Be Antibiotics Aware Consumer Survey (BAACS)

Be Antibiotics Aware Consumer Survey (BAACS)
Be Antibiotics Aware Consumer Survey (BAACS)

OMB Control No. 0920-0572
Exp. Date: 03/31/2018
Public reporting burden of this collection of information varies from 15 to 25 minutes with an
estimated average of 20 minutes per response, including the time for reviewing instructions,
searching existing data sources, gathering and maintaining the data needed, and completing and
reviewing the collection of information. An agency may not conduct or sponsor, and a person is not
required to respond to a collection of information unless it displays a currently valid OMB Control
Number. Send comments regarding this burden estimate or any other aspect of this collection of
information, including suggestions for reducing this burden to CDC/ATSDR Information Collection
Review Office, 1600 Clifton Road NE, MS D-74, Atlanta, Georgia, 30333; ATTN: PRA (0920-0572).

1

Be Antibiotics Aware Consumer Survey (BAACS)
[Screener]

The results of this survey will help us learn about the public’s response to the Centers for Disease
Control and Prevention’s (CDC’s) campaign to improve antibiotic use. You will be asked to
complete all or some of the survey depending on whether you have seen or heard certain messages
from the CDC about antibiotic use. The survey should take no longer than 25 minutes to complete.
It is your choice to answer the questions, and you can stop at any time. All respondents who
complete and submit the entire survey will be credited with points to redeem for prizes.
1. May we ask you some questions to see if you are a good match to take this survey?
Yes
No

2. How old are you?
Prefer not to answer
Age:

3. Do you work in a health-related field?
Yes
No
Prefer not to answer

4. Do you prescribe antibiotics as part of your profession?
Yes
No
Prefer not to answer

2

Be Antibiotics Aware Consumer Survey (BAACS)
[Disqualification Page]

Thank you for answering all of the questions. Those are all of the questions we have for you today.
Thank you for being willing to help us.

3

Be Antibiotics Aware Consumer Survey (BAACS)
[Psychographic Characteristics]

Thank you for answering the questions. We have determined that you are a good match for this
survey. If you have any questions about your participation and/or any questions about this survey,
please contact the research director, Dr. Kristen Cincotta at (404) 321-3211 or
Kristen.Cincotta@icf.com.
5. Have you ever expected—but not outright asked—a healthcare professional to prescribe antibiotics for
you/your child when sick?
Yes
No

6. Have you ever outright asked a healthcare professional to prescribe antibiotics for you/your child when
sick?
Yes
No

4

Be Antibiotics Aware Consumer Survey (BAACS)
[Media Use and Habits]

Next, we would like to ask you about your media use and habits.

5

7. In an average month, how often do you...
Very frequently
(Almost daily to Frequently (2-4 Occasionally (2- Rarely (Once a
daily)
times a week) 4 times a month) month or less)

Never

Prefer not to
answer

See billboards
Read magazines
Read newspapers
Use buses, subways or
trains
Shop in malls
Shop in grocery stores
Shop in pharmacies
Blogs
Health
websites/resources
Internet radio
News websites
Streaming services (e.g.,
Netflix, Hulu, SlingTV)
Other websites
Facebook
Instagram
LinkedIn
Twitter
YouTube
Other social media
Broadcast radio
Television (cable,
satellite, or antenna)
Satellite radio

6

Be Antibiotics Aware Consumer Survey (BAACS)
[Campaign Slogan Exposure]

Now we would like to ask you about a CDC campaign about appropriate antibiotic use that
you may or may not have seen or heard about in the past 3 months.
8. CDC recently launched a campaign to raise awareness about appropriate antibiotic use. Please indicate
below whether you have seen or heard any of following campaign names or slogans in the past 3 months.
Yes, I have seen or heard a
message about appropriate
antibiotic use in this way

No, I have not seen or heard a
message about appropriate
antibiotic use in this way

