Community Health Wave 3 Materials

Attachment 4d: CHMC Education Campaign Materials: Food (Year 1, Wave 3)
Select Education Campaign Materials Recommended for Testing
Material #

Location

Material Name

Education
Campaign
Campaign 1: Pima County, AZ – This Is My Healthy
C1

Pima County

This is My
Healthy Snack

This Is My Healthy

Medium

Image

TV:30

http://www.youtube.com/watch?v=Q57m6frMayI&list=UUYZre0Avyc_jVLCi2sf
bm1g&index=16&feature=plcp
C2

Pima County

Food Desert

This Is My Healthy

Radio :30

TEXT/NARRATIVE
TEEN: Obesity is an epidemic that threatens all of us.
Unhealthy food is everywhere. On every corner.
A neighborhood supermarket where I can make a healthy choice is
sometimes very hard to find. I guess you could call this a food desert.
ANNOUNCER: Overcome and thrive. Across Pima County our
neighbors are overcoming obstacles that keep us from eating healthy
and being active.
GROUP: This is our Healthy!
ANNOUNCER: Find out how to get health at healthypima.org.
Brought to you by the Pima County Health Department and the U.S.
Department of Health and Human Services.

1

Material #

Location

Material Name

C3

Pima County

Healthy Cooking

C4

Pima County

Community
Nutrition

Education
Campaign

Medium

This Is My Healthy

Print

This is My Healthy

Print

Image

2

Material #

Location

Material Name

Campaign 2: Louisville – Mayor's Healthy Hometown
C5
Louisville
YMCA Foodfight
– Avoid Sugar
Sweetened
Snacks

C6

C7

Louisville

Louisville

Mayor's Healthy
Hometown Menu
30

Tonya :30 Radio
PSA

Education
Campaign

Medium

Mayor's Healthy
Hometown

TV: 30

Mayor's Healthy
Hometown

Mayor's Healthy
Hometown

TV:30

Radio :30

Image

http://www.youtube.com/watch?v=YCwuBxfvjQ&feature=share&list=UUCH6H25R8g5o7_j9BKvmdoA

http://www.youtube.com/watch?v=cLnveSro6EY&feature=BFa&list=UUCH6H2
5R8g5o7_j9BKvmdoA
TEXT/NARRATIVE
ANNOUNCER: Mayor’s Healthy Hometown Movement. Good for your body,
great for everybody.
TONYA: Hi I’m Tonya Bouschan and I’ve survived two strokes. I changed my
life and improved my health by eating lots of fresh fruits and vegetables. I
even teach people how they can eat healthy on a budget. Now the Mayor’s
Healthy Hometown Movement is making sure everybody has access to fresh,
healthy fruits and vegetables. So come on everybody and build a healthy
body
ANNOUNCER: This healthy Hometown moment is made possible by funding
from the U.S. Department of Health and Human Services.

3

Material #

Location

Material Name

C8

Louisville

FOODFIGHT Fruits &
Vegetables Lower
My Risk of Heart
Disease

Campaign 3: La Crosse County, WI – Get Active
C9
La Crosse
Foot Steps to
County
Health

Education
Campaign

Medium

Mayor's Healthy
Hometown

Outdoor Ad

Get Active

TV:30

Image

http://www.youtube.com/watch?v=yeGPuOCWGoA&list=UUM9hTAsSZ2wGPqzWQSVBNg&index=2&feature=plcp

4

Material #

Location

Material Name

C10

La Crosse

500 Club

Education
Campaign
Get Active

Medium

Image

Radio :60
Accepted - Ref Only

Text/Narrative
Announcer: What is diabetes?
Child: You get a headache?
Announcer: What is obesity-relate chronic illness?
Child: It’s scary.
Announcer: Do you know what heart disease is?
Child: Does anybody know?
Announcer: The problems sound complex, but they don’t have to be. Obesity
can cause chronic illness and obesity makes us sick. La Crosse is surrounded
with unhealthy food choices when eating out. The kind high in calories and fat.
One hundred extra calories a day, could mean 10 extra pounds of weight per
year and that could lead to obesity. Do you know how much healthcare costs?
Child: Ten million
Announcer: So what if all La Crosse County restaurants offered more clearly
marked 500 club options to control calories and fat intake? Ask your favorite
restaurant to identify healthier options. The 500 club is part of small changes
taking back the health of our community. Visit getactivewisconsin.org. As
yourself ‘what if?’ and get active turning ‘if’ into ‘when’. Get active, cause,
community, change. Brought to you by HHS Wisconsin Department of Health
Services and the La Cross County Health Department.

