| Welcome and Thank You Text | |||||
| Welcome Text | Welcome Text - Tablet/Phone | ||||
| Thank you for visiting this site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible. |
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| Thank You Text | Thank You Text - Tablet/Phone | ||||
| Thank you for taking our survey - and for helping us serve you better. We appreciate your input! |
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| Example Desktop | Example Mobile | ||||
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| Model Name | Advisor Info Browse | |||||||
| Model ID | s45l51RBhFNZk9k9wY5whw4C | Underlined & Italicized: Re-order | ||||||
| Partitioned | Yes - 2MQ | Pink: Addition | ||||||
| Date | 4/27/2016 | Blue: Reword | ||||||
| Label | Element Questions | Label | Satisfaction Questions | Label | Future Behaviors | |||
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Recommend Site (1=Very Unlikely, 10=Very Likely) |
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| 1 | Look and Feel - Appeal | Please rate the visual appeal of this site. | 16 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
19 | Recommend Site | How likely are you to recommend this site to someone else? |
| 2 | Look and Feel - Balance | Please rate the balance of graphics and text on this site. | 17 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
Return (1=Very Unlikely, 10=Very Likely) |
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| 3 | Look and Feel - Readability | Please rate the readability of the pages on this site. | 18 | Satisfaction - Ideal | How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close) |
20 | Return | How likely are you to return to this site in the future? |
| Site Performance (1=Poor, 10=Excellent, Don't Know) | 21 | Seek More Information | Seek More Information (1=Very Unlikely, 10=Very Likely) | |||||
| 4 | Site Performance - Loading | Please rate how quickly pages load on this site. | How likely are you to seek out more information about investment professionals and potential investments as a result of visiting this site? | |||||
| 5 | Site Performance - Consistency | Please rate the consistency of speed from page to page on this site. | ||||||
| 6 | Site Performance - Completeness | Please rate how completely the page content loads on this site. | ||||||
| Navigation (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 7 | Navigation - Organized | Please rate how well this site is organized. | ||||||
| 8 | Navigation - Options | Please rate the options available for navigating this site. | ||||||
| 9 | Navigation - Layout | Please rate how well the site layout helps you find what you need. | ||||||
| Information Browsing (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 10 | Information Browsing - Sort | Please rate the ability to sort information by criteria that are important to you on this site. | ||||||
| 11 | Information Browsing - Narrow | Please rate the ability to narrow choices to find the information you are looking for on this site. | ||||||
| 12 | Information Browsing - Features | Please rate how well the features on the site help you find the information you need. | ||||||
| Site Information (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 13 | Site Information - Thoroughness | Please rate the thoroughness of information provided on this site. | ||||||
| 14 | Site Information - Understandable | Please rate how understandable this site’s information is. | ||||||
| 15 | Site Information - Answers | Please rate how well the site’s information provides answers to your questions. |
| Model Name | Advisor Info Browse | ||||||||
| Model ID | (MID) | Underlined & Italicized: Re-order | |||||||
| Partitioned | Yes - 2MQ | Pink: Addition | |||||||
| Date | 6/14/2016 | Blue: Reword | |||||||
| QID | QUESTION META TAG | Skip From | Question Text | Answer Choices | Skip To | Required Y/N |
Type | Special Instructions | CQ Label |
| HDU6707Q001 | Visit Frequency | How frequently do you visit this site? | This is my first visit | Y | Radio button, one-up vertical | Visit Frequency | |||
| Daily | |||||||||
| Weekly | |||||||||
| Monthly | |||||||||
| Every few months | |||||||||
| Once every six months or less often | |||||||||
| HDU6707Q002 | Which category best describes you? | Individual Investor | Y | Radio button, one-up vertical | Skip Logic Group* | Role | |||
| Financial Advisor or Investment/Securities Professional | |||||||||
| Student | |||||||||
| Teacher/Academic | |||||||||
| Attorney | |||||||||
| Consultant | |||||||||
| Securities Regulator | |||||||||
| Other | A | ||||||||
| HDU6707Q003 | A | Please briefly describe your role: | N | Text field, <100 char | Skip Logic Group* | Other role | |||
| HDU6707Q004 | What is your primary interest in visiting this site today? | Review the accuracy of the site | Y | Radio button, one-up vertical | Skip Logic Group* | Primary Reason | |||
| Check out the background of a firm | |||||||||
| Check out the background of an investment professional | |||||||||
| Review aggregate data | |||||||||
| Other | A | ||||||||
| HDU6707Q005 | A | Please briefly describe your primary interest in visiting this site today: | N | Text field, <100 char | Skip Logic Group* | Other reason | |||
| HDU6707Q006 | Have you ever checked with a state or federal regulator regarding the background, registration, or license of a financial professional? | Yes | Y | Radio button, one-up vertical | Skip Logic Group* | Learning Behavior | |||
| No | |||||||||
| HDU6707Q008 | Did you learn something on this site that might impact your behavior in the future? | No | Y | Radio button, one-up vertical | Skip Logic Group* | Learning | |||
| Yes | A | ||||||||
| Maybe | A | ||||||||
| HDU6707Q009 | A | Please specify what you learned: | N | Text area, no char limit | Skip Logic Group* | Learned | |||
| HDU6707Q010 | How did you learn about this site? | Search engine (Google, Bing, etc.) | Y | Radio button, one-up vertical | Skip Logic Group* | How Found | |||
| Referred by SEC.gov | |||||||||
| Referred by Investor.gov | B | ||||||||
| Referred by FINRA BrokerCheck | |||||||||
| In-person event/conference | C | ||||||||
| Social media (Twitter, Facebook, etc.) | |||||||||
| News source (magazine/newspaper/radio/television) | |||||||||
| Referred by a friend or family member | |||||||||
| Prior visit | |||||||||
| Other | A | ||||||||
| HDU6707Q011 | A | Please specify how you learned about this site: | N | Text area, no char limit | Skip Logic Group* | OE-Found | |||
| B | Which Investor.gov page did you visit most recently? | Homepage | Y | Radio button, one-up vertical | Skip Logic Group* | Investor.gov Page | |||
| Compound Interest Calculator page | |||||||||
| Other Investor.gov page (including alerts and bulletins) | |||||||||
| HDU6707Q012 | C | Please describe the event/conference you attended: | N | Text area, no char limit | Skip Logic Group* | OE-Event Attended | |||
| HDU6707Q013 | Accomplish | Did the site help you do what you wanted to do today? | Yes | Y | Radio button, one-up vertical | Skip Logic Group* | Able to Accomplish | ||
| No | A | ||||||||
| Partially | A | ||||||||
| I wasn't looking for anything in particular | |||||||||
| HDU6707Q014 | OE_Accomplish | A | Please specify what you were trying to do: | N | Text area, no char limit | Skip Logic Group* | Unable to Accomplish | ||
| HDU6707Q025 | OE_Improve Experience | If you could make one change/improvement to this website, what would it be? | N | Text area, no char limit | Improvement |
| File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
| File Modified | 0000-00-00 |
| File Created | 0000-00-00 |