Tobacco Retailer Education Program: In-depth Interviews to Inform the Development of Educational Materials

Pretesting of Tobacco Communications

Stimuli_Variants

Tobacco Retailer Education Program: In-depth Interviews to Inform the Development of Educational Materials

OMB: 0910-0674

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Variant A: Make Real Change

Variant A: Break Room Poster

Break Room Posters

WE MAKE REAL

CHANGE
WE I.D. TOBACCO PURCHASES

IT’S NOT THE CHANGE YOU GIVE. IT’S THE CHANGE YOU CAN MAKE.
Help change the lives of youth in your community by following the law when it comes to underage smoking.

• Photo ID anyone who looks under 27
• Only sell tobacco products to those 18 or older*
• Never sell packs containing fewer than 20 cigarettes or single “loosies”
• Never give away free samples
*Retailers must also follow state or local tobacco laws, even if they are more restrictive. For example, in some states the minimum age is 19.

1

*Placeholder photography. Real people will be used.

Variant A: Over-sized Postcard

Over-sized Postcard
*Placeholder photography.
Real people will be used.

Front
Back
Center for Tobacco Products

.
IT’S THE CHANGE YOU CAN MAKE.

• Photo ID anyone who looks under 27
• Only sell tobacco products to those 18 or older*
• Never give away free samples

CHANGE
WE I.D. TOBACCO PURCHASES

24

Variant A: Fact Sheet

Fact Sheet

IT’S THE CHANGE YOU CAN MAKE.
Check photo ID of everyone
appearing under age 27

Do NOT
packages containing fewer

Do NOT
tobacco, and smokeless
tobacco to anyone age 18
FREE
SAMPLES

Do NOT give away free

tobacco, and smokeless
Do NOT give away free
samples of smokeless tobacco
Do NOT
or smokeless tobacco packages
to sell products in smaller

Do NOT

WHY ARE THESE LAWS IMPORTANT?
These laws are designed to make regulated tobacco products less accessible and

Phone:

CHANGE
WE I.D. TOBACCO PURCHASES

19

Variant A: Regulation Cards

Regulation Cards

KNOW THE LAW
Check photo ID of everyone appearing under age 27

Do NOT

CHECK PHOTO ID OF EVERYONE

DO NOT SELL
SINGLE CIGARETTES

Do NOT

DO NOT BREAK OPEN
CIGARETTE OR SMOKELESS
TOBACCO PACKAGES

Do NOT
FREE
SAMPLES

Do NOT

Do NOT give away free samples of smokeless

Do NOT

Phone:

CHANGE

CHANGE

CHANGE

WE I.D. TOBACCO PURCHASES

WE I.D. TOBACCO PURCHASES

WE I.D. TOBACCO PURCHASES

Back

20

Variant A: Age Verification Tool

Age Tool

25

Variant A: Customer Facing
Register Signage

Register Signage

CHECK I.D.
THANK YOU

PHOTO
BIRTH DATE
SIGNATURE
SECURITY FEATURES

Retailer Facing

21

CHANGE

CHANGE

WE I.D. TOBACCO PURCHASES

WE I.D. TOBACCO PURCHASES

Customer Facing

Variant B1: Not On Our Watch
(With Shield)

Variant B1: Break Room Poster

Break Room Posters

IT’S OUR WATCH.
AND IT’S UP TO US TO PROTECT OUR COMMUNITY FROM UNDERAGE TOBACCO USE.

• Photo ID anyone who looks under 27
• Only sell tobacco products to those 18 or older*
• Never sell packs containing fewer than 20 cigarettes or single “loosies”
• Never give away free samples
*Retailers must also follow state or local tobacco laws, even if they are more restrictive. For example, in some states the minimum age is 19.

2

*Placeholder photography. Real people will be used.

Variant B1: Over-sized Postcard

Over-sized Postcard
*Placeholder photography.
Real people will be used.

IT’S OUR TOWN. IT’S OUR PRIDE. IT’S OUR WATCH.

Front
Back
U.S. Food and Drug Administration
Center for Tobacco Products
10903 New Hampshire Avenue
Silver Spring, MD 20993

WHY REFUSE UNDERAGE

TOBACCO SALES?

