes. Points
will be given to respondents directly by the online panel provider.

4. Study method: (Please check one below)
Central location intercept interview:
Online Interview:
Telephone interview:

Focus group:
Individual in-depth interview (cognitive interview):

(CATI used: yes or no): No

Other (describe): Web-based survey

5. Purpose of the overall communication effort into which this health message(s) will fit:
(Please provide 2-3 sentences below.)

The BAACS will gather information about consumer exposure to messages and materials; perceived
effectiveness of materials and key messages; and knowledge about antibiotic resistance, viral vs. bacterial
infections and how to treat them, and appropriate antibiotic use. Survey results will be used to refine and
modify Be Antibiotics Aware messages and materials for continued/future implementation.

6. Category of time sensitivity: (Please check one below)
Health emergency:
Time-limited audience access:
Press coverage correction:
Time-limited congressional/administrative mandate:
Trend Tracking
Ineffective existing materials due to historical event/social trends:
7. Describe nature of time sensitivity: (Please provide 2-3 sentences below.)
In November 2017, CDC launched Be Antibiotics Aware messages/materials to raise awareness and
knowledge among healthcare professionals and consumers about appropriate antibiotic use and
prescribing. It is critical to rapidly assess comprehension and receptivity to these messages/materials
(within 12 weeks) to determine whether they resonate with target audiences and to identify areas for
improvement for continued/future implementation.

8. Number of burden hours requested: 359

BURDEN HOURS
Category of Respondent

No. of
Participation
Respondents Time

Burden

Consumers (ineligible)

250

2/60

8

Consumers (eligible)

1054

20/60

351

Totals
9. Are you using questions from the approved question bank?

1304

359

No

If yes, please list the item number(s) for questions used from the question bank separated by a comma.
(e.g., 1a, 3c, 130d)

*** Items below to be completed by Office of Associate Director for Communication (OADC)***
1. Number of burden hours remaining in current year's allocation:
2. OADC confirmation of time-sensitivity:
Yes:
No:

Project Officer
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