REIS - Respondents to full study

Rural Establishment Innovation Survey (REIS) (Also Known as National Survey of Business Competitiveness)

Attachment A - Rural Establishment Innovation Survey Questionnaire-mail version (Revised)

REIS - Respondents to full study

OMB: 0536-0071

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National Survey
of Business
Competitiveness

Version 1

Sponsored by:

Conducted by:

Economic Research Service
US Department of Agriculture

Social and Economic
Sciences Research Center
Washington State University

Contact:
Tim Wojan
twojan@ers.usda.gov
202-694-5419

Contact:
Yi Jen Wang
sesrcweb7@wsu.edu
800-833-0867

2014

OMB control number 0536-0071
Expires (07/31/2016)

According to the Paperwork Reduction Act of 1995, an agency may not conduct or sponsor, and a person is not
required to respond to, a collection of information unless it has a valid Office of Management and Budget (OMB)
control number. The valid OMB number for this information collection is 0536-0071. The time required to complete
this information is estimated to average 30 minutes per response, including the time for reviewing instructions,
searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the
collection of information.

YOUR RESPONSE IS VOLUNTARY. YOUR ANSWERS TO ALL QUESTIONS ARE CONFIDENTIAL. All
information that is provided by participants to the National Survey of Business Competitiveness
will only be used for statistical research purposes and reported in summary form. Your name
and that of the business you represent will not be connected to your answers in any way. In
accordance with the Confidential Information Protection provisions of Title V, Subtitle A, Public
Law 107-347 and other applicable Federal laws, individual responses will be kept confidential
and will not be disclosed in identifiable form to anyone outside of the research team. By law,
every ERS and SESRC employee is subject to a jail term of up to 5 years, a fine of up to $250,000
or both if he/she discloses any identifiable information about research participants.

Photo credit for cover photos: Shutterstock.com

1.	

What is your job title or role?
job title or role

2.	

Approximately what year did this business at this location begin operating?
year

3.	

What is the main product or service at this business location?

4.	

Does this business have only one location or more than one location?
1 	 Only one location   Skip to question 5
2 	 More than one location

4a.	

(If more than one location) Is this location this business’s headquarters or is it a
branch location?
1	 Headquarters
2	 Branch location

5.	

How important is each of these factors for locating this business in this community?  (Check the
appropriate level of importance for each factor.)
		
		
Factor
		

Not	
Somewhat	
Very	
Not	
Don’t
important	 important	 important	 applicable	 know
	
	
	
	


Owner-ties to area	
Availability of low-cost labor	
Available skilled labor pool	
Access to transportation	
Access to broadband or high speed internet	
Access to material inputs	
Access to customers	
Government incentives	
Low taxes	
Strong or growing local economy	

-3-

1	
1	
1	
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2	
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3	
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4	
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4	
4	
4	
4	
4	
4	

5
5
5
5
5
5
5
5
5
5

5a.	

How important is each of these factors for making this community an attractive place to work?  
(Check the appropriate level of importance for each factor.)
		
		
Factor
		

Not	
Somewhat	
Very	
Not	
Don’t
important	 important	 important	 applicable	 know
	
	
	
	


Opportunities for outdoor recreation 	
Scenic beauty (e.g., natural or architectural)	
Climate	
Access to arts and entertainment	
Quality of local schools	
Access to health care	

6.	

1	
1	
1	
1	
1	
1	

2	
2	
2	
2	
2	
2	

3	
3	
3	
3	
3	
3	

4	
4	
4	
4	
4	
4	

5
5
5
5
5
5

In 2013, at this location, what was the average number of workers who were in each category?  
(Please include all workers in these two categories.)
		
		
	
					
Worker category
		
	
	
	

Full-time and part-time employees on your payroll				
Independent contractors or temporary workers NOT ON YOUR PAYROLL		
				
Total	

Number of
workers


_______
_______
_______

If 5 or more workers in total, continue with question 7.
If less than 5 workers in total, skip to question 52 on page 16.

7.	

In the past 12 months, did this business…
					
		
	
	
	

Offer a health insurance option for any workers 				
Offer a retirement plan				
Pay for worker education, professional development, or training		
Offer paid maternity, paternity, or family leave				
Have an employee-ownership plan				
Offer paid time off for workers to volunteer				

8a.	

Yes	
	

No


1	
1	
1	
1	
1	
1	

2
2
2
2
2
2

How many workers are managers at this location?   (Managers are workers who direct or oversee
operations.)
number of managers

8b.	

How many workers are professionals?  (Professionals are workers such as engineers or
accountants.)
number of professionals

-4-

9.	

