Form 015 2018 015 Q_USMint_Mobile_Browse_20180709

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Overview

Welcome and Thank You Text
Model
Custom Questions

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Sheet 1: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text
		We’d welcome your feedback! Please let us know how to improve our site so we can better serve you.
		Thank You Text
		Thank you for taking our survey - and for helping us serve you better. We appreciate your input!
		Example Mobile

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Sheet 2: Model

Model Name		US MINT					Red & Strike-Through: Delete
Model ID							Underlined & Italicized: Re-order
Partitioned		2MQ					Pink: Addition
Date
Model Version		17.3.Y					Blue: Reword
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Site Performance (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Site Performance - Speed	Please rate the speed that pages and content loaded for you.	16	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	19	Return	How likely are you to return to U.S. Mint in the next 30 days using your mobile device?
2	Site Performance - Completeness	Please rate the consistency of complete loading of pages and content.	17	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Purchase Online (1=Very Unlikely, 10=Very Likely)
3	Site Performance -Responsiveness	Please rate the responsiveness of the pages to your actions.	18	Satisfaction - Ideal	How does this site compare to an ideal mobile website? (1=Not Very Close, 10=Very Close)	20	Purchase Online Mobile	How likely are you to make a purchase from U.S. Mint's mobile site in the future?
		Look and Feel (1=Poor, 10=Excellent, Don't Know)						Purchase Offline (1=Very Unlikely, 10=Very Likely)
4	Look and Feel - Appeal	Please rate the visual appeal of the pages that you visited.				21	Purchase Offline	How likely are you to make a purchase from a U.S. Mint store in the future?
5	Look and Feel - Spacing	Please rate the spacing between items on the pages that you visited.						Recommend (1=Very Unlikely, 10=Very Likely)
6	Look and Feel - Legibility	Please rate the legibility of the pages that you visited.				22	Recommend	How likely are you to recommend U.S. Mint to someone else?
		Product Finding (1=Poor, 10=Excellent, Don't Know)
7	Product Finding - Ease	Please rate the ease of finding what you were looking for.
8	Product Finding - Categories	Please rate the product categories on meeting your expectations of where to find items.
9	Product Finding - Filtering	Please rate the filters on showing just the items you were interested in.
		Merchandise (1=Poor, 10=Excellent, Don't Know)
10	Merchandise - Meet Needs	Please rate the extent to which the selection of products meets your needs.
11	Merchandise - Variety	Please rate the variety of products for you to consider.
12	Merchandise - Preferences	Please rate the fit to your preferences of the products you viewed.
		Product Descriptions (1=Poor, 10=Excellent, Don't Know)
13	Product Descriptions - Essential Information	Please rate the presentation of essential product information.
14	Product Descriptions - Clarity	Please rate the clarity of the product descriptions.
15	Product Descriptions - Images	Please rate the product images on displaying the views that you needed.