9 out of 10 adult smokers started before they were 18.

• Photo ID anyone who looks under 27
• Only sell tobacco products to those 18 or older*
• Never sell packs containing fewer than 20 cigarettes
or single “loosies”
• Never give away free samples

NOT ON OUR WATCH
*Retailers must also follow state or local tobacco laws, even if they are more restrictive.
For example, in some states the minimum age is 19.

14

Variant B1: Fact Sheet

Fact Sheet

IT’S OUR WATCH.

ARE YOU FOLLOWING THESE RULES TO PROTECT
OUR COMMUNITY FROM UNDERAGE TOBACCO USE?
Check photo ID of everyone
appearing under age 27

Do NOT
packages containing fewer

Do NOT
tobacco, and smokeless
tobacco to anyone age 18
FREE
SAMPLES

Do NOT give away free

tobacco, and smokeless
Do NOT give away free
samples of smokeless tobacco
Do NOT
or smokeless tobacco packages
to sell products in smaller

Do NOT

WHY ARE THESE LAWS IMPORTANT?
These laws are designed to make regulated tobacco products less accessible and

Phone:

9

Variant B1: Regulation Cards

Regulation Cards

KNOW THE LAW
Check photo ID of everyone appearing under age 27

ONLY SELL CIGARETTES,
CIGARETTE TOBACCO, AND
SMOKELESS TOBACCO TO
*Retailers must also follow state tobacco laws, even if they are more

ONLY SELL CIGARETTES,
CIGARETTE TOBACCO,
AND SMOKELESS
TOBACCO IN A DIRECT,

Do NOT

DO NOT SELL FLAVORED
CIGARETTES OR FLAVORED
CIGARETTE TOBACCO
(OTHER THAN MENTHOL)

Do NOT

Do NOT
FREE
SAMPLES

Do NOT

Do NOT give away free samples of smokeless

Do NOT

Phone:

Back

10

Variant B1: Age Verification Tool

Age Tool

15

Variant B1: Customer Facing
Register Signage

Register Signage

TOBACCO WITHOUT AN I.D.?

NOT ON OUR WATCH

THANK YOU
FOR HAVING YOUR I.D. READY

Customer Facing

4

Variant B2: Not On Our Watch
(Without Shield)

Variant B2: Break Room Poster

Break Room Posters

IT’S OUR WATCH.
AND IT’S UP TO US TO PROTECT OUR COMMUNITY FROM UNDERAGE TOBACCO USE.

• Photo ID anyone who looks under 27
• Only sell tobacco products to those 18 or older*
• Never sell packs containing fewer than 20 cigarettes or single “loosies”
• Never give away free samples
*Retailers must also follow state or local tobacco laws, even if they are more restrictive. For example, in some states the minimum age is 19.

3

*Placeholder photography. Real people will be used.

Variant B2: Over-sized Postcard

Over-sized Postcard
(No Shield)
*Placeholder photography.
Real people will be used.

IT’S OUR TOWN. IT’S OUR PRIDE. IT’S OUR WATCH.

Front
Back
U.S. Food and Drug Administration
Center for Tobacco Products
10903 New Hampshire Avenue
Silver Spring, MD 20993

WHY REFUSE UNDERAGE

TOBACCO SALES?

9 out of 10 adult smokers started before they were 18.

• Photo ID anyone who looks under 27
• Only sell tobacco products to those 18 or older*
• Never sell packs containing fewer than 20 cigarettes
or single “loosies”
• Never give away free samples

NOT ON OUR WATCH
*Retailers must also follow state or local tobacco laws, even if they are more restrictive.
For example, in some states the minimum age is 19.

6

Variant B2: Fact Sheet

Fact Sheet

IT’S OUR WATCH.

ARE YOU FOLLOWING THESE RULES TO PROTECT
OUR COMMUNITY FROM UNDERAGE TOBACCO USE?
Check photo ID of everyone
appearing under age 27
who attempts to purchase
cigarettes, cigarette tobacco,
or smokeless tobacco.
Only sell cigarettes, cigarette
tobacco, and smokeless
tobacco to anyone age 18 	
and older.*
Only sell cigarettes, cigarette
tobacco, and smokeless
tobacco in a direct, face-to-	
face exchange.**
Do NOT break open cigarette
or smokeless tobacco packages
to sell products in smaller
amounts.

