Download:
pdf |
pdf
Community Health Media Center – Testing Educational Campaign Materials with African
American and Hispanic Audiences
Attachment 3 – Materials for Hispanic Audiences (English‐speaking)
Contents
Attachment 3a: CHMC Ads for Hispanic Audiences (English‐speaking)…………….………………………….………..……….……………..1
Attachment 3b: Online Eligibility Screener for Hispanic Audiences (English‐speaking)…………………………………………………12
Attachment 3c: Screen Captures of Online Eligibility Screener for Hispanic Audiences (English‐speaking)…………………..19
Attachment 3d: Online Survey for Healthy Drinks for Hispanic Audiences (English‐speaking)…………….……………………….46
Attachment 3e: Screen Captures of Online Survey for Healthy Drinks for Hispanic Audiences (English‐speaking)……….63
Attachment 3f: Online Survey for Physical Activity for Hispanic Audiences (English‐speaking)…………………………………..115
Attachment 3g: Screen Captures of Online Survey for Physical Activity for Hispanic Audiences (English‐speaking)……130
Attachment 3h: Online Survey for Healthy Food for Hispanic Audiences (English‐speaking)…………….…………………..……182
Attachment 3i: Screen Captures of Online Survey for Healthy Food for Hispanic Audiences (English‐speaking).………..198
Attachment 3j: Online Survey for Healthy Living for Hispanic Audiences (English‐speaking)…………………………….…..……250
Attachment 3k: Screen Captures of Online Survey for Healthy Living for Hispanic Audiences (English‐speaking)……….271
1
ID
Campaign
Shaded
Community
State
Ad Title
Medium
Link
Language
Image/Script
Target
Audience:
Target
African
Audience:
American (from Hispanic (from
CHMC)
CHMC)
Community Health Media Center – Testing Educational Campaign Materials with African American and Hispanic Audiences
Attachment 3a: CHMC Ads for Hispanic Audiences (English‐speaking)
Healthy Drinks: 14
Print: 6, TV: 7, Radio: 1
VO: YOU DO SO MANY THINGS TO
PROTECT YOUR KIDS.
HE‐3
Boston Public
Health
Commission MA
Protection
Radio
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
English
Radio 30 Sec talogID=2048
HE‐4
Boston Public
Health
Commission MA
Protection
Television
HE‐5
Boston Public
Health
Commission MA
Protection‐
Babygate‐
Unhealthy Drink Print
TV 30 Sec
VO: BUT YOU MAY NEVER HAVE
REALIZED ONE OF THE THINGS THAT
CAN HURT THEM.
Yes
Yes
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2055
English
Yes
Yes
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2054
English
Yes
Yes
1
ID
Campaign
Shaded
Community
State
Ad Title
Medium
Link
Language
Image/Script
Target
Audience:
Target
African
Audience:
American (from Hispanic (from
CHMC)
CHMC)
HE‐6
Los Angeles
County
Department of
Public Health CA
Choose Health
LA: Unhealthy
Drink
TV 30 Sec
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2196
English
Yes
Yes
HE‐7
Los Angeles
County
Department of
Public Health CA
Choose Health
LA: Unhealthy
Drink
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2200
English
Yes
Yes
HE‐16
Santa Clara
County Public
Health
Department CA
ReThinkYourDri
nk: Drowning
English
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2427
English
Yes
Yes
HE‐17
Tri‐County
Health
Department
Cut Back on
Unhealthy
Drinks:Televisio
n Eng
TV 30 Sec
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2249
English
No
Yes
CO
2
ID
Campaign
Shaded
Community
State
Ad Title
HE‐1
New York City
Department of
Health and
Mental
Hygiene
NY
HE‐8
New York City
Department of
Health and
Mental
Hygiene
NY
HE‐10
New York City
Department of
Health and
Mental
Hygiene
NY
Man Walking
HE‐12
New York City
Department of
Health and
Mental
Hygiene
NY
Drinking
Yourself Sick:
Sip In The Right
Direction
Medium
Link
Language
Image/Script
Target
Audience:
Target
African
Audience:
American (from Hispanic (from
CHMC)
CHMC)
Drinking
Yourself Sick:
Adult
Male_Diabetes Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2558
English
General
audiences and
adults
General
audiences and
adults
Day :30 English TV 30 Sec
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2097
English
Yes
Yes
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2089
English
Yes
Yes
General
audiences and
adults
General
audiences and
adults
TV 45 Sec
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2564
English
3
ID
Campaign
Shaded
Community
State
Ad Title
Medium
Link
Language
Image/Script
Target
Audience:
Target
African
Audience:
American (from Hispanic (from
CHMC)
CHMC)
HE‐13
New York City
Department of
Health and
Mental
Hygiene
NY
Pouring on the
Pounds: Are You
Drinking
Calories?
English :30
TV 30 Sec
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2420
English
Yes
Yes
HE‐14
San Antonio
Metropolitan
Health
District
TX
Find Your
Balance ‐ Dose
of Reality:
Diabetes ‐
Television
TV 30 Sec
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2259
English
Yes
Yes
HE‐15
San Antonio
Metropolitan
Health
District
TX
Find Your
Balance‐
Drinking
Fountain‐
Healthy Drink
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2247
English
Yes
Yes
Yes
Yes
Print
Physical Activity: 10
Print: 7, TV: 1, Radio: 2
HE‐30
Miami‐Dade
County Health
Department FL
Make Healthy
Happen Miami:
Imagine What
We Can
Do_Bikes
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2322
English
4
ID
Campaign
Shaded
Community
State
Ad Title
Medium
Link
Language
Image/Script
Target
Audience:
Target
African
Audience:
American (from Hispanic (from
CHMC)
CHMC)
HE‐31
Miami‐Dade
County Health
Department FL
Make Healthy
Happen Miami:
Safe Walkways
and Bike Paths Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2326
English
Yes
Yes
HE‐37
Miami‐Dade
County Health
Department FL
Make Healthy
Happen Miami:
Active
Transportation TV 30 Sec
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2347
English
Yes
Yes
HE‐26
Centers for
Disease
Control and
Prevention
(CDC)
CDC National
Prevention
Media Initiative:
Playing
Basketball
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2177
English
No
Yes
Yes
Yes
HE‐29
N/A
City of
Chicago/Childr
en's Memorial
Hospital
IL
Chicago
Deserves‐
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
Healthy Places‐
English
Safer Streets
Radio 30 Sec talogID=2207
Safer Streets (30‐second PSA)
(Music plays throughout)
Narrator: Chicagoans deserve to
live, work, learn and play in healthy
environments. We deserve
healthier, people friendly streets for
safe walking and biking. So the City
5
ID
HE‐32
Campaign
Shaded
Community
State
Pima County
Health
Department AZ
Ad Title
Medium
My Healthy‐
Physical Activity‐
Solutions that
Move
Print
Link
Language
Image/Script
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2139
English
Target
Audience:
Target
African
Audience:
American (from Hispanic (from
CHMC)
CHMC)
No
Yes
No
Yes
MALE: I TOLD MY SON MARCUS TO
PREPARE FOR AN OPPONENT LIKE
HES NEVER SEEN
AND HE SAID WHO?
HE‐33
Pima County
Health
Department AZ
My Healthy‐
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
Small Changes‐
English
Basketball
Radio 30 Sec talogID=2149
HE‐27
Centers for
Disease
Control and
Prevention
(CDC)
N/A
Our Community
Deserves: Jungle
Gym Boys
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2464
English
No
Yes
HE‐28
Centers for
Disease
Control and
Prevention
(CDC)
N/A
Our Community
Deserves: Safer
Streets
Print
http://nccd.cdc.gov/chmc/
Apps/searchdetails.aspx?Ca
talogID=2467#text
English
Yes
Yes
TO WHICH I ANSWEREDME.
6
ID
HE‐34
Campaign
Shaded
Community
State
San Antonio
Metropolitan
Health District TX
Ad Title
Medium
Find Your
Balance ‐
Walking ‐
Physical Activity Print
Link
Language
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2245
English
Image/Script
Target
Audience:
Target
African
Audience:
American (from Hispanic (from
CHMC)
CHMC)
Yes
Yes
Healthy Food: 7
Print: 5, TV: 1, Radio 1
HE‐21
Miami‐Dade
County Health
Department FL
Make Healthy
Happen Miami:
Healthy Vending
Machines
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2324
English
Yes
Yes
HE‐22
Miami‐Dade
County Health
Department FL
Make Healthy
Happen Miami:
Healthy Vending
Options
TV 30 Sec
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2364
English
Yes
Yes
HE‐18
Centers for
Disease
Control and
Prevention
(CDC)
Our Community
Deserves:
Family at
Market
Print
http://nccd.cdc.gov/chmc/
Apps/searchdetails.aspx?Ca
talogID=2465
English
Yes
Yes
N/A
7
ID
Campaign
Shaded
Community
State
Ad Title
Medium
Link
Language
HE‐19
City of
Chicago/Childr
en's Memorial
Hospital
IL
Chicago
Deserves‐
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
Healthy Places‐
English
Food Options
Radio 30 Sec talogID=2206
HE‐23
Pima County
Health
Department AZ
My Healthy‐
Healthy Choices‐
Community
Nutrition
Print
HE‐24
Pima County
Health
Department AZ
HE‐25
San Antonio
Metropolitan
Health District TX
Image/Script
Food Options (30‐second PSA)
(Music plays throughout)
Narrator: Chicagoans deserve to
live, work, learn and play in healthy
environments. We deserve better
food options that consist of fresh
fruits and vegetables, and lots of
Target
Audience:
Target
African
Audience:
American (from Hispanic (from
CHMC)
CHMC)
Yes
Yes
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2135
English
No
Yes
My Healthy‐
Small Changes‐
Outdoor
Cooking
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2131
English
No
Yes
Find Your
Balance‐Viva
Veggies‐
Nutrition
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2266
English
Yes
Yes
Print
8
ID
Campaign
Shaded
Community
State
Ad Title
Medium
Link
Language
Image/Script
Target
Audience:
Target
African
Audience:
American (from Hispanic (from
CHMC)
CHMC)
Healthy Living: 10
Print: 5, TV: 3, Radio: 2
TEEN: OBESITY IS AN EPIDEMIC
THAT THREATENS ALL OF US.
HE‐38
Pima County
Health
Department AZ
My Healthy‐
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
Healthy Choices‐
English
Food Desert
Radio 30 Sec talogID=2150
HE‐39
Pima County
Health
Department AZ
My Healthy‐
Healthy Food‐
Grapes
Basketball
UNHEALTHY FOOD IS
EVERYWHEREON EVERY CORNER.
A NEIGHBORHOOD
No
Yes
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2128
English
No
Yes
HE‐40
Pima County
Health
Department AZ
My Healthy‐
Physical Activity‐
Soccer
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2133
English
No
Yes
HE‐41
Pima County
Health
Department AZ
My Healthy‐
Small Changes‐
Walking
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2132
English
No
Yes
9
ID
Campaign
Shaded
Community
State
Ad Title
Medium
Link
Language
HE‐42
Pima County
Health
Department AZ
This Is My
Healthy‐ Active
Living Lifestyle:
Television
TV 30 Sec
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2214
English
HE‐35
Miami‐Dade
County Health
Department FL
Make Healthy
Happen Miami:
Parks
TV 30 Sec
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2363
English
HE‐36
Centers for
Disease
Control and
Prevention
(CDC)
HE‐43
Public Health ‐
Seattle & King
County
WA
N/A
Our Community
http://apps.nccd.cdc.gov/c
hmc/Apps/searchdetails.as
Deserves:
English
Michelle
Radio 30 Sec px?CatalogID=2482
Let's Do This
King County
Television
TV 30s
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2349
English
Image/Script
Narrator: Michelle always wanted to
be a mother. And when that day
came, she did everything she could
to protect her son.
Michelle: No trading lunches at
school today A.J.
Narrator: She volunteered as a room
Target
Audience:
Target
African
Audience:
American (from Hispanic (from
CHMC)
CHMC)
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
10
ID
Campaign
Shaded
Community
State
Ad Title
Medium
Link
Language
Image/Script
Target
Audience:
Target
African
Audience:
American (from Hispanic (from
CHMC)
CHMC)
HE‐44
San Antonio
Metropolitan
Health
District
TX
Find Your
Balance‐More
Sweet Moments‐
Nutrition
Print
http://nccd.cdc.gov/CHMC/
Apps/searchdetails.aspx?Ca
talogID=2272
English
Yes
Yes
HE‐45
Los Angeles
County
Department of
Public Health CA
Choose Health
LA: Choose Less‐
Weigh Less:
Cheeseburger Print
http://nccd.cdc.gov/chmc/
Apps/searchdetails.aspx?Ca
talogID=2500
English
No
Yes
11
Form Approved
OMB No. 0920-0572
Expiration Date: 2/28/2015
Attachment 3b: Online Eligibility Screener
for Hispanic Audiences (English-speaking)
Community Health Media Center – Testing Educational Campaign
Materials with African American and Hispanic Audiences
SA.
Thank you for taking the time to
complete this survey. Please
indicate below if you would prefer to
take the survey in English or in
Spanish.
1
2
Gracias por tomarse el tiempo de participar en
esta encuesta. Indique a continuación si prefiere
completar la encuesta en inglés o en español.
English (Inglés)
Spanish (Español)
IF RESPONSE 2, SEND RESPONDENT TO HISPANIC-SPANISH SURVEY SCREENER. IF
RESPONSE 1, CONTINUE TO SB IN ENGLISH]
Public Reporting Burden Statement
Public reporting burden of this collection of information is estimated to be approximately 3 minutes per
response, including the time for reviewing instructions, searching existing data sources, gathering and
maintaining the data needed, and completing and reviewing the collection of information. An agency may
not conduct or sponsor, and a person is not required to respond to a collection of information unless it
displays a currently valid OMB control number. Send comments regarding this burden estimate or any
other aspect of this collection of information, including suggestions for reducing this burden to CDC/ATSDR
Information Collection Review Office, 1600 Clifton Road NE, MS D-74, Atlanta, Georgia 30333; ATTN: PRA
(0920-0572).
Notificación al participante sobre el estimado de carga
Se estima que el tiempo de reporte público para esta recopilación de información es un promedio de 3
minutos por respuesta, incluyendo el tiempo para revisar las instrucciones, investigar las fuentes de datos
existentes, recopilar y mantener los datos necesarios, completar y revisar la recopilación de información.
Una agencia no puede realizar ni patrocinar, y no se requiere de ninguna persona que responda a ninguna
recopilación de información, a menos que muestre un número de control actualmente válido de la Oficina
de Administración y Presupuesto (OMB por sus siglas en inglés). Envíe los comentarios sobre el estimado
de esta carga o sobre cualquier otro aspecto de esta recopilación de información, incluyendo sugerencias
para reducir este tiempo, a: CDC/ATSDR, Information Collection Review Office, 1600 Clifton Road NE, MS
D-74, Atlanta, GA 30333, ATTN: PRA (0920-0572).
12
SB.
Which language are you most comfortable speaking with your friends and family?
1
2
3
4
5
6
7
SC.
English always
English mostly
A little more in English
About the same amount in English and Spanish
A little more in Spanish
Spanish mostly
Spanish always
In what language do you prefer to watch, read, and listen to media (such as TV or radio)?
1
2
3
4
5
6
7
English always
English mostly
A little more in English
About the same amount in English and Spanish
A little more in Spanish
Spanish mostly
Spanish always
IF RESPONSES 4-7 IN SC (CONSUMING MEDIA IN SPANISH), ASK SD. OTHERS SKIP
TO ENGLISH SCREENER INTRODUCTION.
SD.
You mentioned that you watch, read, or listen to media (such as TV or radio) in Spanish, at
least sometimes. We are looking for respondents who are comfortable taking this survey in
Spanish. Are you willing to take the survey in Spanish?
1
2
Yes, I’ll take it in Spanish
No thank you, I prefer to take it in English
IF RESPONSE 1, SEND RESPONDENT TO HISPANIC-SPANISH SCREENER (STARTING
AT INTRODUCTION). IF RESPONSE 2, CONTINUE TO ENGLISH SCREENER
INTRODUCTION.
Introduction
SHOW: About this screener: Thank you for your interest in participating in this survey about health
information. Your participation in this survey is completely voluntary. The screener will take approximately
3 minutes to complete. If you qualify to participate, the online survey will take approximately 22 minutes of
your time. In this online survey, you are going to be shown sample advertisements and asked to share your
honest opinions about them.
Your responses will be entered into a database and will only be seen by researchers associated with this
online survey. Your answers will be kept secure to the extent permitted by law. There will be no risk to you.
13
You may stop at any time. You will receive your gift, as it is explained in your online survey invitation, after
completing the online survey.
If you have any questions about this online survey or about your rights as an online survey participant,
please email them to StudyInfo@fhi360.org.
By clicking 'Continue,' I am agreeing to the above project description.
GENERAL SCREEN OUT MESSAGE UNLESS OTHERWISE NOTED: Thank you for answering these
questions. Unfortunately, your responses indicate that you did not qualify for this particular online survey,
or that we have already reached our required quota of responses from participants similar to you. We
appreciate your enthusiasm for our online survey and hope you will join us on future online surveys!
Screening Criteria
S1.
What is your gender?
1
2
S2.
Male …………………………………………………………………………………..
Female…………….…………………………………………………………………..
[Recruit Approximately 50% Male and 50% Female]
Continue
Continue
In what year were you born?
1
2
3
S3.
Record year of birth: [4-DIGIT NUMERIC RESPONSE]…………………….
Continue
[Terminate if not age 25 to 64]
Don’t know/Not sure…………………………………….…………………….….
Terminate
Prefer not to answer…………………….………………………………..…….. Terminate
What is the highest level of education you have completed?
1
2
3
4
5
6
7
8
Grade school…………………………………………………………………………..
Less than high school graduate/some high school……………………..………..
High school graduate or completed GED ………………………………………...
Some college or technical school ………………………………………………….
Received four-year college degree…………………………………………………
Some post graduate studies…………………………………………………………
Received advanced degree……………………………………………………….…
Other: _____________________ …………………………………………………
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
14
S4.
Please indicate your race or ethnic background. Are you….?
SELECT ONE
Ethnicity
1
2
Hispanic or Latino……………………………………………………….…………….
Not Hispanic or Latino……………………………………………………….………..
Continue
Continue
SELECT ONE OR MORE
1
2
3
4
5
Race:
White_............. ………………………………..……….……………………………..
Black or African American………………………………….…………………………
American Indian or Alaska Native…………………………….……………………..
Native Hawaiian or Other Pacific Islander………………………………………..…
Asian…………………………………….…………………………………………….…
Continue
Continue
Continue
Continue
Continue
IF NOT RESPONSE 1 IN ETHNICITY (HISPANIC OR LATINO), SCREEN OUT.