In 2013, what is your best estimate of the average hourly wage for non-salaried workers at this
location?
 Check here if you do not have any non-salaried workers.
average hourly wage

10.	

In 2013, at this location, what percent of workers were in the following occupational categories?  
(Please include all workers in these categories. Total percent should equal 100%.)
			
Occupational
category
			
		
	

Management and professional		
Services		
Sales and office support 		
Natural resources, construction, and maintenance 		
Production, transportation, and material moving	 	
			

Percent of		
workers	
OR	
	
	

_______%		
_______%		
_______%		
_______%		
_______%		
=100%

Number of
workers


_______	
_______	
_______
_______
_______

10a.	 For each occupational category, what was the minimum educational level needed in 2013?
(Check the appropriate level of education for each occupational category.)
		
		
Occupational category
		
		
		

Less than	
At least 	
At least	
high school	 HS diploma	Assoc degree/	
or no specific	 or GED	
vocational	
education		
certification	
	
	
	

Management and professional 	
Services	
Sales and office support	
Natural resources, construction, and
	 maintenance	
Production, transportation, and
	 material moving	

11.	

At least	
More than		
four-year 	 four-year
college	
college
degree	
degree
	


1	
1	
1	

2	
2	
2	

3	
3	
3	

4	
4	
4	

5
5
5

1	

2	

3	

4	

5

1	

2	

3	

4	

5

Is any part of the workforce unionized or covered by a collective bargaining agreement?
1	 Yes
2	 No

12.	

In the past 3 years, how difficult has it been to find qualified applicants for your workforce, not
including managers and professionals?
1	 Very difficult
2	 Somewhat difficult
3	 Not difficult   Skip to question 13 on the next page
-5-

12a.	 (If very or somewhat difficult) Why has it been difficult to find qualified applicants for your
workforce?

				
		
	
	

Quality of the labor pool 			
Increases in required skills and knowledge			
Insufficient number of workers available locally			
Limited interest among job seekers for openings at this business	

13.	

Yes	
	

No


1	
1	
1	
1	

2
2
2
2

Does this business have written position descriptions?
1	 Yes
2	 No   Skip to question 14a

13a.	 Are training requirements documented in those position descriptions?
1	 Yes
2	 No   Skip to question 14a

13b.	Does this business track whether workers complete or if they have already
completed these training requirements?
1	 Yes
2	 No

14a.	 Does this business currently use personal computers or laptops, not including smart phones?
1	 Yes
2	 No   Skip to question 17 on the next page

14b.	Are the following technologies currently used at this business?
					
		
	
	
	

Broadband or high speed internet				
Sale of products or services over the Internet (e-commerce) 			
Supplies purchased over the Internet (e-procurement) 			
Web advertising				
Direct e-mail marketing				
Social media (e.g., LinkedIn or Facebook)				
Business issued smartphones to workers				
RFID readers, barcode, or optical scanners (e.g., Radio Frequency Identification)	
Computer software specifically designed for your business or industry		
An integrated enterprise resource planning system (e.g., SAP or Microsoft
	 Dynamics, or Oracle Applications that include accounting, logistics,
	 human resources, sales management, along with other functions)		
Stand-alone supply chain or logistics management software			
Stand-alone customer relationship management software			

-6-

Yes	
	

No


1	
1	
1	
1	
1	
1	
1	
1	
1	

2
2
2
2
2
2
2
2
2

1	
1	
1	

2
2
2

15.	

What percent of the sale of products or services comes over the Internet?
 Check here if you do not sell any products or services over the Internet.
percent of sales over the Internet

16.	

What percent of your workforce, not including managers and professionals, uses computers on
a daily basis?
percent of the workforce who uses computers

17.	

Have the following factors limited this business’s use of information and communications
technology?
					
		
	
	
	

The cost of equipment and software				
The cost of information and communications services			
Lack of access to adequate broadband or high speed internet			
Lack of knowledge				
Difficulty integrating new technologies into the current way you do business	

18.	

No


1	
1	
1	
1	
1	

2
2
2
2
2

Businesses obtain information about new opportunities or new ways of doing things from many
sources.  Which sources have been most valuable for this firm?
				
				
Sources of new information
				

Suppliers			
Customers			
Other business people in your industry			
Other business people NOT in your industry			
Business or trade association conferences or publications		
Your own workers			
Media (e.g., newspapers, television, Internet)			
Private consultants			
University extension, community colleges, or business schools		

19.	

Yes	
	

Not at all	 Somewhat	 Very
valuable	 valuable	 valuable
	
	


1	
1	
1	
1	
1	
1	
1	
1	
1	

2	
2	
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2	
2	
2	
2	
2	

3
3
3
3
3
3
3
3
3

Of the sources identified as very valuable, where are they located?
		