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Sheet 3: Custom Questions

Model Name		US Mint Mobile V2					Red & Strike-Through: Delete
Model ID		(MID)					Underlined & Italicized: Re-order
Partitioned		2MQ					Pink: Addition
Date		7/9/2018					Blue: Reword
QID	AP Question Tag	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
			Which of the following best describes your interest in coins and coin collecting?	Coin dealer		Y	Radio button, one-up vertical	Skip Logic Group	Best Describes
				Coin collector	A, B, C
				Coin gift-giver
				Friend or family member of a coin collector
				Media
				Teacher / educator
				Student
				Other
		A	What is the primary reason you collect coins?	For my own personal hobby		Y	Radio button, one-up vertical	Skip Logic Group	Reason for Collecting Coins
				To share hobby with a family member or friend
				As an investment
				Other
		B	How long have you been collecting coins?	Less than 2 years		Y	Radio button, one-up vertical		Time Collecting
				2-5 years
				6-9 years
				10 or more years				Skip Logic Group
		C	How do you typically purchase coins from the US Mint? (Please select all that apply)	By mail		Y	Checkbox, one-up vertical		How Purchase Coins
				By phone
				Online
				In-person or through a dealer				Skip Logic Group
				Other way(s)
				Have not purchased coins yet				Mutually Exclusive
			What is your primary reason for visiting the U.S. Mint site on your mobile device today?	Check the status of an order		Y	Radio button, one-up vertical	Skip Logic Group	Reason for Visit
				Find information / news about the U.S. Mint
				Make a purchase online	E,G			Randomize
				Research specific items	E,G
				Just browse
				Contact Customer Service	AA
				Learn about coins and medals
				Find coin schedule / release dates
				Other	OO			Anchor Answer Choice
		OO	What is your other reason for visiting the site today?			N	Text area, no char limit	Skip Logic Group	OTS_Reason for Visit
		E	What type of information were you looking for? (Please select all that apply)	Coin details and descriptions		Y	Checkbox, one-up vertical	Skip Logic Group	Coin Product Info
				Coin images of front and back on coin (obverse and reverse)
				Coin specifications (weight, metal, and size)
				Coin prices (for collectible coins available to purchase)				Randomize
				Coin values (for coins in your collection)
				Coin production figures (for circulating coins)
				Coin mintage limits (for collectible coins)
				Coin sales figures (for bullion coins)
				Other	F			Anchor Answer Choice
		F	What other coin product information are you looking for today?			N	Text area, no char limit	Skip Logic Group	OTS_Coin Product Info
		G	What types of coins were you looking for? (Please select all that apply)	Circulating coins (penny, nickel, dime, quarter)		Y	Checkbox, one-up vertical	Skip Logic Group	Coin Type
				Collectible coins and medals (including proof and uncirculated)
				Bullion investment grade coins or precious metals
		AA	Why did you seek Customer Service today? (Please select all that apply)	Help with my online account		Y	Checkbox, one-up vertical	Skip Logic Group	Customer Service
				Manage/check status of an order
				Manage a subscription
				Problems with a delivery
				Problems with my credit card
				Other	CC
		CC	Please specify the other reason you sought Customer Service.			N	Text area, no char limit	Skip Logic Group	OTS_Customer Service
			When do you plan on making a purchase from the U.S. Mint website?	Today		Y	Radio button, one-up vertical		Purchase Timing
				In the next week
				In the next month
				In the next 1-3 months
				As soon as the product I am looking for is released
				Never
				Not Sure
			Did you add an item to your shopping bag or Wish List today?	Yes, I added to my shopping bag	H	Y	Radio button, one-up vertical	Skip Logic Group	Add Item to Cart
				Yes, I added to my Wish List
				Yes, I added to both	H
				No, I did not
		H	After you added an item to your shopping bag did you start the checkout process?	Yes, I did	I	Y	Radio button, one-up vertical	Skip Logic Group	Checkout
				No, I did not
				Not sure
		I	Did you find the checkout process on the U.S. Mint site to be:	Better than other online purchase experiences		Y	Radio button, one-up vertical	Skip Logic Group	Checkout Success
				Equal to other online purchase experiences
				More difficult than other online purchase experiences	J
				Not sure / Don't make other online purchases
		J	Please describe why you found this checkout process to be more difficult than others you have experienced:			N	Text area, no char limit	Skip Logic Group	OE_Checkout Difficult
