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pdfAttachment 2d: CHMC Education Campaign Materials: Beverages (Year 1,
Wave 1)
Select Education Campaign Materials Recommended for Testing
Material #
Location
Material Name
Campaign 1 -- LA County: Eat Sugar
A1
LA County,
Choose Health
CA
LA :30 Spot
A2
LA County,
CA
Choose Health
LA: 22 Sugar
Packets
Education
Campaign
Medium
Choose Health
LA/Eat Sugar
TV: 28
Choose Health
LA/Eat Sugar
Print
Image
http://www.choosehealthla.com/multimedia/
1
Material #
Location
Education
Campaign
Campaign 2 -- Tri-County Colorado: Time For A Change
A3
Tri-County,
Time for a
Time for a
CO
Change
Change/Colorado
Medium
A4
Radio: 30
Tri-County,
CO
Material Name
Time for a
Change
Time for a
Change/Colorado
Image
TV: 30
http://www.youtube.com/watch?v=2sVjs9xhkV0&feature=relmfu
TEXT/NARRATIVE
MOM: The doctor says my son is overweight. He looks fine to me.
And he’s at risk for diabetes?
ANNOUNCER: One in four kids in Colorado is overweight or obese,
increasing their risk of diabetes. Sodas and fruit drinks are a big part
of the problem. One soda has as much sugar as two candy bars. Do
you know what your kids are drinking?
MOM: We’ll fix this. And we’ll start by cutting back on sugary drinks.
Campaign 3 -- Boston: Protection
A5
Boston, MA
Protection TV
Spot
ANNOUNCER: This message is sponsored by Tri-County Health
Department and Children’s Hospital Colorado
Protection
TV: 32
http://www.youtube.com/watch?v=M53J6uizLng
2
Material #
Location
Material Name
Education
Campaign
Protection
Medium
Image
Radio: 30
TEXT/NARRATIVE
ANNOUNCER: You do so many things to protect your kids, but
there’s one thing that can hurt them you may not be aware of.
Sugary drinks like sodas and sports drinks can contain 16 or more
teaspoons of sugar. Too much sugar can cause obesity, Type II
diabetes, and tooth decay. Try something healthier, like water,
seltzer, or low-fat milk instead. After all, your kids are sweet enough
already. Learn more at sugarsmarts.com. Sponsored by Mayor
Menino, the Boston Public Health Commission, and the U.S.
Department of Health and Human Services.
A6
Boston, MA
Protection
Radio Spot
A7
Boston, MA
Protection
Rollerboy
Protection
Print
A8
Boston, MA
Protection Car
Seat
Protection/Boston
Print
3
Material #
Location
Material Name
Education
Campaign
Campaign 4 -- New York City, NY: Eat Sugar, Pouring on the Pounds
A9
New York
Eat Sugar TV
Pouring on the
City, NY
Spot
Pounds/ Eat Sugar
Medium
Image
TV: 60
A10
New York
City, NY
Eat Sugar Print
– Bottle Self
Pouring on the
Pounds/ Eat Sugar
Print
A11
New York
City, NY
Eat Sugar: Kid
Cup – 26
packets
Pouring on the
Pounds/ Eat Sugar
Print
http://www.youtube.com/watch?v=62JMfv0tf3Q
4
Material #
Location
Material Name
A12
New York
City, NY
Eat Sugar – 85
Packets
Education
Campaign
Pouring on the
Pounds/ Eat Sugar
Campaign 5 -- New York City, NY: Drink Fat, Pouring on the Pounds
A13
New York
Drink Fat TV
Pouring on the
City, NY
Spot
Pounds
Medium
Image
Print
TV: 30
http://www.youtube.com/watch?v=-F4t8zL6F0c
5
Material #
Location
Material Name
A14
New York
City, NY
Drink Fat –
Pouring on the
Pounds: Soda
Education
Campaign
Pouring on the
Pounds/ Drink Fat
Campaign 6 -- New York City, NY: Walking, Pouring on the Pounds
A15
New York
Walking - Man
Pouring on the
City, NY
Walking TV
Pounds
Spot
A16
New York
City, NY
Walking - NYC
Map: Check
Cashing - 20oz
Soda
Pouring on the
Pounds
Medium
Image
Print
TV: 46
Print
http://www.youtube.com/watch?v=jxfu-SVK6OA
6
Material #
Education
Campaign
Campaign 7 – Philadelphia: Time for a Change/Real Cost
A17
Philadelphia, Time for a
Time for a
PA
Change TV
Change/Philly
Spot
A18
Location
Philadelphia,
PA
Material Name
Real Cost Store Get Healthy Philly
(Accepted Waiting for
Legal Docs)
Medium
Image
TV: 32
Radio: 60 sec.
http://www.youtube.com/watch?v=jr9s__BSs_k
TEXT/NARRATIVE
Cashier: Just this water?