S4-A. You mentioned that you are Hispanic or Latino. What country or countries are you and your
family originally from, before coming to the United States? You may choose as many as
apply. MULTIPLE RESPONSES ALLOWED, DO NOT ROTATE.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Argentina
Bolivia
Chile
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Paraguay
Peru
Puerto Rico
Spain
Uruguay
Venezuela
Other (Specify:_______________________________)
15
S5.
In what state, city, and zip code do you currently live?
1
2
3
State: DROPDOWN LIST OF STATE CODES, ALPHABETIC CODED 1-50….
City: OPEN ENDED……………………………………………………………………
Zip code: NUMERIC FIELD WITH FIVE DIGIT ZIP ENTRY. …………………
Continue
Continue
Continue
S6. Do you, or does any member of your household or immediate family work:
1
2
3
4
5
For a market research company ………………………………………………….
For an advertising agency or public relations firm …………………………………
For the media (TV/radio/newspapers/magazines) ………………………………..
As a healthcare professional (doctor, nurse, pharmacist, dietician, etc.) ……..
None of the above………………………………………………………………….
Terminate
Terminate
Continue
Continue
Continue
S6_1. As a part of your job, are you physically active for a total of at least 30 minutes per work day?
(Add up all the time you spend in any kind of physical activity that increases your heart rate and
makes you breathe hard.)
1
2
Yes……………………………………………………………………………………...
No……………………………………………………………………………………...
Continue
Continue
THERE IS NO S7.
S8.
About how often do you use the Internet?
1
2
3
4
5
6
7
8
S9.
Several times a day…………………………………………………………………
About once a day……………………………………………………………………
3-5 days a week…………………………………………………………………….
1-2 days a week…………………………………………………………………….
Every few weeks…………………………………………………………………….
Less often …………………………………………………………………………..
Never…………………………………………………………………………………
Don’t know…………………………………………………………………………...
Continue
Continue
Continue
Continue
Continue
Continue
Terminate
Continue
About how much do you weigh without shoes?
_____ pounds (or ______ kilos) ………………… ………………………………………
8 Don‘t know / Not sure………………………………………………………………….
9 Prefer not to answer
…………………………………………………………….
Continue
Terminate
Terminate
16
S10.
1
2
We would like to know approximately how tall you are, without shoes. Are you more comfortable
answering in feet/inches or in meters/centimeters?
Feet/inches ……………………………………………………………………………
Meters/centimeters……………………………………………………………………
Continue
Continue
S10-A. About how tall are you without shoes?
_____ feet and _____ inches (or ______ meter[s] and ______ centimeters)…….…
8 Don‘t know / Not sure………………………………………………………………….
9 Prefer not to answer
……………………………………….…………………….
Continue
Terminate
Terminate
S10_1. CODING, DO NOT DISPLAY – CALCULATE BMI BASED ON S9/S10
CALCULATING BMI (FROM CDC WEBSITE)
FORMULA: [WEIGHT (LB) / [HEIGHT (IN)]2 X 703
Calculate BMI by dividing weight in pounds (lbs) by height in inches (in) squared and multiplying by
a conversion factor of 703.
Example: Weight = 150 lbs, Height = 5'5" (65")
Calculation: [150 ÷ (65)2] x 703 = 24.96
IF BMI IS LESS THAN 18.5, CODE S10_1 AS 1 (UNDERWEIGHT). IF BMI IS AT LEAST 18.5
BUT LESS THAN 25, CODE 10_1 AS 2 (NORMAL). IF BMI IS AT LEAST 25 BUT LESS THAN 30,
CODE 10_1 AS 3 (OVERWEIGHT). IF BMI IS 30 OR ABOVE, CODE 10_1 AS 4 (OBESE).
1
2
3
4
S11.
1
2
UNDERWEIGHT
NORMAL
OVERWEIGHT
OBESE
During the past 7 days, did you drink any regular soft drinks (non-diet) or other sugary drinks – for
example, regular pop or soda (non-diet), sugary sports drinks and energy drinks, and fruit flavored
drinks (not counting 100% fruit juice)?
Yes ……………………………………………...………………………………………… Continue
No……………………………………………...………………………………………… Continue
[IF S11 = 2 (NO), SKIP TO S12. OTHERS CONTINUE TO S11_1]
S11_1. During the past 7 days, on how many days would you say you drank any regular soft drinks (nondiet) or other sugary drinks?
1
Enter number of days: [Numeric Response: 1-7] …………………………………... Continue
17
S11_2. On [IF S11_1=1, INSERT “that day” IF S11_1>1, INSERT “those ___[INSERT S11_1
RESPONSE]_ days”] when you drank at least one regular soft drink (non-diet) or other sugary
drink, about how many did you drink [IF S11_1>1, INSERT “ on average”]?
1
S12.
1
2
Enter number of drinks: [Numeric Response: 1-100]……..………………………… Continue
During the past 7 days, did you spend time doing any kind of physical activity that increased your
heart rate and made you breathe hard some of the time?
Yes ……………………………………………...………………………………………… Continue
No……………………………………………...………………………………………… Continue
[IF S12 = 2 (NO), SKIP TO S13. OTHERS CONTINUE TO S12_1]
S12_1. During the past 7 days, on how many days would you say you spent time doing any kind of
physical activity that increased your heart rate and made you breathe hard some of the time?
NUMERIC RESPONSE 1-7.
1
Enter number of days: [Numeric Response: 1-7] …………………………………... Continue
S12_2. On [IF S12_1=1, INSERT “that day” IF S12_1>1, INSERT “those ___[INSERT S12_1
RESPONSE]_ days”] when you spent time doing any kind of physical activity that increased your
heart rate and made you breathe hard some of the time, about how many minutes were you
physically active [IF S12_1>1, INSERT “on average”]?
1
S13.
1
2
Enter number of minutes: [Numeric Response: 0-1000]……………………………. Continue
On average, about how many meals and snacks do you eat in a typical day?
_____ number of meals [Numeric Response: 0-10]……………………………….… Continue
_____ number of snacks [Numeric Response: 0-10]…………………………………Continue
S13_1. During the past 7 days, on how many days would you say you ate healthy meals or snacks?
NUMERIC RESPONSE 0-7.
1
Enter number of days: [Numeric Response: 0-7] ………………………………….... Continue
[IF S13_1 = 0, SKIP TO INSTRUCTIONS BEFORE Q1. OTHERS CONTINUE TO S13_2]
S13_2. On [IF S13_1=1, INSERT “that day” IF S13_1>1, INSERT “those ___[INSERT S13_1
RESPONSE]_ days”] when you ate healthy meals or snacks, about how many healthy meals
and snacks did you eat [IF S13_1>1, INSERT “ on average”]?
1
2
_____ number of meals [Numeric Response: 1-10]………………………………… Continue
_____ number of snacks [Numeric Response: 1-10]…………………………………Continue
18
Attachment 3c: Online Eligibility Screener for Hispanic Audiences (English-Speaking)
Community Health Media Center – Testing Educational Campaign
Materials with African American and Hispanic Audiences
Screenshot – Online Screener Question SA
19
Screenshot – Online Screener Question SB
20
Screenshot – Online Screener Question SC
{Note to reviewers: Respondents who indicate “English always,” “English mostly,” or “A little more
in English” will continue to the English screener introduction. Respondents who indicate “About the
same amount in English and Spanish,” “A little more in Spanish,” “Spanish mostly,” or “Spanish
always” in question SC will continue to question SD.}
21
Screenshot – Online Screener Question SD
{Note to reviewers: Respondents who indicate “Yes, I’ll take it in Spanish” will be sent to the
Hispanic-Spanish screener (starting at the introduction). Respondents who indicate “No thank you, I
prefer to take it in English” continue to the English screener introduction.}
22
Screenshot – English Screener Introduction
{Note to reviewers: Respondents who wish to participate and click “Continue” will be shown the
following screens.}
23
Screenshot – Online Screener Question S1
24
Screenshot – Online Screener Question S2
25
{Note to reviewers: Respondents who prefer not to answer or who respond “Don’t know/Not sure” to the
question “In what year were you born?,” or who indicate they are not between the ages of 25 and 64, will
be shown the general screen out message below and terminated.* All others will continue to the
questions that follow.}
Screenshot – General Screen Out Message
* This general screen out message will be the same that is shown at any point in the survey in which a respondent’s response does not
meet the screening criteria and they are being terminated.
26
Screenshot – Online Screener Question S3
27
Screenshot – Online Screener Question S4
28
Screenshot – Online Screener Question S4-A
29
Screenshot – Online Screener Question S5
30
Screenshot – Online Screener Question S6
{Note to reviewers: Respondents who indicated in question S6 that they or someone in their
household or immediate family works “for a market research company” or “for an advertising
agency or public relations firm” will be shown the general screen out message and terminated. All
others will continue to the questions that follow.}
31
Screenshot – Online Screener Question S6_1
{Note to reviewers: There is no question S7.}
32
Screenshot – Online Screener Question S8
{Note to reviewers: Respondents who indicated in question S8 that they “never” use the Internet,
will be shown the general screen out message and terminated. All others will continue to the
questions that follow.}
33
Screenshot – Online Screener Question S9
{Note to reviewers: Respondents who prefer not to answer, or who respond “Don’t know/Not
sure” to the question “About how much do you weigh without shoes?,” will be shown the general
screen out message and terminated. All others will continue to the question that follow.}
34
Screenshot – Online Screener Question S10
{Note to reviewers: Respondents who prefer not to answer, or who respond “Don’t know/Not
sure,” to this question will be shown the general screen out message and terminated. All others will
continue to the questions that follow.}
35
Screenshot – Online Screener Question S10-A
36
Screenshot – Online Screener Question S11
{Note to reviewers: Respondents who indicated “yes” on question S11 will be shown the following
screen (S11_1). Others will skip to Q12.}
37
Screenshot – Online Screener Question S11_1
38
Screenshot – Online Screener Question S11_2
39
Screenshot – Online Screener Question S12
{Note to reviewers: Respondents who indicated “yes” on question S12 will be shown the following
screen (S12_1). Others will skip to Q13.}
40
Screenshot – Online Screener Question S12_1
41
Screenshot – Online Screener Question S12_2
42
Screenshot – Online Screener Question S13
43
Screenshot – Online Screener Question S13_1
{Note to reviewers: Only respondents who indicate a number above “0” on S13_1 will be shown
the question below (S13_2), the last question of the screener.}
44
Screenshot – Online Screener Question S13_2
45
Form Approved
OMB No. 0920-0572
Expiration Date: 2/28/2015
Attachment 3d: Online Survey for Healthy Drinks
for Hispanic Audiences (English-speaking)
Community Health Media Center – Testing Educational Campaign
Materials with African American and Hispanic Audiences
Introduction
SHOW: About this online survey: Thank you for answering these questions. You are qualified to
participate in this online survey, which is being conducted on behalf of the Centers for Disease
Control and Prevention, sometimes referred to as CDC, in Atlanta. The online survey will take
about 22 minutes to complete. In this online survey, you are going to be shown sample
advertisements and asked to share your honest opinions about them.
Your responses will be entered into a database and will only be seen by researchers associated
with this online survey. Your answers will be kept secure to the extent permitted by law. There will
be no risk to you. You may stop at any time. You will receive your gift, as it is explained in your
online survey invitation, after completing the online survey.
If you have any questions about this online survey or about your rights as an online survey
participant, please email them to StudyInfo@fhi360.org.
By clicking 'Next,' I am agreeing to the above project description.
Public Reporting Burden Statement
Public reporting burden of this collection of information is estimated to average 22 minutes per
response, including the time for reviewing instructions, searching existing data sources, gathering
and maintaining the data needed, and completing and reviewing the collection of information. An
agency may not conduct or sponsor, and a person is not required to respond to a collection of
information unless it displays a currently valid OMB control number. Send comments regarding this
burden estimate or any other aspect of this collection of information, including suggestions for
reducing this burden to CDC/ATSDR Information Collection Review Office, 1600 Clifton Road NE,
MS D-74, Atlanta, Georgia 30333; ATTN: PRA (0920-0572).
46
[BACKGROUND HEALTH BEHAVIORS AND ATTITUDES]
[Contemplation and Behavioral Intentions]
Pre-Post Questions
[CHECK S11. IF S11=1 (YES), ASK Q1. OTHERS SKIP TO Q1_2]
Q1.
Are you planning to stop drinking regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
[IF Q1=1 SKIP TO Q1_2. IF Q1=2 CONTINUE TO Q1_1]
Q1_1. Are you planning to cut back on regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q1_2. Are you planning to be more physically active within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………..…. Continue
No……………………………………………………………. Continue
Q1_3. Are you planning to eat healthier meals and snacks within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE
1
2
Q2.
Yes……………………………………………………….…. Continue
No………………………………………………………...…. Continue
Are you planning to do something about your weight within the next 30 days? SINGLE
RESPONSE, ROTATE 1-3.
1
2
3
4
Yes, I plan to try to lose weight……………………….….
Yes, I plan to try to gain weight……………………….….
Yes, I plan to try to maintain my current weight…….….
No, I have no plans to do anything about my weight.….
Continue
Continue
Continue
Continue
47
Q3.
During the past 12 months, did you try to cut back on regular soft drinks (non-diet) or
other sugary drinks? SINGLE RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No………………………………………………………...…. Continue
Q3_1. During the past 12 months, did you try to be more physically active? SINGLE
RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No………………………………………………………...…. Continue
Q3_2. During the past 12 months, did you try to eat healthier meals and snacks? SINGLE
RESPONSE, DO NOT ROTATE
1
2
Q4.
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
In the past year, have you tried to do any of the following? MULTIPLE RESPONSE, DO
NOT ROTATE.
1
2
3
Lose weight……………………………………………...…. Continue
Gain weight…………………………………………………. Continue
Maintain your current weight……………………………... Continue
Q4_1. Compared to a year ago, do you weigh…? SINGLE RESPONSE, DO NOT ROTATE.
1
2
3
Less……………………………………….….……………..
More…………………………………………………………
About the same…………………………….………………
Continue
Continue
Continue
Q4_2. And compared to a year ago, would you say that you are…? SINGLE RESPONSE, DO
NOT ROTATE.
1
2
3
More healthy……………………………………………….
Less healthy………………………………….…………….
About the same ……………………………..…………….
Continue
Continue
Continue
[CHECK S11. IF S11=1 (YES) ASK Q5. OTHERS SKIP TO Q7]
48
Q5.
Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely
interested, how interested are you in…? SINGLE RESPONSE GRID FORMAT,
RANDOMIZE LIST.
[CHECK S11. IF S11=1 (YES), INSERT A. INSERT B AND C FOR ALL PERSONS]
1
2
3
4
5
A
B
C
Not at all interested………………………………………
A little interested.…………………………………………
Somewhat interested……….……………………………
Very interested……………………………………………
Extremely interested ………………………………….…
Continue
Continue
Continue
Continue
Continue
Cutting back on regular soft drinks (non-diet) or other sugary drinks
Being more physically active
Eating healthier meals and snacks
[THERE IS NO Q6.]
Q7.
Thinking about the next six months, how likely are you to…? Please use a scale from 1 to
5, where 1 is not at all likely and 5 is extremely likely. SINGLE RESPONSE GRID
FORMAT, ROTATE LIST.
1
2
3
4
5
A
B
C
Not at all likely…………………………………………..…
Somewhat unlikely..………………………………………
Neither likely nor unlikely..…………………………….…
Somewhat likely..……………………………………….…
Extremely likely …………………………………………...
Continue
Continue
Continue
Continue
Continue
Look for more information on the health benefits of cutting back on regular soft
drinks (non-diet) or other sugary drinks
Talk to a friend about the health benefits of cutting back on regular soft drinks
(non-diet) or other sugary drinks
Participate in community efforts to reduce obesity
49
[Self-Efficacy Questions]
Q8.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, ROTATE LIST.
1
2
3
4
5
Strongly disagree…………………………………………..
Somewhat disagree…………………………………….....
Neither agree nor disagree……………………………….
Somewhat agree…………………………………………..
Strongly agree……………………………………………..
Continue
Continue
Continue
Continue
Continue
A I feel as though I can make a difference regarding my risk for being overweight or
obese
B I am confident that I can protect myself from being overweight or obese
C There are many things I can do to protect myself from being overweight or obese
D Generally speaking, it is possible to reduce one’s risk for being overweight or obese
[Behavioral Beliefs]
Q9.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree……………………………………….….
Somewhat disagree………………………………………..
Neither agree nor disagree…………………………….….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
Eliminating regular soft drinks (non-diet) and other sugary drinks during meals every day
would…
A
…make me feel that I was doing something good for my health
B
…make eating meals less enjoyable for me
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
…make it easier for me to drink milk or water at mealtimes
G
…help me lose weight
H
…help me maintain a healthy weight
50
[Community Attitudes]
Q10.
1
2
3
Which of the following statements best describes how you think the problem of obesity
should be solved in your community? SINGLE RESPONSE, ROTATE 1-2.
Obesity is an individual problem that is best solved by people taking personal
responsibility for what they eat and how physically active they are………………. Continue
Obesity is a community problem that is best solved by people working together
to make it easier for everyone to eat healthy foods and be physically active……. Continue
Obesity is both an individual and community problem that is best solved by people taking
personal responsibility for what they eat and how physically active they are, and the
community working together to make these behaviors easier to do ….………….. Continue
CAMPAIGN EVALUATIONS
SOME RESPONDENTS WILL FIRST SEE A SET OF ADS THAT CORRESPOND TO A
DISCRETE CAMPAIGN (RANDOMLY CHOSEN). AFTER EACH AD SHOWN, ASK Q12-Q19.
AFTER THE ENTIRE CAMPAIGN IS SHOWN, ASK Q20.
Q11.
CAMPAIGN SHOWN – CODE, DO NOT DISPLAY
SHOW: Now we would like to show you a few different health-related ads, including a television,
print, and/or radio ad, and then ask you to evaluate each ad. Even if an ad is from another
community or city, please rate it as if it were an ad from your local community. Also, please note
that the video quality of these ads may vary – please rate them based on the content of the ads,
not on the quality of the video.
Please make sure the volume on your computer is turned up, so that you may both see and/or hear
the TV and radio ads.
Please click “Next” to continue.
NOTE: WHEN THE TV ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING MESSAGE
ABOVE THE SCREEN: This ad is a TV ad. Please be patient while the video loads; also note that
the video may stop to buffer from time to time. We do not expect buffering to continue for more
than 30 seconds. If you find that it is buffering too long, you can suspend the survey at any time
and return to this point in the survey simply by clicking on the original survey link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
NOTE: WHEN THE RADIO ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING
MESSAGE ABOVE THE SCREEN: This ad is a radio ad. Please be patient while the audio
loads; also note that the audio may stop to buffer from time to time. We do not expect buffering to
51
continue for more than 30 seconds. If you find that it is buffering too long, you can suspend the
survey at any time and return to this point in the survey simply by clicking on the original survey
link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
Questions for Each Ad
SHOW: Please answer the following questions about the ad you just viewed.