			Did you make a purchase on the U.S. Mint site with your mobile device today?	Yes	K, M	Y	Radio button, one-up vertical	Skip Logic Group	Make a Purchase
				No	X, Y
		K	How many items did you purchase today?	1-2		Y	Radio button, one-up vertical	Skip Logic Group	Purchase Quantity
				3-5
				6-9
				10 or more
		M	Was this your first purchase on U.S. Mint's website?	Yes	N	Y	Radio button, one-up vertical	Skip Logic Group	Times Purchased from Mint
				No	L
				I don't know
		L	Including today, how many times have you purchased an item from the U.S. Mint on your mobile device in the past two years?	2 times		Y	Radio button, one-up vertical	Skip Logic Group	Previous Purchases
				3 times
				4-5 times
				6-9 times
				10 or more times
		N	What was the primary factor that drove you to make your first purchase today?	Found a product that appealed to me		Y	Radio button, one-up vertical	Skip Logic Group	First Purchase
				Thought product would make a good gift
				Starting to get into coin collecting
				Purchase seemed liked a good investment
				Saved enough money
				Other	AA
		AA	Please specify the factor that drove your first purchase.			N	Text area, no char limit	Skip Logic Group	OTS_First Purchase
		X	When was the last time you purchased from this mobile website?	Within the past month		Y	Radio button, one-up vertical	Skip Logic Group	Most Recent Purchase
				Within the past year
				Between 1-2 years ago
				Between 2-3 years ago
				Over 3 years ago
				Never purchased from U.S. Mint mobile website
		Y	Please tell us why you did not complete a purchase today. (Please select all that apply)	I did not come to the site to shop today		Y	Checkbox, one-up vertical	Anchor Answer Choice	Purchase Why Not
				Still deciding				Skip Logic Group
				Don't want to purchase online
				Could not find what I wanted
				Not enough product information
				Product unavailable/not released yet				Randomize
				Item(s) did not appeal to me
				Item(s) too expensive
				Technical problem with the site	E
				Difficulty with the checkout process
				I had account/login issues
				Other	G			Anchor Answer Choice
		G	What was your reason for not purchasing?			N	Text area, no char limit	Skip Logic Group	OTS_Purchase Why Not
		E	What kind of technical problem did you experience?			N	Text area, no char limit	Skip Logic Group	OE_Technical Error
			Did you accomplish what you wanted to do today on this site?	Yes			Radio button, one-up vertical		Accomplish Task
				No	A, B	Y		Skip Logic Group
		A	Please tell us why you were unable to accomplish your task today.			N	Text area, no char limit	Skip Logic Group	OE_Why Not Accomplish
		B	What do you plan to do next?	Visit a U.S. Mint gift shop or sales counter		Y	Radio button, one-up vertical	Skip Logic Group	Do Next
				Return to usmint.gov to research items
				Wait for coin(s) to be released
				Wait for coin(s) to come back in stock
				Return to usmint.gov to purchase
				Contact U.S. Mint Customer Service
				Visit other retail store(s)
				Comparison shop at other retailers
				Purchase from another retailer website
				Contact customer service at another retailer
				None of the above
			How frequently do you visit the U.S. Mint mobile site?	Daily		Y	Radio button, one-up vertical		Visit Frequency
				Weekly
				Monthly
				A couple times a year
				About once a year
				This is my first time
			How were you referred to the site today?	Typed the website address into my browser		Y	Radio button, one-up vertical	Randomize	Site Awareness
				Have the website bookmarked or is one of my favorites				Skip Logic Group
				Used a search engine
				Received a flyer or brochure in the mail
				Saw TV, radio, newspaper, or magazine advertisement
				Saw Internet advertisement
				Received a link in an e-mail
				Recommended by someone I know
				Other	A			Anchor Answer Choice
				I was not referred to the site by anything specific				Anchor Answer Choice
		A	Please specify how you were referred to the site.			N	Text area, no char limit	Skip Logic Group	OTS_Site Awareness
			Please select the category that includes your age.	Under 18		Y	Radio button, one-up vertical		Age
				18-24
				25-34
				35-44
				45-54
				55-64
				65-74
				75+
				Prefer not to answer
			What is your gender?	Female		Y	Radio button, one-up vertical		Gender
				Male
				Prefer not to answer
			Which category includes your household income?	Under $25,000		Y	Drop down, select one		Income
				$25,000 - $49,999
				$50,000 - $74,999
				$75,000 - $99,999
				$100,000 - $124,999
				$125,000 - $149,999
				$150,000 or more
				Prefer not to answer
			If you could suggest one change to improve the U.S. Mint mobile site, what recommendation would you make?			N	Text area, no char limit		OE_Improvements