Do NOT sell cigarette
packages containing fewer
than 20 cigarettes.
Do NOT sell single cigarettes,
also known as “loosies.”

FREE
SAMPLES

Do NOT give away free
samples of cigarettes.
Do NOT give away free
samples of smokeless tobacco
except from a “qualified
adult-only facility.”
Do NOT sell flavored cigarettes
or flavored cigarette tobacco
(other than menthol).

WHY ARE THESE LAWS IMPORTANT?
These laws are designed to make regulated tobacco products less accessible and less attractive to
youth. Every day nearly 3,300 kids try their first cigarette and more than 700 kids become daily
smokers. Many of these children will become addicted before they are old enough to understand the
risks, and they may ultimately die of tobacco-related diseases. As a retailer, you play an important role
in protecting children and adolescents by complying with the law.

FDA.gov/TOBACCO Phone: 1.877.287.1373 E-mail: AskCTP@FDA.hhs.gov

*Retailers must also follow state or local tobacco laws, even if they are more restrictive. For example, in some states the minimum age is 19.
**The sale of cigarettes, cigarette tobacco, and smokeless tobacco through vending machines and self-service displays are allowed in adult-only
facilities where no person younger than 18 is permitted to enter. Please note that tobacco product vending machines are banned in some states.

9

Variant B2: Regulation Cards

Regulation Cards

KNOW THE LAW
Check photo ID of everyone appearing under age 27
who attempts to purchase cigarettes, cigarette tobacco,
or smokeless tobacco.
Only sell cigarettes, cigarette tobacco, and
smokeless tobacco to anyone age 18 and older.*
Only sell cigarettes, cigarette tobacco, and smokeless
tobacco in a direct, face-to-face exchange.**

ONLY SELL CIGARETTES,
CIGARETTE TOBACCO, AND
SMOKELESS TOBACCO TO
ANYONE AGE 18 OR OLDER*
*Retailers must also follow state tobacco laws, even if they are more 	
restrictive. For example, in some states the minimum age is 19.

ONLY SELL CIGARETTES,
CIGARETTE TOBACCO,
AND SMOKELESS
TOBACCO IN A DIRECT,
FACE-TO-FACE EXCHANGE*

Do NOT break open cigarette or smokeless tobacco
packages to sell products in smaller amounts.

DO NOT SELL FLAVORED
CIGARETTES OR FLAVORED
CIGARETTE TOBACCO
(OTHER THAN MENTHOL)

Do NOT sell cigarette packages containing fewer than
20 cigarettes.
Do NOT sell single cigarettes, also known as “loosies.”
FREE
SAMPLES

Do NOT give away free samples of cigarettes.

Do NOT give away free samples of smokeless
tobacco except from a “qualified adult-only facility.”

*The sale of cigarettes, cigarette tobacco, and smokeless tobacco through 	
vending machines and self-service displays are allowed in adult-only 	 	
facilities where no person younger than 18 is permitted to enter. Please 	
note that tobacco product vending machines are banned in some states.

Do NOT sell flavored cigarettes or flavored cigarette
tobacco (other than menthol).
FDA.gov/TOBACCO Phone: 1.877.287.1373 E-mail: AskCTP@FDA.hhs.gov
*Retailers must also follow state or local tobacco laws, even if they are more restrictive. For example, in some states the 	
minimum age is 19.
**The sale of cigarettes, cigarette tobacco, and smokeless tobacco through vending machines and self-service displays are 	
allowed in adult-only facilities where no person younger than 18 is permitted to enter. Please note that tobacco product 	
vending machines are banned in some states.

Back

10

Variant B2: Age Verification Tool

Age Tool

15

Variant B2: Customer Facing
Register Signage

Register Signage

TOBACCO WITHOUT AN I.D.?

NOT ON OUR WATCH

THANK YOU
FOR HAVING YOUR I.D. READY

Customer Facing

5


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File Modified2014-11-21
File Created2014-10-16

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