Don’t know / cannot recall

Get ahead of antibiotics
Flip the script on
antibiotics
Be antibiotics aware
Status update on
antibiotics
Don’t mis-take antibiotics

7

Be Antibiotics Aware Consumer Survey (BAACS)
[Frequency and Channel of Exposure]

You indicated that you had seen or heard the campaign name, Be Antibiotics Aware, in the
past 3 months.
9. In the past 3 months, how often did you see CDC’s Be Antibiotics Aware campaign message or slogan in
PRINTED MEDIA (posters, fact sheets, brochures, infographics, newspaper/magazine ads, or fliers)?
Never

Rarely (Once a
month or less)

Occasionally (2-4
times a month)

Frequently (2-4 times
Very frequently
a week)
(almost daily to daily)

I don't know

10. In the past 3 months, how often did you see or hear CDC’s Be Antibiotics Aware campaign message or
slogan in SOCIAL MEDIA (Facebook, Instagram, Twitter, LinkedIn, or YouTube)?
Never

Rarely (Once a
month or less)

Occasionally (2-4
times a month)

Frequently (2-4 times
Very frequently
a week)
(Almost daily to daily)

I don't know

11. In the past 3 months, how often did you see or hear CDC’s Be Antibiotics Aware campaign message or
slogan in ONLINE/INTERNET MEDIA (website advertisements, online news articles, internet radio, blogs,
mobile phone advertisements, Google or Bing search engine results, or videos)?
Never

Rarely (Once a
month or less)

Occasionally (2-4
times a month)

Frequently (2-4 times
Very frequently
a week)
(Almost daily to daily)

I don't know

12. In the past 3 months, how often did you see or hear CDC’s Be Antibiotics Aware campaign message or
slogan on TRADITIONAL TELEVISION (CABLE, SATELLITE, or ANTENNA) MEDIA (commercials, public
service announcements, newscasts, or videos/commercials shown at a doctor’s office or healthcare
facility)?
Never

Rarely (Once a
month or less)

Occasionally (2-4
times a month)

Frequently (2-4 times
Very frequently
a week)
(Almost daily to daily)

I don't know

13. In the past 3 months, how often did you hear CDC’s Be Antibiotics Aware campaign message or slogan
in BROADCAST RADIO MEDIA (radio announcements, commercials, or news stories)?
Never

Rarely (Once a
month or less)

Occasionally (2-4
times a month)

Frequently (2-4 times
Very frequently
a week)
(Almost daily to daily)

I don't know

8

14. In the past 3 months, how often did you see CDC’s Be Antibiotics Aware campaign message or slogan
in OTHER MEDIA (e.g., emails, email newsletters, webcasts or webinars, or live events)?
Never

Rarely (Once a
month or less)

Occasionally (2-4
times a month)

Frequently (2-4 times
Very frequently
a week)
(Almost daily to daily)

I don't know

9

Be Antibiotics Aware Consumer Survey (BAACS)
[Perceived Effectiveness - Ad Receptivity]

15. You said that you saw or heard CDC’s Be Antibiotics Aware messaging in [1. Print, 2. Online/Social
Media, 3. Television/Radio, and/or 4. Other] media in the past 3 months. Thinking about what you saw or
heard, please indicate your level of agreement with the following statements from 1–5, where 1 = strongly
disagree, 2 = disagree, 3 = neutral, 4 = agree, and 5 = strongly agree.
Strongly disagree

Somewhat disagree

Neutral

Somewhat agree

Strongly agree

The [INDICATE MEDIA]
are memorable.
The [INDICATE MEDIA]
were interesting.
The [INDICATE MEDIA]
were believable.
The [INDICATE MEDIA]
were worth
remembering.
The [INDICATE MEDIA]
grabbed my attention.
The [INDICATE MEDIA]
were powerful.
The [INDICATE MEDIA]
were informative.
The [INDICATE MEDIA]
were meaningful.
The [INDICATE MEDIA]
were convincing.