Q12.
If you saw or heard this message, would it get your attention? SINGLE RESPONSE, DO
NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No……………………………………………………...……. Continue
Q13.
Why or why not? OPEN ENDED…………………………………………….
Q14.
Is this message believable? SINGLE RESPONSE, DO NOT ROTATE
1
2
Continue
Yes………………………………………………………….. Continue
No……………………………………………………...……. Continue
Q15.
Why or why not? OPEN ENDED…………………………………………….
Q16.
Did you think this ad would be effective to motivate you or someone else to cut back on
regular soft drinks or other sugary beverages – for example, regular pop or soda (nondiet), sugary sports drinks and energy drinks, fruit flavored drinks (not counting 100% fruit
juice), or other sugary drinks?
Please use a scale from 1 to 5, where 1 is not at all effective and 5 is extremely effective.
SINGLE RESPONSE, DO NOT ROTATE
1
2
3
4
5
Not at all effective…………………………………………
Somewhat ineffective.………………………………….…
Neither effective nor ineffective……………………….…
Somewhat effective…………………………………….…
Extremely effective ……………………………………….
Continue
Continue
Continue
Continue
Continue
Continue
52
Q17.
Who would you say this ad is trying to reach? Please check all that apply. MULTIPLE
RESPONSE, DO NOT ROTATE
1
2
3
Q18.
You…………………………………………………………..
People like you……………………………………….…….
Someone else………………………………………..…….
Continue
Continue
Continue
On a scale from 1 to 5, where 1 indicates that you strongly disagree, and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of the
following statements about this advertisement. SINGLE RESPONSE GRID FORMAT.
RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
E
F
G
H
I
J
K
Strongly disagree…………………………………………..
Somewhat disagree………………………………………..
Neither agree nor disagree………………………….…….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
Overall, I liked this ad
I am interested in this ad’s topic
I trust the information in this ad
This ad was confusing
This ad was convincing
This ad said something important to me
This ad grabbed my attention
I learned something new from this ad
I can do what this ad suggests
This ad was easy to understand
I would notice this ad if I saw/heard it
IF RESPONSE 4 OR 5 TO Q18G, ASK Q19. OTHERS SKIP TO INSTRUCTIONS
BEFORE Q20.
Q19.
You mentioned that this ad grabbed your attention. What makes it stand out? OPEN
ENDED…………………………………………………………………………… Continue
BEFORE THE NEXT AD IS EVALUATED, UNTIL THE LAST AD, SHOW: Now you will see
another ad to evaluate. Once again, even if an ad is from another community or city, please rate it
as if it were an ad from your local community. Please note that we would like your reaction to each
ad individually – we will not ask you to compare one ad to any other.
[ONLY ASK Q20 ONCE A WHOLE “CAMPAIGN” IS EVALUATED]
53
Campaign Summary Evaluation
Q20.
Considering the impact of these ads together, please indicate how much you agree or
disagree with each statement. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
E
F
G
Strongly disagree…………………….…………………….
Somewhat disagree………………………………………..
Neither agree nor disagree…………….………………….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
I trust the information in this set of ads.
This set of ads was convincing.
This set of ads grabbed my attention.
This set of ads told me something I didn’t already know.
The message about regular soft drinks (non-diet) or other sugary drinks in this set
of ads was persuasive.
This set of ads gave me good reasons to cut back on regular soft drinks (non-diet)
or other sugary drinks.
This set of ads gave me good reasons to stop drinking regular soft drinks (nondiet) or other sugary drinks.
BEFORE THE SECOND CAMPAIGN SEQUENCE IS EVALUATED, SHOW: Now you will see
another series of ads to evaluate. Once again, even if an ad is from another community or city,
please rate it as if it were an ad from your local community.
INDIVIDUAL SPOT EVALUATIONS
EACH RESPONDENT WILL SEE A SET OF RANDOMLY CHOSEN INDIVIDUAL ADS. AFTER
EACH AD SHOWN, ASK Q22-Q29.
Q21.
ADS SHOWN – CODE, DO NOT DISPLAY, ADS SHOWN
SHOW: We would now like to show you a few more ads and then gather your reactions to them. If
you are watching a television or radio ad, please make sure the volume on your computer is turned
up, so that you may both see and hear the video or audio.
Once again, even if an ad is from another community or city, please rate it as if it were an ad from
your local community, and please rate the ads based on their content, not on the quality of the
video. Please note that we would like your reaction to each ad individually – we are not interested
in comparing any of the ads to one another.
Please click “Next” to continue.
54
NOTE: WHEN THE TV ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING MESSAGE
ABOVE THE SCREEN: This ad is a TV ad. Please be patient while the video loads; also note that
the video may stop to buffer from time to time. We do not expect buffering to continue for more
than 30 seconds. If you find that it is buffering too long, you can suspend the survey at any time
and return to this point in the survey simply by clicking on the original survey link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
NOTE: WHEN THE RADIO ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING
MESSAGE ABOVE THE SCREEN: This ad is a radio ad. Please be patient while the audio
loads; also note that the audio may stop to buffer from time to time. We do not expect buffering to
continue for more than 30 seconds. If you find that it is buffering too long, you can suspend the
survey at any time and return to this point in the survey simply by clicking on the original survey
link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
Questions for Each Ad
SHOW: Please answer the following questions about the ad you just viewed.
Q22.
If you saw or heard this message, would it get your attention? SINGLE RESPONSE, DO
NOT ROTATE
1
2
Yes…………………………………………….……………. Continue
No……………………………………………..…………….. Continue
Q23.
Why or why not? OPEN ENDED…………………………………………….. Continue
Q24.
Is this message believable? SINGLE RESPONSE, DO NOT ROTATE
1
2
Q25.
Yes………………………………………….………………. Continue
No………………………………………….………………... Continue
Why or why not? OPEN ENDED…………………………..………………… Continue
55
Q26.
Did you think this ad would be effective to motivate you or someone else to cut back on
regular soft drinks or other sugary drinks – for example, regular pop or soda (non-diet),
sugary sports drinks and energy drinks, fruit flavored drinks (not counting 100% fruit juice),
or other sugary drinks?
Please use a scale from 1 to 5, where 1 is not at all effective and 5 is extremely effective.
SINGLE RESPONSE, DO NOT ROTATE
1
2
3
4
5
Q27.
Continue
Continue
Continue
Continue
Continue
Who would you say this ad is trying to reach? Please check all that apply. MULTIPLE
RESPONSE, DO NOT ROTATE.
1
2
3
Q28.
Not at all effective…………………………………….……
Somewhat ineffective.………………………………….…
Neither effective nor ineffective………………………..…
Somewhat effective……………………………………..…
Extremely effective ………………………………………..
You………………………………………………………….. Continue
People like you…………………………………………….. Continue
Someone else……………………………………..……….. Continue
On a scale from 1 to 5, where 1 indicates that you strongly disagree, and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of the
following statements about this advertisement. SINGLE RESPONSE GRID FORMAT,
RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
E
F
G
H
I
J
K
Strongly disagree…………………………………….…….
Somewhat disagree………………………………………..
Neither agree nor disagree………………………….…….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
Overall, I liked this ad
I am interested in this ad’s topic
I trust the information in this ad
This ad was confusing
This ad was convincing
This ad said something important to me
This ad grabbed my attention
I learned something new from this ad
I can do what this ad suggests
This ad was easy to understand
I would notice this ad if I saw/heard it
IF RESPONSE 4 OR 5 TO Q28G, ASK Q29. OTHERS SKIP TO INSTRUCTIONS AFTER
Q29.
56
Q29.
You mentioned that this ad grabbed your attention. What makes it stand out? OPEN
ENDED………………………………………………………………………..… Continue
BEFORE THE NEXT AD IS EVALUATED, UNTIL THE LAST AD, SHOW: Now you will see
another ad to evaluate. Once again, even if an ad is from another community or city, please rate it
as if it were an ad from your local community. Please note that we would like your reaction to each
ad individually – we are not interested in comparing any of the ads to one another.
Pre-Post Questions
[Behavioral Intentions]
[CHECK S11. IF S11=1 (YES), ASK Q30. OTHERS SKIP TO Q30_2]
Q30.
Are you planning to stop drinking regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes……………………………………….………………….. Continue
No……………………………………………………………. Continue
[IF Q30=1 SKIP TO Q30_2. IF Q30=2 CONTINUE TO Q30_1]
Q30_1. Are you planning to cut back on regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q30_2. Are you planning to be more physically active within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
Yes……………………………………..……………………. Continue
No……………………………………………………………. Continue
Q30_3. Are you planning to eat healthier meals and snacks within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
Yes……………………………………..……………………. Continue
No……………………………………………………………. Continue
57
Q31.
Are you planning to do something about your weight within the next 30 days? SINGLE
RESPONSE, ROTATE 1-3.
1
2
3
4
Yes, I plan to try to lose weight……………………..…….
Yes, I plan to try to gain weight……………………..…….
Yes, I plan to try to maintain my current weight……..….
No, I have no plans to do anything about my weight..….
Continue
Continue
Continue
Continue
[CHECK S11. IF S11=1 (YES), ASK Q32. OTHERS SKIP TO Q32_1]
Q32.
Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely
interested, how interested are you in cutting back on regular soft drinks (non-diet) or other
sugary drinks? SINGLE RESPONSE, DO NOT ROTATE.
1
2
3
4
5
Not at all interested………………………………..………
A little interested.……………………………………..……
Somewhat interested……….…………………………..…
Very interested……………………………………………..
Extremely interested ………………………………………
Continue
Continue
Continue
Continue
Continue
Q32_1. Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely
interested, how interested are you in trying to be more physically active? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
3
4
5
Not at all interested…………………………………..……
A little interested.………………………………………..…
Somewhat interested……….…………………………..…
Very interested…………………………………………..…
Extremely interested ………………………………………
Continue
Continue
Continue
Continue
Continue
Q32_2. Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely
interested, how interested are you in trying to eat healthier meals and snacks? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
3
4
5
Not at all interested…………………………………..……
A little interested.………………………………………..…
Somewhat interested……….…………………………..…
Very interested…………………………………………..…
Extremely interested ………………………………………
Continue
Continue
Continue
Continue
Continue
[THERE IS NO Q33]
58
Q34.
Thinking about the next six months, how likely are you to…? Please use a scale from 1 to
5, where 1 is not at all likely and 5 is extremely likely. SINGLE RESPONSE GRID
FORMAT, RANDOMIZE LIST
1
2
3
4
5
A
B
C
Not at all likely……………………………………...………
Somewhat unlikely..………………………………….……
Neither likely nor unlikely..……………………………..…
Somewhat likely..………………………………………..…
Extremely likely …………………………………………....
Continue
Continue
Continue
Continue
Continue
Look for more information on the health benefits of cutting back on regular soft
drinks (non-diet) or other sugary drinks
Talk to a friend about the health benefits of cutting back on regular soft drinks
(non-diet) or other sugary drinks
Participate in community efforts to reduce obesity
[Self-Efficacy Questions]
Q35.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST
1
2
3
4
5
Strongly disagree………………………………………….
Somewhat disagree…………………………………...…..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………...……
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
A I feel as though I can make a difference regarding my risk for being overweight or
obese
B I am confident that I can protect myself from being overweight or obese
C There are many things I can do to protect myself from being overweight or obese
D Generally speaking, it is possible to reduce one’s risk for being overweight or obese
59
Q36.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree……………………………………….….
Somewhat disagree………………………………………..
Neither agree nor disagree…………………………….….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
Eliminating regular soft drinks (non-diet) and other sugary drinks during meals every day
would…
A
…make me feel that I was doing something good for my health
B
…make eating meals less enjoyable for me
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
…make it easier for me to drink milk or water at mealtimes
G
…help me lose weight
H
…help me maintain a healthy weight
[Community Attitudes]
Q37.
1
2
3
Which of the following statements best describes how you think the problem of obesity
should be solved in your community? SINGLE RESPONSE, ROTATE 1-2.
Obesity is an individual problem that is best solved by people taking personal
responsibility for what they eat and how physically active they are………………. Continue
Obesity is a community problem that is best solved by people working together
to make it easier for everyone to eat healthy foods and be physically active….... Continue
Obesity is both an individual and community problem that is best solved by people taking
personal responsibility for what they eat and how physically active they are, and the
community working together to make these behaviors easier to do……………… Continue
60
CLASSIFICATION
SHOW: You’re almost done! These last few questions are for classification purposes only and will
be used for analyzing the results of the survey in total. They will not be identified with you
personally.
C1.
Has a healthcare professional ever told you that you are overweight or at risk for being
overweight? SINGLE RESPONSE, DO NOT ROTATE
1
2
3
C2.
Yes………………………………………………………….. Continue
No………………………………………………………...…. Continue
Don’t know / not sure …………………………………..…. Continue
What is your current occupational status? Are you…? Please select the option that best
applies to you. SINGLE RESPONSE, DO NOT ROTATE.
1
2
3
4
5
6
7
8
10
C4.
Continue
Continue
Continue
Has anyone else in your household been identified by a health care professional as being
overweight or at risk for being overweight? SINGLE RESPONSE DO NOT ROTATE
1
2
3
C3.
Yes……………………………………………….……...….
No……………………………………………………..…….
Don’t know / not sure ………………………………….….
Employed full time………………………………………...
Employed part time………………………………………..
Unemployed………………………………………………..
Homemaker………………………………………………..
Student ………………………………………………..…...
Retired ………………………………………………..…....
Disabled …………………………………………………...
Other (Please specify: _________)………………..…....
Prefer not to answer……..………………………………...
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
What is your marital status? SINGLE RESPONSE, ROTATE 1-6.
1
2
3
4
5
6
8
Married ……………………………………………….……
Unmarried living with a partner……………………….…
Divorced ………………………………………………..…
Widowed ………………………………………………..…
Separated……………………………………………….…
Single, never been married ……………………………..
Prefer not to answer……..…………………………….….
Continue
Continue
Continue
Continue
Continue
Continue
Continue
61
C5.
How many children (under age 18) live in your household?
1
2
C6.
Continue
Continue
What is your household’s total income from all sources before taxes? SINGLE
RESPONSE, DO NOT ROTATE
1
2
3
4
5
6
7
8
9
C7.
Enter number: [Numeric Response] …………….………………
Prefer not to answer [Check Box]……..………………………….
Under $20,000……..………………………………....…………….
$20,000 to $29,999 .…………………………….………………….
$30,000 to $39,999 .…………………………….………………….
$40,000 to $49,999 .…………………………….………………….
$50,000 to $74,999 .…………………………….………………….
$75,000 to $99,999 .…………………………….………………….
$100,000 to $199,999 .…………………………….…………….…
$200,000 or more.……………………..………….………………...
Prefer not to answer.…………………………….………………….
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
In the following list of items, please indicate which devices you currently use or own.
MULTIPLE RESPONSE, ROTATE LIST.
1
2
3
4
5
6
A desktop computer………………………………………………… Continue
A laptop computer…………………………………………………… Continue
A smartphone, such as an iPhone, BlackBerry, Android, Windows phone, etc.
………………………………………………………….……………… Continue
A tablet, such as an iPad, Kindle Fire, Nook Color, Motorola Xoom, etc.
……………………………………………………………………….… Continue
An iPod or other mp3 player ……………………………………..… Continue
None of these – EXCLUSIVE - ANCHOR
SHOW: Thank you for your time. Please click “OK” to confirm your participation.
62
Attachment 3e: Screen Captures of Online Survey for Healthy Drinks for Hispanic Audiences (English-speaking)
Community Health Media Center – Testing Educational Campaign
Materials with African American and Hispanic Audiences
Screenshot – Online Survey Start Screen
63
{Note to reviewers: Only respondents who selected “yes” for screener QS11,“did you drink any regular soft drinks
(non-diet) or other sugary drinks,?” will be shown the following screen (Q1). Others will skip to Q1_2.}
Screenshot – Online Survey Question Q1
64
{Note to reviewers: Only respondents who selected “no” for Q1,“are you planning to stop drinking regular soft
drinks (non-diet) or other sugary drinks?,” will be shown the following screen (Q1_1). Others will skip to Q1_2.}
Screenshot - Online Survey Question Q1_1
65
Screenshot – Online Survey Question Q1_2
66
Screenshot - Online Survey Question Q1_3
67
Screenshot – Online Survey Question Q2
68
Screenshot – Online Survey Question Q3
69
Screenshot – Online Survey Question Q3_1
70
Screenshot – Online Survey Question Q3_2
71
Screenshot – Online Survey Question Q4
72
Screenshot – Online Survey Question 4_1
73
Screenshot – Online Survey Question Q4_2
74
{Note to reviewers: All respondents will be asked Q5. However, respondents who had selected “no” for screener
QS11, “did you drink any regular soft drinks (non-diet) or other sugary drinks?,” will not be shown the item in Q5
that asks “how interested are you in cutting back on regular soft drinks (non-diet) or other sugary drinks.”}
Screenshot – Online Survey Question Q5
75
{Note to reviewers: There is no Q6}
Screenshot – Online Survey Question Q7
76
Screenshot – Online Survey Question Q8
77
Screenshot – Online Survey Question Q9
78
Screenshot – Online Survey Question Q10
79
{Note to reviewers: At this point, some respondents will be shown a set of ads (TV, radio and/or print) that
correspond to a discrete campaign (randomly chosen). Others will be shown randomly chosen individual ads that
do not correspond to a discrete campaign. After each ad is shown, they will be asked Q12-Q19. }
Screenshot: Initial Screen for Ad Evaluations
80
{Note to reviewers: The screen below is a sample of the screen respondents will see when viewing each ad. The
questions they will be asked for each ad will be the same, regardless of the ad they see.}
Screenshot: Sample Screen of Ad Presentation
81
Screenshot: Ad Survey Question Introduction Page
82
Screenshot – Online Survey Question Q12
83
Screenshot – Online Survey Question Q13
84
Screenshot – Online Survey Question Q14
85
Screenshot – Online Survey Question Q15
86
Screenshot – Online Survey Question Q16
87
Screenshot – Online Survey Question Q17
88
Screenshot – Online Survey Question Q18
89
{Note to reviewers: Only respondents who selected “somewhat agree” or “strongly agree” on Q18 for the item
“This ad grabbed my attention,” will be shown the question below (Q19). Others will skip to next ad or, if
appropriate, will be shown Q20.}
Screenshot – Online Survey Question Q19
90
Screenshot: Transition Page before Each Ad
91
{Note to reviewers: Q20 below will only be shown if respondents have evaluated individual ads that together
comprise a campaign.}
Screenshot – Online Survey Question Q20
92
{Note to reviewers: At this point, respondents who were being shown individual
ads corresponding to a discrete campaign, will begin seeing a set of randomly
chosen individual ads (TV, radio, and/or print) that do not correspond to a
campaign. Those who were already being shown individual ads not
corresponding to a campaign, will continue to be shown individual spots. After
each ad is shown, they will be asked Q22-29 (which are the same as Q12-Q19,
presented above). Respondents will then see the questions that follow.}
93
{Note to reviewers: Only respondents who selected “yes” for screener QS11, “did you drink any regular soft drinks
(non-diet) or other sugary drinks?,” will be shown the following screen (Q30). Others will skip to Q30_2.}
Screenshot – Online Survey Question Q30
94
{Note to reviewers: Only respondents who selected “no” for Q30, “are you planning to stop drinking regular soft
drinks (non-diet) or other sugary drinks?,” will be shown the following screen (Q30_1). Others will skip to Q30_2.}
Screenshot – Online Survey Question Q30_1
95
Screenshot – Online Survey Question Q30_2
96
Screenshot – Online Survey Question Q30_3
97
Screenshot – Online Survey Question Q31
98
{Note to reviewers: Only respondents who selected “yes” for screener QS11, “did you drink any regular soft drinks
(non-diet) or other sugary drinks?,” will be shown the following screen (Q32). Those who responded “no” to QS11
on the screener will skip to Q32_1.}
Screenshot – Online Survey Question Q32
99
Screenshot – Online Survey Question Q32_1
100
Screenshot – Online Survey Question Q32_2
101
Screenshot – Online Survey Question Q34
102
Screenshot – Online Survey Question Q35
103
Screenshot – Online Survey Question Q36
104
Screenshot – Online Survey Question Q37
105
Screenshot: Initial Screen for Classification Questions
106
Screenshot – Online Survey Question C1
107
Screenshot – Online Survey Question C2
108
Screenshot – Online Survey Question C3
109
Screenshot – Online Survey Question C4
110
Screenshot – Online Survey Question C5
111
Screenshot – Online Survey Question C6
112
Screenshot – Online Survey Question C7
113
Screenshot – Survey End Page
114
Form Approved
OMB No. 0920-0572
Expiration Date: 2/28/2015
Attachment 3f: Online Survey for Physical Activity
for Hispanic Audiences (English-speaking)
Community Health Media Center – Testing Educational Campaign
Materials with African American and Hispanic Audiences
Introduction
SHOW: About this online survey: Thank you for answering these questions. You are qualified to participate
in this online survey, which is being conducted on behalf of the Centers for Disease Control and
Prevention, sometimes referred to as CDC, in Atlanta. The online survey will take about 22 minutes to
complete. In this online survey, you are going to be shown sample advertisements and asked to share your
honest opinions about them.
