| Model Instance Name: | ||||||||
| US Mint Browse V2 |
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| MID: | x80JEp8R88EZ1tlA8QxlAA== | |||||||
| Partitioned (Y/N)? | YES | |||||||
| NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research. | ||||||||
| Date: | 2/6/2012 | |||||||
| Model questions utilize the ACSI methodology to determine scores and impacts | ||||||||
| ELEMENTS (drivers of satisfaction) | CUSTOMER SATISFACTION | FUTURE BEHAVIORS | ||||||
| MQ Label | MQ Label | MQ Label | ||||||
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Return | Return (1=Very Unlikely, 10=Very Likely) | |||||
| Look and Feel - Appeal | Please rate the visual appeal of U.S. Mint. | Satisfaction - Overall | What is your overall satisfaction with U.S. Mint? (1=Very Dissatisfied, 10=Very Satisfied) |
How likely are you to return to the U.S. Mint? | ||||
| Look and Feel - Balance | Please rate the balance of graphics and text on U.S. Mint. | Satisfaction - Expectations | How well does U.S. Mint meet your expectations? (1=Falls Short, 10=Exceeds) |
Recommend | Recommend (1=Very Unlikely, 10=Very Likely) | |||
| Look and Feel - Readability | Please rate the readability of the pages on U.S. Mint. | Satisfaction - Ideal | How does U.S. Mint compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close) |
How likely are you to recommend the U.S. Mint to someone else? | ||||
| Navigation (1=Poor, 10=Excellent, Don't Know) | Primary Resource | Primary Resource (1=Very Unlikely, 10=Very Likely) | ||||||
| Navigation - Organized | Please rate how well the site is organized. | How likely are you to use this site as your primary resource for obtaining information about United States coins? | ||||||
| Navigation - Options | Please rate the options available for navigating this site. | Purchase Online | Purchase Online (1=Very Unlikely, 10=Very Likely) | |||||
| Navigation - Layout | Please rate how well the site layout helps you find what you are looking for. | How likely are you to make an online purchase from the U.S. Mint in the next twelve months? | ||||||
| Navigation - Clicks | Please rate the number of clicks to get where you want on this site. | Purchase Offline | Purchase from Another Channel (1=Very Unlikely, 10=Very Likely) | |||||
| Merchandise (1=Poor, 10=Excellent, Don't Know) | How likely are you to purchase from the U.S. Mint in the next twelve months using another channel other than its website (e.g., phone)? | |||||||
| Merchandise - Appeal | Please rate the extent to which the products on the U.S. Mint site appeal to you. |
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| Merchandise - Variety | Please rate the variety of products offered on the U.S. Mint site. | |||||||
| Merchandise - Availability | Please rate the availability of the specific product(s) you were looking for on US Mint site. | |||||||
| Product Descriptions (1=Poor, 10=Excellent, Don't Know) | ||||||||
| Product Descriptions - Thoroughness | Please rate the thoroughness of product descriptions on U.S. Mint. | |||||||
| Product Descriptions - Understandable | Please rate how understandable the product descriptions are on U.S. Mint. | |||||||
| Product Descriptions - Answers | Please rate how well the product descriptions provide answers to your questions. | |||||||
| Product Images (1=Poor, 10=Excellent, Don't Know) | ||||||||
| Product Images - Realistic | Please rate how realistic the product images are on U.S. Mint. | |||||||
| Product Images - Views | Please rate the ability to see the desired views of products. | |||||||
| Product Images - Details | Please rate how well the product images show the product details. | |||||||
| Product Browsing (1=Poor, 10=Excellent, Don't Know) | ||||||||
| Product Browsing - Sort | Please rate the ability to sort products by criteria that are important to you on U.S. Mint. | |||||||
| Product Browsing - Narrow | Please rate the ability to narrow choices to find the product(s) you are looking for on U.S. Mint. | |||||||