10

Be Antibiotics Aware Consumer Survey (BAACS)
[Exposed Respondents]

You said that you saw or heard messages about appropriate antibiotic use in one or more
types of media within the past 3 months. We would like to know more about your thinking
related to appropriate antibiotics use.
16. Thinking about the time SINCE you saw or heard CDC’s Be Antibiotics Aware messages and campaign
materials, please select the option below that best represents your current thinking about antibiotic use.
I have never heard that I should NOT take antibiotics for
viruses.

I am seriously thinking about NOT taking antibiotics for
viruses in the future.

I have never seriously thought about NOT taking antibiotics
for viruses.

I have decided that I will NOT take antibiotics for viruses in the
future.

I have seriously thought about NOT taking antibiotics for
viruses, but decided to take them anyway.

I already do NOT take antibiotics for viruses.

17. Thinking about the time BEFORE you saw or heard CDC’s Be Antibiotics Aware messages and
campaign materials, please select the option below that best represented your thinking about antibiotic use.
I had never heard that I should NOT take antibiotics for
viruses.

I was seriously thinking about NOT taking antibiotics for
viruses in the future.

I had never seriously thought about NOT taking antibiotics for
viruses.

I had decided that I would NOT take antibiotics for viruses in
the future.

I had seriously thought about NOT taking antibiotics for
viruses, but decided to take them anyway.

I already did NOT take antibiotics for viruses.

11

18. Below we present several items. Some of these items are true and some are false. Please indicate
whether you believe each item is true or false.
Thinking about the time SINCE you saw or heard CDC’s Be Antibiotics Aware messages and/or materials
about appropriate antibiotic use, please indicate whether you believe each statement is true or false.
True

False

I don't know

Antibiotic resistance
occurs when bacteria—
not the body—become
resistant to the
antibiotics designed to
kill them.
Some people have lifethreatening allergic
reactions to antibiotics.
The flu, which is a virus,
can be treated with
antibiotics.
Antibiotics can cause
side effects any time
they are used.
You should take
antibiotics whenever
you’re sick.
Two common side
effects of antibiotics are
dizziness and diarrhea.
Antibiotics are only
needed for certain
infections caused by
bacteria, such as strep
throat.
It’s okay to share your
antibiotics with other
people.
You should take
antibiotics exactly as
prescribed by your
healthcare professional.
Antibiotics will not make
you feel better when you
have a virus.

12

Be Antibiotics Aware Consumer Survey (BAACS)
[Exposed Respondents ]

19. Thinking about the time SINCE you saw or heard CDC’s Be Antibiotics Aware messages and/or
materials about appropriate antibiotic use, please indicate your level of agreement with the following
statements.
Strongly disagree

Somewhat disagree

Neutral

Agree

Strongly agree

When I am sick, feeling
better as quickly as
possible is a priority for
me.
Avoiding taking
unnecessary medication
is important to me.
I would rather risk the
side effects of taking an
antibiotic for a virus even
if my healthcare
professional says it will
not make me feel better.
I believe that any time
antibiotics are used, it
contributes to antibiotic
resistance.
The thought of getting
an antibiotic-resistant
infection scares me.
I believe that antibiotics
can sometimes lead to
Clostridium difficile—an
infection that can cause
diarrhea and death.
I believe that people
sometimes take
antibiotics when they
don’t need them.
I believe that antibioticresistant infections are a
threat to people like me.
I believe that healthcare
professionals
sometimes prescribe
antibiotics when they are
not necessary.