Your responses will be entered into a database and will only be seen by researchers associated with this
online survey. Your answers will be kept secure to the extent permitted by law. There will be no risk to you.
You may stop at any time. You will receive your gift, as it is explained in your online survey invitation, after
completing the online survey.
If you have any questions about this online survey or about your rights as an online survey participant,
please email them to StudyInfo@fhi360.org.
By clicking 'Next,' I am agreeing to the above project description.
Public Reporting Burden Statement
Public reporting burden of this collection of information is estimated to average 22 minutes per response,
including the time for reviewing instructions, searching existing data sources, gathering and maintaining the
data needed, and completing and reviewing the collection of information. An agency may not conduct or
sponsor, and a person is not required to respond to a collection of information unless it displays a currently
valid OMB control number. Send comments regarding this burden estimate or any other aspect of this
collection of information, including suggestions for reducing this burden to CDC/ATSDR Information
Collection Review Office, 1600 Clifton Road NE, MS D-74, Atlanta, Georgia 30333; ATTN: PRA (09200572).
115
[BACKGROUND HEALTH BEHAVIORS AND ATTITUDES]
[Contemplation and Behavioral Intentions]
Pre-Post Questions
[CHECK S11. IF S11=1 (YES), ASK Q1. OTHERS SKIP TO Q1_2]
Q1.
Are you planning to stop drinking regular soft drinks (non-diet) or other sugary drinks within the
next 30 days? SINGLE RESPONSE, DO NOT ROTATE
1
2
Yes………………………………….……………………….. Continue
No……………………………………………………………. Continue
[IF Q1=1 SKIP TO Q1_2. IF Q1=2 CONTINUE TO Q1_1]
Q1_1. Are you planning to cut back on regular soft drinks (non-diet) or other sugary drinks within the next
30 days? SINGLE RESPONSE, DO NOT ROTATE
1
2
Yes………………………………….……………………….. Continue
No……………………………………………………………. Continue
Q1_2. Are you planning to be more physically active within the next 30 days? SINGLE RESPONSE, DO
NOT ROTATE
1
2
Yes…………………………………………………..………. Continue
No……………………………………………………………. Continue
Q1_3. Are you planning to eat healthier meals and snacks within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE
1
2
Q2.
Yes…………………………………………………..………. Continue
No……………………………………………………………. Continue
Are you planning to do something about your weight within the next 30 days? SINGLE
RESPONSE, ROTATE 1-3.
1
2
3
4
Yes, I plan to try to lose weight…………………….…….
Yes, I plan to try to gain weight…………………….…….
Yes, I plan to try to maintain my current weight….…….
No, I have no plans to do anything about my weight.….
Continue
Continue
Continue
Continue
116
Q3.
During the past 12 months, did you try to cut back on regular soft drinks (non-diet) or other sugary
drinks? SINGLE RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No……………………………………………………...……. Continue
Q3_1. During the past 12 months, did you try to be more physically active? SINGLE RESPONSE, DO
NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q3_2. During the past 12 months, did you try to eat healthier meals and snacks? SINGLE RESPONSE,
DO NOT ROTATE
1
2
Q4.
Yes………………………………………………………….. Continue
No……………………………………………………...……. Continue
In the past year, have you tried to do any of the following? MULTIPLE RESPONSE, DO NOT
ROTATE.
1
Lose weight…………………………………………………. Continue
2
Gain weight…………………………………………………. Continue
3
Maintain your current weight…………………………….... Continue
Q4_1. Compared to a year ago, do you weigh…? SINGLE RESPONSE, DO NOT ROTATE.
1
2
3
Less……………………………………….………………...
More…………………………………………………………
About the same………………………………………….…
Continue
Continue
Continue
Q4_2. And compared to a year ago, would you say that you are…? SINGLE RESPONSE, DO NOT
ROTATE.
1
2
3
More healthy……………………………………………….. Continue
Less healthy………………………………………………... Continue
About the same ……………………………………………. Continue
117
Q5.
Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely interested, how
interested are you in…? SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
[CHECK S11. IF S11=1 (YES), INSERT A. INSERT B AND C FOR ALL PERSONS]
1
2
3
4
5
A
B
C
Not at all interested………………………………………
A little interested.…………………………………………
Somewhat interested……….……………………………
Very interested……………………………………………
Extremely interested ………………………………….…
Continue
Continue
Continue
Continue
Continue
Cutting back on regular soft drinks (non-diet) or other sugary drinks
Being more physically active
Eating healthier meals and snacks
[THERE IS NO Q6.]
Q7.
Thinking about the next six months, how likely are you to…? Please use a scale from 1 to 5, where
1 is not at all likely and 5 is extremely likely. SINGLE RESPONSE GRID FORMAT, ROTATE LIST.
1
2
3
4
5
A
B
C
Not at all likely…………………………………………..…
Somewhat unlikely..………………………………………
Neither likely nor unlikely..…………………………….…
Somewhat likely..…………………………………………
Extremely likely …………………………………………..
Continue
Continue
Continue
Continue
Continue
Look for more information on the health benefits of being more physically active
Talk to a friend about the health benefits of being more physically active
Participate in community efforts to reduce obesity
[Self-Efficacy Questions]
Q8.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that you
strongly agree, please indicate how much you agree or disagree with each of these statements.
SINGLE RESPONSE GRID FORMAT, ROTATE LIST.
1
2
3
4
5
A
B
C
D
Strongly disagree…………………………………………..
Somewhat disagree………………………………………..
Neither agree nor disagree………………………………..
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
I feel as though I can make a difference regarding my risk for being overweight or obese
I am confident that I can protect myself from being overweight or obese
There are many things I can do to protect myself from being overweight or obese
Generally speaking, it is possible to reduce one’s risk for being overweight or obese
118
[Behavioral Beliefs]
Q9.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that you
strongly agree, please indicate how much you agree or disagree with each of these statements.
SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree…………………………………………. Continue
Somewhat disagree………………………………………. Continue
Neither agree nor disagree………………………………. Continue
Somewhat agree………………………………………...… Continue
Strongly agree…………………………………………...… Continue
Being more physically active several times per week would…
A
…make me feel that I was doing something good for my health
B
…give me more energy and stamina
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
…make me feel more comfortable with the way I look
G
…help me lose weight
H
…help me maintain a healthy weight
[Community Attitudes]
Q10.
1
2
3
Which of the following statements best describes how you think the problem of obesity should be
solved in your community? SINGLE RESPONSE, ROTATE 1-2.
Obesity is an individual problem that is best solved by people taking personal
responsibility for what they eat and how physically active they are…………………. Continue
Obesity is a community problem that is best solved by people working together
to make it easier for everyone to eat healthy foods and be physically active………. Continue
Obesity is both an individual and community problem that is best solved by people taking personal
responsibility for what they eat and how physically active they are, and the community working
together to make these behaviors easier to do……………….……………………….. Continue
CAMPAIGN EVALUATIONS
SOME RESPONDENTS WILL FIRST SEE A SET OF ADS THAT CORRESPOND TO A DISCRETE
CAMPAIGN (RANDOMLY CHOSEN). AFTER EACH AD SHOWN, ASK Q12-Q19. AFTER THE ENTIRE
CAMPAIGN IS SHOWN, ASK Q20.
Q11.
CAMPAIGNS SHOWN – CODE, DO NOT DISPLAY
119
SHOW: Now we would like to show you a few different health-related ads, including a television, print,
and/or radio ad, and then ask you to evaluate each ad. Even if an ad is from another community or city,
please rate it as if it were an ad from your local community. Also, please note that the video quality of these
ads may vary – please rate them based on the content of the ads, not on the quality of the video.
Please make sure the volume on your computer is turned up, so that you may both see and/or hear the TV
and radio ads.
Please click “Next” to continue.
NOTE: WHEN THE TV ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING MESSAGE ABOVE
THE SCREEN: This ad is a TV ad. Please be patient while the video loads; also note that the video may
stop to buffer from time to time. We do not expect buffering to continue for more than 30 seconds. If you
find that it is buffering too long, you can suspend the survey at any time and return to this point in the
survey simply by clicking on the original survey link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad from your
local community.
NOTE: WHEN THE RADIO ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING MESSAGE
ABOVE THE SCREEN: This ad is a radio ad. Please be patient while the audio loads; also note that the
audio may stop to buffer from time to time. We do not expect buffering to continue for more than 30
seconds. If you find that it is buffering too long, you can suspend the survey at any time and return to this
point in the survey simply by clicking on the original survey link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad from your
local community.
Questions for Each Ad
SHOW: Please answer the following questions about the ad you just viewed.
Q12.
If you saw or heard this message, would it get your attention? SINGLE RESPONSE, DO NOT
ROTATE
1
2
Yes……………………………………………….………….. Continue
No……………………………………………………………. Continue
Q13.
Why or why not? OPEN ENDED…………………………………………….
Q14.
Is this message believable? SINGLE RESPONSE, DO NOT ROTATE
1
2
Q15.
Continue
Yes…………………………………………………………..
No………………………………………………………..….
Continue
Continue
Why or why not? OPEN ENDED…………………………………………….
Continue
120
Q16.
Did you think this ad would be effective to motivate you or someone else to be more physically
active to lose weight or be healthier?
Please use a scale from 1 to 5, where 1 is not at all effective and 5 is extremely effective. SINGLE
RESPONSE, DO NOT ROTATE
1
2
3
4
5
Q17.
Continue
Continue
Continue
Continue
Continue
Who would you say this ad is trying to reach? Please check all that apply. MULTIPLE
RESPONSE, DO NOT ROTATE
1
2
3
Q18.
Not at all effective…………………………………………
Somewhat ineffective.…………………………….………
Neither effective nor ineffective………………….………
Somewhat effective……………………………….………
Extremely effective ……………………………….……….
You……………………………………………………..…..
People like you…………………………………………….
Someone else……………………………………………..
Continue
Continue
Continue
On a scale from 1 to 5, where 1 indicates that you strongly disagree, and 5 indicates that you
strongly agree, please indicate how much you agree or disagree with each of the following
statements about this advertisement. SINGLE RESPONSE GRID FORMAT. RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
E
F
G
H
I
J
K
Strongly disagree………………………….……………….
Somewhat disagree………………………………………..
Neither agree nor disagree………………….…………….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
Overall, I liked this ad
I am interested in this ad’s topic
I trust the information in this ad
This ad was confusing
This ad was convincing
This ad said something important to me
This ad grabbed my attention
I learned something new from this ad
I can do what this ad suggests
This ad was easy to understand
I would notice this ad if I saw/heard it
IF RESPONSE 4 OR 5 TO Q18G, ASK Q19. OTHERS SKIP TO INSTRUCTIONS BEFORE Q20.
Q19.
You mentioned that this ad grabbed your attention. What makes it stand out? OPEN
ENDED……………………………………………………………………………….…… Continue
121
BEFORE THE NEXT AD IS EVALUATED, UNTIL THE LAST AD, SHOW: Now you will see another ad to
evaluate. Once again, even if an ad is from another community or city, please rate it as if it were an ad from
your local community. Please note that we would like your reaction to each ad individually – we will not ask
you to compare one ad to any other.
[ONLY ASK Q20 ONCE A WHOLE “CAMPAIGN” IS EVALUATED]
Campaign Summary Evaluation
Q20.
Considering the impact of these ads together, please indicate how much you agree or disagree
with each statement. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree………………………………………….
Somewhat disagree……………………………………….
Neither agree nor disagree……………………………….
Somewhat agree………………………………………..…
Strongly agree…………………………………………...…
Continue
Continue
Continue
Continue
Continue
I trust the information in this set of ads.
A
This set of ads was convincing.
B
This set of ads grabbed my attention.
C
This set of ads told me something I didn’t already know.
D
The message about the health benefits of being more physically active in this set of ads
was persuasive.
E
This set of ads gave me good reasons to be more physically active.
F
This set of ads gave me good reasons to try to lose weight.
BEFORE THE SECOND CAMPAIGN SEQUENCE IS EVALUATED, SHOW: Now you will see another
series of ads to evaluate. Once again, even if an ad is from another community or city, please rate it as if it
were an ad from your local community.
INDIVIDUAL SPOT EVALUATIONS
EACH RESPONDENT WILL SEE A SET OF RANDOMLY CHOSEN INDIVIDUAL ADS. AFTER EACH AD
SHOWN, ASK Q22-Q29.
Q21.
ADS SHOWN – CODE, DO NOT DISPLAY, ADS SHOWN
SHOW: We would now like to show you a few more ads and then gather your reactions to them. If you are
watching a television or radio ad, please make sure the volume on your computer is turned up, so that you
may both see and hear the video or audio.
Once again, even if an ad is from another community or city, please rate it as if it were an ad from your
local community, and please rate the ads based on their content, not on the quality of the video. Please
122
note that we would like your reaction to each ad individually – we are not interested in comparing any of the
ads to one another.
Please click “Next” to continue.
NOTE: WHEN THE TV ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING MESSAGE ABOVE
THE SCREEN: This ad is a TV ad. Please be patient while the video loads; also note that the video may
stop to buffer from time to time. We do not expect buffering to continue for more than 30 seconds. If you
find that it is buffering too long, you can suspend the survey at any time and return to this point in the
survey simply by clicking on the original survey link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad from your
local community.
NOTE: WHEN THE RADIO ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING MESSAGE
ABOVE THE SCREEN: This ad is a radio ad. Please be patient while the audio loads; also note that the
audio may stop to buffer from time to time. We do not expect buffering to continue for more than 30
seconds. If you find that it is buffering too long, you can suspend the survey at any time and return to this
point in the survey simply by clicking on the original survey link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad from your
local community.
Questions for Each Ad
SHOW: Please answer the following questions about the ad you just viewed.
Q22.
If you saw or heard this message, would it get your attention? SINGLE RESPONSE, DO NOT
ROTATE
1
2
Yes……………………………………………….…………. Continue
No………………………………………………..………….. Continue
Q23.
Why or why not? OPEN ENDED………………………………..…………..
Q24.
Is this message believable? SINGLE RESPONSE, DO NOT ROTATE
1
2
Q25.
Continue
Yes………………………………………………………….
No…………………………………………………………...
Continue
Continue
Why or why not? OPEN ENDED……………………….……………………
Continue
123
Q26.
Did you think this ad would be effective to motivate you or someone else to be more physically
active to be healthier or lose weight?
Please use a scale from 1 to 5, where 1 is not at all effective and 5 is extremely effective. SINGLE
RESPONSE, DO NOT ROTATE
1
2
3
4
5
Q27.
Continue
Continue
Continue
Continue
Continue
Who would you say this ad is trying to reach? Please check all that apply. MULTIPLE RESPONSE,
DO NOT ROTATE.
1
2
3
Q28.
Not at all effective…………………………………………
Somewhat ineffective.…………………….………………
Neither effective nor ineffective………….………………
Somewhat effective……………………….………………
Extremely effective ……………………………………….
You………………………………………………...………..
People like you…………………………………………….
Someone else……………………………………………...
Continue
Continue
Continue
On a scale from 1 to 5, where 1 indicates that you strongly disagree, and 5 indicates that you
strongly agree, please indicate how much you agree or disagree with each of the following
statements about this advertisement.
1
2
3
4
5
A
B
C
D
E
F
G
H
I
J
K
Strongly disagree………………………………………….
Somewhat disagree…………………………………...…..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………...……
Strongly agree………………………………………...……
Continue
Continue
Continue
Continue
Continue
Overall, I liked this ad
I am interested in this ad’s topic
I trust the information in this ad
This ad was confusing
This ad was convincing
This ad said something important to me
This ad grabbed my attention
I learned something new from this ad
I can do what this ad suggests
This ad was easy to understand
I would notice this ad if I saw/heard it
IF RESPONSE 4 OR 5 TO Q28G, ASK Q29. OTHERS SKIP TO INSTRUCTIONS AFTER Q29.
Q29.
You mentioned that this ad grabbed your attention. What makes it stand out? OPEN
ENDED………………………………………………………………………………..….………. Continue
124
BEFORE THE NEXT AD IS EVALUATED, UNTIL THE LAST AD, SHOW: Now you will see another ad to
evaluate. Once again, even if an ad is from another community or city, please rate it as if it were an ad from
your local community. Please note that we would like your reaction to each ad individually – we are not
interested in comparing any of the ads to one another.
