Community Health HMTS Expedited Review Form

Health Message Testing System Expedited Review Form
1. Title of Study: (Please append screener and questionnaire)
Community Health Media Center - Educational Campaign Materials Testing (Please see Attachments 1-5 for more
information)

2. Study Population: (Discuss study population and explain how they will be selected/recruited.)
An online survey will be used to recruit respondents ages 18-64 from market research panels and sampled to reflect national
population statistics. Age/gender/ethnicity distributions will reflect Census data projections. 67% will be screened in for
being overweight or obese, according to BMI calculations (Approximately 69% of US population was overweight or obese in
2009/10; http://www.cdc.gov/nchs/fastats/overwt.htm).

Respondent characteristics:
2720

Number of subject: 5400

Number of males:

Age range : 18-64

Number of females: 2680

Racial/ethnic composition:

Race/ethnicity distributions reflect Census data projections

Special group status: (e.g., risk group, health care providers)
Type of group(s): 67% will be screened in when a respondent's calculated BMI
puts them in the overweight or obese category
Geographic location(s): Nationally representative

3. Incentives: (State what incentive will be offered and justify proposed incentives to be used in study.)
CDC is not providing direct incentives for this educational campaign material testing activity. Participants are members of
custom online panels and will receive small incentives from the panel. The exact amount is determined by each panel, and
this study will recruit from multiple panels. Typical incentives for panels are nominal amounts of money (approximately $2)
or a series of points that participants can collect over time to redeem for a nominal amount of money (approximately $2).
Other than these small rewards, there are no direct incentives for this material testing.

4. Study method: (Please check one below)
Central location intercept interview:
Online Interview: X
Telephone interview:
Other (describe):

Focus group:
Individual in-depth interview (cognitive interview):

(CATI used: yes or no): No

5. Purpose of the overall communication effort into which this health message(s) will fit:
(Please provide 2-3 sentences below.)
The testing will capture demographic information, relevant health behaviors and attitudes, prevention awareness, and
attitudes toward the specific obesity-related health topics (e.g., active living & healthy eating). Materials from various
educational campaigns will be evaluated by each respondent with repeated measures capturing ad appeal, attention,
believability, perceived effectiveness, relevance, message interest, and trust. Approximately 30 educational campaign
materials will be tested across each of 4 waves for a total of approximately 120 materials. The 4 waves divide the materials
into 4 categories of focus: beverages, physical activity, foods, and cross-cutting.

6. Category of time sensitivity: (Please check one below)
Health emergency:
Press coverage correction:
Trend Tracking

Time-limited audience access:
Time-limited congressional/administrative mandate:
Ineffective existing materials due to historical event/social trends: X

7. Describe nature of time sensitivity: (Please provide 2-3 sentences below.)
Current Division of Community Health (DCH) materials are specifically tailored to the division's four programs
(Communities Putting Prevention to Work, Community Transformation Grants, Healthy Communities, and Racial and Ethnic
Approaches to Community Health) as modeled under the previous organization known as the Division of Adult and
Community Health. Under the reorganization, such resources are ineffective as they do not align with DCH's vision of
community health as an aggregate effort promoting sustainable community action to improve health and achieve health
equity. It is imperative that DCH implement material testing efforts in the immediate future to inform the development of
new communication efforts and materials. Educational campaign materials, like those tested as part of this effort, are
available through the Community Health Media Center website.

8. Number of burden hours requested:

2104 hours

BURDEN HOURS
Category of Respondent

No. of
Participation
Respondents Time

Burden

Online panelist (screener) per wave (4 waves)

1350 x 4 = 5400

3/60 hrs

270 hrs

Online panelist (online survey) per wave (4 waves)

1250 x 4 = 5000

22/60 hrs

1834 hrs

Totals

5400 resp.

3/60 or 25/60 hrs

2104 hrs

9. Are you using questions from the approved question bank?

Yes

If yes, please list the item number(s) for questions used from the question bank separated by a comma.
(e.g., 1a, 3c, 130d)
[Listed in order of first use.] HMTS questions: 3a, 4a, 8a, 2b, 14c, 16f, 42f, 46f, 55f, 30d, 15d, 26e, 36e, 39e, 74e, 68e, 69e,
71e, 40e, 33e, 35e, 13e, 72e, 73e, 15d, 12a
Modified HMTS questions: 1a, 5a, 1b, 15c, 37a, 16f, 34a, 17f, 54f, 22d, 25d, 30e, 39e, 73e, 22d, 25d, 30f, 10a, 14a, 13a

*** Items below to be completed by Office of Associate Director for Communication (OADC)***
1. Number of burden hours remaining in current year's allocation:

4,391

2. OADC confirmation of time-sensitivity:
Yes:
No:

Sarah Lewis

Project Officer