13

Strongly disagree

Somewhat disagree

Neutral

Agree

Strongly agree

I believe that anyone
can experience side
effects from taking
antibiotics.
I find it inconvenient to
wait a few days to see if
I feel better before my
healthcare professional
will prescribe antibiotics.
I am concerned that I
won’t feel better/might
get sicker without
antibiotics when my
healthcare professional
says I don’t need them.
I believe that most
people like me do not
take antibiotics for
viruses.
I believe that most
people who are
important to me think I
should NOT take
antibiotics for viruses.
I believe that avoiding
taking antibiotics for
viruses will help to
prevent antibioticresistant bacteria from
developing.
I believe that using
antibiotics less often will
help to preserve their
effectiveness.
I believe that improving
the way we take
antibiotics helps fight
antibiotic resistance.
I believe that I have a
role in helping to prevent
antibiotic resistance.

14

20. Thinking about the time SINCE you saw or heard CDC’s Be Antibiotics Aware messages and/or
materials about appropriate antibiotic use, please indicate your level of confidence below for each item.
Not at all confident Somewhat confident

Moderately
confident

Confident

Very Confident

How confident are you
that you can feel better
when you have a virus
even if you don’t take
antibiotics?
How confident are you in
your ability to talk
knowledgeably about
appropriate antibiotic
use with your healthcare
professional?
How confident are you
that you can accept your
healthcare
professional’s
recommendation if
he/she says you do not
need antibiotics?
How confident are you
that you can take
antibiotics exactly as
prescribed by your
healthcare professional?

21. Thinking about the time SINCE you saw or heard these messages and/or campaign materials about
appropriate antibiotic use, please indicate your level of concern about antibiotic resistance.
Not at all concerned

Concerned

Slightly concerned

Very concerned

Moderately concerned

15

Be Antibiotics Aware Consumer Survey (BAACS)
[Exposed Respondents]

Now we’d like for you to take a moment and think back to the weeks and months before
you saw or heard CDC’s Be Antibiotics Aware messages and/or materials about
appropriate antibiotic use. We would like for you to answer the same questions about your
knowledge and awareness from BEFORE you saw the messages and materials.

16

22. Thinking about the time BEFORE you saw or heard CDC’s Be Antibiotics Aware messages and/or
materials about appropriate antibiotic use, please indicate whether you believed each statement was true
or false.
True

False

I don't know

Antibiotic resistance
occurs when bacteria—
not the body—become
resistant to the
antibiotics designed to
kill them.
Some people have lifethreatening allergic
reactions to antibiotics.
The flu, which is a virus,
can be treated with
antibiotics.
Antibiotics can cause
side effects any time
they are used.
You should take
antibiotics whenever
you’re sick.
Two common side
effects of antibiotics are
dizziness and diarrhea.
Antibiotics are only
needed for certain
infections caused by
bacteria, such as strep
throat.
It’s okay to share your
antibiotics with other
people.
You should take
antibiotics exactly as
prescribed by your
healthcare professional.
Antibiotics will not make
you feel better when you
have a virus.

17

Be Antibiotics Aware Consumer Survey (BAACS)
[Exposed Respondents]

23. Thinking about the time BEFORE you saw or heard CDC’s Be Antibiotics Aware messages and/or
materials about appropriate antibiotic use, please indicate your level of agreement with the following
statements.
Strongly disagree

Somewhat disagree

Neutral

Agree

Strongly agree

When I was sick, feeling
better as quickly as
possible was a priority
for me.
Avoiding taking
unnecessary medication
was very important to
me.
I would rather risk the
side effects of taking an
antibiotic for a virus even
if my healthcare
professional said it
would not make me feel
better.
I believed that any time
antibiotics were used, it
could cause antibiotic
resistance.
The thought of getting
an antibiotic-resistant
infection scared me.
I believed that antibiotics
could sometimes lead to
Clostridium difficile—an
infection that can cause
diarrhea and death.
I believed that people
sometimes take
antibiotics when they
didn’t need them.
I believed that antibioticresistant infections are a
threat to people like me.