Pre-Post Questions
[Behavioral Intentions]
[CHECK S11. IF S11=1 (YES), ASK Q30. OTHERS SKIP TO Q30_2]
Q30.
Are you planning to stop drinking regular soft drinks (non-diet) or other sugary drinks within the
next 30 days? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes……………………………………………………….….. Continue
No……………………………………………………………. Continue
[IF Q30=1 SKIP TO Q30_2. IF Q30=2 CONTINUE TO Q30_1]
Q30_1. Are you planning to cut back on regular soft drinks (non-diet) or other sugary drinks within the next
30 days? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes………………………………………………….……….. Continue
No……………………………………………………………. Continue
Q30_2. Are you planning to be more physically active within the next 30 days? SINGLE RESPONSE, DO
NOT ROTATE.
1
2
Yes……………………………………………….…………. Continue
No……………………………………………………………. Continue
Q30_3. Are you planning to eat healthier meals and snacks within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
Q31.
Yes………………………………………………..…………. Continue
No……………………………………………………………. Continue
Are you planning to do something about your weight within the next 30 days? SINGLE
RESPONSE, ROTATE 1-3.
1
2
3
4
Yes, I plan to try to lose weight………………….……….
Yes, I plan to try to gain weight………………….……….
Yes, I plan to try to maintain my current weight..……….
No, I have no plans to do anything about my weight…..
Continue
Continue
Continue
Continue
125
[CHECK S11. IF S11=1 (YES), ASK Q32. OTHERS SKIP TO Q32_1]
Q32.
Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely interested, how
interested are you in cutting back on regular soft drinks (non-diet) or other sugary drinks? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
3
4
5
Not at all interested…………………………………….…
A little interested.……………………………………….…
Somewhat interested……….………………………….…
Very interested………………………………………….…
Extremely interested …………………………………..…
Continue
Continue
Continue
Continue
Continue
Q32_1. Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely interested, how
interested are you in trying to be more physically active? SINGLE RESPONSE, DO NOT ROTATE.
1
2
3
4
5
Not at all interested…………………………………..……
A little interested.………………………………………..…
Somewhat interested……….…………………………..…
Very interested…………………………………………..…
Extremely interested ………………………………………
Continue
Continue
Continue
Continue
Continue
Q32_2. Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely interested, how
interested are you in trying to eat healthier meals and snacks? SINGLE RESPONSE, DO NOT
ROTATE.
1
2
3
4
5
Not at all interested……………………………………..…
A little interested.………………………………………..…
Somewhat interested……….……………………………..
Very interested……………………………………………..
Extremely interested …………………………………...…
Continue
Continue
Continue
Continue
Continue
[THERE IS NO Q33]
Q34.
Thinking about the next six months, how likely are you to…? Please use a scale from 1 to 5, where
1 is not at all likely and 5 is extremely likely. SINGLE RESPONSE GRID FORMAT, RANDOMIZE
LIST
1
2
3
4
5
A
B
C
Not at all likely……………………………………………..
Somewhat unlikely..………………………………………
Neither likely nor unlikely..…………………………….…
Somewhat likely..…………………………………………
Extremely likely …………………………………………..
Continue
Continue
Continue
Continue
Continue
Look for more information on the health benefits of being more physically active
Talk to a friend about the health benefits of being more physically active
Participate in community efforts to reduce obesity
126
[Self-Efficacy Questions]
Q35.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that you
strongly agree, please indicate how much you agree or disagree with each of these statements.
SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
Q36.
Strongly disagree…………………………………………..
Somewhat disagree………………………………………..
Neither agree nor disagree………………………………..
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
I feel as though I can make a difference regarding my risk for being overweight or obese
I am confident that I can protect myself from being overweight or obese
There are many things I can do to protect myself from being overweight or obese
Generally speaking, it is possible to reduce one’s risk for being overweight or obese
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that you
strongly agree, please indicate how much you agree or disagree with each of these statements.
SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree…………………………………………..
Somewhat disagree………………………………………..
Neither agree nor disagree………………………………..
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
Being more physically active several times per week would…
A
…make me feel that I was doing something good for my health
B
…give me more energy and stamina
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
…make me feel more comfortable with the way I look
G
…help me lose weight
H
…help me maintain a healthy weight
127
[Community Attitudes]
Q37.
1
2
3
Which of the following statements best describes how you think the problem of obesity should be
solved in your community? SINGLE RESPONSE, ROTATE 1-2.
Obesity is an individual problem that is best solved by people taking personal
responsibility for what they eat and how physically active they are………………………… Continue
Obesity is a community problem that is best solved by people working together
to make it easier for everyone to eat healthy foods and be physically active……………... Continue
Obesity is both an individual and community problem that is best solved by people taking personal
responsibility for what they eat and how physically active they are, and the community working
together to make these behaviors easier to do……………….…………………………….… Continue
CLASSIFICATION
SHOW: You’re almost done! These last few questions are for classification purposes only and will be used
for analyzing the results of the survey in total. They will not be identified with you personally.
C1.
Has a healthcare professional ever told you that you are overweight or at risk for being
overweight? SINGLE RESPONSE, DO NOT ROTATE
1
2
3
C2.
Continue
Continue
Continue
Has anyone else in your household been identified by a health care professional as being
overweight or at risk for being overweight? SINGLE RESPONSE DO NOT ROTATE
1
2
3
C3.
Yes……………………………………………………………….
No………………………………………………………………...
Don’t know / not sure ………………………………….….
Yes……………………………………………………………….. Continue
No……………………………………………………………...…. Continue
Don’t know / not sure ………………………………………..…. Continue
What is your current occupational status? Are you…? Please select the option that best applies to
you. SINGLE RESPONSE, DO NOT ROTATE.
1
2
3
4
5
6
7
8
10
Employed full time…………………………………………..….
Employed part time…………………………………………….
Unemployed…………………………………………………….
Homemaker……………………………………………………..
Student ………………………………………………..……......
Retired ………………………………………………..……...….
Disabled ………………………………………………..…...…..
Other (Please specify: _________)………………..……...….
Prefer not to answer……..…………………………………..….
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
128
C4.
What is your marital status? SINGLE RESPONSE, ROTATE 1-6.
1
2
3
4
5
6
8
C5.
Enter number: [Numeric Response] …………………………..… Continue
Prefer not to answer [Check Box]……..………………………….. Continue
What is your household’s total income from all sources before taxes? SINGLE RESPONSE, DO
NOT ROTATE
1
2
3
4
5
6
7
8
9
C7.
Continue
Continue
Continue
Continue
Continue
Continue
Continue
How many children (under age 18) live in your household?
1
2
C6.
Married …………………………………………………
Unmarried living with a partner………………………
Divorced ………………………………………………..
Widowed ……………………………………………….
Separated……………………………………………….
Single, never been married …………………………..
Prefer not to answer……..…………………………….
Under $20,000……..…………………………….…………..……...
$20,000 to $29,999 .…………………………….………..………...
$30,000 to $39,999 .…………………………….……..…………...
$40,000 to $49,999 .…………………………….…..……………...
$50,000 to $74,999 .…………………………….…..……………...
$75,000 to $99,999 .………………………………....………...…...
$100,000 to $199,999 .…………………………………………..…
$200,000 or more.……………………..………………………...….
Prefer not to answer.…………………………….………………….
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
In the following list of items, please indicate which devices you currently use or own. MULTIPLE
RESPONSE, ROTATE LIST.
1
2
3
4
5
6
A desktop computer…………………………………………….…… Continue
A laptop computer…………………………………………………… Continue
A smartphone, such as an iPhone, BlackBerry, Android, Windows phone, etc.
………………………………………………………………….……… Continue
A tablet, such as an iPad, Kindle Fire, Nook Color, Motorola Xoom, etc.
………………………………………………………………….……… Continue
An iPod or other mp3 player ……………………………………...… Continue
None of these – EXCLUSIVE - ANCHOR
SHOW: Thank you for your time. Please click “OK” to confirm your participation.
129
Attachment 3g: Screen Captures of Online Survey for Physical Activity for Hispanic Audiences (English-speaking)
Community Health Media Center – Testing Educational Campaign
Materials with African American and Hispanic Audiences
Screenshot – Online Survey Start Screen
130
{Note to reviewers: Only respondents who selected “yes” for screener QS11,“did you drink any regular soft drinks
(non-diet) or other sugary drinks,?” will be shown the following screen (Q1). Others will skip to Q1_2.}
Screenshot – Online Survey Question Q1
131
{Note to reviewers: Only respondents who selected “no” for Q1,“are you planning to stop drinking regular soft
drinks (non-diet) or other sugary drinks?,” will be shown the following screen (Q1_1). Others will skip to Q1_2.}
Screenshot - Online Survey Question Q1_1
132
Screenshot – Online Survey Question Q1_2
133
Screenshot - Online Survey Question Q1_3
134
Screenshot – Online Survey Question Q2
135
Screenshot – Online Survey Question Q3
136
Screenshot – Online Survey Question Q3_1
137
Screenshot – Online Survey Question Q3_2
138
Screenshot – Online Survey Question Q4
139
Screenshot – Online Survey Question 4_1
140
Screenshot – Online Survey Question Q4_2
141
{Note to reviewers: All respondents will be asked Q5. However, respondents who had selected “no” for screener
QS11, “did you drink any regular soft drinks (non-diet) or other sugary drinks?,” will not be shown the item in Q5
that asks “how interested are you in cutting back on regular soft drinks (non-diet) or other sugary drinks.”}
Screenshot – Online Survey Question Q5
142
{Note to reviewers: There is no Q6}
Screenshot – Online Survey Question Q7
143
Screenshot – Online Survey Question Q8
144
Screenshot – Online Survey Question Q9
145
Screenshot – Online Survey Question Q10
146
{Note to reviewers: At this point, most respondents will be shown a set of ads (TV, radio and/or print) that
correspond to a discrete campaign (randomly chosen). Others will be shown randomly chosen individual ads that
do not correspond to a discrete campaign. After each ad is shown, they will be asked Q12-Q19. }
Screenshot: Initial Screen for Ad Evaluations
147
{Note to reviewers: The screen below is a sample of the screen respondents will see when viewing each ad. The
questions they will be asked for each ad will be the same, regardless of the ad they see.}
Screenshot: Sample Screen of Ad Presentation
148
Screenshot: Ad Survey Question Introduction Page
149
Screenshot – Online Survey Question Q12
150
Screenshot – Online Survey Question Q13
151
Screenshot – Online Survey Question Q14
152
Screenshot – Online Survey Question Q15
153
Screenshot – Online Survey Question Q16
154
Screenshot – Online Survey Question Q17
155
Screenshot – Online Survey Question Q18
156
{Note to reviewers: Only respondents who selected “somewhat agree” or “strongly agree” on Q18 for the item
“This ad grabbed my attention,” will be shown the question below (Q19). Others will skip to next ad or, if
appropriate, will be shown Q20.}
Screenshot – Online Survey Question Q19
157
Screenshot: Transition Page before Each Ad
158
{Note to reviewers: Q20 below will only be shown if respondents have evaluated individual ads that together
comprise a campaign.}
Screenshot – Online Survey Question Q20
159
{Note to reviewers: At this point, respondents who were being shown individual
ads corresponding to a discrete campaign, will begin seeing a set of randomly
chosen individual ads (TV, radio, and/or print) that do not correspond to a
campaign. Those who were already being shown individual ads not
corresponding to a campaign, will continue to be shown individual spots. After
each ad is shown, they will be asked Q22-29 (which are the same as Q12-Q19,
presented above). Respondents will then see the questions that follow.}
160
{Note to reviewers: Only respondents who selected “yes” for screener QS11, “did you drink any regular soft drinks
(non-diet) or other sugary drinks?,” will be shown the following screen (Q30). Others will skip to Q30_2.}
Screenshot – Online Survey Question Q30
161
{Note to reviewers: Only respondents who selected “no” for Q30, “are you planning to stop drinking regular soft
drinks (non-diet) or other sugary drinks?,” will be shown the following screen (Q30_1). Others will skip to Q30_2.}
Screenshot – Online Survey Question Q30_1
162
Screenshot – Online Survey Question Q30_2
163
Screenshot – Online Survey Question Q30_3
164
Screenshot – Online Survey Question Q31
165
{Note to reviewers: Only respondents who selected “yes” for screener QS11, “did you drink any regular soft drinks
(non-diet) or other sugary drinks?,” will be shown the following screen (Q32). Those who responded “no” to QS11
on the screener will skip to Q32_1.}
Screenshot – Online Survey Question Q32
166
Screenshot – Online Survey Question Q32_1
167
Screenshot – Online Survey Question Q32_2
168
Screenshot – Online Survey Question Q34
169
Screenshot – Online Survey Question Q35
170
Screenshot – Online Survey Question Q36
171
Screenshot – Online Survey Question Q37
172
Screenshot: Initial Screen for Classification Questions
173
Screenshot – Online Survey Question C1
174
Screenshot – Online Survey Question C2
175
Screenshot – Online Survey Question C3
176
Screenshot – Online Survey Question C4
177
Screenshot – Online Survey Question C5
178
Screenshot – Online Survey Question C6
179
Screenshot – Online Survey Question C7
180
Screenshot – Survey End Page
181
Form Approved
OMB No. 0920-0572
Expiration Date: 2/28/2015
Attachment 3h: Online Survey for Healthy Foods
for Hispanic Audiences (English-speaking)
Community Health Media Center – Testing Educational Campaign
Materials with African American and Hispanic Audiences
Introduction
SHOW: About this online survey: Thank you for answering these questions. You are qualified to
participate in this online survey, which is being conducted on behalf of the Centers for Disease
Control and Prevention, sometimes referred to as CDC, in Atlanta. The online survey will take
about 22 minutes to complete. In this online survey, you are going to be shown sample
advertisements and asked to share your honest opinions about them.
Your responses will be entered into a database and will only be seen by researchers associated
with this online survey. Your answers will be kept secure to the extent permitted by law. There will
be no risk to you. You may stop at any time. You will receive your gift, as it is explained in your
online survey invitation, after completing the online survey.
If you have any questions about this online survey or about your rights as an online survey
participant, please email them to StudyInfo@fhi360.org.
By clicking 'Next,' I am agreeing to the above project description.
Public Reporting Burden Statement
Public reporting burden of this collection of information is estimated to average 22 minutes per response, including the
time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and
completing and reviewing the collection of information. An agency may not conduct or sponsor, and a person is not
required to respond to a collection of information unless it displays a currently valid OMB control number. Send
comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for
reducing this burden to CDC/ATSDR Information Collection Review Office, 1600 Clifton Road NE, MS D-74, Atlanta,
Georgia 30333; ATTN: PRA (0920-0572).
182
[BACKGROUND HEALTH BEHAVIORS AND ATTITUDES]
[Contemplation and Behavioral Intentions]
Pre-Post Questions
[CHECK S11. IF S11=1 (YES), ASK Q1. OTHERS SKIP TO Q1_2]
Q1.
Are you planning to stop drinking regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
[IF Q1=1 SKIP TO Q1_2. IF Q1=2 CONTINUE TO Q1_1]
Q1_1. Are you planning to cut back on regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q1_2. Are you planning to be more physically active within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q1_3. Are you planning to eat healthier meals and snacks within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE
1
2
Q2.
Are you planning to do something about your weight within the next 30 days? SINGLE
RESPONSE, ROTATE 1-3.
1
2
3
4
Q3.
Yes…………………………………………………………... Continue
No……………………………………………………………. Continue
Yes, I plan to try to lose weight………………………….
Yes, I plan to try to gain weight………………………….
Yes, I plan to try to maintain my current weight……….
No, I have no plans to do anything about my weight….
Continue
Continue
Continue
Continue
During the past 12 months, did you try to cut back on regular soft drinks (non-diet) or
other sugary drinks? SINGLE RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
183
Q3_1. During the past 12 months, did you try to be more physically active? SINGLE
RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q3_2. During the past 12 months, did you try to eat healthier meals and snacks? SINGLE
RESPONSE, DO NOT ROTATE
1
2
Q4.
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
In the past year, have you tried to do any of the following? MULTIPLE RESPONSE, DO
NOT ROTATE.
1
2
3
Lose weight……………………………………………….... Continue
Gain weight……………………………………………….... Continue
Maintain your current weight……………………………... Continue
Q4_1. Compared to a year ago, do you weigh…? SINGLE RESPONSE, DO NOT ROTATE.
1
Less……………………………………….………………... Continue
2
More………………………………………………………… Continue
3
About the same……………………………………………. Continue
Q4_2. And compared to a year ago, would you say that you are…? SINGLE RESPONSE, DO
NOT ROTATE.
1
More healthy………………………………………………. Continue
2
Less healthy……………………………………………….. Continue
3
About the same …………………………………………... Continue
Q5.
Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely
interested, how interested are you in…? SINGLE RESPONSE GRID FORMAT,
RANDOMIZE LIST.
[CHECK S11. IF S11=1 (YES), INSERT A. INSERT B AND C FOR ALL PERSONS]
1
2
3
4
5
A
B
C
Not at all interested………………………………………
A little interested.…………………………………………
Somewhat interested……….……………………………
Very interested……………………………………………
Extremely interested ………………………………….…
Continue
Continue
Continue
Continue
Continue
Cutting back on regular soft drinks (non-diet) or other sugary drinks
Being more physically active
Eating healthier meals and snacks
[THERE IS NO Q6.]
184
Q7.
Thinking about the next six months, how likely are you to…? Please use a scale from 1 to
5, where 1 is not at all likely and 5 is extremely likely. SINGLE RESPONSE GRID
FORMAT, ROTATE LIST.
1
2
3
4
5
A
B
C
Not at all likely…………………………………………..…
Somewhat unlikely..…………………………………….…
Neither likely nor unlikely..……………………………..…
Somewhat likely..……………………………………….…
Extremely likely …………………………………………...
Continue
Continue
Continue
Continue
Continue
Look for more information on the health benefits of eating healthier meals and
snacks
Talk to a friend about the health benefits of eating healthier meals and snacks
Participate in community efforts to reduce obesity
[Self-Efficacy Questions]
Q8.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, ROTATE LIST.
1
2
3
4
5
Strongly disagree………………………………………….
Somewhat disagree…………………………………..…..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………..……
Strongly agree………………………………………...……
Continue
Continue
Continue
Continue
Continue
A I feel as though I can make a difference regarding my risk for being overweight or
obese
B I am confident that I can protect myself from being overweight or obese
C There are many things I can do to protect myself from being overweight or obese
D Generally speaking, it is possible to reduce one’s risk for being overweight or obese
185
[Behavioral Beliefs]
Q9.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree………………………………………….
Somewhat disagree…………………………………...…..
