The goal of this project is to develop
and validate risk and benefit perception scales and to explore
various methods for measuring perceptions, attitudes, and
intentions about prescription drug advertising that can be used for
research moving forward. We plan to conduct 1,000 online 30-minute
pretests with individuals who self-identify as having been
diagnosed with either chronic pain or high blood pressure, 5,000
online 30-minute surveys with adults who self-identify as having
been diagnosed with either chronic pain or high blood pressure, and
5,000 online 30-minute surveys with adults from a general
population sample who do not have the target medical conditions. In
the pretests and self-identified medical condition samples,
participants will view an ad that matches their medical condition
(chronic pain or hypertension). In the final sample, half of the
general population sample will be exposed to the DTC ad for chronic
pain, and half will be exposed to the DTC ad for high blood
pressure. We are also varying the level of risk (high, low) and
benefit (high, low) in the ad. After viewing the fictitious DTC ad,
participants will complete a questionnaire that will include
measures of perceptions, attitudes, and intentions.
Ila Mizrachi 301 796-7726
ila.mizrachi@fda.hhs.gov
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