18

Strongly disagree

Somewhat disagree

Neutral

Agree

Strongly agree

I believed that
healthcare professionals
sometimes prescribed
antibiotics when they
were not necessary.
I believed that anyone
could experience side
effects from taking
antibiotics.
I believed that most
people like me did not
take antibiotics for
viruses.
I believed that most
people who were
important to me thought
I should NOT take
antibiotics for viruses.
I found it inconvenient to
wait a few days to see if
I felt better before my
healthcare professional
would prescribe
antibiotics.
I was concerned that I
wouldn’t feel
better/might get sicker
without antibiotics when
my healthcare
professional said I didn’t
need them
I believed that avoiding
taking antibiotics for
viruses would help to
prevent the antibioticresistant bacteria from
developing.
I believed that using
antibiotics less often
would help to preserve
their effectiveness.
I believed that improving
the way we take
antibiotics helped fight
antibiotic resistance.
I believed I had a role in
helping to prevent
antibiotic resistance.

19

24. Thinking about your knowledge and awareness of appropriate antibiotic use3 months ago, please
indicate your level of confidence for each of the items below.
Not at all confident Somewhat confident

Moderately
confident

Confident

Very Confident

How confident were you
that you could feel better
when you had a virus
even if you didn’t take
antibiotics?
How confident were you
in your ability to talk
knowledgeably about
appropriate antibiotic
use with your healthcare
professional?
How confident were you
that you could accept
your healthcare
professional’s
recommendation if
he/she said you did not
need antibiotics?
How confident were you
that you could take
antibiotics exactly as
prescribed by your
healthcare professional?

25. Thinking about the time BEFORE you saw or heard CDC’s Be Antibiotics Aware messages and/or
materials about appropriate antibiotic use, how concerned were you about antibiotic resistance?
Not at all concerned

Concerned

Slightly concerned

Very concerned

Moderately concerned

20

Be Antibiotics Aware Consumer Survey (BAACS)
[Unexposed Respondents]

26. You said that you had not seen or heard messages about appropriate antibiotic use in the media within
the past 3 months. With that in mind, please answer the following questions.
Thinking about the last three months, please select the option below that best represents your current
thinking about antibiotic use.
Strongly disagree

Somewhat disagree

Neutral

Agree

Strongly agree

I have never heard that I
should NOT take
antibiotics for viruses.
I have never seriously
thought about NOT
taking antibiotics for
viruses.
I have seriously thought
about NOT taking
antibiotics for viruses,
but decided to take them
anyway.
I am seriously thinking
about NOT taking
antibiotics for viruses in
the future.
I have decided that I will
NOT take antibiotics for
viruses in the future.
I already do NOT take
antibiotics for viruses.

21

27. Now think back to 3 months ago. Please select the option below that best represented your thinking
about antibiotic use 3 months ago.
Strongly disagree

Somewhat disagree

Neutral

Agree

Strongly agree

I had never heard that I
should NOT take
antibiotics for viruses.
I had never seriously
thought about NOT
taking antibiotics for
viruses.
I had seriously thought
about NOT taking
antibiotics for viruses,
but decided to take them
anyway.
I was seriously thinking
about NOT taking
antibiotics for viruses in
the future.
I had decided that I
would NOT take
antibiotics for viruses in
the future.
I already did NOT take
antibiotics for viruses.

22

28. Below we present several items. Some of these items are true and some are false. Please indicate
whether you believe each item is true or false.
Thinking about your knowledge and awareness of appropriate antibiotic use in thelast 3 months, please
indicate whether you believe each statement is true or false.
True

False

I don't know

Antibiotic resistance
occurs when bacteria—
not the body—become
resistant to the
antibiotics designed to
kill them.
Some people have lifethreatening allergic
reactions to antibiotics.
The flu, which is a virus,
can be treated with
antibiotics.
Antibiotics can cause
side effects any time
they are used.
You should take
antibiotics whenever
you’re sick.
Two common side
effects of antibiotics are
dizziness and diarrhea.
Antibiotics are only
needed for certain
infections caused by
bacteria, such as strep
throat.
It’s okay to share your
antibiotics with other
people.
You should take
antibiotics exactly as
prescribed by your
healthcare professional.
Antibiotics will not make
you feel better when you
have a virus.