		
		
		

In	
Outside community	 Beyond a
your	
within a	
reasonable	
Not
community	 reasonable drive	
drive	
Applicable
	
	
	


Suppliers providing valuable information 	
Customers providing valuable information	
Other business people in your industry
	 providing valuable information	
Other business people NOT in your
	 industry providing valuable information	

1	
1	

2	
2	

3	
3	

4
4

1	

2	

3	

4

1	

2	

3	

4

-7-

20.	

Approximately what percent of 2013 final shipments or billed services went to customers…  
(Total should equal 100%.)
 Check here if you did not have any sales in 2013.
				

Locally, within a reasonable drive			
Beyond a reasonable drive in the United States			
Internationally			
				

21.	

_______%
_______%
_______%
=100%	

Was this location in business in 2007?
1	 Yes
2	 No  Skip to question 22

21a.	 What is your best guess of the percent of 2007 final shipments or billed services that went
to customers… (Total should equal 100%.)

 Check here if you did not have any sales in 2007.
				

Locally, within a reasonable drive		
Beyond a reasonable drive in the United States		
Internationally		
			

22.	

_______%
_______%
_______%
=100%	

In 2013, what percent of goods and services sold by this business were sold to… (Total should
equal 100%.)
 Check here if you did not have any sales in 2013.
				

Other businesses			
Government			
Individuals			
				

23.	

Is the current market for your products or services…
1	
2	
3	
4	
5	

24.	

_______%
_______%
_______%
=100%	

Growing
Stable
Declining
Mixed (e.g., some are declining, others growing)
Uncertain

Does this business require workers to document good work practices and lessons learned?
1	 Yes
2	 No
-8-

25.	

How often does this business monitor customer satisfaction through analysis of complaints,
customer satisfaction surveys, focus groups, or other methods?
1	 Never
2	 Occasionally
3	 Regularly

26.	

How often are processes changed to fix problems identified through customer complaints?
1	 Never
2	 Occasionally
3	 Regularly

27.	

In the past 3 years, did this business…
						
Not
				
Yes	
No	 applicable
				
	
	


Produce any new or significantly improved goods			
1	
Provide any new or significantly improved services			
1	
Introduce new or significantly improved methods			
	 of manufacturing or producing goods or services		
1	
Introduce new or significantly improved logistics, delivery, or		
	 distribution methods for your inputs, goods, or services		
1	
Introduce new or significantly improved support activities			
		for your processes			
1	
Introduce new or significant improvements
	 in your marketing methods			
1	

28.	

3
3

2	

3

2	

3

2	

3

2	

3

In the past 3 years, did this business have any improvement or innovation activities that were…
		
		

Yes	
	

No


1	
1	

2
2

Abandoned	
Incomplete	

29.	

2	
2	

Did you check “Yes” to any answers in question 27 or question 28?
1	 Yes  Skip to question 30 on the next page
2	 No



29a.	 Please tell us why improvement or innovation activities have not been necessary or
possible.

If you answered ‘yes’ to question 29, continue to question 30 on the next page.
If you answered ‘no’ to question 29 and answered 29a, skip to question 35 on page 11.
-9-

30.	

In 2013, did this business sell any new or significantly improved goods or services with the
following improvements?
					
		
	
	
	

Improved performance				
More user-friendly				
Reduced costs				
New features				
New service capabilities				

31.	

Yes	
	

No


1	
1	
1	
1	
1	

2
2
2
2
2

In the past 3 years, did this business start selling any new or significantly improved goods or
services before your competitors in at least one of your markets? (Include a product even if it was
available in another market.)
1	 Yes
2	 No
3	 Uncertain

32.	

In 2013, what percent of this business’s sales came from new or significantly improved goods or
services? [If none, enter 0 (zero).]
percent of sales

33.	

In the past 3 years, did this business engage in any of the following innovation-related activities?
					
		
	
	
	

In-house research and development (R&D) to increase knowledge
	 or devise innovations 				
Purchase research and development (R&D) from research organizations
	 or other branches of this business 				
Conduct in-house design activities to improve aesthetics
	 of product or packaging 				
Purchase design services				
Purchase machinery, equipment, computers, or software
	 to implement innovations				
Purchase or license patents or inventions to implement innovations		
Purchase knowledge or expertise to implement innovations			
Plan, engineer, design, or conduct other development work
	 to implement innovations				
Train staff to develop or introduce innovations				
Market research, advertising, or other marketing activities linked
	 to implementing innovations				

- 10 -

Yes	
	

No


1	

2	

1	

2	

1	
1	

2	
2	

1	
1	
1	

2	
2	
2	

1	
1	

2	
2	

1	

2	

34.	