5

Material #

Location

Material Name

C11

La Crosse, WI

Coulee

Education
Campaign
Get Active

Medium
Print

Campaign 4: Miami Dade County – Make Healthy Happen
C12
Miami Dade
Farmers’ Market
Make Healthy Happen
County

TV: 30

C13

TV:30

Miami Dade
County

CPPW-Health
Vending

Make Healthy Happen

Image

http://www.youtube.com/watch?v=qFySs_QIzxw&feature=plc

http://www.youtube.com/watch?v=5poCqqIo5aE&feature=plcp

6

Material #

Location

Material Name

C14

Miami Dade
County

Flyer English

Education
Campaign

Make Healthy Happen

Medium

Image

Print

7

Select Individual Ads
Material #

Location

Material Name

Education Campaign

Medium

C16

Pinellas County

Zombie Dinner

Find the Fun

TV:30

C17

Minneapolis

Keewaydin

Making It Better
[Do not test with “Sartell”]

Print

C15

San Diego

Farmers Market

Healthy Works
[Do not test with Healthy
Works “Farmers Market”]

TV:30

Image

http://www.healthyworks.org/farmers-market-tv

http://www.youtube.com/watch?v=kRutOIkIdw0

8

Material #

Location

Material Name

Education Campaign

Medium

C19

North Little
Rock

We're Supposed
to Eat Healthy
Flyer

Fit2Live

Print

C18

Minneapolis

Sartell

Making It Better
[Do not test with
“Keewaydin”]

Print

Image

9

Material #

Location

Material Name

Education Campaign

Medium

C21

North Little
Rock

Fit to Live Parent

Fit2Live
[Do not test with Fit2Live
“Kid” radio spot]

Radio: 30

C22

Appalachian
District and Pitt
County

Detour

Take Step Two

Radio:30

C20

North Little
Rock

Fit 2 Live
Kid

Fit2Live
[Do not test with Fit2Live
“Parent” radio spot]

Radio: 30

Image

TEXT/NARRATIVE
KID: My mom and dad are always trying to get us to eat healthier. I
bet they only think I eat junk food when I’m not with them, like when
I’m at school. I actually like eating fresh fruits and veggies but it is
hard to find that at school. And when you’re hungry, sometimes you’ll
settle for junk. There’s only one way to make sure kids have more
access to healthy foods and beverages in schools and elsewhere.
We’ve got to ask for it. That’s right. Let’s join together to ask schools
and restaurants to offer more healthy choices for our kids.
ANNOUNCER: Brought to you by North Little Rock’s Fit 2 Live
Campaign. For healthy eating and active living.
TEXT/NARRATIVE
MOM 1: Moms talk to our kids all the time about eating healthy.
MOM 2: One day we all went up to help out at school. We walked
past the cafeteria and a la carte lines and vending machines and saw
what kids could get.
MOM 1: That’s when we decided to do something about it.
MOM 2: We joined our school wellness team and made changes to
remove unhealthy snack and make healthy choices easier for
everyone.
MOM 1: You can too! By reducing access to unhealthy junk foods
and sugary drinks, our kids can now make healthier choices.
ANNOUNCER: Brought to you by North Little Rock’s Fit 2 Live
Campaign. For healthy eating and active living.
TEXT/NARRATIVE
ANNOUNCER: So let’s talk breakfast. It’s a great way to get your
day off to a healthy start. But why stop there?
What if taking a step toward a healthier community were just as
easy as microwaving a bowl of oatmeal?
All you need is a few minutes to Take Step Two. You could visit the
farmers market to ask about having local food delivered to your home
or office. Or, Take Step Two and ask your boss about creating a
healthier workplace. Take Step Two and make today a good day—by
improving the health of your community. Online at TakeStepTwo.com.
DISCLAIMER: Brought to you by the Centers for Disease Control and
Prevention.

10

Material #

Location

Material Name

Education Campaign

Medium

C24

Wood County

Get Active Smart
Meals

Get Active
[Do not test with “Get Active
School Wellness”]

Print

C23

San Antonio

Balance: Fruit
Fiesta

Balance
[Similar to “Balance: Viva
Veggies” print ad]

Print

Image

11

Material #

Location

Material Name

Education Campaign

Medium

C26

New York, NY

Portion Control:
Hamburgers

None

Print

C25

Wood County

Get Active School
Wellness

Get Active
[Do not test with “Get Active
Smart Meals”]

Print

Image

12

Material #

Location

Material Name

Education Campaign

Medium

C28

Minnesota

Making It Better

Making It Better

TV :30

C27

Chicago

Healthy Chicago

Healthy Places

Print

Image

http://youtu.be/ZyJI_LqKLpY

13

Material #
C29

C30

Location
FHI 360

FHI 360

Material Name
The New
(Ab)Normal

Time to Scale
Back

Education Campaign
Making Health Easier

Medium

Info graphic

Image

[Do not test with “Time to
Scale Back”]

Making Health Easier

Info graphic

[Do not test with “The New
(Ab)Normal”]

14