Neither agree nor disagree………………………..….….
Somewhat agree……………………………………..……
Strongly agree………………………………………..……
Continue
Continue
Continue
Continue
Continue
Eating healthier meals and snacks several times per week would…
A
…make me feel that I was doing something good for my health
B
…give me more energy and stamina
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
…make me feel more comfortable with the way I look
G
…help me lose weight
H
…help me maintain a healthy weight
[Community Attitudes]
Q10.
1
2
3
Which of the following statements best describes how you think the problem of obesity
should be solved in your community? SINGLE RESPONSE, ROTATE 1-2.
Obesity is an individual problem that is best solved by people taking personal
responsibility for what they eat and how physically active they are……………... Continue
Obesity is a community problem that is best solved by people working together
to make it easier for everyone to eat healthy foods and be physically
active………………………………………………………………………………….... Continue
Obesity is both an individual and community problem that is best solved by people taking
personal responsibility for what they eat and how physically active they are, and the
community working together to make these behaviors easier to
do……………….……………………………………………………………………….. Continue
186
CAMPAIGN EVALUATIONS
SOME RESPONDENTS WILL FIRST SEE A SET OF ADS THAT CORRESPOND TO A
DISCRETE CAMPAIGN (RANDOMLY CHOSEN). AFTER EACH AD SHOWN, ASK Q12-Q19.
AFTER THE ENTIRE CAMPAIGN IS SHOWN, ASK Q20
Q11.
CAMPAIGNS SHOWN – CODE, DO NOT DISPLAY
SHOW: Now we would like to show you a few different health-related ads, including a television,
print, and/or radio ad, and then ask you to evaluate each ad. Even if an ad is from another
community or city, please rate it as if it were an ad from your local community. Also, please note
that the video quality of these ads may vary – please rate them based on the content of the ads,
not on the quality of the video.
Please make sure the volume on your computer is turned up, so that you may both see and/or hear
the TV and radio ads.
Please click “Next” to continue.
NOTE: WHEN THE TV ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING MESSAGE
ABOVE THE SCREEN: This ad is a TV ad. Please be patient while the video loads; also note that
the video may stop to buffer from time to time. We do not expect buffering to continue for more
than 30 seconds. If you find that it is buffering too long, you can suspend the survey at any time
and return to this point in the survey simply by clicking on the original survey link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
NOTE: WHEN THE RADIO ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING
MESSAGE ABOVE THE SCREEN: This ad is a radio ad. Please be patient while the audio
loads; also note that the audio may stop to buffer from time to time. We do not expect buffering to
continue for more than 30 seconds. If you find that it is buffering too long, you can suspend the
survey at any time and return to this point in the survey simply by clicking on the original survey
link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
187
Questions for Each Ad
SHOW: Please answer the following questions about the ad you just viewed.
Q12.
If you saw or heard this message, would it get your attention? SINGLE RESPONSE, DO
NOT ROTATE
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q13.
Why or why not? OPEN ENDED…………………………………………….
Q14.
Is this message believable? SINGLE RESPONSE, DO NOT ROTATE
1
2
Continue
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q15.
Why or why not? OPEN ENDED…………………………………………….
Q16.
Did you think this ad would be effective to motivate you or someone else to eat healthier
meals and snacks to lose weight or be healthier?
Please use a scale from 1 to 5, where 1 is not at all effective and 5 is extremely effective.
SINGLE RESPONSE, DO NOT ROTATE
1
2
3
4
5
Q17.
Not at all effective…………………………………………
Somewhat ineffective.………………………………….…
Neither effective nor ineffective……………………….…
Somewhat effective…………………………………….…
Extremely effective ……………………………………….
Continue
Continue
Continue
Continue
Continue
Continue
Who would you say this ad is trying to reach? Please check all that apply. MULTIPLE
RESPONSE, DO NOT ROTATE.
1
2
3
You…………………………………………………….…....
People like you…………………………………………….
Someone else……………………………………………...
Continue
Continue
Continue
188
Q18.
On a scale from 1 to 5, where 1 indicates that you strongly disagree, and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of the
following statements about this advertisement. SINGLE RESPONSE GRID FORMAT.
RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
E
F
G
H
I
J
K
Strongly disagree………………………………………….
Somewhat disagree……………………………………….
Neither agree nor disagree……………………………….
Somewhat agree…………………………………………..
Strongly agree……………………………………………...
Continue
Continue
Continue
Continue
Continue
Overall, I liked this ad
I am interested in this ad’s topic
I trust the information in this ad
This ad was confusing
This ad was convincing
This ad said something important to me
This ad grabbed my attention
I learned something new from this ad
I can do what this ad suggests
This ad was easy to understand
I would notice this ad if I saw/heard it
IF RESPONSE 4 OR 5 TO Q18G, ASK Q19. OTHERS SKIP TO INSTRUCTIONS
BEFORE Q20.
Q19.
You mentioned that this ad grabbed your attention. What makes it stand out? OPEN
ENDED……………… Continue
BEFORE THE NEXT AD IS EVALUATED, UNTIL THE LAST AD, SHOW: Now you will see
another ad to evaluate. Once again, even if an ad is from another community or city, please rate it
as if it were an ad from your local community. Please note that we would like your reaction to each
ad individually – we will not ask you to compare one ad to any other.
[ONLY ASK Q20 ONCE A WHOLE “CAMPAIGN” IS EVALUATED]
189
Campaign Summary Evaluation
Q20.
Considering the impact of these ads together, please indicate how much you agree or
disagree with each statement. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
E
F
G
Strongly disagree…………………………………….…….
Somewhat disagree………………………………………..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
I trust the information in this set of ads.
This set of ads was convincing.
This set of ads grabbed my attention.
This set of ads told me something I didn’t already know.
The message about the health benefits of eating healthier meals and snacks in
this set of ads was persuasive.
This set of ads gave me good reasons to eat healthier meals and snacks.
This set of ads gave me good reasons to try to lose weight.
BEFORE THE SECOND CAMPAIGN SEQUENCE IS EVALUATED, SHOW: Now you will see
another series of ads to evaluate. Once again, even if an ad is from another community or city,
please rate it as if it were an ad from your local community.
INDIVIDUAL SPOT EVALUATIONS
EACH RESPONDENT WILL SEE A SET OF RANDOMLY CHOSEN INDIVIDUAL ADS. AFTER
EACH AD SHOWN, ASK Q22-Q29.
Q21.
ADS SHOWN – CODE, DO NOT DISPLAY, ADS SHOWN
SHOW: We would now like to show you a few more ads and then gather your reactions to them. If
you are watching a television or radio ad, please make sure the volume on your computer is turned
up, so that you may both see and hear the video or audio.
Once again, even if an ad is from another community or city, please rate it as if it were an ad from
your local community, and please rate the ads based on their content, not on the quality of the
video. Please note that we would like your reaction to each ad individually – we are not interested
in comparing any of the ads to one another.
Please click “Next” to continue.
NOTE: WHEN THE TV ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING MESSAGE
ABOVE THE SCREEN: This ad is a TV ad. Please be patient while the video loads; also note that
the video may stop to buffer from time to time. We do not expect buffering to continue for more
190
than 30 seconds. If you find that it is buffering too long, you can suspend the survey at any time
and return to this point in the survey simply by clicking on the original survey link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
NOTE: WHEN THE RADIO ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING
MESSAGE ABOVE THE SCREEN: This ad is a radio ad. Please be patient while the audio
loads; also note that the audio may stop to buffer from time to time. We do not expect buffering to
continue for more than 30 seconds. If you find that it is buffering too long, you can suspend the
survey at any time and return to this point in the survey simply by clicking on the original survey
link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
Questions for Each Ad
SHOW: Please answer the following questions about the ad you just viewed.
Q22.
If you saw or heard this message, would it get your attention? SINGLE RESPONSE, DO
NOT ROTATE
1
2
Yes………………………………………………………….
No…………………………………………………………..
Continue
Continue
Q23.
Why or why not? OPEN ENDED………………………………….………..
Continue
Q24.
Is this message believable? SINGLE RESPONSE, DO NOT ROTATE
1
2
Q25.
Yes………………………………………………………….
No…………………………………………………………...
Continue
Continue
Why or why not? OPEN ENDED………………………….…………………
Continue
191
Q26.
Did you think this ad would be effective to motivate you or someone else to eat healthier
meals and snacks to be healthier or lose weight?
Please use a scale from 1 to 5, where 1 is not at all effective and 5 is extremely effective.
SINGLE RESPONSE, DO NOT ROTATE
1
2
3
4
5
Q27.
Continue
Continue
Continue
Continue
Continue
Who would you say this ad is trying to reach? Please check all that apply. MULTIPLE
RESPONSE, DO NOT ROTATE
1
2
3
Q28.
Not at all effective…………………………………………
Somewhat ineffective.……………………….……………
Neither effective nor ineffective…………….……………
Somewhat effective………………………….……………
Extremely effective ……………………………………….
You………………………………………………...………..
People like you…………………………………………….
Someone else……………………………………………...
Continue
Continue
Continue
On a scale from 1 to 5, where 1 indicates that you strongly disagree, and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of the
following statements about this advertisement. SINGLE RESPONSE GRID FORMAT,
RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
E
F
G
H
I
J
K
Strongly disagree………………………………………….
Somewhat disagree………………………………..……..
Neither agree nor disagree……………………………….
Somewhat agree…………………………………..………
Strongly agree……………………………………..………
Continue
Continue
Continue
Continue
Continue
Overall, I liked this ad
I am interested in this ad’s topic
I trust the information in this ad
This ad was confusing
This ad was convincing
This ad said something important to me
This ad grabbed my attention
I learned something new from this ad
I can do what this ad suggests
This ad was easy to understand
I would notice this ad if I saw/heard it
IF RESPONSE 4 OR 5 TO Q28G, ASK Q29. OTHERS SKIP TO INSTRUCTIONS AFTER
Q29.
192
Q29.
You mentioned that this ad grabbed your attention. What makes it stand out? OPEN
ENDED………………………………………………………………………… Continue
BEFORE THE NEXT AD IS EVALUATED, UNTIL THE LAST AD, SHOW: Now you will see
another ad to evaluate. Once again, even if an ad is from another community or city, please rate it
as if it were an ad from your local community. Please note that we would like your reaction to each
ad individually – we are not interested in comparing any of the ads to one another.
Pre-Post Questions
[Behavioral Intentions]
[CHECK S11. IF S11=1 (YES), ASK Q30. OTHERS SKIP TO Q30_2]
Q30.
Are you planning to stop drinking regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
[IF Q30=1 SKIP TO Q30_2. IF Q30=2 CONTINUE TO Q30_1]
Q30_1. Are you planning to cut back on regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q30_2. Are you planning to be more physically active within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
Yes………………………………………………………….
No………………………………………………..………….
Continue
Continue
Q30_3. Are you planning to eat healthier meals and snacks within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
Q31.
Yes……………………………………………….…………. Continue
No……………………………………………………………. Continue
Are you planning to do something about your weight within the next 30 days? SINGLE
RESPONSE, ROTATE 1-3.
1
Yes, I plan to try to lose weight…………………..………. Continue
2
Yes, I plan to try to gain weight………………….………. Continue
3
Yes, I plan to try to maintain my current weight..………. Continue
4
No, I have no plans to do anything about my weight…... Continue
[CHECK S11. IF S11=1 (YES), ASK Q32. OTHERS SKIP TO Q32_1]
193
Q32.
Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely
interested, how interested are you in cutting back on regular soft drinks (non-diet) or other
sugary drinks? SINGLE RESPONSE, DO NOT ROTATE.
1
2
3
4
5
Not at all interested………………………………………
A little interested.…………………………………………
Somewhat interested……….……………………………
Very interested……………………………………………
Extremely interested ………………………………….…
Continue
Continue
Continue
Continue
Continue
Q32_1. Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely
interested, how interested are you in trying to be more physically active? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
3
4
5
Not at all interested………………………………………
A little interested.…………………………………………
Somewhat interested……….……………………………
Very interested……………………………………………
Extremely interested ………………………………….…
Continue
Continue
Continue
Continue
Continue
Q32_2. Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely
interested, how interested are you in trying to eat healthier meals and snacks? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
3
4
5
Not at all interested………………………………………
A little interested.…………………………………………
Somewhat interested……….……………………………
Very interested……………………………………………
Extremely interested ………………………………….…
Continue
Continue
Continue
Continue
Continue
[THERE IS NO Q33]
Q34.
Thinking about the next six months, how likely are you to…? Please use a scale from 1 to
5, where 1 is not at all likely and 5 is extremely likely. SINGLE RESPONSE GRID
FORMAT, RANDOMIZE LIST
1
2
3
4
5
A
B
C
Not at all likely………………………………….…………
Somewhat unlikely..…………………………...…………
Neither likely nor unlikely..………………………………
Somewhat likely..…………………………………………
Extremely likely ………………………………….……….
Continue
Continue
Continue
Continue
Continue
Look for more information on the health benefits of eating healthier meals and
snacks
Talk to a friend about the health benefits of eating healthier meals and snacks
Participate in community efforts to reduce obesity
194
[Self-Efficacy Questions]
Q35.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST
1
2
3
4
5
Strongly disagree………………………………………….
Somewhat disagree…………………………………...…..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………...……
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
A I feel as though I can make a difference regarding my risk for being overweight or
obese
B I am confident that I can protect myself from being overweight or obese
C There are many things I can do to protect myself from being overweight or obese
D Generally speaking, it is possible to reduce one’s risk for being overweight or obese
Q36.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree……………………………………….….
Somewhat disagree………………………………………..
Neither agree nor disagree…………………………….….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
Eating healthier meals and snacks several times per week would…
A
…make me feel that I was doing something good for my health
B
…give me more energy and stamina
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
… make me feel more comfortable with the way I look
G
…help me lose weight
H
…help me maintain a healthy weight
195
[Community Attitudes]
Q37.
1
2
3
Which of the following statements best describes how you think the problem of obesity
should be solved in your community? SINGLE RESPONSE, ROTATE 1-2.
Obesity is an individual problem that is best solved by people taking personal
responsibility for what they eat and how physically active they are………………. Continue
Obesity is a community problem that is best solved by people working together
to make it easier for everyone to eat healthy foods and be physically
active…………………………………………………………………………………….. Continue
Obesity is both an individual and community problem that is best solved by people taking
personal responsibility for what they eat and how physically active they are, and the
community working together to make these behaviors easier to do……………… Continue
CLASSIFICATION
SHOW: You’re almost done! These last few questions are for classification purposes only and will
be used for analyzing the results of the survey in total. They will not be identified with you
personally.
C1.
Has a healthcare professional ever told you that you are overweight or at risk for being
overweight? SINGLE RESPONSE, DO NOT ROTATE
1
2
3
C2.
Continue
Continue
Continue
Has anyone else in your household been identified by a health care professional as being
overweight or at risk for being overweight? SINGLE RESPONSE DO NOT ROTATE
1
2
3
C3.
Yes………………………………………………………….
No………………………………………………..………….
Don’t know / not sure ……………………….…………….
Yes………………………………………………………….
No…………………………………………………………...
Don’t know / not sure ……………………………….…….
Continue
Continue
Continue
What is your current occupational status? Are you…? Please select the option that best
applies to you. SINGLE RESPONSE, DO NOT ROTATE.
1
2
3
4
5
6
7
8
10
Employed full time……………...…………………..…….
Employed part time…………….…………………..…….
Unemployed…………………….………………..……….
Homemaker……………………..……………..………….
Student …………………………...…………..………..….
Retired ……………………………………..…………..….
Disabled …………………………….……..…………..….
Other (Please specify: ________)…....……………..….
Prefer not to answer……..………………..……..……….
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
196
C4.
What is your marital status? SINGLE RESPONSE, ROTATE 1-6.
1
2
3
4
5
6
8
C5.
Enter number: [Numeric Response] …………………………….
Prefer not to answer [Check Box]……..………………………….
Continue
Continue
What is your household’s total income from all sources before taxes? SINGLE
RESPONSE, DO NOT ROTATE
1
2
3
4
5
6
7
8
9
C7.
Continue
Continue
Continue
Continue
Continue
Continue
Continue
How many children (under age 18) live in your household?
1
2
C6.
Married ……………………………………….……………
Unmarried living with a partner……………….…………
Divorced …………………………………………..………
Widowed …………………………………………..………
Separated………………………………………….………
Single, never been married ………………………..……
Prefer not to answer……..………………………….…….
Under $20,000……..…………………………….………………….
$20,000 to $29,999 .…………………………….………………….
$30,000 to $39,999 .…………………………….………………….
$40,000 to $49,999 .…………………………….………………….
$50,000 to $74,999 .…………………………….………………….
$75,000 to $99,999 .…………………………….………………….
$100,000 to $199,999 .…………………………….………………
$200,000 or more.……………………..………….………………..
Prefer not to answer.…………………………….………………….
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
In the following list of items, please indicate which devices you currently use or own.
MULTIPLE RESPONSE, ROTATE LIST.
1
2
3
4
5
6
A desktop computer………………………………………………… Continue
A laptop computer………………………………………………...… Continue
A smartphone, such as an iPhone, BlackBerry, Android, Windows phone,
etc. …………………………………………………………………… Continue
A tablet, such as an iPad, Kindle Fire, Nook Color, Motorola Xoom, etc.
………………………………………………………………………… Continue
An iPod or other mp3 player ……………………………………..… Continue
None of these – EXCLUSIVE - ANCHOR
SHOW: Thank you for your time. Please click “OK” to confirm your participation.
