0920-0572 - HMTS Request

Health Message Testing System Expedited Review Form
1. Title of Study: (Please append screener and questionnaire)

Domestic Readiness Initiative on Zika Virus Disease: Year 2 Message & Materials testing. See
Attachments 2-3 (Screeners), Attachments 4-5 (Focus Group Guides), and Attachments 6-7 (Materials) .
2. Study Population: (Discuss study population and explain how they will be selected/recruited.)

Individuals will be screened by telephone for age, sex, pregnancy status, relationship status, literacy level
(for men & women of reproductive age); age, sex, community leadership role (for community leaders). If
eligible, invited to participate in an in-person focus group (75 min) to provide feedback on materials.
Respondent characteristics:
Number of subject: 48

Number of males:

approx. 30

Age range: 18-49 (men & women); 18-69 (CL)

Number of females: approx. 18

Racial/ethnic composition: All racial/ethnic groups; no selection criteria for specific groups
Special group status: (e.g., risk group, health care providers)
Type of group(s): Men of reproductive age (n=12), Women of reproductive age
(n=12), Community Leaders (n=24)
Geographic location(s): Miami-Dade County, FL and New Orleans, LA

3. Incentives: (State what incentive will be offered and justify proposed incentives to be used in study.)

Individuals will be offered up to $50 remuneration to participate in an in-person 75-minute focus group.
Numerous empirical studies indicate honoraria significantly increase response rates (e.g., Abreu &
Winters, 1999; Dicert & Grady, 1999; Shettle & Mooney, 1999). The token of appreciation amounts were
determined through discussions with CDC and Abt Associates staff with expertise in conducting in-person
focus groups on Zika as well as the urgency of collecting information in a time-sensitive manner.

4. Study method: (Please check one below)
Central location intercept interview:
Online Interview:
Telephone interview:
Other (describe):

Focus group:
Individual in-depth interview (cognitive interview):

(CATI used: yes or no): No

5. Purpose of the overall communication effort into which this health message(s) will fit:
(Please provide 2-3 sentences below.)

The purpose of this data collection is to conduct message & material testing to ensure that Zika prevention
messages are clearly understood, culturally competent, relevant, acceptable to target audiences, and
provide information that is helpful and actionable. Information collected will be used to revise Zika
messages & materials and disseminated when appropriate to educate the community about actions that can
prevent the spread of Zika virus to everyone, especially pregnant women & their developing babies.
6. Category of time sensitivity: (Please check one below)
Health emergency:
Time-limited audience access:
Press coverage correction:
Time-limited congressional/administrative mandate:
Trend Tracking
Ineffective existing materials due to historical event/social trends:
7. Describe nature of time sensitivity: (Please provide 2-3 sentences below.)
Zika virus disease is an emergent health issue with serious health consequences particularly for pregnant
women. Laboratory cases of Zika virus disease have been confirmed in 49 of 50 U.S. states and in 3 of its
4 territories. CDC, as the nation’s health protection agency, needs to fulfill its mission by creating
messages and materials that will combat misinformation and improve knowledge, attitudes and uptake of
recommended behaviors by target populations at the highest risk of Zika transmission.

8. Number of burden hours requested: 72.8

BURDEN HOURS
No. of
Participation
Respondents Time

Category of Respondent

Burden

General Population 18-49 and Community Leaders 18-69; Screener (10 mins),

77

10/60

12.8

General Pop. 18-49 and Community Leaders 18-69; Focus Group Guide (75 mins)

48

75/60

60

Totals

72.8

9. Are you using questions from the approved question bank?

Yes

If yes, please list the item number(s) for questions used from the question bank separated by a comma.
(e.g., 1a, 3c, 130d)
1A, 1B, 1D, 1F, 2B, 4B, 5A, 5E, 7D, 8A, 10F, 12D, 13A, 15D, 16A, 17D, 18F, 24D, 25A, 30E, 33D, 36D,
39D, 55E, 66D, 69D, 89D, 90D
*** Items below to be completed by Office of Associate Director for Communication (OADC)***
1. Number of burden hours remaining in current year's allocation: 4135
2. OADC confirmation of time-sensitivity:
Yes:
No:

Dawn B. Griffin
Project Officer
Print Form