Woman: Yes, that’s it.
Cashier: Hmm, this won’t scan. (Price check on spring water). You
know you could get some juice drinks instead. They are on sale.
Woman: No thanks.
Cashier: How about sweet tea. That’s two for one.
Woman: I said no thanks. Here, give me that. (takes mic from
cashier).
Cashier: Uh m’am…
Woman: Everybody in this corner store listen up. You might see that
these sugary drinks are on sale but trust me they are no bargain. My
daughter’s doctor just told me that she is overweight and at risk for
diabetes and sodas, juice drinks, and sports drinks were a big part of
the problem. Drinking just two cans of soda per day means you drink
63 pounds of sugar in a year. Me and MY family, we don’t buy into
that stuff. We will just take the water.
Announcer: If you buy sugary drinks for your kids, consider the real
cost. Four in ten Philadelphia children are overweight or obese
putting them at risk for diabetes. Do you know what your kids are
drinking? For facts, tips, and recipes visit foodfitphilly.org or text
COST to 30364. Message and data rates may apply.
7
Material #
Location
Material Name
A19
Philadelphia,
PA
Consider the
Real Cost
(Accepted Waiting for
Legal Docs)
Education
Campaign
Get Healthy Philly
Campaign 8 – Philadelphia: Time for a Change/Real Cost
A20
Boston, MA
Fat Smack TV
Fat Smack
Spot
Medium
Image
Print
TV: 30
http://www.youtube.com/watch?v=1WfVWJ7Tqlk
8
Material #
Location
Material Name
A21
Boston, MA
Fat Smack Kimberly
A22
Boston, MA
Fat Smack : 30
sec Radio Spot
Education
Campaign
Fat Smack
Medium
Fat Smack
Radio:30
Image
Print
TEXT/NARRATIVE
ANNOUNCER: Don’t get smacked by fat [smack sound]. Calories
from sugary beverages like sodas, sweet teas, and sports drinks and
cause obesity and Type II diabetes. Reduce how many you drink
and learn more at fatsmack.org. This message is brought to you by
Mayor Thomas Menino and the Department of Health and Human
Services [smack sound].
Select Individual Education Campaign Materials Recommended for Testing
Material #
A22
Location
Louisville, KY
Material Name
Food Fight –
Beverages
Education Campaign
Mayor's Healthy
Hometown/ FoodFight
Medium
TV: 30
Image
http://www.youtube.com/watch?v=TI_n7vXvkWE
9
Material #
A23
Location
San Antonio,
TX
Material Name
Diabetes
Education Campaign
Balance
Medium
Print
A24
San Antonio,
TX
Water –
Hispanic Child
Balance
Print
A25
Seattle, WA
Where is the
milk?
Let’s Do This
Print
Image
10
Material #
A26
Location
Seattle, WA
Material Name
Sugar Loaded
Beverages
Education Campaign
Let’s Do This
A27
New York
City, NY
Portion Control – Pouring on the Pounds
Beverages
Print
A28
Santa Clara,
CA
Our Kids are
Drowning in
Sugar
Print
Drowning in Sugar
Medium
TV: 30
Image
http://www.youtube.com/watch?v=6idXRO8Voas
11
Material #
A29
Location
Hamilton
County, OH
Material Name
Drink Water
Education Campaign
We Thrive!
Medium
Radio: 15
A30
Boston, MA
Traffic Signal
No Campaign
Print
A31
Tri-County,
CO
Protection Print
Ad
Protection/Colorado
Print
Image
TEXT/NARRATIVE
WOMAN: Want to boost your family’s energy? At dinner try
serving water instead of soda or sugary drinks. It saves
money and makes you feel better.
ANNOUNCER: This small change is brought to you by We
Thrive. For more ways to thrive visit us at watchusthrive.org.
12
File Type | application/pdf |
Author | lplanas |
File Modified | 2013-04-04 |
File Created | 2013-04-04 |