197
Attachment 3i: Screen Captures of Online Survey for Healthy Food for Hispanic Audiences (English-speaking)
Community Health Media Center – Testing Educational Campaign
Materials with African American and Hispanic Audiences
Screenshot – Online Survey Start Screen
198
{Note to reviewers: Only respondents who selected “yes” for screener QS11,“did you drink any regular soft drinks
(non-diet) or other sugary drinks,?” will be shown the following screen (Q1). Others will skip to Q1_2.}
Screenshot – Online Survey Question Q1
199
{Note to reviewers: Only respondents who selected “no” for Q1,“are you planning to stop drinking regular soft
drinks (non-diet) or other sugary drinks?,” will be shown the following screen (Q1_1). Others will skip to Q1_2.}
Screenshot - Online Survey Question Q1_1
200
Screenshot – Online Survey Question Q1_2
201
Screenshot - Online Survey Question Q1_3
202
Screenshot – Online Survey Question Q2
203
Screenshot – Online Survey Question Q3
204
Screenshot – Online Survey Question Q3_1
205
Screenshot – Online Survey Question Q3_2
206
Screenshot – Online Survey Question Q4
207
Screenshot – Online Survey Question 4_1
208
Screenshot – Online Survey Question Q4_2
209
{Note to reviewers: All respondents will be asked Q5. However, respondents who had selected “no” for screener
QS11, “did you drink any regular soft drinks (non-diet) or other sugary drinks?,” will not be shown the item in Q5
that asks “how interested are you in cutting back on regular soft drinks (non-diet) or other sugary drinks.”}
Screenshot – Online Survey Question Q5
210
{Note to reviewers: There is no Q6}
Screenshot – Online Survey Question Q7
211
Screenshot – Online Survey Question Q8
212
Screenshot – Online Survey Question Q9
213
Screenshot – Online Survey Question Q10
214
{Note to reviewers: At this point, some respondents will be shown a set of ads (TV, radio and/or print) that
correspond to a discrete campaign (randomly chosen). Others will be shown randomly chosen individual ads that
do not correspond to a discrete campaign. After each ad is shown, they will be asked Q12-Q19.}
Screenshot: Initial Screen for Ad Evaluations
215
{Note to reviewers: The screen below is a sample of the screen respondents will see when viewing each ad. The
questions they will be asked for each ad will be the same, regardless of the ad they see.}
Screenshot: Sample Screen of Ad Presentation
216
Screenshot: Ad Survey Question Introduction Page
217
Screenshot – Online Survey Question Q12
218
Screenshot – Online Survey Question Q13
219
Screenshot – Online Survey Question Q14
220
Screenshot – Online Survey Question Q15
221
Screenshot – Online Survey Question Q16
222
Screenshot – Online Survey Question Q17
223
Screenshot – Online Survey Question Q18
224
{Note to reviewers: Only respondents who selected “somewhat agree” or “strongly agree” on Q18 for the item
“This ad grabbed my attention,” will be shown the question below (Q19). Others will skip to next ad or, if
appropriate, will be shown Q20.}
Screenshot – Online Survey Question Q19
225
Screenshot: Transition Page before Each Ad
226
{Note to reviewers: Q20 below will only be shown if respondents have evaluated individual ads that together
comprise a campaign.}
Screenshot – Online Survey Question Q20
227
{Note to reviewers: At this point, respondents who were being shown individual
ads corresponding to a discrete campaign, will begin seeing a set of randomly
chosen individual ads (TV, radio, and/or print) that do not correspond to a
campaign. Those who were already being shown individual ads not
corresponding to a campaign, will continue to be shown individual spots. After
each ad is shown, they will be asked Q22-29 (which are the same as Q12-Q19,
presented above). Respondents will then see the questions that follow.}
228
{Note to reviewers: Only respondents who selected “yes” for screener QS11, “did you drink any regular soft drinks
(non-diet) or other sugary drinks?,” will be shown the following screen (Q30). Others will skip to Q30_2.}
Screenshot – Online Survey Question Q30
229
{Note to reviewers: Only respondents who selected “no” for Q30, “are you planning to stop drinking regular soft
drinks (non-diet) or other sugary drinks?,” will be shown the following screen (Q30_1). Others will skip to Q30_2.}
Screenshot – Online Survey Question Q30_1
230
Screenshot – Online Survey Question Q30_2
231
Screenshot – Online Survey Question Q30_3
232
Screenshot – Online Survey Question Q31
233
{Note to reviewers: Only respondents who selected “yes” for screener QS11, “did you drink any regular soft drinks
(non-diet) or other sugary drinks?,” will be shown the following screen (Q32). Those who responded “no” to QS11
on the screener will skip to Q32_1.}
Screenshot – Online Survey Question Q32
234
Screenshot – Online Survey Question Q32_1
235
Screenshot – Online Survey Question Q32_2
236
Screenshot – Online Survey Question Q34
237
Screenshot – Online Survey Question Q35
238
Screenshot – Online Survey Question Q36
239
Screenshot – Online Survey Question Q37
240
Screenshot: Initial Screen for Classification Questions
241
Screenshot – Online Survey Question C1
242
Screenshot – Online Survey Question C2
243
Screenshot – Online Survey Question C3
244
Screenshot – Online Survey Question C4
245
Screenshot – Online Survey Question C5
246
Screenshot – Online Survey Question C6
247
Screenshot – Online Survey Question C7
248
Screenshot – Survey End Page
249
Form Approved
OMB No. 0920-0572
Expiration Date: 2/28/2015
Attachment 3j: Online Survey for Healthy Living
for Hispanic Audiences (English-speaking)
Community Health Media Center – Testing Educational Campaign
Materials with African American and Hispanic Audiences
Introduction
SHOW: About this online survey: Thank you for answering these questions. You are qualified to
participate in this online survey, which is being conducted on behalf of the Centers for Disease
Control and Prevention, sometimes referred to as CDC, in Atlanta. The online survey, will take
about 22 minutes to complete. In this online survey you are going to be shown sample
advertisements and asked to share your honest opinions about them.
Your responses will be entered into a database and will only be seen by researchers associated
with this online survey. Your answers will be kept secure to the extent permitted by law. There will
be no risk to you. You may stop at any time. You will receive your gift, as it is explained in your
online survey invitation, after completing the online survey.
If you have any questions about this online survey or about your rights as an online survey
participant, please email them to StudyInfo@fhi360.org.
By clicking 'Next,' I am agreeing to the above project description.
Public Reporting Burden Statement
Public reporting burden of this collection of information is estimated to average 22 minutes per
response, including the time for reviewing instructions, searching existing data sources, gathering
and maintaining the data needed, and completing and reviewing the collection of information. An
agency may not conduct or sponsor, and a person is not required to respond to a collection of
information unless it displays a currently valid OMB control number. Send comments regarding this
burden estimate or any other aspect of this collection of information, including suggestions for
reducing this burden to CDC/ATSDR Information Collection Review Office, 1600 Clifton Road NE,
MS D-74, Atlanta, Georgia 30333; ATTN: PRA (0920-0572).
250
[BACKGROUND HEALTH BEHAVIORS AND ATTITUDES]
[Contemplation and Behavioral Intentions]
Pre-Post Questions
[CHECK S11. IF S11=1 (YES), ASK Q1. OTHERS SKIP TO Q1_2]
Q1.
Are you planning to stop drinking regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes…………………………………………………………... Continue
No……………………………………………………………. Continue
[IF Q1=1 SKIP TO Q1_2. IF Q1=2 CONTINUE TO Q1_1]
Q1_1. Are you planning to cut back on regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q1_2. Are you planning to be more physically active within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q1_3. Are you planning to eat healthier meals and snacks within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
Q2.
Yes………………………………………………………….
No………………………………………………………..….
Continue
Continue
Are you planning to do something about your weight within the next 30 days? SINGLE
RESPONSE, ROTATE 1-3.
1
2
3
4
Yes, I plan to try to lose weight………………………….
Yes, I plan to try to gain weight………………………….
Yes, I plan to try to maintain my current weight……….
No, I have no plans to do anything about my weight….
Continue
Continue
Continue
Continue
251
Q3.
During the past 12 months, did you try to cut back on regular soft drinks (non-diet) or
other sugary drinks? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes…………………………………………………………..
No……………………………………………………………
Continue
Continue
Q3_1. During the past 12 months, did you try to be more physically active? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
Yes…………………………………………………………..
No……………………………………………………………
Continue
Continue
Q3_2. During the past 12 months, did you try to eat healthier meals and snacks? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
Q4.
Yes………………………………………………………….. Continue
No………………………………………………………….... Continue
In the past year, have you tried to do any of the following? MULTIPLE RESPONSE, DO
NOT ROTATE.
1
2
3
Lose weight…………………………………………………. Continue
Gain weight……………………………………………...…. Continue
Maintain your current weight……………………………... Continue
Q4_1. Compared to a year ago, do you weigh…? SINGLE RESPONSE, DO NOT ROTATE.
1
2
3
Less……………………………………….………………..
More………………………………………………………...
About the same…………………………………………….
Continue
Continue
Continue
Q4_2. And compared to a year ago, would you say that you are…? SINGLE RESPONSE, DO
NOT ROTATE.
1
2
3
More healthy……………………………………………….
Less healthy………………………………………………..
About the same ……………………………………………
Continue
Continue
Continue
252
Q5.
Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely
interested, how interested are you in…? SINGLE RESPONSE GRID FORMAT,
RANDOMIZE LIST.
[CHECK S11. IF S11=1 (YES), INSERT A. INSERT B AND C FOR ALL PERSONS]
1
2
3
4
5
A
B
C
Not at all interested………………………………………
A little interested.…………………………………………
Somewhat interested……….……………………………
Very interested……………………………………………
Extremely interested ………………………………….…
Continue
Continue
Continue
Continue
Continue
Cutting back on regular soft drinks (non-diet) or other sugary drinks
Being more physically active
Eating healthier meals and snacks
[THERE IS NO Q6.]
Q7.
Thinking about the next six months, how likely are you to…? Please use a scale from 1 to
5, where 1 is not at all likely and 5 is extremely likely. SINGLE RESPONSE GRID
FORMAT, ROTATE A-C AND D-F.
1
2
3
4
5
A
B
C
D
E
F
G
Not at all likely……………………………………………
Somewhat unlikely..……………………………………..
Neither likely nor unlikely..………………………………
Somewhat likely..…………………………………………
Extremely likely ………………………………………….
Continue
Continue
Continue
Continue
Continue
Look for more information on the health benefits of cutting back on regular soft
drinks (non-diet) or other sugary drinks
Look for more information on the health benefits of being more physically active
Look for more information on the health benefits of eating healthier meals and
snacks
Talk to a friend about the health benefits of cutting back on regular soft drinks
(non-diet) or other sugary drinks
Talk to a friend about the health benefits of being more physically active
Talk to a friend about the health benefits of eating healthier meals and snacks
Participate in community efforts to reduce obesity
253
[Self-Efficacy Questions]
Q8.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree………………………………………….
Somewhat disagree………………………………………..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
A I feel as though I can make a difference regarding my risk for being overweight or
obese
B I am confident that I can protect myself from being overweight or obese
C There are many things I can do to protect myself from being overweight or obese
D Generally speaking, it is possible to reduce one’s risk for being overweight or obese
[Behavioral Beliefs]
Q9.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree………………………………………….
Somewhat disagree………………………………………..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
Eliminating regular soft drinks (non-diet) and other sugary drinks during meals every day
would…
A
…make me feel that I was doing something good for my health
B
…make eating meals less enjoyable for me
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
…make it easier for me to drink milk or water at mealtimes
G
…help me lose weight
H
…help me maintain a healthy weight
Q9_1. On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
Strongly disagree………………………………………….
Somewhat disagree………………………………………..
Neither agree nor disagree……………………………….
Continue
Continue
Continue
254
4
5
Somewhat agree…………………………………………… Continue
Strongly agree……………………………………………… Continue
Being more physically active several times per week would…
A
…make me feel that I was doing something good for my health
B
…give me more energy and stamina
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
… make me feel more comfortable with the way I look
G
…help me lose weight
H
…help me maintain a healthy weight
Q9_2. On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree………………………………………….
Somewhat disagree………………………………………..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
Eating healthier meals and snacks several times per week would…
A
…make me feel that I was doing something good for my health
B
… give me more energy and stamina
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
… make me feel more comfortable with the way I look
G
…help me lose weight
H
…help me maintain a healthy weight
[Community Attitudes]
Q10.
1
2
3
Which of the following statements best describes how you think the problem of obesity
should be solved in your community? SINGLE RESPONSE, ROTATE 1-2.
Obesity is an individual problem that is best solved by people taking personal
responsibility for what they eat and how physically active they are……………… Continue
Obesity is a community problem that is best solved by people working together
to make it easier for everyone to eat healthy foods and be physically
active…………………………………………………………………………………..... Continue
Obesity is both an individual and community problem that is best solved by people taking
personal responsibility for what they eat and how physically active they are, and the
community working together to make these behaviors easier to
do…………………………………………………...............…….…………………….. Continue
255
CAMPAIGN EVALUATIONS
SOME RESPONDENTS WILL FIRST SEE A SET OF ADS THAT CORRESPOND TO A
DISCRETE CAMPAIGN (RANDOMLY CHOSEN). AFTER EACH AD SHOWN, ASK Q12-Q19.
AFTER THE ENTIRE CAMPAIGN IS SHOWN, ASK Q20.
Q11.
CAMPAIGNSHOWN – CODE, DO NOT DISPLAY, FIRST
SHOW: Now we would like to show you a few different health-related ads, including a television,
print, and/or radio ad, and then ask you to evaluate each ad. Even if an ad is from another
community or city, please rate it as if it were an ad from your local community. Also, please note
that the video quality of these ads may vary – please rate them based on the content of the ads,
not on the quality of the video.
Please make sure the volume on your computer is turned up, so that you may both see and/or hear
the TV and radio ads.
Please click “Next” to continue.
NOTE: WHEN THE TV ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING MESSAGE
ABOVE THE SCREEN: This ad is a TV ad. Please be patient while the video loads; also note that
the video may stop to buffer from time to time. We do not expect buffering to continue for more
than 30 seconds. If you find that it is buffering too long, you can suspend the survey at any time
and return to this point in the survey simply by clicking on the original survey link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
NOTE: WHEN THE RADIO ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING
MESSAGE ABOVE THE SCREEN: This ad is a radio ad. Please be patient while the audio
loads; also note that the audio may stop to buffer from time to time. We do not expect buffering to
continue for more than 30 seconds. If you find that it is buffering too long, you can suspend the
survey at any time and return to this point in the survey simply by clicking on the original survey
link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
256
Questions for Each Ad
SHOW: Please answer the following questions about the ad you just viewed.
Q12.
If you saw or heard this message, would it get your attention? SINGLE RESPONSE, DO
NOT ROTATE.
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q13.
Why or why not? OPEN ENDED…………………………………………….. Continue
Q14.
Is this message believable? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes………………………………………………………….. Continue
No……………………………………………………………. Continue
Q15.
Why or why not? OPEN ENDED…………………………………………….. Continue
Q16.
Did you think this ad would be effective to motivate you or someone else to…? SINGLE
RESPONSE GRID FORMAT, RANDOMIZE LIST.
Please use a scale from 1 to 5, where 1 is not at all effective and 5 is extremely effective.
1
2
3
4
5
A
B
C
Q17.
Not at all effective…………………………………………
Somewhat ineffective.……………………………………
Neither effective nor ineffective…………………………
Somewhat effective………………………………………
Extremely effective ……………………………………….
Continue
Continue
Continue
Continue
Continue
Cut back on regular soft drinks (non-diet) or other sugary drinks
Be more physically active
Eat healthier meals and snacks
Who would you say this ad is trying to reach? Please check all that apply. MULTIPLE
RESPONSE, DO NOT ROTATE.
1
2
3
You……………………………………..…………………..
People like you………………………………..………….
Someone else……………………………………..……..
Continue
Continue
Continue
257
Q18.
On a scale from 1 to 5, where 1 indicates that you strongly disagree, and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of the
following statements about this advertisement. SINGLE RESPONSE GRID FORMAT,
RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
E
F
G
H
I
J
K
Strongly disagree………………………………………….
Somewhat disagree………………………………………..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
Overall, I liked this ad
I am interested in this ad’s topic
I trust the information in this ad
This ad was confusing
This ad was convincing
This ad said something important to me
This ad grabbed my attention
I learned something new from this ad
I can do what this ad suggests
This ad was easy to understand
I would notice this ad if I saw/heard it
IF RESPONSE 4 OR 5 TO Q18G, ASK Q19. OTHERS SKIP TO INSTRUCTIONS
BEFORE Q20.
Q19. You mentioned that this ad grabbed your attention. What makes it stand out? OPEN
ENDED…………………………………. Continue
BEFORE THE NEXT AD IS EVALUATED, UNTIL THE LAST AD, SHOW: Now you will see
another ad to evaluate. Once again, even if an ad is from another community or city, please rate it
as if it were an ad from your local community. Please note that we would like your reaction to each
ad individually – we will not ask you to compare one ad to any other.
[ONLY ASK Q20 ONCE A WHOLE “CAMPAIGN” IS EVALUATED]
258
Campaign Summary Evaluation
Q20.
Considering the impact of these ads together, please indicate how much you agree or
disagree with each statement. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
E
F
G
H
I
J
K
L
Strongly disagree………………………………………….
Somewhat disagree………………………………………..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
I trust the information in this set of ads.
This set of ads was convincing.
This set of ads grabbed my attention.
This set of ads told me something I didn’t already know.
THERE IS NO E
The message about the health benefits of being more physically active in this set
of ads was persuasive.
The message about the health benefits of eating healthier meals and snacks in
this set of ads was persuasive.
This set of ads gave me good reasons to cut back on regular soft drinks (non-diet)
or other sugary drinks.
This set of ads gave me good reasons to stop drinking regular soft drinks (nondiet) or other sugary drinks.
This set of ads gave me good reasons to be more physically active.
This set of ads gave me good reasons to eat healthier meals and snacks.
This set of ads gave me good reasons to try to lose weight.
259
INDIVIDUAL SPOT EVALUATIONS
EACH RESPONDENT WILL SEE A SET OF RANDOMLY CHOSEN INDIVIDUAL ADS. AFTER
EACH AD SHOWN, ASK Q22-Q29.
Q21.
ADS SHOWN – CODE, DO NOT DISPLAY, ADS SHOWN
SHOW: We would now like to show you a few more ads and then gather your reactions to them. If
you are watching a television or radio ad, please make sure the volume on your computer is turned
up, so that you may both see and hear the video or audio.
Once again, even if an ad is from another community or city, please rate it as if it were an ad from
your local community, and please rate the ads based on their content, not on the quality of the
video. Please note that we would like your reaction to each ad individually – we are not interested
in comparing any of the ads to one another.
Please click “Next” to continue.
NOTE: WHEN THE TV ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING MESSAGE
ABOVE THE SCREEN: This ad is a TV ad. Please be patient while the video loads; also note that
the video may stop to buffer from time to time. We do not expect buffering to continue for more
than 30 seconds. If you find that it is buffering too long, you can suspend the survey at any time
and return to this point in the survey simply by clicking on the original survey link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
NOTE: WHEN THE RADIO ADS ARE PRESENTED, PLEASE SHOW THE FOLLOWING
MESSAGE ABOVE THE SCREEN: This ad is a radio ad. Please be patient while the audio
loads; also note that the audio may stop to buffer from time to time. We do not expect buffering to
continue for more than 30 seconds. If you find that it is buffering too long, you can suspend the
survey at any time and return to this point in the survey simply by clicking on the original survey
link.
And remember: even if an ad is from another community or city, please rate it as if it were an ad
from your local community.
260
Questions for Each Ad
SHOW: Please answer the following questions about the ad you just viewed.
Q22.
If you saw or heard this message, would it get your attention? SINGLE RESPONSE, DO
NOT ROTATE
1
2
Yes……………………………………………………..……
No…………………………………………………….……..
Continue
Continue
Q23.