In the current environment, if excess cash were available, how likely is it that these funds would
be used to…
				
				
				

Provide additional training of workers 			
Repay debt			
Provide a reserve or cushion 			
Fund additional innovation projects			
Fund additional investment projects,
	 such as replacing old equipment or for expansion		

35.	

Not at all		
Most
likely	
Probably	 definitely
	
	


1	
1	
1	
1	

2	
2	
2	
2	

3
3
3	
3

1	

2	

3

Does this business produce products or provide services in any of the five green sectors?
					
		
	
	
	

Produce renewable energy				
Increase energy efficiency				
Conserve natural resources				
Prevent, reduce, or clean up pollution				
Produce clean transportation fuels				

36.	

Yes	
	

No


1	
1	
1	
1	
1	

2
2
2
2
2

In the past 3 years, did this business participate in any patent applications?
1	 Yes
2	 No  Skip to question 37
3	 Don’t know  Skip to question 37

36a.	 In the past 3 years, how many patent applications did this business participate in?
number of patent applications

36b.	In the past 3 years, how many patents were awarded?
number of patents awarded

37.	

In the past 3 years, did this business…
					
		
	
	
	

Register an industrial design 				
Register a trademark 				
Produce materials eligible for copyright 				
Use trade secret protections (e.g., non-disclosure agreements,
	 non-compete clauses, or sought remedies for misappropriation) 		

- 11 -

Yes	
	

No


1	
1	
1	

2	
2	
2	

1	

2

38.	

During the economic recession period (2008-2009), to what extent did this business commit
resources to innovate?
1	
2	
3	
4	

39.	

Increased resources for innovation activities
There was no change in innovation resources
Delayed or decreased resources for innovation
Not applicable, e.g., not in business at that time

Compared to 2013, in this current year (2014) would you say resources for innovation at this
business have been…
1	 Increased
2	 Kept the same
3	 Decreased

40.	

In the past 3 years, has this business…
					
		
	
	
	

Increased the variety of goods or services offered				
Increased market share or entered new markets 				
Begun exporting goods or services				
Reduced time to respond to customer needs 				
Improved flexibility of production or service provision 			
Increased capacity of production or service provision 			
Reduced labor costs per unit output				
Reduced materials and energy required per unit output 			
Improved worker satisfaction or reduced worker turnover 			

41.	

Yes	
	

No


1	
1	
1	
1	
1	
1	
1	
1	
1	

2
2
2
2
2
2
2
2
2

The following is a list of factors related to this business’s location. For each one, please tell us how
much of a problem it is for this business’s ability to compete.
				
				
Factor
				

Zoning or development regulations			
Vitality of the local economy			
Access to financial, legal, and other business services		
Access to equipment and software suppliers			
Access to training courses 			
Access to transportation or freight forwarding
	 facilities and services			
Availability of broadband or high speed internet			
Local availability of mobile or cellular service			
Local roads and bridges 			
Cost of facilities and land 			
Attractiveness of the area to managers and professionals 		
Quality of primary and secondary schools			
Environmental regulations 			
State and local tax rates			
- 12 -

Not a	
problem	
	

A minor	 A major
problem	 problem
	


1	
1	
1	
1	
1	

2	
2	
2	
2	
2	

3	
3	
3
3
3

1	
1	
1	
1	
1	
1	
1	
1	
1	

2	
2	
2	
2	
2	
2	
2	
2	
2	

3
3
3
3
3
3
3
3
3

42.	

How involved in promoting business are the following institutions in your community?
			
			
			
		
	

Local government development effort
	 1.	 Village, town, or city		
	 2.	 County		
	 3.	 Regional or multi-county		
Business association (e.g., Chamber of Commerce) 		
College, university, or extension support for local
	 business		
Community foundations or nonprofit organizations		
Local investors		
Banks			

Not at all			
active or	 Somewhat	
Very	
Not present	 active	
active	
	
	
	

Don’t
know


1	
1	
1	
1	

2	
2	
2	
2	

3	
3	
3	
3	

4	
4	
4	
4

1	
1	
1	
1	

2	
2	
2	
2	

3	
3	
3	
3	

4
4
4
4

42a.	 How much civic leadership does THIS business provide in your community?
1	 None
2	 Some
3	 A lot

43.	

Do you have a good understanding of the decisions that led to the founding of this business?
1	 Yes
2	 No  Skip to question 44 on the next page

43a.	 (If Yes) Was this business originally founded around a new or customized product or
service that was created by one of the founders of this business?
1	 Yes
2	 No  Skip to question 44 on the next page
3	 Don’t know  Skip to question 44 on the next page

43b.	(If Yes) Thinking about this new or customized product or service, why was it
originally developed?

