Att A_RRS Protocol Summary 20130912

Att A_RRS Protocol Summary 20130912.docx

CDC and ATSDR Health Message Testing System

Att A_RRS Protocol Summary 20130912

OMB: 0920-0572

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ATTACHMENT A: Protocol Summary

CDC Message Testing: Radiation Risk Scale

(Focus Group)


Background:

People need to know if a situation involving radiation or radioactive materials is “safe” for them or their family. The radiation protection community continues to struggle addressing this need. To address this need, Dr. Armin Ansari, from CDC’s Radiation Studies Branch has created the Radiation Risk Scale as a communication tool for the public.


Goal:

Explore the effectiveness of the Radiation Risk Scale among the public.


Objectives:

  1. Evaluate the extent to which the Radiation Risk Scale effectively communicates radiation risk.

  2. Evaluate the extent to which the Radiation Risk Scale is relevant, comprehensible, credible, appealing & motivates desired action.


Target Audience: The target audience for this research is the public.


All participants will:

  • Be at least 18 years of age

  • Have at least a High School Diploma

  • Be comfortable conversing in English


The respondents will provide approximate representation reflective of the community in terms of:

  • Gender

  • Age

  • Education

  • Race/ethnicity


It is understood that with the small number of respondents per group, & the relatively small number of respondents per city, it will not be possible to have respondents representing all combinations of characteristics in one group or even across groups for that city.


OMB Approval:

CDC will seek OMB approval through an amendment to its existing broad-based agency approval for message testing [Health Message Testing System (HMTS)]. CDC is encouraged to use questions from a pre-approved question bank in developing data collection instruments. Questions from the pre-approved question bank will focus on the following areas:

  • Comprehension

  • Initial Impressions

  • Believability

  • Persuasiveness

  • Self-protection motivation/Self efficacy

  • Content & Wording

  • Appearance


Methodology:

Data will be collected using focus groups with up to 96 total participants recruited by commercial market research firms. Three focus groups will be held in 4 major metropolitan cities (a total of 12 focus groups).

Each focus group will have between 6 & 8 participants & is expected to last about 90 minutes. A professional moderator will guide the discussion of the focus groups. During the beginning of the focus group, the moderator will provide an overview of the study and ground rules for the focus groups and introductions. Next, the moderator will show a video to introduce the Radiation Risk Scale. After the introduction video, the moderator will show another video which will explain a hypothetical high-risk radiation emergency scenario. After the high-risk scenario, participants will be asked questions regarding the message and the radiation scale in the video. Once they have completed their discussion about the high risk scenario, participants will also be shown another video which will explain a hypothetical low-risk radiation emergency scenario. After the low-risk scenario, participants will be asked questions regarding the message and the radiation scale in the video. The focus group will conclude with questions about information sources, such as spokespersons and communication channels.


The focus groups will be audio-recorded & transcripts will be prepared from these recordings. Interested observers may choose to attend focus groups in person or view them with Focus Vision.



Attachment 1b : Burden Hours and Distribution of Respondents




Type of Respondents

Form Name

Number of Respondents

Number of Responses per Respondent

Burden per Response (in hr)

Total Burden

(in hr)

Public

Eligibility Screener

192

1

15/60

48

Moderator’s Guide

96

1

90/60

144

TOTAL


192 hrs


Distribution of Respondents

Audience Segment

Type of Respondent

Atlanta, Georgia

Houston, Texas

Phoenix, Arizona


St. Louis, Missouri

Total Number of Groups

Total Participants

Public

Eligibility Screener Only Participant

48

48

48

48

12

192

Focus Group Participant

3 Groups

(8 participants/ group)

3 Groups

(8 participants/ group)

3 Groups

(8 participants/ group)

3 Groups

(8 participants/ group)

96

TOTAL


24

Participants

24

Participants

24

Participants

24 participants

12

192




File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
File TitleThe Response to a Nuclear Detonation: Messages for the First 72 Hours
Authoradminla
File Modified0000-00-00
File Created2021-01-25

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