Why or why not? OPEN ENDED……………………………………..……..
Continue
Q24.
Is this message believable? SINGLE RESPONSE, DO NOT ROTATE
1
2
Yes………………………………………………………….
No…………………………………………………………...
Continue
Continue
Q25.
Why or why not? OPEN ENDED……………………………………………
Continue
Q26.
Did you think this ad would be effective to motivate you or someone else to…?
Please use a scale from 1 to 5, where 1 is not at all effective and 5 is extremely effective.
SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Not at all effective…………………………………………
Somewhat ineffective.……………………………………
Neither effective nor ineffective…………………………
Somewhat effective………………………………………
Extremely effective ……………………………………….
Continue
Continue
Continue
Continue
Continue
A Cut back on regular soft drinks (non-diet) or other sugary drinks
B Be more physically active
C Eat healthier meals and snacks
Q27.
Who would you say this ad is trying to reach? Please check all that apply. SINGLE
RESPONSE, DO NOT ROTATE
1
2
3
You………………………………………………...………..
People like you…………………………………………….
Someone else……………………………………………...
Continue
Continue
Continue
261
Q28.
On a scale from 1 to 5, where 1 indicates that you strongly disagree, and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of the
following statements about this advertisement. SINGLE RESPONSE GRID FORMAT,
RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
E
F
G
H
I
J
K
Strongly disagree…………………………………………..
Somewhat disagree………………………………………..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
Overall, I liked this ad
I am interested in this ad’s topic
I trust the information in this ad
This ad was confusing
This ad was convincing
This ad said something important to me
This ad grabbed my attention
I learned something new from this ad
I can do what this ad suggests
This ad was easy to understand
I would notice this ad if I saw/heard it
IF RESPONSE 4 OR 5 TO Q28G, ASK Q29. OTHERS SKIP TO INSTRUCTIONS AFTER
Q29.
Q29.
You mentioned that this ad grabbed your attention. What makes it stand out? OPEN
ENDED………………………………………………………………………… Continue
BEFORE THE NEXT AD IS EVALUATED, UNTIL THE LAST AD, SHOW: Now you will see
another ad to evaluate. Once again, even if an ad is from another community or city, please rate it
as if it were an ad from your local community. Please note that we would like your reaction to each
ad individually – we are not interested in comparing any of the ads to one another.
262
Summary Evaluation
Q29_1. Considering the impact of these ads together, please indicate how much you agree or
disagree with each statement. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
A
B
C
D
E
F
G
H
I
J
K
L
Strongly disagree………………………………………….
Somewhat disagree………………………………………..
Neither agree nor disagree……………………………….
Somewhat agree……………………………………………
Strongly agree………………………………………………
Continue
Continue
Continue
Continue
Continue
I trust the information in this set of ads.
This set of ads was convincing.
This set of ads grabbed my attention.
This set of ads told me something I didn’t already know.
THERE IS NO E
The message about the health benefits of being more physically active in this set
of ads was persuasive.
The message about the health benefits of eating healthier meals and snacks in
this set of ads was persuasive.
This set of ads gave me good reasons to cut back on regular soft drinks (non-diet)
or other sugary drinks.
This set of ads gave me good reasons to stop drinking regular soft drinks (nondiet) or other sugary drinks.
This set of ads gave me good reasons to be more physically active.
This set of ads gave me good reasons to eat healthier meals and snacks.
This set of ads gave me good reasons to try to lose weight.
263
Pre-Post Questions
[Behavioral Intentions]
[CHECK S11. IF S11=1 (YES), ASK Q30. OTHERS SKIP TO Q30_2]
Q30.
Are you planning to stop drinking regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes………………………………………………………..
No………………………………………………………….
Continue
Continue
[IF Q30=1 SKIP TO Q30_2. IF Q30=2 CONTINUE TO Q30_1]
Q30_1. Are you planning to cut back on regular soft drinks (non-diet) or other sugary drinks within
the next 30 days? SINGLE RESPONSE, DO NOT ROTATE.
1
2
Yes………………………………………………………….
No…………………………………………………………...
Continue
Continue
Q30_2. Are you planning to be more physically active within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
Yes………………………………………………………….
No………………………………………………………..….
Continue
Continue
Q30_3. Are you planning to eat healthier meals and snacks within the next 30 days? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
Q31.
Yes………………………………………………………….
No…………………………………………………………...
Continue
Continue
Are you planning to do something about your weight within the next 30 days? SINGLE
RESPONSE, ROTATE 1-3.
1
2
3
4
Yes, I plan to try to lose weight………………………….
Yes, I plan to try to gain weight…………………………
Yes, I plan to try to maintain my current weight……….
No, I have no plans to do anything about my weight..….
Continue
Continue
Continue
Continue
[CHECK S11. IF S11=1 (YES), ASK Q32. OTHERS SKIP TO INSTRUCTIONS BEFORE
Q32_1]
264
Q32.
Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely
interested, how interested are you in cutting back on regular soft drinks (non-diet) or other
sugary drinks? SINGLE RESPONSE, DO NOT ROTATE.
1
2
3
4
5
Not at all interested………………………………………
A little interested.…………………………………………
Somewhat interested……….……………………………
Very interested……………………………………………
Extremely interested ………………………………….…
Continue
Continue
Continue
Continue
Continue
Q32_1 Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely
interested, how interested are you in trying to be more physically active? SINGLE
RESPONSE, DO NOT ROTATE.
1
2
3
4
5
Not at all interested………………………………………
A little interested.…………………………………………
Somewhat interested……….……………………………
Very interested……………………………………………
Extremely interested ………………………………….…
Continue
Continue
Continue
Continue
Continue
Q32_2 Overall, on a scale from 1 to 5, where 1 is not at all interested and 5 is extremely interested,
how interested are you in trying to eat healthier meals and snacks? SINGLE RESPONSE,
DO NOT ROTATE.
1
2
3
4
5
Not at all interested………………………………………
A little interested.…………………………………………
Somewhat interested…….………………………………
Very interested……………………………………………
Extremely interested ………………………………….…
Continue
Continue
Continue
Continue
Continue
[THERE IS NO Q33]
265
Q34.
Thinking about the next six months, how likely are you to…? Please use a scale from 1 to
5, where 1 is not at all likely and 5 is extremely likely. SINGLE RESPONSE GRID
FORMAT ROTATE A-C AND D-F.
1
2
3
4
5
A
B
C
D
E
F
G
Not at all likely………………………………………….…
Somewhat unlikely..………………………………………
Neither likely nor unlikely.…..………………………….…
Somewhat likely..…………..………………………….…..
Extremely likely ………….………………………………..
Continue
Continue
Continue
Continue
Continue
Look for more information on the health benefits of cutting back on regular soft
drinks (non-diet) or other sugary drinks
Look for more information on the health benefits of being more physically active
Look for more information on the health benefits of eating healthier meals and
snacks
Talk to a friend about the health benefits of cutting back on regular soft drinks
(non-diet) or other sugary drinks
Talk to a friend about the health benefits of being more physically active
Talk to a friend about the health benefits of eating healthier meals and snacks
Participate in community efforts to reduce obesity
[Self-Efficacy Questions]
Q35.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
Continue
1
Strongly disagree………………………………..……….
2
Somewhat disagree……………………………….……..
Continue
3
Neither agree nor disagree………………………..…….
Continue
4
Somewhat agree…………………………………….…… Continue
5
Strongly agree……………………………………….……
Continue
A I feel as though I can make a difference regarding my risk for being overweight or
obese
B I am confident that I can protect myself from being overweight or obese
C There are many things I can do to protect myself from being overweight or obese
D Generally speaking, it is possible to reduce one’s risk for being overweight or obese
266
Q36.
On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree…………………………………………
Somewhat disagree………………………………………
Neither agree nor disagree……………………………...
Somewhat agree……………………………………….…
Strongly agree………………………………………….…
Continue
Continue
Continue
Continue
Continue
Eliminating regular soft drinks (non-diet) and other sugary drinks during meals every day
would…
A
…make me feel that I was doing something good for my health
B
…make eating meals less enjoyable for me
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
…make it easier for me to drink milk or water at mealtimes
G
…help me lose weight
H
…help me maintain a healthy weight
Q36_1. On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements.
SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree………………………………………...
Somewhat disagree……………………………………...
Neither agree nor disagree………………………………
Somewhat agree……………………………………….…
Strongly agree…………………………………………..…
Continue
Continue
Continue
Continue
Continue
Being more physically active several times per week would…
A
…make me feel that I was doing something good for my health
B
…give me more energy and stamina
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
… make me feel more comfortable with the way I look
G
…help me lose weight
H
…help me maintain a healthy weight
267
Q36_2. On a scale from 1 to 5, where 1 indicates that you strongly disagree and 5 indicates that
you strongly agree, please indicate how much you agree or disagree with each of these
statements. SINGLE RESPONSE GRID FORMAT, RANDOMIZE LIST.
1
2
3
4
5
Strongly disagree…………………………………………
Somewhat disagree………………………………………
Neither agree nor disagree……………………………...
Somewhat agree……………………………………….…
Strongly agree………………………………………….…
Continue
Continue
Continue
Continue
Continue
Eating healthier meals and snacks several times per week would…
A
…make me feel that I was doing something good for my health
B
…give me more energy and stamina
C
…help me prevent weight gain
D
…make life more stressful for me
E
…help me save money
F
… make me feel more comfortable with the way I look
G
…help me lose weight
H
…help me maintain a healthy weight
[Community Attitudes]
Q37.
Which of the following statements best describes how you think the problem of obesity
should be solved in your community? SINGLE RESPONSE, ROTATE 1-2.
1 Obesity is an individual problem that is best solved by people taking personal
responsibility for what they eat and how physically active they are……………… Continue
2 Obesity is a community problem that is best solved by people working together
to make it easier for everyone to eat healthy foods and be physically
active………………………………………………………………………………….… Continue
3 Obesity is both an individual and community problem that is best solved by people taking
personal responsibility for what they eat and how physically active they are, and the
community working together to make these behaviors easier to
do……………….………………………………………………………………………. Continue
268
CLASSIFICATION
SHOW: You’re almost done! These last few questions are for classification purposes only and will
be used for analyzing the results of the survey in total. They will not be identified with you
personally.
C1.
Has a healthcare professional ever told you that you are overweight or at risk for being
overweight? SINGLE RESPONSE, DO NOT ROTATE
1
2
3
C2.
Yes……………………………………………………………....
No………………………………………………………………..
Don’t know / not sure ………………………………………....
Continue
Continue
Continue
What is your current occupational status? Are you…? Please select the option that best
applies to you. SINGLE RESPONSE, DO NOT ROTATE.
1
2
3
4
5
6
7
8
10
C4.
Continue
Continue
Continue
Has anyone else in your household been identified by a health care professional as being
overweight or at risk for being overweight? SINGLE RESPONSE DO NOT ROTATE
1
2
3
C3.
Yes…………………………………………………….…………
No……………………………………………………....………..
Don’t know / not sure ……………………………………........
Employed full time…………………………………………….
Employed part time……………………………………………
Unemployed…………………………………………………....
Homemaker………………………………………………. …...
Student ……………………………………………………..…..
Retired ………………………………………………..…….......
Disabled …………………………………………………..…….
Other (Please specify: _________)………………….……….
Prefer not to answer……..…………………………………..…
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
What is your marital status? SINGLE RESPONSE, ROTATE 1-6.
1
2
3
4
5
6
8
Married ………………………………………………………..…
Unmarried living with a partner……………………………..…
Divorced …………………………………………..……………
Widowed ………………………………………….……………
Separated…………………………………………..…………..
Single, never been married ………………………..…………
Prefer not to answer……..……………………………..……...
Continue
Continue
Continue
Continue
Continue
Continue
Continue
269
C5.
How many children (under age 18) live in your household?
1
2
C6.
What is your household’s total income from all sources before taxes? SINGLE
RESPONSE, DO NOT ROTATE
1
2
3
4
5
6
7
8
9
C7.
Enter number: [Numeric Response] …………………………….. Continue
Prefer not to answer [Check Box]……..………………………….. Continue
Under $20,000……..…………………………….………………….
$20,000 to $29,999 .…………………………….……………….....
$30,000 to $39,999 .…………………………….………………….
$40,000 to $49,999 .…………………………….……………….....
$50,000 to $74,999 .…………………………….………………….
$75,000 to $99,999 .…………………………….………………….
$100,000 to $199,999 .…………………………….………… …....
$200,000 or more.……………………..………….………………...
Prefer not to answer.…………………………….………………….
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
Continue
In the following list of items, please indicate which devices you currently use or own.
MULTIPLE RESPONSE, ROTATE LIST.
1
2
3
4
5
6
A desktop computer………………………………………………… Continue
A laptop computer…………………………………………………... Continue
A smartphone, such as an iPhone, BlackBerry, Android, Windows phone, etc.
…………………………………………………………….………….. Continue
A tablet, such as an iPad, Kindle Fire, Nook Color, Motorola Xoom, etc.
………………………………………………………………………… Continue
An iPod or other mp3 player …………………………………….… Continue
None of these – EXCLUSIVE - ANCHOR
SHOW: That is the last question. Thank you for your time. Please click “OK” to confirm
your participation.
270
Attachment 3k: Screen Captures of Online Survey for Healthy Living for Hispanic Audiences (English-speaking)
Community Health Media Center – Testing Educational Campaign
Materials with African American and Hispanic Audiences
Screenshot – Online Survey Start Screen
271
{Note to reviewers: Only respondents who selected “yes” for screener QS11,“did you drink any regular soft drinks
(non-diet) or other sugary drinks,?” will be shown the following screen (Q1). Others will skip to Q1_2.}
Screenshot – Online Survey Question Q1
272
{Note to reviewers: Only respondents who selected “no” for Q1,“are you planning to stop drinking regular soft
drinks (non-diet) or other sugary drinks?,” will be shown the following screen (Q1_1). Others will skip to Q1_2.}
Screenshot - Online Survey Question Q1_1
273
Screenshot – Online Survey Question Q1_2
274
Screenshot - Online Survey Question Q1_3
275
Screenshot – Online Survey Question Q2
276
Screenshot – Online Survey Question Q3
277
Screenshot – Online Survey Question Q3_1
278
Screenshot – Online Survey Question Q3_2
279
Screenshot – Online Survey Question Q4
280
Screenshot – Online Survey Question 4_1
281
Screenshot – Online Survey Question Q4_2
282
{Note to reviewers: All respondents will be asked Q5. However, respondents who had selected “no” for screener
QS11, “did you drink any regular soft drinks (non-diet) or other sugary drinks?,” will not be shown the item in Q5
that asks “how interested are you in cutting back on regular soft drinks (non-diet) or other sugary drinks.”}
Screenshot – Online Survey Question Q5
283
{Note to reviewers: There is no Q6}
Screenshot – Online Survey Question Q7
284
Screenshot – Online Survey Question Q8
285
Screenshot – Online Survey Question Q9
286
Screenshot – Online Survey Question Q9_1
287
Screenshot – Online Survey Question Q9_2
288
Screenshot – Online Survey Question Q10
289
{Note to reviewers: At this point, most respondents will be shown a set of ads (TV, radio and/or print) that
correspond to a discrete campaign (randomly chosen). Others will be shown randomly chosen individual ads that
do not correspond to a discrete campaign. After each ad is shown, they will be asked Q12-Q19. }
Screenshot: Initial Screen for Ad Evaluations
290
{Note to reviewers: The screen below is a sample of the screen respondents will see when viewing each ad. The
questions they will be asked for each ad will be the same, regardless of the ad they see.}
Screenshot: Sample Screen of Ad Presentation
291
Screenshot: Ad Survey Question Introduction Page
292
Screenshot – Online Survey Question Q12
293
Screenshot – Online Survey Question Q13
294
Screenshot – Online Survey Question Q14
295
Screenshot – Online Survey Question Q15
296
Screenshot – Online Survey Question Q16
297
Screenshot – Online Survey Question Q17
298
Screenshot – Online Survey Question Q18
299
{Note to reviewers: Only respondents who selected “somewhat agree” or “strongly agree” on Q18 for the item
“This ad grabbed my attention,” will be shown the question below (Q19). Others will skip to next ad or, if
appropriate, will be shown Q20.}
Screenshot – Online Survey Question Q19
300
Screenshot: Transition Page before Each Ad
301
{Note to reviewers: Q20 below will only be shown if respondents have evaluated individual ads that together
comprise a campaign.}
Screenshot – Online Survey Question Q20
302
{Note to reviewers: At this point, respondents who were being shown individual
ads corresponding to a discrete campaign, will begin seeing a set of randomly
chosen individual ads (TV, radio, and/or print) that do not correspond to a
campaign. Those who were already being shown individual ads not
corresponding to a campaign, will continue to be shown individual spots. After
each ad is shown, they will be asked Q22-29 (which are the same as Q12-Q19,
presented above). Respondents will then see the questions that follow.}
303
{Note to reviewers: Only respondents who selected “yes” for screener QS11, “did you drink any regular soft drinks
(non-diet) or other sugary drinks?,” will be shown the following screen (Q30). Others will skip to Q30_2.}
Screenshot – Online Survey Question Q30
304
{Note to reviewers: Only respondents who selected “no” for Q30, “are you planning to stop drinking regular soft
drinks (non-diet) or other sugary drinks?,” will be shown the following screen (Q30_1). Others will skip to Q30_2.}
Screenshot – Online Survey Question Q30_1
305
Screenshot – Online Survey Question Q30_2
306
Screenshot – Online Survey Question Q30_3
307
Screenshot – Online Survey Question Q31
308
{Note to reviewers: Only respondents who selected “yes” for screener QS11, “did you drink any regular soft drinks
(non-diet) or other sugary drinks?,” will be shown the following screen (Q32). Those who responded “no” to QS11
on the screener will skip to Q32_1.}
Screenshot – Online Survey Question Q32
309
Screenshot – Online Survey Question Q32_1
310
Screenshot – Online Survey Question Q32_2
311
Screenshot – Online Survey Question Q34
312
Screenshot – Online Survey Question Q35
313
Screenshot – Online Survey Question Q36
314
Screenshot – Online Survey Question Q36_1
315
Screenshot – Online Survey Question Q36_2
316
Screenshot – Online Survey Question Q37
317
Screenshot: Initial Screen for Classification Questions
318
Screenshot – Online Survey Question C1
319
Screenshot – Online Survey Question C2
320
Screenshot – Online Survey Question C3
321
Screenshot – Online Survey Question C4
322
Screenshot – Online Survey Question C5
323
Screenshot – Online Survey Question C6
324
Screenshot – Online Survey Question C7
325
Screenshot – Survey End Page
326
File Type | application/pdf |
File Title | Microsoft Word - Attachment 3 Cover Sheet |
Author | tlehman |
File Modified | 2014-12-12 |
File Created | 2014-12-11 |