| Product Browsing - Features | Please rate how well the features on U.S. Mint helps you find the product(s) you are looking for. | |||||||
| Site Performance (1=Poor, 10=Excellent, Don't Know) | ||||||||
| Site Performance - Loading | Please rate how quickly pages load on U.S. Mint. | |||||||
| Site Performance - Consistency | Please rate the consistency of speed from page to page on U.S. Mint. | |||||||
| Site Performance - Errors | Please rate the ability to load pages without getting error messages on U.S. Mint. | |||||||
| Model Name | US MINT |
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| Model ID | Underlined & Italicized: Re-order | |||||||
| Partitioned | 2MQ | Pink: Addition | ||||||
| Date | ||||||||
| Model Version | 17.3.Y | Blue: Reword | ||||||
| Label | Element Questions | Label | Satisfaction Questions | Label | Future Behaviors | |||
| Site Performance (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Return (1=Very Unlikely, 10=Very Likely) |
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| 1 | Site Performance - Speed | Please rate the speed that pages and content loaded for you. | 16 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
19 | Return | How likely are you to return to U.S. Mint in the next 30 days? |
| 2 | Site Performance - Completeness | Please rate the consistency of complete loading of pages and content. | 17 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
Purchase Online (1=Very Unlikely, 10=Very Likely) |
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| 3 | Site Performance -Responsiveness | Please rate the responsiveness of the pages to your actions. | 18 | Satisfaction - Ideal | How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close) |
20 | Purchase Online | How likely are you to make a purchase from U.S. Mint's site in the future? |
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | Purchase Offline (1=Very Unlikely, 10=Very Likely) |
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| 4 | Look and Feel - Appeal | Please rate the visual appeal of the pages that you visited. | 21 | Purchase Offline | How likely are you to make a purchase from a U.S. Mint store in the future? | |||
| 5 | Look and Feel - Spacing | Please rate the spacing between items on the pages that you visited. | Recommend (1=Very Unlikely, 10=Very Likely) |
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| 6 | Look and Feel - Legibility | Please rate the legibility of the pages that you visited. | 22 | Recommend | How likely are you to recommend U.S. Mint to someone else? | |||
| Product Finding (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 7 | Product Finding - Ease | Please rate the ease of finding what you were looking for. | ||||||
| 8 | Product Finding - Categories | Please rate the product categories on meeting your expectations of where to find items. | ||||||
| 9 | Product Finding - Filtering | Please rate the filters on showing just the items you were interested in. | ||||||
| Merchandise (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 10 | Merchandise - Meet Needs | Please rate the extent to which the selection of products meets your needs. | ||||||
| 11 | Merchandise - Variety | Please rate the variety of products for you to consider. | ||||||
| 12 | Merchandise - Availability | Please rate the in-stock availability of the products you considered. | ||||||
| Product Descriptions (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 13 | Product Descriptions - Essential Information | Please rate the presentation of essential product information. | ||||||
| 14 | Product Descriptions - Clarity | Please rate the clarity of the product descriptions. | ||||||
| 15 | Product Descriptions - Images | Please rate the product images on displaying the views that you needed. |
| Model Name | US Mint Browse V3 | ||||||||
| Model ID | (MID) | Underlined & Italicized: Re-order | |||||||
| Partitioned | 2MQ | Pink: Addition | |||||||
| Date | 7/9/2018 | Blue: Reword | |||||||
| QID | AP Question Tag | Skip From | Question Text | Answer Choices | Skip To | Required Y/N |