29. Thinking about your knowledge and awareness of appropriate antibiotic use in the last 3 months,
please indicate your level of agreement with the following statements.

23

Strongly disagree

Somewhat disagree

Neutral

Agree

Strongly agree

When I am sick, feeling
better as quickly as
possible is a priority for
me.
Avoiding taking
unnecessary medication
is important to me.
I would rather risk the
side effects of taking an
antibiotic for a virus even
if my healthcare
professional says it will
not make me feel better.
I believe that any time
antibiotics are used, it
contributes to antibiotic
resistance.
The thought of getting
an antibiotic-resistant
infection scares me.
I believe that antibiotics
can sometimes lead to
Clostridium difficile—an
infection that can cause
diarrhea and death.
I believe that people
sometimes take
antibiotics when they
don’t need them.
I believe that antibioticresistant infections are a
threat to people like me.
I believe that healthcare
professionals
sometimes prescribe
antibiotics when they are
not necessary.
I believe that anyone
can experience side
effects from taking
antibiotics.
I find it inconvenient to
wait a few days to see if
I feel better before my
healthcare professional
will prescribe antibiotics.

24

Strongly disagree

Somewhat disagree

Neutral

Agree

Strongly agree

I am concerned that I
won’t feel better/might
get sicker without
antibiotics when my
healthcare professional
says I don’t need them.
I believe that most
people like me do not
take antibiotics for
viruses.
I believe that most
people who are
important to me think I
should NOT take
antibiotics for viruses.
I believe that avoiding
taking antibiotics for
viruses will help to
prevent antibioticresistant bacteria from
developing.
I believe that using
antibiotics less often will
help to preserve their
effectiveness.
I believe that improving
the way we take
antibiotics helps fight
antibiotic resistance.
I believe that I have a
role in helping to prevent
antibiotic resistance.

25

30. Thinking about your knowledge and awareness of appropriate antibiotic use in thelast 3 months,
please indicate your level of confidence below for each item.
Not at all confident Somewhat confident

Moderately
confident

Confident

Very Confident

How confident are you
that you can feel better
when you have a virus
even if you don’t take
antibiotics?
How confident are you in
your ability to talk
knowledgeably about
appropriate antibiotic
use with your healthcare
professional?
How confident are you
that you can accept your
healthcare
professional’s
recommendation if
he/she says you do not
need antibiotics?
How confident are you
that you can take
antibiotics exactly as
prescribed by your
healthcare professional?

31. Thinking about your knowledge and awareness of appropriate antibiotic use in the last3 months, how
concerned are you about antibiotic resistance?
Not at all concerned

Concerned

Slightly concerned

Very concerned

Moderately concerned

26

32. Now we’d like for you to take a moment and think back to3 months ago. We would like for you to
answer the same questions about your knowledge and awareness from 3 months ago.
Thinking about your knowledge and awareness of appropriate antibioticuse 3 months ago, please
indicate whether you believed each statement was true or false.
True

False

I don't know

Antibiotic resistance
occurs when bacteria—
not the body—become
resistant to the
antibiotics designed to
kill them.
Some people have lifethreatening allergic
reactions to antibiotics.
The flu, which is a virus,
can be treated with
antibiotics.
Antibiotics can cause
side effects any time
they are used.
You should take
antibiotics whenever
you’re sick.
Two common side
effects of antibiotics are
dizziness and diarrhea.
Antibiotics are only
needed for certain
infections caused by
bacteria, such as strep
throat.
h. It’s okay to share your
antibiotics with other
people.
i. You should take
antibiotics exactly as
prescribed by your
healthcare professional.
j. Antibiotics will not
make you feel better
when you have a virus.

33. Thinking about your knowledge and awareness of appropriate antibiotic use3 months ago, please
indicate your level of agreement with the following statements.