1	 One of the founders created it for personal use
2	 One of the founders created it for use at a previous job or business
3	 One of the founders identified a business opportunity

- 13 -

44.	

The final section of the survey is to assess which types of government or government-sponsored
programs are the most helpful to businesses. If used, please rate how important each program
has been for this business in the past 3 years.
If Used, how important
Used?
was this program?
				
Program
		
Yes	 No	
		
	 	

Direct loans from a government agency
		(e.g., USDA B&I Direct Loan) 	
Government insurance or guarantee for loans
		(e.g., SBA 7(a) Loan Program) 	
Revolving loan funds run by a nonprofit
		or government organization	
Tax incentives by state or local government,
		including enterprise zones, urban revitalization
		areas, Tax Increment Financing districts	
Government-assisted industrial parks
		or business incubators	
Government-funded technology assistance
		programs	
Government-assisted worker-training programs	
National Innovation Marketplace	

45.	

Not	 Somewhat	 Very
important	 important	 important
	
	


1	

2	

1	

2	

3

1	

2	

1	

2	

3	

1	

2	

1	

2	

3	

1	

2	

1	

2	

3

1	

2	

1	

2	

3

1	
1	
1	

2	
2	
2	

1	
1	
1	

2	
2	
2	

3
3
3

Did this business try to borrow money for any purpose in the past 3 years?
1	 Yes
2	 No  Skip to question 47 on the next page
3	 Don’t know  Skip to question 47 on the next page

45a.	 Please indicate the sources you tried to borrow from in the past 3 years.
money from a source, how much of the funding did you receive?
Tried to
borrow money?
		
		

Yes	 No	
	 	

	 ommercial bank 	
C
1	
Savings & Loan or credit union 	
1	
Finance or leasing company 	
1	
Insurance or mortgage company 	
1	
Family or friends	
1	
Federal, state, or local government	
1	
Credit or advance from a customer	
1	
Angel capital funding	
1	
Venture capital funding 	
1	
Personal sources of funds (other than credit cards)	 1	
Personal home equity loan	
1	
Other personal loan	
1	
Personal credit card	
1	
- 14 -

2	
2	
2	
2	
2	
2	
2	
2	
2	
2	
2	
2	
2	

If you did try to borrow

If Yes,
amount received?
All	
	

Some	
	

None


1	
1	
1	
1	
1	
1	
1	
1	
1	
1	
1	
1	

2	
2	
2	
2	
2	
2	
2	
2	
2	
2	
2	
2	

3
3
3
3
3
3
3
3
3
3
3
3

46.	

How were the funds that this business borrowed or wanted to borrow to be used?
					
		
	
	
	

Cash flow or operating costs				
Real estate or structures				
Replacement of old industrial plant location, equipment, or vehicles		
Investment in additional plant, equipment, or vehicles			
Repayment of debt				
Reserve or cushion				
Inventory				
Fund innovation projects 				
Investment in intangible assets, such as branding, training, or design		

47.	

Yes	
	

No


1	
1	
1	
1	
1	
1	
1	
1	
1	

2
2
2
2
2
2
2
2
2

In the past 3 years, were business profits (retained earnings) used to finance this business?
1	 Yes
2	 No  Skip to question 48

47a.	 Compared with borrowed funds, how important were business profits for funding
investment?
1	
2	
3	
4	
5	

48.	

Which of the following best describes your current position?
1	
2	
3	
4	

49.	

More important
Less important
Equally important
Not applicable
Don’t know

Mid level manager
Senior manager
Executive or owner
Other, please describe: ________________________________________

Which statement best describes your familiarity with how innovation is carried out in this
business?
1	
2	
3	
4	
5	

Not familiar
Slightly familiar
Moderately familiar
Strongly familiar
Completely familiar

- 15 -

50.	

What is your gender?
1	 Male
2	 Female

51.	

How long have you worked at this business?
number of years worked

52.	

Could we contact you again in the future if we have questions or need additional information
about your answers?
	
	
	
	

53.	

Yes, by email  Email address 	 ________________________________________
Yes, by phone  Phone number 	 ________________________________________
Yes, by mail  Mailing address 	 ________________________________________
No

If you have any additional comments about this survey or innovation in general, please write
them in the box below.

Thank you!!
Please return your completed questionnaire in the envelope provided
or to:
National Survey of Business Competitiveness
Social & Economic Sciences Research Center
Washington State University
PO Box 641801
Pullman, WA  99164-1801
- 16 -


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