Type | Special Instructions | CQ Label |
| Which of the following best describes your interest in coins and coin collecting? | Coin dealer | Y | Radio button, one-up vertical | Skip Logic Group | Best Describes | ||||
| Coin collector | A, B, C | ||||||||
| Coin gift-giver | |||||||||
| Friend or family member of a coin collector | |||||||||
| Media | |||||||||
| Teacher / educator | |||||||||
| Student | |||||||||
| Other | |||||||||
| A | What is the primary reason you collect coins? | For my own personal hobby | Y | Radio button, one-up vertical | Skip Logic Group | Reason for Collecting Coins | |||
| To share hobby with a family member or friend | |||||||||
| As an investment | |||||||||
| Other | F | ||||||||
| B | How long have you been collecting coins? | Less than 2 years | Y | Radio button, one-up vertical | Time Collecting | ||||
| 2-5 years | |||||||||
| 6-9 years | |||||||||
| 10 or more years | Skip Logic Group | ||||||||
| C | How do you typically purchase coins from the US Mint? | By mail | Y | Radio button, one-up vertical | How Purchase Coins | ||||
| By phone | |||||||||
| Online | |||||||||
| In-person or through a dealer | Skip Logic Group | ||||||||
| All of the above | |||||||||
| Other | |||||||||
| Have not purchased coins yet | |||||||||
| What is your primary reason for visiting the U.S. Mint website today? | Check the status of an order | Y | Radio button, one-up vertical | Skip Logic Group | Reason for Visit | ||||
| Find information / news about the U.S. Mint | |||||||||
| Make a purchase online | E,G | Randomize | |||||||
| Research specific items | E,G | ||||||||
| Just browse | |||||||||
| Contact Customer Service | AA | ||||||||
| Learn about coins and medals | |||||||||
| Find coin schedule / release dates | |||||||||
| Other | OO | Anchor Answer Choice | |||||||
| OO | What is your other reason for visiting the site today? |
N | Text area, no char limit | Skip Logic Group | OTS_Reason for Visit | ||||
| E | What type of information were you looking for? (Please select all that apply) | Coin details and descriptions | Y | Checkbox, one-up vertical | Skip Logic Group | Coin Product Info | |||
| Coin images of front and back on coin (obverse and reverse) | |||||||||
| Coin specifications (weight, metal, and size) | |||||||||
| Coin prices (for collectible coins available to purchase) | Randomize | ||||||||
| Coin values (for coins in your collection) | |||||||||
| Coin production figures (for circulating coins) | |||||||||
| Coin mintage limits (for collectible coins) | |||||||||
| Coin sales figures (for bullion coins) | |||||||||
| Other | F | Anchor Answer Choice | |||||||
| F | What other coin product information are you looking for today? | N | Text area, no char limit | Skip Logic Group | OTS_Coin Product Info | ||||
| G | What types of coins were you looking for? (Please select all that apply) | Circulating coins (penny, nickel, dime, quarter) | Y | Checkbox, one-up vertical | Skip Logic Group | Coin Type | |||
| Collectible coins and medals (including proof and uncirculated) | |||||||||
| Bullion investment grade coins or precious metals | |||||||||
| AA | Why did you seek customer service today? Select all reasons that apply. | Help with my online account | Y | Checkbox, one-up vertical | Skip Logic Group | Customer Service | |||
| Manage/check status of an order | |||||||||
| Manage a subscription | |||||||||
| Problems with a delivery | |||||||||
| Problems with my credit card | |||||||||
| Other | CC | ||||||||
| CC | Please specify the other reason you sought customer service. | N | Text area, no char limit | Skip Logic Group | OTS_Customer Service | ||||
| When do you plan on making a purchase from the U.S. Mint website? | Today | Y | Radio button, one-up vertical | Purchase Timing | |||||
| In the next week | |||||||||
| In the next month | |||||||||
| In the next 1-3 months | |||||||||
| As soon as the product I am looking for is released | |||||||||
| Never | |||||||||