27

Strongly disagree

Somewhat disagree

Neutral

Agree

Strongly agree

When I was sick, feeling
better as quickly as
possible was a priority
for me.
Avoiding taking
unnecessary medication
was very important to
me.
I would rather risk the
side effects of taking an
antibiotic for a virus even
if my healthcare
professional said it
would not make me feel
better.
I believed that any time
antibiotics were used, it
could cause antibiotic
resistance.
The thought of getting
an antibiotic-resistant
infection scared me.
I believed that antibiotics
could sometimes lead to
Clostridium difficile—an
infection that can cause
diarrhea and death.
I believed that people
sometimes take
antibiotics when they
didn’t need them.
I believed that antibioticresistant infections are a
threat to people like me.
I believed that
healthcare professionals
sometimes prescribed
antibiotics when they
were not necessary.
I believed that anyone
could experience side
effects from taking
antibiotics.
I believed that most
people like me did not
take antibiotics for
viruses.

28

Strongly disagree

Somewhat disagree

Neutral

Agree

Strongly agree

I believed that most
people who were
important to me thought
I should NOT take
antibiotics for viruses.
I found it inconvenient to
wait a few days to see if
I felt better before my
healthcare professional
would prescribe
antibiotics.
I was concerned that I
wouldn’t feel
better/might get sicker
without antibiotics when
my healthcare
professional said I didn’t
need them
I believed that avoiding
taking antibiotics for
viruses would help to
prevent the antibioticresistant bacteria from
developing.
I believed that using
antibiotics less often
would help to preserve
their effectiveness.
I believed that improving
the way we take
antibiotics helped fight
antibiotic resistance.
I believed I had a role in
helping to prevent
antibiotic resistance.

29

34. Thinking about your knowledge and awareness of appropriate antibiotic use3 months ago, please
indicate your level of confidence for each of the items below.
Not at all confident Somewhat confident

Moderately
confident

Confident

Very Confident

How confident were you
that you could feel better
when you had a virus
even if you didn’t take
antibiotics?
How confident were you
in your ability to talk
knowledgeably about
appropriate antibiotic
use with your healthcare
professional?
How confident were you
that you could accept
your healthcare
professional’s
recommendation if
he/she said you did not
need antibiotics?
How confident were you
that you could take
antibiotics exactly as
prescribed by your
healthcare professional?

35. Thinking about your knowledge and awareness of appropriate antibiotic use3 months ago, how
concerned were you about antibiotic resistance?
Not at all concerned

Concerned

Slightly concerned

Very concerned

Moderately concerned

30

Be Antibiotics Aware Consumer Survey (BAACS)
[Perceived Effectiveness]

You said that you saw or heard CDC’s Be Antibiotics Aware messaging in the last 3
months. Thinking about the campaign’s key messages, please indicate how effective you
think the following messages are.
36. On a scale of 1–5, how effective is the following campaign message in relation to each of the items
below?
When antibiotics aren’t needed, they won’t help you and the side effects could still hurt you. Common side
effects of antibiotics can include rash, dizziness, nausea, yeast infections, and diarrhea. When you need
antibiotics, the benefits outweigh the risk of side effects.
Not at all Effective

Slightly Effective

Moderately
Effective

Very Effective

Extremely Effective

Increasing knowledge
about appropriate
antibiotic use.
Increasing knowledge
about the side effects of
antibiotics.
Increasing knowledge
about the difference
between viruses and
infections caused by
bacteria.
Increasing knowledge of
how antibiotic resistance
occurs.

31

37. On a scale of 1–5, how effective is the following campaign message in relation to each of the following?
Antibiotics do not work on viruses that cause colds and flu. Antibiotics are only needed for treating certain
infections caused by bacteria. However, antibiotics won’t help for some common bacterial infections,
including most cases of bronchitis, many sinus infections, and some ear infections.
Not at all Effective

Slightly Effective

Moderately
Effective

Very Effective

Extremely Effective

Increasing knowledge
about appropriate
antibiotic use.
Increasing knowledge
about the side effects of
antibiotics.
Increasing knowledge
about the difference
between viruses and
infections caused by
bacteria.
Increasing knowledge of
how antibiotic resistance
occurs.