| Not Sure | |||||||||
| Did you add an item to your shopping bag or wishlist today? | Yes, I added to my shopping bag | H | Y | Radio button, one-up vertical | Skip Logic Group | Add Item to Cart | |||
| Yes, I added to my wishlist | |||||||||
| Yes, I added to both | H | ||||||||
| No, I did not | |||||||||
| H | After you added an item to your shopping bag did you start the checkout process? | Yes, I did | I | Y | Radio button, one-up vertical | Skip Logic Group | Checkout | ||
| No, I did not | |||||||||
| Not sure | |||||||||
| I | Did you find the checkout process on the U.S. Mint site to be: | Better than other online purchase experiences | Y | Radio button, one-up vertical | Skip Logic Group | Checkout Success | |||
| Equal to other online purchase experiences | |||||||||
| More difficult than other online purchase experiences | J | ||||||||
| Not sure / Don't make other online purchases | |||||||||
| J | Please describe why you found this checkout process to be more difficult than others you have experienced: | N | Text area, no char limit | Skip Logic Group | OE_Checkout Difficult | ||||
| Did you make a purchase during your site visit today? | Yes | K, L, M | Y | Radio button, one-up vertical | Skip Logic Group | Make a Purchase | |||
| No | X, Y | ||||||||
| K | How many items did you purchase today? | 1-2 | Y | Radio button, one-up vertical | Skip Logic Group | Purchase Quantity | |||
| 3-5 | |||||||||
| 6-9 | |||||||||
| 10 or more | |||||||||
| L | Including today, how many times have you purchased from this website in the last two years? | 1 time | Y | Radio button, one-up vertical | Skip Logic Group | Previous Purchases | |||
| 2-3 times | |||||||||
| 4-5 times | |||||||||
| 6-9 times | |||||||||
| 10 or more times | |||||||||
| M | Was this your first purchase on U.S. Mint's website? | Yes | N | Y | Radio button, one-up vertical | Skip Logic Group | Times Purchased from Mint | ||
| No | |||||||||
| I don't know | |||||||||
| N | What was the primary factor that drove you to make your first purchase today? | Found a product that appealed to me | Y | Radio button, one-up vertical | Skip Logic Group | First Purchase | |||
| Thought product would make a good gift | |||||||||
| Starting to get into coin collecting | |||||||||
| Purchase seemed liked a good investment | |||||||||
| Saved enough money | |||||||||
| Other | AA | ||||||||
| AA | Please specify the factor that drove your first purchase. | N | Text area, no char limit | Skip Logic Group | OTS_First Purchase | ||||
| X | When was the last time you purchased from this website? | Within the past month | Y | Radio button, one-up vertical | Skip Logic Group | Most Recent Purchase | |||
| Within the past year | |||||||||
| Between 1-2 years ago | |||||||||
| Between 2-3 years ago | |||||||||
| Over 3 years ago | |||||||||
| Never purchased from U.S. Mint online | |||||||||
| Y | Please tell us why you did not complete a purchase today. (Select all that apply) | I did not come to the site to shop today | Y | Radio button, one-up vertical | Anchor Answer Choice | Purchase Why Not | |||
| Still deciding | T | Skip Logic Group | |||||||
| Don't want to purchase online | |||||||||
| Could not find what I wanted | |||||||||
| Not enough product information | BB | ||||||||
| Product unavailable/not released yet | Randomize | ||||||||
| Item(s) did not appeal to me | |||||||||
| Item(s) too expensive | |||||||||
| Technical problem with the site | E | ||||||||
| Difficulty with the checkout process | |||||||||
| I had account/login issues | CC | ||||||||
| Other | G | Anchor Answer Choice | |||||||
| G | What was your reason for not purchasing? | N | Text area, no char limit | Skip Logic Group | OTS_Purchase Why Not | ||||
| T | What additional information could we provide to help you make a decision? | N | Text area, no char limit | Skip Logic Group | OE_Still Deciding | ||||
| BB | What additional information would you like to have before making a purchase? | N | Text area, no char limit | Skip Logic Group | OE_Additional Info | ||||