38. On a scale of 1–5, how effective is the following campaign message in relation to each of the following?
Any time antibiotics are used, they can cause antibiotic resistance. Antibiotic resistance occurs when
bacteria—not the body—become resistant to the antibiotics designed to kill them. Improving the way
healthcare professionals prescribe antibiotics and the way we take antibiotics helps fight antibiotic
resistance.
Not at all Effective

Slightly Effective

Moderately
Effective

Very Effective

Extremely Effective

Increasing knowledge
about appropriate
antibiotic use.
Increasing knowledge
about the side effects of
antibiotics.
Increasing knowledge
about the difference
between viruses and
infections caused by
bacteria.
Increasing knowledge of
how antibiotic resistance
occurs.

32

39. 1.
Where could we place the CDC campaign materials about appropriate antibiotic use, so that you
may be more likely to see or hear about them?

40. Where else, other than the CDC website, would you seek information about appropriate antibiotic use?

33

Be Antibiotics Aware Consumer Survey (BAACS)
Demographics

41. In what zip code do you currently live?

42. Do you have children?
Yes
No
Prefer not to answer

43. How many children do you have?
1
2
3 or more

44. How old is your youngest child?
0-2 years
Between 2 and 5 years
Older than 5 years

45. What sex were you assigned at birth on your birth certificate?
Male
Female
Prefer not to answer

46. Do you currently describe yourself as male, female, or transgender?
Male

Prefer not to answer

Female

Don't know

Transgender

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47. Just to confirm, you were assigned [FILL] at birth and you now describe yourself as [FILL]. Is that
correct?
Yes
No
Prefer not to answer
Don't know

48. Are you Hispanic or Latino?
Yes
No
Prefer not to answer

49. What is your race? Select all that apply.
White

Native Hawaiian or Other Pacific Islander

Black or African American

American Indian or Alaska Native

Asian

Prefer not to answer

50. Do you consider yourself to be fluent in English?
Yes
No
Prefer not to answer

51. What is the highest grade of school you have completed, or the highest degree you have received?
No schooling completed, or less than 1 year

Associate degree

Grade school completed (grades 1-8)

Bachelor’s degree

High school attended (grades 9-12, no degree)

Master’s degree

High school graduate (or equivalent)

Professional degree (MD, JD, etc.)

Some college (1-4 years, no degree)

Doctorate degree

35

52. What was your total household income before taxes during the past 12 months? (Please select only
one)
Less than $25,000

$75,000 to $99,999

$25,000 to $34,999

$100,000 to $149,999

$35,000 to $49,999

$150,000 or more

$50,000 to $74,999

I prefer not to say

36

Be Antibiotics Aware Consumer Survey (BAACS)
Closing for Exposed and Unexposed Participants

Thank you for completing this survey! Your answers to this survey will be kept private. As our thanks for your time taking this survey,
you will receive “points” to redeem for prizes.
Remember:
· If you need antibiotics, you should take them exactly as prescribed by your healthcare professional. Antibiotics do not treat viruses.
They are only needed for certain infections caused by bacteria.
· Antibiotics can cause side effects (e.g., rash, dizziness, nausea, diarrhea, yeast infections) any time they are used. More serious side
effects of antibiotics include severe and life-threatening allergic reactions and Clostridium difficile infection (also called C. difficile or C.
diff), which can lead to severe colon damage and death.
· Antibiotic resistance occurs when bacteria—not the body—become resistant to the antibiotics designed to kill them.
For more information about antibiotic prescribing and use and the CDC’s Be Antibiotics Aware campaign, please visit [hotlink].

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