| CC | What kind of issues did you have? | N | Text area, no char limit | Skip Logic Group | OE_Issues | ||||
| E | What kind of technical problem did you experience? | N | Text area, no char limit | Skip Logic Group | OE_Technical Error | ||||
| Did you accomplish what you wanted to do today on this site? | Yes | Radio button, one-up vertical | Accomplish Task | ||||||
| No | A, B | Y | Skip Logic Group | ||||||
| A | Please tell us why you were unable to accomplish your task today. | N | Text area, no char limit | Skip Logic Group | OE_Why Not Accomplish | ||||
| B | What do you plan to do next? | Visit a U.S. Mint gift shop or sales counter | Y | Radio button, one-up vertical | Skip Logic Group | Do Next | |||
| Return to usmint.gov to research items | |||||||||
| Wait for coin(s) to be released | |||||||||
| Wait for coin(s) to come back in stock | |||||||||
| Return to usmint.gov to purchase | |||||||||
| Contact U.S. Mint customer service | |||||||||
| Visit other retail store(s) | |||||||||
| Comparison shop at other retailers | |||||||||
| Purchase from another retailer website | |||||||||
| Contact customer service at another retailer | |||||||||
| None of the above | |||||||||
| How frequently do you visit the U.S. Mint website? | Daily | Y | Radio button, one-up vertical | Visit Frequency | |||||
| Weekly | |||||||||
| Monthly | |||||||||
| A couple times a year | |||||||||
| About once a year | |||||||||
| This is my first time | |||||||||
| How were you referred to the site today? | Typed the website address into my browser | Y | Radio button, one-up vertical | Randomize | Site Awareness | ||||
| Have the website bookmarked or is one of my favorites | Skip Logic Group | ||||||||
| Used a search engine | |||||||||
| Received a flyer or brochure in the mail | |||||||||
| Saw TV, radio, newspaper, or magazine advertisement | |||||||||
| Saw Internet advertisement | |||||||||
| Received a link in an e-mail | |||||||||
| Recommended by someone I know | |||||||||
| Other | A | Anchor Answer Choice | |||||||
| I was not referred to the site by anything specific | Anchor Answer Choice | ||||||||
| A | Please specify how you were referred to the site. | N | Text area, no char limit | Skip Logic Group | OTS_Site Awareness | ||||
| What are some of the other ways you have heard about US Mint products? (Please select all that apply) | Email updates | Y | Checkbox, one-up vertical | How Interact with Site | |||||
| Mobile website | |||||||||
| Text messages | Skip Logic Group | ||||||||
| Mobile application or “app” | |||||||||
| Google+ | |||||||||
| YouTube | |||||||||
| Blogs | |||||||||
| Audio or podcasts | |||||||||
| Regular mail | |||||||||
| Telephone | |||||||||
| Online advertisement | |||||||||
| Print or TV advertisement | |||||||||
| Other | A | ||||||||
| A | What other ways you would be interested in interacting or connecting with the site? | N | Text area, no char limit | Skip Logic Group | OTS_Interact with Site | ||||
| Please select the category that includes your age. | Under 18 | Y | Radio button, one-up vertical | Age | |||||
| 18-24 | |||||||||
| 25-34 | |||||||||
| 35-44 | |||||||||
| 45-54 | |||||||||
| 55-64 | |||||||||
| 65-74 | |||||||||
| 75+ | |||||||||
| Prefer not to answer | |||||||||
| What is your gender? | Female | Y | Radio button, one-up vertical | Gender | |||||
| Male | |||||||||
| Prefer not to answer | |||||||||
| Which category includes your household income? | Under $25,000 | Y | Drop down, select one | Income | |||||
| $25,000 - $49,999 | |||||||||
| $50,000 - $74,999 | |||||||||
| $75,000 - $99,999 | |||||||||
| $100,000 - $124,999 | |||||||||
| $125,000 - $149,999 | |||||||||
| $150,000 or more | |||||||||
| Prefer not to answer | |||||||||
| If you could suggest one change to improve the U.S. Mint website, what recommendation would you make? | N | Text area, no char limit | OE_Improvements |
| File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
| File Modified | 0000-00-00 |
| File Created | 0000-00-00 |